Cross-Cultural Differences and Similarities in Retailers' Branding and Digital Maturity

2020 ◽  
pp. 159-175
Author(s):  
Andreas Hesse ◽  
Pieter Steenkamp ◽  
Holger J. Schmidt ◽  
Virimai V. Mugobo
Keyword(s):  
Cultural Differences ◽  
South African ◽  
Product Information ◽  
Cross Cultural ◽  
Cross Cultural Differences ◽  
Starting Point ◽  
Central Business Districts ◽  
Digital Disruption ◽  
Compare And Contrast

Digital disruption is not something that may happen in the future; it is currently happening and impacting all types of businesses, including retail. This chapter reflects cross-cultural similarities and differences. German and South African consumers increasingly use the internet to look for product information and to purchase online products and services. Nevertheless, about 25% of German and South African companies in the study sample are more or less offline, not offering even basic digital services, while a significant number of companies ignore opportunities for branding. The digital maturity and branding practices of 933 businesses located within the central business districts of two international cities of similar regional importance, namely Koblenz in Germany and Stellenbosch in South Africa, were investigated. Retailers were analysed in order to compare and contrast their progression along a digital maturity scale as well as their branding practices. The case study presented in this chapter aimed to provide a starting point for the development of such a picture.

Cross-Cultural Difference in Product Preference in Consumer Review-Based Text Mining Methods: a Case Study on Smart Band

2020 ◽  
Vol 64 (1) ◽  
pp. 1383-1387
Author(s):  
Cai Wang ◽  
Myung Hwan Yun
Keyword(s):  
United States ◽  
Text Mining ◽  
Cultural Differences ◽  
Cultural Difference ◽  
The United States ◽  
Cross Cultural ◽  
Cross Cultural Differences ◽  
Mining Methods ◽  
Product Preference

The aim of this study is to compare the cross-cultural differences in product preference among users from different countries, taking Mi band 3 as a case study. With the development of global market, more and more products and services are sold across the globe. Users from different cultures have different behaviors, cognitive styles, and value systems. Therefore, product should be designed to meet the needs and preferences of users from different cultural groups. Compared to traditional research method such as survey questionnaire or interview that requires variety of foreigners as participants, text mining methods from online reviews save much more cost and time. We collected review data from the following three websites: Naver of South Korea, Jingdong of China, and Amazon of the United States. Text mining methods including opinion mining, sentiment analysis, and semantic network analysis were performed. Firstly, product aspects were extracted from reviews according to word frequency. This indicates how much users are paying attention to different aspects of the product. Fine-grained sentiment analysis was conducted to find out customer satisfaction with different product aspects. Then, the words most associated with each product aspect were listed. Cluster analysis was conducted and the topic of each cluster was summarized. Lastly, cross-cultural difference among three countries from the results was observed and discussed. Though there exist similar issues in product preferences among South Korea, China, and the United States, cross-cultural differences about Mi band 3 are shown in many product aspects. The outcome can suggest implications for making strategies in product internationalization and product localization for the global marketing of smart band.

Social Desirability Scores of South African and Canadian Students

1996 ◽  
Vol 78 (3) ◽  
pp. 723-726 ◽  
Author(s):  
Tuntufye S. Mwamwenda
Keyword(s):  
Gender Differences ◽  
Cultural Differences ◽  
South African ◽  
Social Desirability ◽  
Cross Cultural ◽  
Child Rearing ◽  
Social Desirability Scale ◽  
African Students ◽  
South Africans ◽  
Cross Cultural Differences

The purpose of this study was to assess the scores of 161 African (97 girls and 64 boys) and 190 Canadian students (107 girls and 83 boys) on Eysenck's social desirability scale which indicates the extent to which one is Likely to describe his personality favourably. Analysis showed South African students scored higher than Canadian students, both boys and girls, but there were no gender differences between African or Canadian boys and girls. Cross-cultural differences may be attributable to cultural and child-rearing practices of South Africans and Canadians.

Human Creativity: Reflections on the Role of Culture

2010 ◽  
Vol 6 (3) ◽  
pp. 437-446 ◽  
Author(s):  
Carsten K. W. De Dreu
Keyword(s):  
Cultural Differences ◽  
Cross Cultural ◽  
Psychological Processes ◽  
Creative Processes ◽  
Cross Cultural Differences ◽  
Starting Point ◽  
Human Creativity ◽  
Creative Products ◽  
New Research

In commenting on the articles in this Editors' Forum, three questions are addressed: (i) how should we operationalize and measure creative outputs to enable a sound analysis of cross-cultural differences in creativity; (ii) could it be that culture impacts not only the valuation of originality and usefulness but also the psychological processes through which original yet useful ideas and insights are achieved; and (iii) does culture impact the domains in which individuals are more or less motivated to perform creatively? Using recent work on creativity as a starting point, and the key findings reported in this Editors' Forum, I propose that new research on culture and creativity would benefit from separating creative products from creative processes, and would do justice to the nature and functionality of cultures by asking not only when and how individuals and groups achieve creativity, but also why they would bother to be creative in the first place.

Cognitive gadgets: A provocative but flawed manifesto

2019 ◽  
Vol 42 ◽  
Author(s):  
Marco Del Giudice
Keyword(s):  
Theory Of Mind ◽  
Cultural Differences ◽  
Twin Studies ◽  
Cross Cultural ◽  
Evolutionary Approach ◽  
Genetic Inheritance ◽  
Double Standards ◽  
Cross Cultural Differences ◽  
Cherry Picking ◽  
Dichotomous Thinking

Abstract The argument against innatism at the heart of Cognitive Gadgets is provocative but premature, and is vitiated by dichotomous thinking, interpretive double standards, and evidence cherry-picking. I illustrate my criticism by addressing the heritability of imitation and mindreading, the relevance of twin studies, and the meaning of cross-cultural differences in theory of mind development. Reaching an integrative understanding of genetic inheritance, plasticity, and learning is a formidable task that demands a more nuanced evolutionary approach.

Cross-Cultural Differences in the Temporal Distribution of Autobiographical Memory

2012 ◽  
Author(s):  
Steve M. J. Janssen ◽  
Anna Gralak ◽  
Yayoi Kawasaki ◽  
Gert Kristo ◽  
Pedro M. Rodrigues ◽  
...  
Keyword(s):  
Autobiographical Memory ◽  
Cultural Differences ◽  
Temporal Distribution ◽  
Cross Cultural ◽  
Cross Cultural Differences
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