Adoption of Wearable Technology Devices

2022 ◽  
pp. 268-283
Author(s):  
Bengi Meriç Benderlioğlu ◽  
U. Zeynep Ata
Keyword(s):  
Technology Acceptance ◽  
Rapid Change ◽  
Wearable Technology ◽  
Consumer Acceptance ◽  
Technology Products ◽  
Innovative Products ◽  
Turkish University Students ◽  
Managerial Implications ◽  
Acceptance Model ◽  
New Variables

With rapid change in technology worldwide, innovative products such as wearable technology devices tend to have an uprising trend. Consumers, however, are not necessarily adaptive in their nature and their perception is shaped by many factors. The aim of this research is to investigate the consumer acceptance of wearable technology devices, specifically smartwatches. The study extends the widely used technology acceptance model with the introduction of new variables. For the purpose of the study, survey data was collected from German and Turkish university students. The overall results provide validation to previous literature while introducing new factors for consumer acceptance of technology products, wearable technology devices, and smartwatches. Importance of this research comes from the innovative and promising nature of the wearable technology devices concept, the lack of work on smartwatches in literature, as well as the cross-cultural nature of the study. The study also has managerial implications for technology companies who chase after growth in their businesses.

Digital Readiness and Acceptance of Mobile Advertising

2021 ◽  
pp. 183933492199855
Author(s):  
Reza Ashari Nasution ◽  
Devi Arnita ◽  
Dwine Fatimah Azzahra
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Lifestyle Changes ◽  
Technology Readiness ◽  
Mobile Advertising ◽  
Technology Products ◽  
Tam Model ◽  
Advertising Strategies ◽  
Managerial Implications ◽  
Acceptance Model

Current research suggests that individual readiness toward technology plays a significant factor in the acceptance of technology products and applications. However, the current measure of technology readiness is too general to be applicable to digital technologies and the accompanying disruption and lifestyle changes. We offer digital readiness that consists of attitudinal and action digital readiness as a specific measure of individual readiness toward digital technology. We tested the influence of both attitudinal and action digital readiness toward the acceptance of mobile advertising among 162 millennials aged between 17 and 24 years in Indonesia. The results show that digital readiness has a significant influence on the acceptance of mobile advertising among millennials. We contribute to the theory of the acceptance of digital mobile advertising by employing digital readiness within the technology acceptance model (TAM) model. Our managerial implications highlight mobile advertising strategies for targeting millennials.

Drivers of Mobile Application Acceptance by Consumers

2018 ◽  
pp. 42-58
Author(s):  
Francisco-Jose Molina-Castillo ◽  
Angel-Luis Meroño-Cerdan
Keyword(s):  
Technology Acceptance ◽  
Mobile Application ◽  
Mobile Services ◽  
Consumer Acceptance ◽  
Analytic Approach ◽  
Industry Evolution ◽  
Telecommunication Industry ◽  
Mobile Service ◽  
Limited Applicability ◽  
Acceptance Model

During the last decades the economy has undergone a huge transformation in terms of telecommunication industry evolution. The use of mobile applications has been generally accepted in society but still little is known about how customers use these applications and how managers can obtain high levels of return on their investments in this domain. The Technology Acceptance Model (TAM) has been used for several years to predict the attitudes and behaviours of consumers of mobile services. However, several authors have recognized the limited applicability when it comes to explaining mobile service acceptance by customers. This paper uses a meta-analytic approach to review the acceptance of mobile services and analyse the relationships between TAM variables and consumer acceptance of mobile services. The authors searched all available academic computer databases to get a deeper understanding of this topic and uncover the most significant drivers of mobile application acceptance by consumers.

In Digital Technology We Trust

2020 ◽  
pp. 39-69
Author(s):  
Roisin Vize ◽  
Tara Rooney ◽  
Lesley E. Murphy
Keyword(s):  
Technology Acceptance ◽  
Financial Services ◽  
Perceived Risk ◽  
Firm Level ◽  
Services Sector ◽  
Customer Perceptions ◽  
Theoretical Perspectives ◽  
Managerial Implications ◽  
Acceptance Model

This chapter explores the concept of trust and issues relating to how the construct is conceptualised and understood in a traditional offline context as well as in online environments. The chapter opens with a mini case study that highlights the complexities of being a privately-owned small firm operating in a dynamic and largely unregulated web environment. The firm is relatively new to the financial sector thus augmenting the challenges that lie in reducing perceived risk in an industry that has a chequered history with customer perceptions of credibility and integrity in the financial services sector. The chapter introduces the theoretical underpinning, which draws from the trust theories and technology adoption at firm level, which is critiqued through the lens of the technology acceptance model. Concepts related to institution-based trust are discussed and managerial implications are considered for pure play firms operating online. Each section of the chapter explores these theoretical perspectives from a FinTech context.

An empirical study of wearable technology acceptance in healthcare

2015 ◽  
Vol 115 (9) ◽  
pp. 1704-1723 ◽  
Author(s):  
Yiwen Gao ◽  
He Li ◽  
Yan Luo
Keyword(s):  
Technology Acceptance ◽  
Wearable Technology ◽  
Moderating Effects ◽  
Content Type ◽  
Perceived Severity ◽  
Intention To Adopt ◽  
Use Of Technology ◽  
Privacy Calculus ◽  
Acceptance Model ◽  
Adoption Intention

Purpose – The purpose of this paper is to investigate the factors associated with consumer’s intention to adopt wearable technology in healthcare, and to examine the moderating effects of product type on consumer’s adoption intention. Design/methodology/approach – An integrated acceptance model was developed based on unified theory of acceptance and use of technology 2 (UTAUT2), protection motivation theory (PMT), and privacy calculus theory. The model was tested with 462 respondents using a survey. Findings – Consumer’s decision to adopt healthcare wearable technology is affected by factors from technology, health, and privacy perspectives. Specially, fitness device users care more about hedonic motivation, functional congruence, social influence, perceived privacy risk, and perceived vulnerability, but medical device users pay more attention to perceived expectancy, self-efficacy, effort expectancy, and perceived severity. Originality/value – This study is among the first to investigate healthcare wearable device from behavioral perspective. It also helps to comprehensively understand emerging health information technology (HIT) acceptance from technology, health, and privacy perspectives.

scholarly journals Mobile Banking Adoption and its Determinants in Malaysia

2019 ◽  
Vol 9 (1) ◽  
pp. 4231-4239
Keyword(s):  
Technology Acceptance ◽  
Ease Of Use ◽  
Advanced Technology ◽  
Mobile Banking ◽  
Security Risk ◽  
Perceived Ease Of Use ◽  
Privacy Risk ◽  
Technology System ◽  
Acceptance Model ◽  
New Variables

In electronic banking channels, mobile banking signifies a great innovation. Nonetheless, because of few reasons, customers are not quite sure about its usage. Numerous studies conducted regarding mobile banking adoption in different countries; however, fewer studies have been directed in Malaysia. In this study, we contributed to the research on e-banking adoption, specifically acceptance of mobile banking in Malaysia, and we enhanced our comprehension of customer’s attitude towards advanced technology system usage. Like so, it is essential to grasp the aspects impacting the intention to approve mobile banking channel in Malaysia. For the purpose, we suggested a new conceptual model by extending the Technology Acceptance Model (TAM) with new variables that are privacy risk and security risk, which also filled the research gap. The study core objective was to examine the aspects affecting individual’s attitude and behavioural intention to use mobile banking services in Malaysia. SEM technique was used through Smart-PLS3 for the analysis of data with a sample frame of 384 based on Krejcie and Morgan. The result revealed a significant and positive relationship between perceived ease of use, usefulness and attitude towards using mobile banking while a negative and significant relationship between privacy risk, security risk and attitude towards using mobile banking in Malaysia.

scholarly journals Lecturers' adoption to use the online Learning Management System (LMS): Empirical evidence from TAM2 model for Vietnam

2020 ◽  
Vol 10 (1) ◽  
Author(s):  
Bui Thanh Khoa ◽  
Nguyen Minh Ha ◽  
Tran Viet Hoang Nguyen ◽  
Nguyen Huu Bich
Keyword(s):  
Technology Acceptance ◽  
Management System ◽  
Learning Management System ◽  
Online Training ◽  
Group Discussions ◽  
Force Majeure ◽  
Managerial Implications ◽  
Learning Management ◽  
Acceptance Model ◽  
Online Group

Online training has been a common form of training all over the world for many years ago; however, it is only a side choice alongside offline training. Not only students but also lecturers prefer offline training to online training. However, in some cases of force majeure, specifically the nCov-19 flu pandemic, online training is considered the best way to teach. This study is based on the Technology Acceptance Model 2 (TAM2) to learn about the lecturers' adoption of using the learning management system (LMS) at universities in Vietnam. Mixed research methods are used to achieve the research objectives. Online group discussions, as well as online surveys, were conducted to collect data to analyze and test the hypotheses as well as the theoretical model. The results of the study are similar to the conclusions of TAM2. Thereby, the study proposes managerial implications to improve the lecturers' adoption.

The Influence of Patents on Purchase Intention Through the Technology Acceptance Model

2020 ◽  
Vol 17 (04) ◽  
pp. 2050024
Author(s):  
Yu-Hsin Chang ◽  
Kuei-Kuei Lai ◽  
Ming-Chung Yang ◽  
Ya-Ting Hsu
Keyword(s):  
Technology Acceptance ◽  
Purchase Intention ◽  
Internal Variable ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
High Tech ◽  
Perceived Ease Of Use ◽  
External Variable ◽  
Technology Products ◽  
Acceptance Model

This study aims to apply the TAM in a situation where the customers have not purchased and utilized the products. To achieve its purpose, this study adopts the perceived reliability as an internal variable, and the patent as an external variable. In the context of various levels of technological content and familiarity of consumers with technology products, this study explores whether patents give the technological image to consumers before they use a specific technology will enhance their perceived reliability, perceived usefulness, and perceived ease of use and purchase intentions. The results showed that when consumers have a low level of familiarity with high-tech products, products labeled with relevant patent information will increase consumers’ awareness of reliability, usefulness, ease of use, and purchase intention.

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