The Roles of Time Orientation and Innate Innovativeness on Intentioned Adoption of an AI Innovation

Innovation adoption is a widely understudied area. However, there has been a substantial amount of arguments concerned with the extent to which personality traits affect innovative behavior. Thus, the purpose of this study is to examine the extent to which personality traits, namely time orientation and innate innovativeness, influence intentioned adoption of the specific innovation – the virtual nurse assistant. The organisation of the chapter is as follows: The first part of the chapter introduces the study to the reader and starts with the research background, followed by the research problem, rationale of the study, and research objectives. The second part consists of literature review, critically evaluating the relevant secondary sources to derive the research hypothesis. The third part represents the results and findings of the study, followed by the conclusion and recommendations as the closing part of this chapter.

The Consumer Role for Sustainable Development

The term sustainable consumption is not only a behavior type in marketing and a just consumption behavior, it is more than this. Sustainable or responsible consumption behavior can change the world. Sustainable consumption concept has been investigated widely in the literature and factors that effecting sustainable consumption or being a green consumer has been investigated recently, too. But the relationship between sustainable development and consumer behavior isn't investigated sufficiently. After 2030 Sustainable Development Goals set up, responsibilities and roles have been an important issue to achieve sustainable development in the long term. In this point, this study aims to investigate the consumer role for sustainable development goals through sustainable consumption patterns and trends.

Value Proposition of Network Companies Providing Restaurant Services in Russia

The purpose of the chapter is to recognize how customers perceive the value proposition content of network companies providing restaurant services. This is theoretical and empirical research in equal measure. The chapter presents the results of the restaurants value proposition study in Saint Petersburg (Russia) according to industry data and identifies the target audience key needs and industry characteristics in the market, semantic core formation, and clustering in order to identify the main criteria affecting the value proposition formation. The study was conducted among 16 chain restaurant holdings located in St. Petersburg, using statistical data based on the marketing statistical tool Google KeyWord Planner analytic database. The results made it possible to highlight key criteria of the value proposition by which consumers make their choice. This approach will allow standardizing decision-making systems on the possibility of identifying the innovative potential of the company's transition to a qualitatively new level of service and use of production resources.

How Bollywood Filmdom Operates in India and in the International Arena

The chapter discusses the influence and impact of product placement of Bollywood cinema. It examines the different strategies adopted in Bollywood movies for promotional purposes in India and internationally. It does an evaluation of the effectiveness of this type of communications, including deciding about travel destinations and concentrates on the viewer's recall on the consumption of the product and its impact on improving brand image. The chapter is also to understand the consumer buying behaviour in terms of Bollywood. It assesses the product placement of Bollywood in India based on its popularity and the diversity in the types of placements and was analysed using ethnography as a method tool. From the study it was observed that the importance of Bollywood movies on masses is evident in India and internationally. Consumers feel that the advertisements should be entertaining and the same should be conjoined with the storyline in order to convey the brand message in the best possible way. The chapter tries to locate the solutions and recommendations of the Bollywood film crisis.

Cross-Cultural Differences and Similarities in Retailers' Branding and Digital Maturity

Digital disruption is not something that may happen in the future; it is currently happening and impacting all types of businesses, including retail. This chapter reflects cross-cultural similarities and differences. German and South African consumers increasingly use the internet to look for product information and to purchase online products and services. Nevertheless, about 25% of German and South African companies in the study sample are more or less offline, not offering even basic digital services, while a significant number of companies ignore opportunities for branding. The digital maturity and branding practices of 933 businesses located within the central business districts of two international cities of similar regional importance, namely Koblenz in Germany and Stellenbosch in South Africa, were investigated. Retailers were analysed in order to compare and contrast their progression along a digital maturity scale as well as their branding practices. The case study presented in this chapter aimed to provide a starting point for the development of such a picture.

Impact of Container Shipping and Ports on Globalisation and Consumer Behaviour

This chapter evaluates the role on container shipping and development of ports and terminals around the world on globalization and consumer behavior. Container shipping is the unsung hero of globalization. It is remarkable that despite containerization and container shipping having such an all-encompassing impact and consequences on consumption, consumption patterns, consumer behavior, and societies in every corner of the world, container shipping is simply invisible to the world at large. The chapter also looks at impact of ever-growing large ports on the society and economy of the cities the ports are located in.

Customer-Oriented Global Supply Chains

Logistic services are central to the design and management of any supply chain. Due to recent technological advances, modern supply chains are challenging traditional market boundaries in ways that both influence and are influenced by consumer behavior (e.g., Amazon, Alibaba, or JD.com). Economically speaking, corporations are changing along the way resources are being used in production. At the firm level, management decisions follow cost efficiency and risk management principles, pursuing a cost-risk tradeoff equilibrium. Theoretically, operations organized within the boundaries of the firm are just those for which the markets are unable to offer a more efficient alternative, whereas the link between buyers and sellers (i.e., demand and supply in the market) is intermediated by logistics services, such as transport, to mention but one. As technological innovation, social transformation, and consumer behavior threaten firms' traditional boundaries, logistics need to adjust and adapt to new and emerging challenges, its costs, and risks to end consumers.

The Neuromarketing Revolution

This chapter examines the advent of the neuromarketing revolution, which over the past 10 years changed the way market research is conducted worldwide to include nonconscious measures in everyday studies. It required a form of technology transformation as traditional researchers and marketers came to accept that nonconscious response and emotion are critical in driving brand perceptions and behaviors. Moreover, it demanded a steep learning curve for understanding and adopting new types of scientifically driven methodologies such as EEG and Biometrics. Now with experience and extensive research by academics and practitioners, neurometrics are considered of high value for understanding consumer response and of great potential value for improving prediction leveraging AI and machine learning.

Neuromarketing as an Environmental Awareness Tool

One of the greatest concerns of the last century is that human activities can extinguish the living conditions on the planet. In order for the technological and business advancement to be rational and environmentally sustainable in all areas of human knowledge, changes in paradigms must be made. To understand where these habits/paradigms originate from, how they are established, and how they can be altered, the field of neuroscience may be an excellent ally. Neuromarketing is a branch of neuroscience research still under development, using technologies already applied in neuroscience to product marketing. Therefore, the present study aims to conceptualize neuromarketing as a possible tool for sustainable consumption. In summary, this chapter presents a critical review of the main studies conducted by researchers in the last decade related to the theme of sustainable consumption associated with neuromarketing. The present findings may help to identify priority areas related to conscious consumption and neuromarketing.

Decision Making as a Socio-Cognitive Process

Researchers from multidisciplinary scientific fields have been puzzled by human behaviour in dynamic and complex decision-making contexts. Since the seventeenth century, several theoretical, conceptual, and empirical contributions have emerged. These contributions evidence the need to critically assess the rational foundations of decision theories, stemming from the cognitive basis for human heuristics and bias. This chapter focuses on how socio-cognitive theories have been introduced as analytic tools to explain individual and collective behaviours, decision rules, and cognitive mechanisms. In particular, the authors advance some arguments explaining its importance and the underlying challenges of social representations as part of the decision-making process. They propose a methodological script that stresses the social representations approach and encounters more functional and operational settings.