Digital Readiness and Acceptance of Mobile Advertising

2021 ◽  
pp. 183933492199855
Author(s):  
Reza Ashari Nasution ◽  
Devi Arnita ◽  
Dwine Fatimah Azzahra
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Lifestyle Changes ◽  
Technology Readiness ◽  
Mobile Advertising ◽  
Technology Products ◽  
Tam Model ◽  
Advertising Strategies ◽  
Managerial Implications ◽  
Acceptance Model

Current research suggests that individual readiness toward technology plays a significant factor in the acceptance of technology products and applications. However, the current measure of technology readiness is too general to be applicable to digital technologies and the accompanying disruption and lifestyle changes. We offer digital readiness that consists of attitudinal and action digital readiness as a specific measure of individual readiness toward digital technology. We tested the influence of both attitudinal and action digital readiness toward the acceptance of mobile advertising among 162 millennials aged between 17 and 24 years in Indonesia. The results show that digital readiness has a significant influence on the acceptance of mobile advertising among millennials. We contribute to the theory of the acceptance of digital mobile advertising by employing digital readiness within the technology acceptance model (TAM) model. Our managerial implications highlight mobile advertising strategies for targeting millennials.

Why Do Physicians Reject the Electronic Health Record: A Theoretical Perspective? (Preprint)

2018 ◽  
Author(s):  
Weam Alfayez ◽  
Arwa Alumran ◽  
Dr Saja A. Al-Rayes
Keyword(s):  
Information Technology ◽  
Electronic Health Record ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Health Record ◽  
Record System ◽  
Factors Influencing ◽  
Tam Model ◽  
Electronic Health ◽  
Acceptance Model

BACKGROUND Many theories/ models adopted from behavioral sciences literature or developed within the field of information technologies could help in understanding the technology acceptance, usage, and effective adoption. OBJECTIVE The main aim of this paper is to review the different theories/ models that can help in understanding information technology/system acceptance and use, and to choose the most appropriate theoretical framework that could be applied to understand the factors influencing physicians’ use of the Electronic Health Record system (EHR) at King Fahd Military Medical Complex (KFMMC) in Dhahran city, Saudi Arabia. METHODS The theories/ models were reviewed using scientific databases. The inclusion criteria were if the theories/ models used to explain individual behaviors toward accepting and using of information technology including the once conducted within the healthcare. RESULTS The review showed that there were five theories/ models were used within information technology studies to understand the technology acceptance and used. There were Theory of Reasoned Action, Theory of Planned Behaviour, Innovation Diffusion Theory, Unified theory of acceptance and use of technology, and Technology Acceptance Model. Each has different explanatory power of technology use. The most appropriate theoretical framework to understand the reason behind physician use of the EHR at KFMMC would be the Technology Acceptance Model (TAM). TAM model could explain up to 75% of the variation in the behavioral intention (acceptance), and up to 62% of the variation in the actual use. It is the gold standard for assessing the usage of health technologies and systems. In fact, the TAM model is one of the core models used to explore the physician’s perceptions of the Electronic Health Record system adoption. CONCLUSIONS This review showed that there are different theories available in the literature can be used to justify the reason behind electronic health record acceptance. TAM is one of the effective, simplest models used to understand the factors influencing physicians to use the EHR-system. Further studies need to apply the TAM model to check its ability in explaining the reason behind EHR within different hospitals in Saudi Arabia

Validating the TAM model in Haryana state of India: During COVID-19

2021 ◽  
Vol 6 (1) ◽  
Author(s):  
komal Goyal ◽  
Ashutosh Nigam ◽  
Neha Goyal ◽  
Manisha Goyal
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Learning System ◽  
Perceived Ease Of Use ◽  
Tam Model ◽  
E Learning ◽  
Continuous Usage Intention ◽  
Acceptance Model

Purpose -Response to the sudden pandemic, COVID-19 drastic shift of work practices requires the implementation of an e-learning system, but their adoption requires a thorough understanding of the user acceptance process. Our key effort is to incorporate a framework, “internet experience” to determine the existing Technology Acceptance Model (TAM) applicability in describing students’ s e-learning decisions in Haryana state. Design/methodology- The researcher has administered a questionnaire based on TAM’s constructs and collected data from UG and PG students of Haryana state of India. Findings – The results revealed that perceived usefulness (PU) has a significant positive relationship with continuous usage intention (CUI) whilst, perceived ease of use (PEOU), computer self-efficacy (CSE) and internet experience (IE) have not. Attitude towards E-learning system (ATELS) has found no relevance in this model. Originality/value Majority research has been done using the TAM model in a developed nation. Empirical study has not been done in Haryana state so far.

Adoption of Wearable Technology Devices

2022 ◽  
pp. 268-283
Author(s):  
Bengi Meriç Benderlioğlu ◽  
U. Zeynep Ata
Keyword(s):  
Technology Acceptance ◽  
Rapid Change ◽  
Wearable Technology ◽  
Consumer Acceptance ◽  
Technology Products ◽  
Innovative Products ◽  
Turkish University Students ◽  
Managerial Implications ◽  
Acceptance Model ◽  
New Variables

With rapid change in technology worldwide, innovative products such as wearable technology devices tend to have an uprising trend. Consumers, however, are not necessarily adaptive in their nature and their perception is shaped by many factors. The aim of this research is to investigate the consumer acceptance of wearable technology devices, specifically smartwatches. The study extends the widely used technology acceptance model with the introduction of new variables. For the purpose of the study, survey data was collected from German and Turkish university students. The overall results provide validation to previous literature while introducing new factors for consumer acceptance of technology products, wearable technology devices, and smartwatches. Importance of this research comes from the innovative and promising nature of the wearable technology devices concept, the lack of work on smartwatches in literature, as well as the cross-cultural nature of the study. The study also has managerial implications for technology companies who chase after growth in their businesses.

scholarly journals Drivers for Teleconsultation Acceptance in Brazil: Patients’ Perspective during the COVID-19 Pandemic

2022 ◽  
Vol 26 (2) ◽  
Author(s):  
Marcus Rodrigues Peixoto ◽  
Jorge Brantes Ferreira ◽  
Laís Oliveira
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Healthcare Services ◽  
Structural Equations ◽  
Perceived Usefulness ◽  
Personal Contact ◽  
Technology Readiness ◽  
Quality Healthcare ◽  
Intention To Adopt ◽  
Acceptance Model

ABSTRACT Context: teleconsultation can be a strategic technological tool for patients to access quality healthcare while dealing with resource challenges within health industry. It can be particularly relevant during and after the COVID-19 pandemic, when the social distancing world had to scramble for new technological solutions to offer quality healthcare services with reduced personal contact. Objective: our research proposes an integrative technology acceptance model to evaluate the drivers of teleconsultation adoption by patients, aligning constructs from the technology acceptance model with other drivers, such as technology readiness, trust, and self-efficacy. Methods: analyses included descriptive statistics and structural equations modeling based on survey’s data from a sample of 415 consumers. Results: results indicate significant relationships between the assessed constructs, with particular relevance on the effects of perceived usefulness, anteceded by trust and technology readiness, on attitude and intention to use teleconsultation. Conclusion: our findings provide helpful insights for health organizations and regulators associated with the diffusion of teleconsultation. The study findings also indicate that the challenging COVID-19 pandemic context may be affecting patients’ intention to adopt teleconsultation.

scholarly journals ADOPTION OF DIGITAL STORYTELLING TOOL IN NATURAL SCIENCES AND TECHNOLOGY EDUCATION BY PRE-SERVICE TEACHERS USING THE TECHNOLOGY ACCEPTANCE MODEL

2020 ◽  
Vol 19 (3) ◽  
pp. 429-453 ◽  
Author(s):  
Iuliana Lazar ◽  
Georgeta Panisoara ◽  
Ion-Ovidiu Panisoara
Keyword(s):  
Technology Acceptance ◽  
Technology Education ◽  
Technology Acceptance Model ◽  
Digital Storytelling ◽  
Digital Age ◽  
Natural Sciences ◽  
Ease Of Use ◽  
Control Variables ◽  
Tam Model ◽  
Acceptance Model

This research aimed to contribute to the overall understanding of pre-service teachers’ acceptance of the Digital Storytelling (DS) tool. The primary associations of the Technology Acceptance Model (TAM) were tested in the academic years 2017/2018 and 2018/2019 for statistical significance when the effects of the pre-service training teachers' digital age and status were controlled. Data from 296 pre-service teachers, from second and third study year, majority women considered vulnerable group were collected. The factor analysis and invariance tests on basic TAM were performed. The results revealed that DS tool usage intention was a function of perceived usefulness and ease of use. This research established the TAM applicability with the control variables addition to model the DS tool acceptance by pre-service teachers, as didactic material for natural sciences and technology education. Configural, metric, and scalar invariance were confirmed across both cross-temporal and cross-sectorial groups. Perceived ease of use of DS has strongly influenced both usefulness (β=.571, t=11.958, p<.0001) and intention to use of DS (β=.763, t=19.914, p<.0001), under the influences of the control variables. The outcomes contributed to the general understanding of DS pre-service teachers’ adoption relevant for natural sciences and technology education and for recognition of vulnerable category behavior. Keywords: digital storytelling tool, natural sciences didactics, technology education didactics, pre-service teachers’ digital age, pre-service teachers’ status, TAM model.

scholarly journals Readiness Factors and Consumer Acceptance of Technology in Mobile Telephony

2014 ◽  
Vol 2 (1) ◽  
pp. 77-91
Author(s):  
Lucilla Andrade Sousa Cunha ◽  
Jussara Goulart da Silva ◽  
Rejane Alexandrina Domingues Pereira do Prado ◽  
Marli Auxiliadora da Silva
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Mobile Technology ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Technology Readiness ◽  
Four Dimensions ◽  
Mobile Phone Technology ◽  
Acceptance Model ◽  
Main Factor

This study aims at analyzing the variables of use and contact of users regarding to products and services of mobile phone technology. Technological innovation stands in the enterprise, enabling growth and creation of new products and services. In the theoretical framework, we used the technology readiness model, from users beliefs and feelings represented by four dimensions: optimism, innovativeness, discomfort and insecurity. It also highlights the technology acceptance model and presents two important constructs as perceived usefulness and ease of use. In short, the factors that support the technology readiness model could be preceding the technology acceptance model. To conduct this study, a field survey of students at the Federal University of Uberlândia / Campus FACIP was carried out. Results indicate optimism as the main factor to accept new mobile technology, due to the fact that the mobile devices provide benefits to people's lives and prompt them a positive attitude toward mobile technology. The perception of the user to purchase a mobile device is directly related to its usefulness and ease of handling of the technology.

scholarly journals Technology Acceptance Model Perilaku Pengguna pada Sistem Enterprise Dompet Dhuafa

2021 ◽  
Vol 4 (1) ◽  
pp. 11-16
Author(s):  
Imam Ali Khumaidi ◽  
Rinda Hesti Kusumaningtyas
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Actual System ◽  
Web Based ◽  
Tam Model ◽  
Acceptance Model ◽  
Behavioral Intention To Use

Dompet Dhuafa Enterprise System (DESI) is a system created in 2015. Initially it was created to replace the Fundrising Administration System (SANDRA) because SANDRA is a desktop-based application. Nowadays DESI is only used for budgeting functions and “Tebar Hewan Kurban” (THK) its a sacrificial animal stocking functions. DESI which has daily functions such as budgeting and seasonal functions in THK. In its implementation, DESI which is a web-based system sometimes becomes difficult to access when the system has a problem. This certainly makes the budgeting function that is used in daily activities become not implemented. THK's function in DESI was also inseparable from problems, one of which was the presence of volunteers who did not directly enter the data of prospective victims into DESI during the THK implementation. New data entered into DESI on the first Tasyrik day, for example, will increase work in other divisions. It would be different if it had been done before the sacrificial feast. This study aims to determine the factors that influence the acceptance behavior of DESI users. In this quantitative study using the Technology Acceptance Model (TAM) model. Sampling in this study using purposive sampling and accidental sampling. This study uses PLS-SEM for data processing and uses the application of SmartPLS version 3. There are 6 variables examined in this study, namely perceived usefulness, perceived easy of use, format, attitude using, behavioral intention to use, and actual system usage. From 7 hypotheses proposed there is one hypothesis that is rejected, namely the path attitude toward using the behavioral intention to use.

scholarly journals Extended Web Assessment Method (EWAM) Sebuah Model untuk Mengukur Keberhasilan Aplikasi E-Commerce Berdasarkan Perspektif Konsumen

2018 ◽  
Author(s):  
Andi Susilo ◽  
Yasmiati
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Reasoned Action ◽  
Assessment Method ◽  
Descriptive Statistics ◽  
Book Sales ◽  
Tam Model ◽  
Consumer Perspective ◽  
Online Book ◽  
Acceptance Model

Extended Web Assessment Method (EWAM) is a model for evaluating and valuing e-commerce Applications from a consumer perspective. EWAM was developed by Petra Schubert and Dorian Selz at St. University. Gallen, Switzerland. This method mainly integrates the findings of Davis Technology Acceptance Model (TAM) model and the Theory of Reasoned Action (TRA) theory from Fishbein and Ajzen. EWAM a method based on the evaluation grid includes a set of criteria for assessing the quality and efficacy of e-commerce applications and the specific features of the Internet as a medium. Quantitative approach in this study using descriptive statistics and qualitative analysis. The online book sales sector, which is five website profiles in Indonesia are evaluated and assessed in this study

scholarly journals Pengaruh Kondisi Fasilitas dan Pengaruh Sosial Terhadap Konstruk Technology Acceptance Model pada Mahasiswa Konsumen GoPay dan OVO di Jakarta

2020 ◽  
Vol 4 (6) ◽  
pp. 328
Author(s):  
Alfa Gratia Pelupessy ◽  
Yanuar Yanuar
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
External Variable ◽  
Tam Model ◽  
Acceptance Model

The research conducted aims to examine the effect of facility conditions and social influences on the technology acceptance model (TAM) construct consisting of perceived usefulness, perceived ease of use, attitude toward using, behavioral intentions to use, and actual use to GoPay and OVO consumers. This research was conducted on students who are actively studying at Tarumanagara University, Trisakti University, and Atmajaya University who are also GoPay and OVO users in April 2019. The sampling technique used is based on the Slovin formula. Source of research data is the result of the distribution of questionnaire instruments, where the assessment of the response of each sample is measured using a Likert scale. The results of data collection are then analyzed using the structural equation model. The results of the study prove that the condition of the facility and social influence as an external variable in the TAM model under study has a positive effect on perceived ease and perceived benefits. The results of this study explain that the better the facilities, which include facilities and infrastructure in the use of GoPay and OVO as e-money, as well as the more people who use GoPay and OVO will tend to have an impact on the formation of perceptions of convenience and perceptions of benefits that are increasingly positive so as to encourage individuals to have a positive attitude and greater interest to use GoPay and OVO to help with the activities or activities undertaken.

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