Optimizing the Host of a Travel Program for Commercial TV Stations by Using the AHP and Sensitivity Analysis

2014 ◽  
Vol 6 (3) ◽  
pp. 30-42
Author(s):  
Pi-Fang Hsu ◽  
Chia-Wen Tsai ◽  
Kun-Chung Chen
Keyword(s):  
Sensitivity Analysis ◽  
Delphi Method ◽  
Research Model ◽  
Weight Changes ◽  
Analytic Hierarchy ◽  
New Host ◽  
Modified Delphi ◽  
Evaluative Criteria ◽  
Proposed Model ◽  
Hierarchy Process

This study develops a model for selecting a host for a travel show. First, the proposed model adopts the “Modified Delphi Method” to find out suitable criteria to evaluative hosts of travel shows. Next, the research model applies the “Analytic Hierarchy Process (AHP)” to determine the relative weights of the evaluative criteria, and then ranks the alternatives and selects the optimum host for a travel show. Additionally, a well-known Taiwanese TV station is taken as an example, to demonstrate how a new host of a travel show is selected by applying this model. The results indicate that managers of commercial TV stations rank criteria in the following order of importance: “Image”, “Viewpoint from production”, “Professional skills”, and “Personal conditions”. Eventually, using the sensitivity analysis to test criteria when assessing factors of weight changes and how about the other assessment factors.

Developing a Decision Model for Selecting the Scripts of Trendy Taiwanese Dramas

2020 ◽  
Vol 11 (4) ◽  
pp. 39-51
Author(s):  
Pi-Fang Hsu ◽  
Hua-Lin Yang
Keyword(s):  
Analytic Hierarchy Process ◽  
Subject Matter ◽  
Delphi Method ◽  
Decision Model ◽  
Analytic Hierarchy ◽  
Modified Delphi ◽  
Evaluative Criteria ◽  
Proposed Model ◽  
The Subject ◽  
Hierarchy Process

The script of a drama is key to achieving an outstanding performance. This study develops a new model for selecting the scripts of Taiwanese dramas based on the production manager's perceptions. First, the proposed model adopts the modified delphi method to determine suitable evaluative criteria for the scripts of contemporary Taiwanese dramas. Next, the model applies the analytic hierarchy process (AHP) to determine the relative weights of evaluative criteria, thereafter rating the alternatives and selecting the best script. Additionally, a Taiwanese company is used how the scripts of Taiwanese dramas can be selected using this model. The results indicate that important criteria, in order of important, are characteristics of the story, the subject matter of the script, the meaning of the words, and the scriptwriter. The proposed model helps companies to effectively select the scripts of Taiwanese dramas, making it highly applicable for academia and commerce.

Optimal Selection of Korean Dramas for Commercial TV Stations in Taiwan by Using the AHP

2013 ◽  
Vol 5 (2) ◽  
pp. 14-24 ◽  
Author(s):  
Pi-Fang Hsu ◽  
Shu-Yu Lin ◽  
Chia-Wen Tsai
Keyword(s):  
Delphi Method ◽  
Optimal Selection ◽  
Analytic Hierarchy ◽  
Modified Delphi ◽  
Evaluative Criteria ◽  
Advertising Budget ◽  
Proposed Model ◽  
Hierarchy Process ◽  
Model Apply ◽  
Selection Of

This study develops a model for selecting Korean dramas based on TV station manager’s perceptions. First, the proposed model adopts the modified Delphi method to find out the suitable evaluative criteria of Korean dramas. Next, the model apply the analytic hierarchy process (AHP) to determine the relative weights of evaluative criteria, then ranks the alternatives and selects the best Korean dramas. Additionally, a famous Taiwanese commercial TV station is used here in as an example of how a Korean dramas can be selected using this model. The results indicated that concerns think highly of criteria in order are drama content perspective, cast perspective, advertising budget perspective, foreign data of origin perspective. The proposed model helps commercial TV to effectively select Korean dramas, making it highly applicable for academia and commerce.

An Endorsement Selection Model for Sports Celebrities in China

2018 ◽  
Vol 10 (2) ◽  
pp. 1-13
Author(s):  
Pi-Fang Hsu ◽  
Chia-Hui Hsu
Keyword(s):  
Analytic Hierarchy Process ◽  
Delphi Method ◽  
Analytic Hierarchy ◽  
Modified Delphi ◽  
Proposed Model ◽  
Target Company ◽  
Sporting Goods ◽  
Hierarchy Process ◽  
Celebrity Endorsers ◽  
Selection Of

Celebrity endorsement is a critical and positive commercial promotional tool. With the increasing number of international sports celebrities, many sporting and non-sporting goods companies use such celebrities to promote their products. This study develops a model for selecting sports celebrity endorsers. A Chinese sporting brand company is the target of this study. The proposed model adopts the modified Delphi method to identify suitable criteria and applies the analytic hierarchy process (AHP) to determine the criteria's relative weights. The selected company exemplifies how the model can guide the selection of sports celebrity endorsers. The model ranks the importance to the target company of five criteria: trustworthiness, match-up, attractiveness, risk and expertise. The proposed model allows the company to select sports celebrity endorsers effectively, and contributes to academia and commerce.

Developing and Implementing a Model for Selecting Videos for City Marketing

2012 ◽  
Vol 3 (4) ◽  
pp. 50-64 ◽  
Author(s):  
Pi-Fang Hsu ◽  
Chia-Wen Tsai ◽  
Sheng-Weng Doong
Keyword(s):  
Sensitivity Analysis ◽  
Local Government ◽  
Analytic Hierarchy Process ◽  
Delphi Method ◽  
City Marketing ◽  
Analytic Hierarchy ◽  
Modified Delphi Method ◽  
Modified Delphi ◽  
Criterion Weight ◽  
Hierarchy Process

This study develops a model for selecting videos for city marketing. First, Modified Delphi Method was used to find suitable criteria to evaluate videos of city marketing. Next, Analytic Hierarchy Process (AHP) was used to determine the relative weights of the criteria. A local government in Taiwan is used as an example of how videos for city marketing can be selected with this model. Furthermore, this study found that there is a gap in the weights of criteria identified between operators and governments. Finally, this study used sensitivity analysis to survey the criterion weight of the degree of influence with an alternative hierarchy, making it applicable for academia and commerce.

Risk Analysis for Utilizing Cloud Computing - In Perspectives of Legality, Hardware and Non-Hardware

2012 ◽  
Vol 628 ◽  
pp. 380-385
Author(s):  
Chiang Ku Fan ◽  
Chen Mei Fan Chiang ◽  
Yu Hsuang Lee
Keyword(s):  
Cloud Computing ◽  
Natural Disaster ◽  
Delphi Method ◽  
High Frequency ◽  
Social Engineering ◽  
Analytic Hierarchy ◽  
System Vulnerability ◽  
Modified Delphi ◽  
Wear And Tear ◽  
Hierarchy Process

There is little objective, scientific research focused on evaluating the loss exposure that results from cloud computing. In this study, a modified Delphi method and the analytic hierarchy process were employed to identify and evaluate risks of cloud computing. The findings of this study are: (1) Loss exposures attributable to Jurisdiction, Burglary, Natural disaster, Normal wear and tear or malfunctions are characterized by high frequency but relatively low severity. (2) Loss exposures attributable to Privacy, Damaged or spoiled by employees intentionally or accidentally, and System vulnerability can be addressed through insurance. (3) Risks generated through Agreement or contract, Social engineering, Mistakes made by employees intentionally or accidentally, and Cross-cloud compatibility are characterized by both high frequency and severity.

scholarly journals Model for Evaluating Outsourcing Logistics Companies in the COVID-19 Pandemic

Logistics ◽  
2021 ◽  
Vol 5 (3) ◽  
pp. 64
Author(s):  
Cheng-An Tsai ◽  
Tien-Hwa Ho ◽  
Jyh-Shyan Lin ◽  
Chien-Chih Tu ◽  
Che-Wei Chang
Keyword(s):  
Hierarchical Structure ◽  
Manufacturing Industry ◽  
Stage Model ◽  
Two Stage ◽  
Analytic Hierarchy ◽  
Modified Delphi ◽  
Proposed Model ◽  
The Hierarchical Structure ◽  
Outsourcing Logistics ◽  
Hierarchy Process

The COVID-19 pandemic has severely affected the world’s manufacturing industry, particularly in terms of the continued increase in logistics costs that has led to an increase in business operating costs. This study proposes a two-stage model for evaluating the most appropriate outsourcing logistics companies for a manufacturing factory. In the first stage, a modified Delphi method was used to recruit experienced experts to determine criteria for evaluating outsourcing logistics vendors and establish a hierarchical structure. In the second stage, the analytic hierarchy process (AHP) was used to evaluate suitable logistics companies based on the hierarchical structure. Finally, a case study was conducted to demonstrate the suitability of the two-stage model for evaluating outsourcing logistics companies for reducing logistics costs while maintaining service quality. The proposed model can be used as a basis for evaluating outsourcing logistics companies.

An Endorsement Selection Model for Sports Celebrities in China

2021 ◽  
pp. 142-156
Author(s):  
Pi-Fang Hsu ◽  
Chia-Hui Hsu
Keyword(s):  
Selection Model ◽  
Celebrity Endorsement ◽  
Analytic Hierarchy ◽  
Modified Delphi ◽  
Proposed Model ◽  
Target Company ◽  
Sporting Goods ◽  
Hierarchy Process ◽  
Celebrity Endorsers ◽  
Selection Of

Celebrity endorsement is a critical and positive commercial promotional tool. With the increasing number of international sports celebrities, many sporting and non-sporting goods companies use such celebrities to promote their products. This study develops a model for selecting sports celebrity endorsers. A Chinese sporting brand company is the target of this study. The proposed model adopts the modified Delphi method to identify suitable criteria and applies the analytic hierarchy process (AHP) to determine the criteria's relative weights. The selected company exemplifies how the model can guide the selection of sports celebrity endorsers. The model ranks the importance to the target company of five criteria: trustworthiness, match-up, attractiveness, risk and expertise. The proposed model allows the company to select sports celebrity endorsers effectively, and contributes to academia and commerce.

An Outsourcing Decision Model Based on AHP and Sensitive Analysis for Distribution Marketing Companies

2014 ◽  
Vol 5 (2) ◽  
pp. 38-51
Author(s):  
Pi-Fang Hsu ◽  
Chia-Wen Tsai ◽  
Ying-Hua Chu
Keyword(s):  
Sensitivity Analysis ◽  
Evaluation Criteria ◽  
Product Management ◽  
Management Service ◽  
Analytic Hierarchy ◽  
Modified Delphi ◽  
Proposed Model ◽  
Criteria Weights ◽  
Outsourcing Decision ◽  
Service Standards

In recent years, many companies have focused their budget on distribution marketing. Through distribution marketing, products can be more directly distributed to consumers and the rate of return is increased. The researchers in this study design a model for selecting distribution marketing companies on the basis of the perceptions of companies selling certain brands (BCs). First, the proposed model adopts the modified Delphi method to identify suitable criteria for evaluating distribution marketing companies. Next, the model applies the analytic hierarchy process (AHP) to determine the relative weights of evaluation criteria, ranks the alternatives and selects the distribution marketing company (DMC). This paper also adopts sensitivity analysis to examine how other evaluative criteria would change with any alterations in the weightings of the evaluation criteria. Additionally, a well-known Taiwanese beverage company is used as an example to prove how a DMC is selected by applying this model. The results indicated that BCs rank criteria in terms of importance as follows: store services, dispatching sales manpower, product management, service standards and cost consciousness. Finally, the model adopts Sensitivity Analysis to inquire into which criteria weights change the evaluative factor, and how other evaluative factors incur corresponding degrees of change. This proposed model can provide enterprises an objective and efficient method to select the optimal DMC.

Elementary Analysis on Construction of Assessment Index System of Cleaner Production of Cheese Dyeing Enterprises

2012 ◽  
Vol 268-270 ◽  
pp. 2031-2034
Author(s):  
Zheng Li ◽  
Ding Gui Luo
Keyword(s):  
Delphi Method ◽  
Index System ◽  
Cleaner Production ◽  
Analytic Hierarchy ◽  
Assessment Index ◽  
Elementary Analysis ◽  
Assessment Index System ◽  
Standard Value ◽  
Hierarchy Process ◽  
Different Levels

The concrete assessment index of cheese dyeing enterprises’ cleaner production is filtered out by the classic Delphi method (Delphi) of expert evaluation. According to the characteristic of Analytic Hierarchy Process (AHP),we have identified the different levels. Finally, assessment index system was established and the weight of each index and standard value were also determined. The cleaner production level can be evaluated eventually more intuitively. So it can provide the technical support and guidance for cleaner production assessment of Cheese Dyeing Enterprises and realize a sustainable development of this kind of enterprises.

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