Better Safe Than Sorry

Mapping Intimacies ◽

10.4018/978-1-7998-4396-2.ch006 ◽

2022 ◽

pp. 163-188

Author(s):

Célia Belim

Keyword(s):

Cancer Prevention ◽

Semiotic Analysis ◽

Media Campaigns ◽

Persuasive Message ◽

Visual Dimension ◽

Cues To Action ◽

Stimulation Of

This chapter focuses on cancer prevention media campaigns, concretely on the construction of the persuasive message. Methodologically, semiotic analysis is used, exploring the verbal and visual dimension of 19 international ads linked to the five most deadly cancers, in order to understand and deconstruct the message and the communication tactics used. The results reveal the diversity of resources and tactics. In the verbal dimension, it presents the use of rhetorical tactics (e.g., statistical and factual evidence and stimulation of emotions), the popular vocabulary, cues to action/motivational content, the phatic, poetic, and appealing functions, stylistic resources, credibility of the source, evocation of good causes, originality and distinction, anecdotal approach. In the visual dimension, it observes the use of three languages' functions, isotopy, stylistic resources, personalization, symbolical approach, polychrome, diversity of phenotypes, the credibility of the source, a pedagogical component.

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Stimulation of Dendritic Cell Maturation and Induction of Apoptosis in Leukemia Cells by a Heat-stable Extract from Azuki bean (Vigna angularis), a Promising Immunopotentiating Food and Dietary Supplement for Cancer Prevention

Asian Pacific Journal of Cancer Prevention ◽

10.7314/apjcp.2012.13.2.607 ◽

2012 ◽

Vol 13 (2) ◽

pp. 607-611 ◽

Cited By ~ 12

Author(s):

Kazuyasu Nakaya ◽

Yuri Nabata ◽

Takashi Ichiyanagi ◽

Wei Wei An

Keyword(s):

Dendritic Cell ◽

Cancer Prevention ◽

Dietary Supplement ◽

Dendritic Cell Maturation ◽

Cell Maturation ◽

Leukemia Cells ◽

Vigna Angularis ◽

Heat Stable ◽

Induction Of Apoptosis ◽

Stimulation Of

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Breaking Funding Barriers to Cancer Prevention Communication

Journal of Global Oncology ◽

10.1200/jgo.18.42600 ◽

2018 ◽

Vol 4 (Supplement 2) ◽

pp. 137s-137s

Author(s):

M. Kabalega

Keyword(s):

Social Media ◽

Cancer Prevention ◽

Service Providers ◽

Care Service ◽

Health Care Service ◽

Local Market ◽

Cancer Awareness ◽

Media Campaigns ◽

The Social ◽

The Impact

Background and context: The Cancer Communiqué was founded in May 2017 and adopted a Strategic Plan 2017-2022 which defined an effective communications strategy to guide much needed cancer prevention communication in Uganda. The immediate challenge identified in commencing the identified communication activities was funding. The leadership team deliberated and agreed to use social media as a cost effective and impactful initial means of reaching out to the public. Aim: To identify and implement unique cancer prevention communication campaigns that drive strong early detection messages utilizing social media as a primary platform. Strategy/Tactics: The communications strategy adopted the following tactics to support an effective approach to reaching the targeted audiences: building strong external partnerships with private entities to provide support for the social media campaigns through mobilizing staff participation in the campaigns to generate a viral atmosphere and also to magnify the impact of the campaigns by utilizing their social media platforms to spread the key messages. Another tactic was building partnerships with private health care service providers to enable provision of free or highly subsidized screening camps. Utilization of mainstream media primarily radio was used in the form of radio interviews and talk shows to generate awareness about the social media campaigns. Leveraging existing cancer awareness platforms and localizing them to suit local market appeal was also key with campaigns such as #PinkOctoberUG, #MovemberUG and #SmearForSmearUG used. Finally, leveraging existing experiential events like sports tournaments to drive key messages. All the above tactics were implemented simultaneously on various platforms such as WhatsApp, Facebook, Instagram and Twitter. Program/Policy process: The process included the following steps: ideation of the social media activity and its mechanics including clearly ascertaining relevant target audiences and platforms to be used; identification of budget and key campaign resources required; engagement of potential partners to facilitate execution of the campaigns and finally execution of the campaigns. Outcomes: The outcome was a successful set of social media campaigns that were implemented from September 2017 to January 2018. The campaigns were unique as they communicated cancer prevention messages in ways that spoke to the target audiences and stood out from the information clutter as well as enabling people to participate in fun ways like wearing themed colors as well as lipstick smudges, all in support of spreading awareness about different types of cancer within key cancer awareness months. What was learned: This strategy highlighted the fact that even without sufficient funding, social media is an affordable and powerful platform that can be used to effectively spread cancer awareness messages. Something can be done without funding and much more can be done with sufficient funding.

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The Use of Advertising Appeals and Women Delineation in Breast Cancer Related Web Advertisements: A Semiotic Analysis of Western and Eastern Advertising

Global Regional Review ◽

10.31703/grr.2019(iv-i).52 ◽

2019 ◽

Vol IV (I) ◽

pp. 480-497

Author(s):

Moneeba Iftikhar ◽

Tahir Mahmood ◽

Afya Asad

Keyword(s):

Breast Cancer ◽

Sampling Technique ◽

Systematic Sampling ◽

Semiotic Analysis ◽

Web Based ◽

Policy Makers ◽

Persuasive Message ◽

Advertising Appeals ◽

Representation Of Women ◽

Raising Awareness

This study explores the use of various advertisements and representation of women role in web-based Breast Cancer related advertisements that appeared online, were observed on Google images for three months on weekly basis. Systematic sampling technique was used to gather the sample for the analysis. Signs and symbols are involved in creating the meanings and advertising creates to use of these signs to convey the desired intended messages. This study used semiotics as a method for analyzing various appeals and depiction of females in these breast cancer related web advertisements (BCAds). This research serves as a reagent by building a knowledge base and raising awareness regarding breast cancer related advertisements to develop a persuasive message in order to influence the female in detection of cancer. This study will be significant for policy makers and health communicators in developing effective public services messages to understand the power of signs and symbols.

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“It's a Beautiful Day for Cancer”: An Innovative Communication Strategy to Engage Youth in Skin Cancer Prevention

Social Marketing Quarterly ◽

10.1080/15245004.2011.595604 ◽

2011 ◽

Vol 17 (3) ◽

pp. 86-105 ◽

Cited By ~ 4

Author(s):

Sofia Potente ◽

Jackie McIver ◽

Caroline Anderson ◽

Kay Coppa

Keyword(s):

Social Media ◽

Skin Cancer ◽

Cancer Prevention ◽

Sun Protection ◽

Communication Strategy ◽

Skin Cancer Prevention ◽

Online Surveys ◽

Media Campaigns ◽

Important Health ◽

Media Channels

Despite 3 decades of traditional media campaigns to raise awareness about skin cancer, Australian youth continue to exhibit poor sun protection behaviors. This article reports on a creative promotional strategy that used entertainment-education and social media marketing to stimulate dialogue and address barriers to sun protection. The campaign centered on an ironic music video launched across multiple media channels, with a focus on social media sites. Process evaluation included campaign reach; and online surveys and thematic analysis of online conversations appraised sun protection attitudes and behaviors. The video received 250,000 views in 4 months, and online surveys identified positive differences between those exposed and not exposed to the video in attitudes toward skin cancer risk, perceived ability to avoid skin cancer by regularly using sun protection, and several self-reported sun protection behaviors, but no differences in peer perceptions of tanning. Of those who watched the video, 25% forwarded the video to friends, 44% reported that the video changed the way they felt about sun protection, and 19% of spontaneous online comments reported an intention to change behavior. The campaign results suggest that entertaining, peer-to-peer messages can be used to engage youth with an important health message for skin cancer prevention.

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Effects of 5-5'-Diphenyl-2-thiohydantoin (DPTH) and Thyroxine on the Ultrastructure and Chemical Composition of Rat Liver

Proceedings, annual meeting, Electron Microscopy Society of America ◽

10.1017/s0424820100066917 ◽

1971 ◽

Vol 29 ◽

pp. 570-571

Author(s):

E. A. Elfont ◽

R. B. Tobin ◽

D. G. Colton ◽

M. A. Mehlman

Keyword(s):

Chemical Composition ◽

Rat Liver ◽

Future Study ◽

Mode Of Action ◽

Liver Mitochondria ◽

Rat Liver Mitochondria ◽

Effective Inhibitor ◽

Biochemical Effects ◽

Glycerophosphate Dehydrogenase ◽

Stimulation Of

Summary5,-5'-diphenyl-2-thiohydantoin (DPTH) is an effective inhibitor of thyroxine (T4) stimulation of α-glycerophosphate dehydrogenase in rat liver mitochondria. Because this finding indicated a possible tool for future study of the mode of action of thyroxine, the ultrastructural and biochemical effects of DPTH and/or thyroxine on rat liver mere investigated.Rats were fed either standard or DPTH (0.06%) diet for 30 days before T4 (250 ug/kg/day) was injected. Injection of T4 occurred daily for 10 days prior to sacrifice. After removal of the liver and kidneys, part of the tissue was frozen at -50°C for later biocheailcal analyses, while the rest was prefixed in buffered 3.5X glutaraldehyde (390 mOs) and post-fixed in buffered 1Z OsO4 (376 mOs). Tissues were embedded in Araldlte 502 and the sections examined in a Zeiss EM 9S.Hepatocytes from hyperthyroid rats (Fig. 2) demonstrated enlarged and more numerous mitochondria than those of controls (Fig. 1). Glycogen was almost totally absent from the cytoplasm of the T4-treated rats.

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Gap junctions in the prothoracic glands of the tobacco hornworm, Manduca sexta

Proceedings, annual meeting, Electron Microscopy Society of America ◽

10.1017/s0424820100123933 ◽

1992 ◽

Vol 50 (1) ◽

pp. 706-707

Author(s):

Ji-da Dai ◽

M. Joseph Costello ◽

Lawrence I. Gilbert

Keyword(s):

Gap Junctions ◽

Small Molecules ◽

Manduca Sexta ◽

Freeze Fracture ◽

Cell Communication ◽

Cellular Level ◽

Thin Sections ◽

Prothoracic Glands ◽

Polyhydroxylated Steroids ◽

Stimulation Of

Insect molting and metamorphosis are elicited by a class of polyhydroxylated steroids, ecdysteroids, that originate in the prothoracic glands (PGs). Prothoracicotropic hormone stimulation of steroidogenesis by the PGs at the cellular level involves both calcium and cAMP. Cell-to-cell communication mediated by gap junctions may play a key role in regulating signal transduction by controlling the transmission of small molecules and ions between adjacent cells. This is the first report of gap junctions in the PGs, the evidence obtained by means of SEM, thin sections and freeze-fracture replicas.

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