The purpose of this study is to investigate the influence of social responsibility, etiuka relatives, on the reputation of corporate governance and its impact on the performance of the company PT. Telkom Indonesia Branch Kebumen. The analytical tool used Structural Equation Modeling (SEM).
The results of this study show that the reputation of social responsibility affects the reputation accepted. This is indicated by the value of CR = 2.514 and p = 0.012 or significant at ½ α = 0.05 t table = ± 1.980. Thus, the social responsibility variables formed by indicators of ethical codes, economic well-being, contributions and participant experiences have a significant influence on reputation. Further business ethics affects the accepted reputation. This is indicated by the value of CR = 2.872 and p = 0.004 or significant at ½ α = 0.05 t table = ± 1.980. Thus the business ethics variables formed by the indicators: Product quality, product trials, respect for human dignity, cultural integrity of the customer has an influence on reputation. Corporate governance affects acceptable reputation. This is indicated by the value of CR = 3.241 and p = 0.001 or significant at ½ α = 0.05 t table = ± 1.980. thus corporate governance variables formed by the indicators: Company competence, openness and transparency, policy implementation, corporate policy, confidence in top management, knowledge and ability of human resources. Reputation, effect on company performance accepted. This is indicated by the value of CR = 13.933 and p = 0,000 or significant at ½ α = 0.05 t table = ± 1.980. Thus the reputation variable formed by the Company's Vision indicators, the product offered, the emotional closeness of the customer to the company, the company's financial capability and confidence in the employee.
The limitations of this study on the structural model used, this model has been well seen from the test of cofirmatory and goodness-of-fit. but it is better for the company's performance topics to dig deeper into the variables and indicators used. Future research may also consider research objects that will be used not only in telecommunication service companies but can be developed in other business organizations.
Key word: Reputation and Corporate Performance