scholarly journals The Use of Advertising Appeals and Women Delineation in Breast Cancer Related Web Advertisements: A Semiotic Analysis of Western and Eastern Advertising

2019 ◽  
Vol IV (I) ◽  
pp. 480-497
Author(s):  
Moneeba Iftikhar ◽  
Tahir Mahmood ◽  
Afya Asad
Keyword(s):  
Breast Cancer ◽  
Sampling Technique ◽  
Systematic Sampling ◽  
Semiotic Analysis ◽  
Web Based ◽  
Policy Makers ◽  
Persuasive Message ◽  
Advertising Appeals ◽  
Representation Of Women ◽  
Raising Awareness

This study explores the use of various advertisements and representation of women role in web-based Breast Cancer related advertisements that appeared online, were observed on Google images for three months on weekly basis. Systematic sampling technique was used to gather the sample for the analysis. Signs and symbols are involved in creating the meanings and advertising creates to use of these signs to convey the desired intended messages. This study used semiotics as a method for analyzing various appeals and depiction of females in these breast cancer related web advertisements (BCAds). This research serves as a reagent by building a knowledge base and raising awareness regarding breast cancer related advertisements to develop a persuasive message in order to influence the female in detection of cancer. This study will be significant for policy makers and health communicators in developing effective public services messages to understand the power of signs and symbols.

scholarly journals Urban Legibility Condition in Nigeria: A Narration of Residents’ Experience in Ibadan Metropolitan Area

2020 ◽  
Vol 19 (4 (52)) ◽  
Author(s):  
Oluwaseun Ayodele Olowoporoku
Keyword(s):  
Sampling Technique ◽  
Systematic Sampling ◽  
Residential Areas ◽  
Policy Makers ◽  
Transition Zones ◽  
The Public ◽  
The Core ◽  
Urban Problems ◽  
The Government ◽  
The City

Peoples’ opinion has been an adjudged tool for proffering solution to various urban problems. By this, information is sourced to guide policy-makers and other environmentally concerned stakeholders in taking enlightened decisions about the future of cities. This study therefore examined urban legibility across different residential zones of Ibadan metropolis with a view to providing information that could enhance the livability of the city and others with similar background. A total of 327 residents were selected for the survey using systematic sampling technique. The study revealed that the most predominant urban legibility elements used in navigation in the core and transition zones were areas names while availability of nearby churches was the prominent urban legibility elements in giving/receiving directions in the suburban.             The study revealed that variation existed in the importance residents attached to the various urban legibility elements as well as the effectiveness of these elements across the various residential areas of the metropolis. Furthermore, the study established that locating places in Ibadan in terms of describing and taking description is a challenging task. It recommended that the government should work out modalities to locate all urban legibility elements, enlighten the public on the need to incorporate these elements in order to improve street coordinate system in the study area and also develop and implement existing development plan with the integration of urban legibility elements.

scholarly journals Residents Satisfaction Determinants in the Rental Housing in Enugu Urbanc Enugu State Nigeria

2018 ◽  
pp. 31-38
Author(s):  
Ubani O. ◽  
Nwauzoma U.
Keyword(s):  
Rental Housing ◽  
Sampling Technique ◽  
The State ◽  
Housing Quality ◽  
Primary Data ◽  
Systematic Sampling ◽  
Residential Areas ◽  
Statistical Tool ◽  
Policy Makers ◽  
Housing Design

In Enugu urban residential areas, most of the residential housing are occupied by varying categories of persons and they are done on rental basis. Arguably, the residents have different feelings concerning the extent of satisfaction derived from the housing quality. The tasks confronting policy makers and stakeholders are to identify as well as analyze the factors determining adequate and satisfactory housing that will serve as a guide for future housing design and development especially in rental houses. This study aimed at determining the various satisfaction determinants in the rental housing in the residential areas of Enugu Metropolis with a view to raising options for better housing delivery. The study was conducted using survey research method. Both primary and secondary data were used in the study. Primary data were collected with the aid of structured questionnaires. A total of 200 copies of questionnaires were used for the analysis across nine residential neighbourhoods in Enugu urban. Stratified sampling technique and systematic sampling technique were used in the study. The statistical tool that that aided in revealing the determinants (factors) that influence residents’ satisfaction with their rental housing in the study area was. The study identified and classified the factors that influence residents’ satisfaction with their dwelling units into seven components which explained 75.01 percent of the observed variation in public housing satisfaction variables. The seven factors are House Unit Attributes (8.305), Proximity/Accessibility to Infrastructure (4.733), Neighborhood Facilities Attributes (4.306), Infrastructure Services (3.330), Utility Attributes (2.890), Social Attributes (2.126) and Waste Disposal Factor (2.066). The need to adequately and holistically consider these variables in the provision of rental housing in the State were recommended for policy makers and rental housing providers in the State

scholarly journals Construction Of Female Identity In Pakistani Television Commercials (November, 2015-April, 2016): A Semiotic Analysis

2017 ◽  
Vol 14 (1) ◽  
pp. 81-110
Author(s):  
Moneeba Iftikhar ◽  
Mehwish Islam
Keyword(s):  
Belief System ◽  
Sampling Technique ◽  
Female Identity ◽  
Semiotic Analysis ◽  
Television Commercials ◽  
Policy Makers ◽  
Time Period ◽  
Pakistani Women ◽  
Tv Commercials ◽  
Sex Object

This study explores how TV commercials in Pakistan construct female identity in the present era. Advertising becomes an essential part in moulding and shaping our behaviour, attitude, values towards lifestyle and advertisers use visual, semiotic and printed text aims to convey their specific messages. This work attempts to analyze how the belief system of "flawless" and "perfect" society is created and constructed in and through advertisements. This study employed semiotic analysis as a research method to examine Pakistani TVCs. With stratified sampling technique, ten TVCs selected that appeared during intervals breaks of famous TV serials ,obtained from main three private Pakistani channels, on a week after week premise for a time of six months. TVCs were analyzed with reference to the representation of Pakistani women in selected time period. As sign frameworks are included in the construction of meaning and advertising utilizes these signs to transmit its message. The ideologically developed messages, TVCs not only depict the image of women but have additionally made that image into the affirmed part of the female identity in the society. The overall findings reveal that women identity thrive in TV commercials that repeatedly represent women as glamorized sex object, there by not reflecting the different and progressive roles of women. This study is an effort to examine the advertising practice in Pakistan that how it constructs and depicts Pakistani women. Most commercials reveal today’s Pakistani women as an independent glamorous and liberal object. This study would be significant for communication experts as well as for the policy makers who can apply it as a basis for creating and executing advertisements in future.

Determinan Kejadian Ca Mammae Di Poli Rawat Jalan Bedah Rsud Dr. Achmad Mochtar

2018 ◽  
Vol 3 (3) ◽  
pp. 575
Author(s):  
Neila Sulung ◽  
Rizki Yananda ◽  
Adriani Adriani
Keyword(s):  
Breast Cancer ◽  
Breast Cancer Incidence ◽  
Hormonal Contraception ◽  
Sampling Technique ◽  
Case Control ◽  
Female Breast Cancer ◽  
Chi Square ◽  
Control Approach ◽  
Factors Associated ◽  
Cancer Breast

<p>Cancer is one of the leading causes of death worldwide. In Indonesia every year 1: 3 women per 1000 population are affected by breast cancer. Breast cancer is a cancer that attacks most women. The incidence of breast cancer is currently estimated at 39 per 100,000 population in 2008. The purpose of this study was to determine the factors associated with the risk of female breast cancer in surgical outpatient poly patients at Dr. Achmad Mochtar, Bukittinggi City. This study uses descriptive analytic method with a case control approach. The sampling technique in this study was accidental sampling. The sample in this study were all women diagnosed with breast cancer, amounting to 50 cases and 50 controls with data processing through computerization. The instrument used in this study is a questionnaire. Data analysis was performed using Chi-Square test (α = 0.05). The results showed that the factors associated with the incidence of breast cancer were genetic (p = 0.009), menarche (p = 0.014), menopause (p = 0.016), hormonal contraception (p = 0,045), obesity (p = 0,043), and high food fat (p = 0.028).  Conclusions of the study are factors related to the risk of breast cancer incidence are genetic, menarche, menopause, hormonal contraception, obesity and high-fat foods.<br /> </p><p>Penyakit kanker merupakan salah satu penyebab kematian utama di seluruh dunia. Di Indonesia setiap tahun 1:3 wanita per 1000 penduduk terserang kanker payudara. Kanker payudara merupakan kanker yang paling banyak menyerang perempuan. Angka kejadian kanker payudara saat ini diperkirakan 39 per 100.000 penduduk pada tahun 2008. Tujuan penelitian ini adalah untuk mengetahui faktor-faktor yang berhubungan dengan risiko kanker payudara wanita pada pasien poli rawat jalan bedah di RSUD Dr. Achmad Mochtar Kota Bukittinggi. Penelitian ini menggunakan metode <em>deskriptif analitik</em> dengan pendekatan <em>case control</em>. Teknik pengambilan sampel dalam penelitian ini adalah <em>accidental sampling.</em> Sampel dalam penelitian ini adalah semua wanita yang terdiagnosis kanker payudara, berjumlah 50 kasus dan 50 kontrol dengan pengolahan data melalui komputerisasi. Instrument yang digunakan dalam penelitian ini adalah lembar kuisioner. Analisis data dilakukan menggunakan uji <em>Chi-Square </em>(α=0,05). Hasil penelitian menunjukkan faktor yang berhubungan dengan kejadian kanker payudara adalah genetik (p=0,009), <em>menarche</em> (p=0,014;), <em>menopause</em> (p=0,016), kontrasepsi hormonal (p=0,045), <em>obesitas </em>(p=0,043), dan makanan tinggi lemak (p=0,028). Simpulan penelitian adalah faktor yang berhubungan dengan risiko kejadian kanker payudara adalah genetik, <em>menarche, menopause,</em> kontrasepsi hormonal, <em>obesitas</em> dan makanan tinggi lemak.</p>

scholarly journals Feasibility of Providing Web-Based Information to Breast Cancer Patients Prior to a Surgical Consult

2017 ◽  
Vol 33 (5) ◽  
pp. 1069-1074 ◽  
Author(s):  
Jordan G. Bruce ◽  
Jennifer L. Tucholka ◽  
Nicole M. Steffens ◽  
Jane E. Mahoney ◽  
Heather B. Neuman
Keyword(s):  
Breast Cancer ◽  
Cancer Patients ◽  
Breast Cancer Patients ◽  
Web Based

scholarly journals 343 - Best Practice Guidance on Human Interaction with Technology in Dementia – Recommendations from the INDUCT Network

2020 ◽  
Vol 32 (S1) ◽  
pp. 103-103
Author(s):  
Rose-Marie Dröes ◽  
Yvette Vermeer ◽  
Sébastien Libert ◽  
Sophie Gaber ◽  
Sarah Wallcook ◽  
...  
Keyword(s):  
Best Practice ◽  
Early Stage ◽  
Human Interaction ◽  
Target Groups ◽  
Web Based ◽  
Policy Makers ◽  
International Training ◽  
People With Dementia ◽  
Informal Carers ◽  
Care Technology

The Interdisciplinary Network for Dementia Using Current Technology, INDUCT, is a Marie Sklodowska Curie funded International Training Network that aims to develop a multi-disciplinary, inter-sectorial educational research framework for Europe to improve technology and care for people with dementia, and to provide the evidence to show how technology can improve the lives of people with dementia. Within INDUCT (2016-2020) 15 Early Stage Researchers worked on projects in the areas of Technology to support every day life; technology to promote meaningful activities; and health care technology.Three transversal objectives were adopted by INDUCT: 1) To determine the practical, cognitive and social factors needed to make technology more useable for people with dementia; 2) To evaluate the effectiveness of specific contemporary technology; and 3) To trace facilitators and barriers for implementation of technology in dementia care.The main recommendations resulting from the research projects are integrated in a web-based digital Best Practice Guidance on Human Interaction with Technology in Dementia which will be presented at the congress. The recommendations are meant to be helpful for different target groups, i.e. people with dementia, their formal and informal carers, policy makers, designers and researchers, who can easily select the for them relevant recommendations in the Best Practice Guidance by means of a selection tool. The main aim of the Best Practice Guidance is to improve the development, usage and implementation of technology for people with dementia in the three mentioned technology areas.This Best Practice Guidance is the result of the intensive collaborative partnership of INDUCT with academic and non-academic partners as well as the involvement of representatives of the different target groups throughout the INDUCT project.Acknowledgements: The research presented was carried out within the Marie Sklodowska Curie International Training Network (ITN) action, H2020-MSCA-ITN-2015, grant agreement number 676265.

Young, Empowered and Strong: A Web-Based Education and Supportive Care Intervention for Young Women With Breast Cancer Across the Care Continuum

2021 ◽  
pp. 933-943
Author(s):  
Tal Sella ◽  
Craig Snow ◽  
Hannah Freeman ◽  
Philip D. Poorvu ◽  
Shoshana M. Rosenberg ◽  
...  
Keyword(s):  
Breast Cancer ◽  
Young Women ◽  
Breast Cancer Survivors ◽  
Metastatic Breast ◽  
Patient Reported Outcome ◽  
Self Management ◽  
Semistructured Interview ◽  
Web Based ◽  
Care Continuum ◽  
Patient Reported

PURPOSE Patient-centered digital interventions may help empower young women to self-manage symptoms and psychosocial concerns and support informational needs often unaddressed in clinic. METHODS Young, Empowered and Strong (YES) is an interactive web-based intervention designed to engage young women with personalized education and symptom self-management resources on the basis of responses to patient-reported outcome–based questionnaires. We piloted YES among young women (< 45 years) with newly diagnosed early breast cancer (EBC) or metastatic breast cancer (MBC) and breast cancer survivors (BCSs). Assessments were deployed weekly (EBC and MBC) or every 4 weeks (BCSs) over 12 weeks. At study completion, use, feasibility, and acceptability of YES were evaluated via a survey and semistructured interview. RESULTS Thirty women were enrolled between April and June 2019: 10 EBC, 10 BCSs, and 10 MBC. The mean age at diagnosis and enrollment was 36 (range 25-44) and 39 (range 31-44) years, respectively. Most participants were actively treated (96%, 27 of 28) with endocrine therapy (54%, 15 of 28) or chemotherapy (43%, 12 of 28). Overall, 61% (180 of 296) of assessments were completed (EBC: 70%, BCSs: 63%, and MBC: 52%). Of 37 patient-reported outcome and need domains, the most frequently triggered were sexual health (EBC: 90%, BCSs: 90%, and MBC: 90%), anxiety (EBC: 80%, BCSs: 90%, and MBC: 90%), stress and mindfulness (EBC: 80%, BCSs: 90%, and MBC: 90%), and fatigue (EBC: 90%, BCSs: 80%, and MBC: 90%). On postpilot survey, participants reported that YES helped them to learn (50%, 7 of 14), monitor (43%, 6 of 14), and manage (57%, 8 of 14) their symptoms. CONCLUSION YES is a feasible and acceptable digital intervention to support young women across the breast cancer care continuum. The nearly universal triggering of sexual and mental health needs suggests suboptimal management in the clinical setting and the potential for self-management through a digital platform.

scholarly journals Knowledge, attitudes and practices toward breast cancer screening in a rural South African community

Curationis ◽  
2015 ◽  
Vol 38 (1) ◽  
Author(s):  
Dorah U. Ramathuba ◽  
Confidence T. Ratshirumbi ◽  
Tshilidzi M. Mashamba
Keyword(s):  
Breast Cancer ◽  
Cancer Screening ◽  
South African ◽  
Breast Cancer Screening ◽  
Predictive Analytics ◽  
Systematic Sampling ◽  
Cross Sectional ◽  
Rural South ◽  
Screening Practices ◽  
Attitudes And Practices

Objectives: The study assessed the knowledge, attitudes and breast cancer screening practices amongst women aged 30–65 years residing in a rural South African community.Method: A quantitative, descriptive cross-sectional design was used and a systematic sampling technique was employed to select 150 participants. The questionnaire was pretested for validity and consistency. Ethical considerations were adhered to in protecting the rights of participants. Thereafter, data were collected and analysed descriptively using the Predictive Analytics Software program.Results: Findings revealed that the level of knowledge about breast cancer of women in Makwarani Community was relatively low. The attitude toward breast cancer was negative whereas the majority of women had never performed breast cancer diagnostic methods.Conclusion: Health education on breast cancer screening practices is lacking and the knowledge deficit can contribute negatively to early detection of breast cancer and compound late detection. Based on the findings, community-based intervention was recommended in order to bridge the knowledge gap

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