The Role of Social Media Influencers on the Consumer Decision-Making Process

2021 ◽  
pp. 138-154
Author(s):  
Ana Cristina Antunes
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Decision Processes ◽  
Consumer Decision Making ◽  
Consumer Decision ◽  
Digital Era ◽  
Brand Ambassadors ◽  
Consumer Journey

The digital era has introduced many changes in the consumer marketplace. Social media and especially social networking sites redefined how consumers relate to and behave towards brands, as well as the brand-consumer relationship. Within this context and the heightened resistance to brand communication through traditional media, marketeers are turning to other strategies to connect with their customers and influence their consumer journey. One of these strategies is influencer marketing. In the last years, brands have used social media influencers as endorsers of their products and services, and as brand ambassadors. Digital influencers connect consumers and brands, strengthening their bond and allowing the brand to reach their target in a more natural way to influence the consumer buying process. In this chapter we will provide a narrative review on the role of digital influencers on the consumer decision processes.

The role of social networking sites in the revolution of 25 January 2011 Egyptian

2019 ◽  
Vol 2 (3) ◽  
pp. 1
Author(s):  
Qassim Alwan Saeed ◽  
Khairallah Sabhan Abdullah Al-Jubouri
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Arab Spring ◽  
The World ◽  
The Revolution

Social media sites have recently gain an essential importance in the contemporary societies، actually، these sites isn't simply a personal or social tool of communication among people، its role had been expanded to become "political"، words such as "Facebook، Twitter and YouTube" are common words in political fields of our modern days since the uprisings of Arab spring، which sometimes called (Facebook revolutions) as a result of the major impact of these sites in broadcasting process of the revolution message over the world by organize and manage the revolution progresses in spite of the governmental ascendance and official prohibition.

scholarly journals Preserving professional identities, behaviors, and values in digital professionalism using social networking sites; a systematic review

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Shaista Salman Guraya ◽  
Salman Yousuf Guraya ◽  
Muhamad Saiful Bahri Yusoff
Keyword(s):  
Systematic Review ◽  
Social Media ◽  
Social Networking ◽  
Health Professionals ◽  
Social Networking Sites ◽  
Healthcare Professionals ◽  
Professional Identities ◽  
Professional Behaviors ◽  
Digital Era ◽  
Use Of Social Media

Abstract Background Despite a rapid rise of use of social media in medical disciplines, uncertainty prevails among healthcare professionals for providing medical content on social media. There are also growing concerns about unprofessional behaviors and blurring of professional identities that are undermining digital professionalism. This review tapped the literature to determine the impact of social media on medical professionalism and how can professional identities and values be maintained in digital era. Methods We searched the databases of PubMed, ProQuest, ScienceDirect, Web of Science, and EBSCO host using (professionalism AND (professionalism OR (professional identity) OR (professional behaviors) OR (professional values) OR (professional ethics))) AND ((social media) AND ((social media) OR (social networking sites) OR Twitter OR Facebook)) AND (health professionals). The research questions were based on sample (health professionals), phenomenon of interest (digital professionalism), design, evaluation and research type. We screened initial yield of titles using pre-determined inclusion and exclusion criteria and selected a group of articles for qualitative analysis. We used the Biblioshiny® software package for the generation of popular concepts as clustered keywords. Results Our search yielded 44 articles with four leading themes; marked rise in the use of social media by healthcare professionals and students, negative impact of social media on digital professionalism, blurring of medical professional values, behaviors, and identity in the digital era, and limited evidence for teaching and assessing digital professionalism. A high occurrence of violation of patient privacy, professional integrity and cyberbullying were identified. Our search revealed a paucity of existing guidelines and policies for digital professionalism that can safeguard healthcare professionals, students and patients. Conclusions Our systematic review reports a significant rise of unprofessional behaviors in social media among healthcare professionals. We could not identify the desired professional behaviors and values essential for digital identity formation. The boundaries between personal and professional practices are mystified in digital professionalism. These findings call for potential educational ramifications to resurrect professional virtues, behaviors and identities of healthcare professionals and students.

Older and Younger Job Seekers' Impression Management on LinkedIn

2021 ◽  
Vol 20 (2) ◽  
pp. 61-74
Author(s):  
Franciska Krings ◽  
Irina Gioaba ◽  
Michèle Kaufmann ◽  
Sabine Sczesny ◽  
Leslie Zebrowitz
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Impression Management ◽  
Social Networking Sites ◽  
The Internet ◽  
Job Seekers ◽  
Self Presentation ◽  
Job Offers ◽  
Research Show

Abstract. The use of social networking sites such as LinkedIn in recruitment is ubiquitous. This practice may hold risks for older job seekers. Not having grown up using the internet and having learned how to use social media only in middle adulthood may render them less versed in online self-presentation than younger job seekers. Results of this research show some differences and many similarities between younger and older job seekers' impression management on their LinkedIn profiles. Nevertheless, independent of their impression management efforts, older job seekers received fewer job offers than younger job seekers. Only using a profile photo with a younger appearance reduced this bias. Implications for the role of job seeker age in online impression management and recruitment are discussed.

Online Sisterhood

2016 ◽  
pp. 208-227 ◽  
Author(s):  
Ariane J. Utomo
Keyword(s):  
Social Capital ◽  
Social Networks ◽  
Social Media ◽  
Developing Countries ◽  
Middle Class ◽  
Social Networking ◽  
Social Networking Sites ◽  
Personal Income

Across developing countries, the role of social networks and social capital in facilitating women's access to income is well documented. However, less is known about how networks facilitated by social networking sites (SNS) may transform women's economic opportunities in these regions. In this chapter, I draw upon a relatively recent phenomenon of the use of SNS as a medium of trade in urban Indonesia. In 2010, I conducted preliminary interviews to examine the dynamics of Facebook-facilitated trade among urban middle-class married women residing in Jakarta, the capital of Indonesia. The interviews highlighted beneficial links between social media, social capital, and productivity – by means of increased personal income. However, this effective link between SNS and income-generating social capital is likely to be a rather distinctive example, as it depends largely on the class, gender, and cultural specificities that shape the nature of online and offline social interactions among my target group.

Image Sharing on Social Networking Sites: Who, What, Why, and So What?

2019 ◽  
pp. 348-369
Author(s):  
Melanie Keep ◽  
Anna Janssen ◽  
Krestina Amon
Keyword(s):  
Mental Health ◽  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Personal Characteristics ◽  
Current Understanding ◽  
Health Consequences ◽  
Image Sharing ◽  
Photo Sharing

Sharing images online, particularly through social networking sites (SNSs), is a widespread activity. The popularity of image sharing on SNSs has provided researchers with a unique opportunity for investigating how and why we communicate with each other via images. This chapter discusses research about photo sharing on three popular SNSs: Facebook, Instagram, and Snapchat. The unique affordances of each platform have resulted in differences in the images people share on them, and why people choose to share or view different images across the different SNSs. Personal characteristics also shape how and why we share images online. The chapter, therefore, also considers the role of age, gender, and personality on image sharing behaviors and preferences. Finally, the chapter outlines our current understanding of the interrelationship between image sharing and mental health. This chapter thus considers: Who shares images on social media? What do they share? Why do they share these images? What are the mental health consequences of image sharing on SNSs?

scholarly journals Power of Social Networking Sites in Bringing Social Change on the part of Youth through Digital Activism

2021 ◽  
Vol volume 05 (issue 2) ◽  
pp. 49-60
Author(s):  
Zowaina Azhar ◽  
Dr. Abdul Rehman Qaisar ◽  
Kanza Mahmood
Keyword(s):  
Social Media ◽  
Social Change ◽  
Social Networking ◽  
Sample Size ◽  
Social Networking Sites ◽  
Educational Institutions ◽  
Digital Activism ◽  
Social Protests ◽  
Convenience Sampling

The study attempts to explain the role of social networking sites in bringing social change through youth. The study used cause and effect research design in order to determine how social networking sites are affecting the trend of social protests. Data was collected from different professions, occupations and educational institutions of Punjab, Pakistan, through a well-developed questionnaire. To conduct the study, a sample size of 300 respondents was chosen to get accurate findings. Convenience sampling was used where the respondents were selected according to their availability and ease from a sample size of 300 respondents was selected. The findings of the study revealed that social networking sites are playing a significant role in bringing social change in a society, especially through youth, ranging from 21 to 25 years of age. Males are showing greater support to these protests. Moreover, governments do not get much involved in issues through social media; rather they try to use traditional means of involvement. It was also concluded that people who believe that protesting through social media is non-violent, show greater support in favor of it.

scholarly journals A Trigger or a Muffler? - Examining the Dynamics of Crosscutting Exposure and Political Expression in Online Social Media

2013 ◽  
Vol 5 (1) ◽  
pp. 16-27
Author(s):  
Soo Young Bae
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Online Social Networks ◽  
Social Networking Sites ◽  
Social Networking Site ◽  
Online Social Networking ◽  
Political Expression ◽  
Online Social Media ◽  
Candidate Support

This study explores the potential of online social media to serve as a sphere for political discourse and investigates the extent to which everyday uses of online social networking sites can expose citizens to politically diverse viewpoints.  In addition, this study asks whether such crosscutting exposure in online social networks will act as a trigger or a muffler for political expression – that is, whether exposure political difference will stimulate or discourage political discussions.  With analyses of a sample of online social networking site users in the context of the 2012 presidential election in South Korea, this study explicates the link between crosscutting exposure and citizens’ political expressions in social media.  Results reveal that contrary to the predictions in previous literature, exposure to politically incongruent viewpoints in online social networking sites does not seem to undermine users’ expressive behaviors but instead positively contribute to political expression.  In addition, this study shows the significant role of citizens’ perceptions of candidate support in their own networks, and illustrates that the dynamics of political expression differ significantly depending on the users’ age.

Feeling rules in the marriage equality movement: Public protest, social media and the management of emotion

2021 ◽  
Vol 6 (1) ◽  
pp. 73-90 ◽  
Author(s):  
Arialle K. Crabtree ◽  
Patricia Richards
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Participant Observation ◽  
Public Spaces ◽  
Marriage Equality ◽  
Emotional Culture ◽  
Public Protest ◽  
Movement Organizations

In recent years, scholars have turned their attention to the role of emotion on social networking sites. Much of this research has focused on social media as a space where emotions develop and are transformed in order for movement organizations to mobilize participants. This article uses activism around marriage equality in Georgia to explore participants’ experiences of emotion during public protest events and on social media. Utilizing interviews, participant observation and content analysis, we identify the feeling and expression rules operating in these public spaces. We argue that each setting is associated with a unique emotional culture. Finally, we discuss strategies used by participants to manage emotions related to their activism in these various contexts. Our findings indicate that social media sites – specifically Facebook and Twitter – may act as a place where individuals negotiate emotions deemed inappropriate at public protests. This case demonstrates the importance of social context, including online venues, for understanding participants’ experiences of emotion and activism.

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