A Model for Culturally Informed Web Interfaces
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This chapter will challenge the accepted notions of cultural vanilla applications for e-Commerce and e-Business on the Web. The approach taken suggests that national culture exists at all levels from the visual to the implicit behaviors that frame interpretation of business process when undertaking e-Commerce. Studies done show quite clearly that culture distorts the relationships in any trading and business situation in ways that are not always obvious. We will explore the in-depth nature of the trading relationships and demonstrate the impact of cultural practice on the trading interface both on the Web and in the negotiations for business.
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2016 ◽
Vol 46
(3)
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pp. 117-122
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2002 ◽
Vol 34
(8)
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pp. 1411-1441
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2010 ◽
Vol 30
(2)
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pp. 199-220
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