Payment Methods and Purchase Intention from Online Stores

2016 ◽  
Vol 12 (2) ◽  
pp. 31-44 ◽  
Author(s):  
Rasha Abu-Shamaa ◽  
Emad Abu-Shanab ◽  
Rawan Khasawneh
Keyword(s):  
Technology Acceptance ◽  
Purchase Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Retail Sector ◽  
Payment Method ◽  
Perceived Ease Of Use ◽  
Online Retail ◽  
Payment Methods ◽  
Online Stores

Online retail stores are a new booming phenomenon in the Arab world. Recent years witnessed a significant increase in the number of Arabic online stores launched for different kinds of products and services. Stores offer grocery products, fashion and life style items, and electronics and technology devices. Regardless of the growing investments in the Arabic online retail sector, Arabic consumers are still doubtful about online shopping. This research investigated the factors affecting Jordanians' purchase intentions from online stores by extending the technology acceptance model (TAM) to include payment method. The model included payment method (PM), perceived ease of use (PEOU) and perceived usefulness (PU), as direct predictors of the intention to use online stores and moderated by consumers' level of trust of such factors. Results indicated that TAM predictors, and payment methods do affect consumers' intention to purchase online. However, PM and PEOU relationships with the intention to shop online are the only relationships moderated by trust.

Payment Methods and Purchase Intention from Online Stores

2018 ◽  
pp. 1124-1138
Author(s):  
Rasha Abu-shamaa ◽  
Emad Abu-Shanab ◽  
Rawan Khasawneh
Keyword(s):  
Technology Acceptance ◽  
Purchase Intention ◽  
Arab World ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Payment Method ◽  
Online Retail ◽  
Payment Methods ◽  
Online Stores ◽  
Acceptance Model

Online retail stores are a new booming phenomenon in the Arab world. Recent years witnessed a significant increase in the number of Arabic online stores launched for different kinds of products and services. Stores offer grocery products, fashion and life style items, and electronics and technology devices. Regardless of the growing investments in the Arabic online retail sector, Arabic consumers are still doubtful about online shopping. This research investigated the factors affecting Jordanians' purchase intentions from online stores by extending the technology acceptance model (TAM) to include payment method. The model included payment method (PM), perceived ease of use (PEOU) and perceived usefulness (PU), as direct predictors of the intention to use online stores and moderated by consumers' level of trust of such factors. Results indicated that TAM predictors, and payment methods do affect consumers' intention to purchase online. However, PM and PEOU relationships with the intention to shop online are the only relationships moderated by trust.

scholarly journals PENDEKATAN TAM DALAM LAYANAN GO-MASSAGE PADA APLIKASI GO-JEK

2018 ◽  
pp. 869
Author(s):  
Ni Putu Wulan Widasari ◽  
I Made Wardana ◽  
Putu Yudi Setiawan
Keyword(s):  
Technology Acceptance ◽  
Perceived Risk ◽  
Risk Perceptions ◽  
Purchase Intention ◽  
Risk Attitude ◽  
Sampling Technique ◽  
Theoretical Implication ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use

ABSTRACT The meaning of this research wants to explain the effect of perceived ease of use, perceived usefulness, and perceived risk towards attitude and purchase intention of Go-Massage on Go-Jek application. The population of this study is not limited (infinite) which is the user Go-Jek application in Denpasar. The sample in this study was taken with non-probability sampling technique with 120 respondents. The result shows that perceived ease of use and perceived of usefulness have positive and significant effect towards attitude. Furthermore, the results of the study also showed a positive and significant effect of perceived usefulness and attitude towardspurchase intention. Conversely, risk perceptions have a negative and significant effect on attitude and purchase intention. The theoretical implication of this research is that this research reinforces the attitude theory especially the Technology Acceptance Model proposed by Davis (1989). Practical implications are useful for companies to explore the construct which gives significant effect towards purchase intention.  In the future, the company should focus more on perceived usefulness to encourage customer’s purchase intention towards Go-Massage service offered on Go-Jek application Keywords: TAM, Perceived Ease of Use, Perceived Risk, Attitude, and Purchase Intention

scholarly journals Health Advertising on Short-Video Social Media: A Study on User Attitudes Based on the Extended Technology Acceptance Model

2020 ◽  
Vol 17 (5) ◽  
pp. 1501 ◽  
Author(s):  
Jie Zhao ◽  
Jianfei Wang
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Purchase Intention ◽  
User Acceptance ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Health Related ◽  
Short Video ◽  
Acceptance Model

The rapid development of short-video social network platforms provides us with an opportunity to conduct health-related advertising and recommendation. However, so far, there are no empirical evidence on whether users are willing to accept health-related short-video advertisements. Here, acceptance refers to purchase intention, meaning that users will read short-video ads, share ads with others, or even open the product link embedded in ads to purchase the product. In this paper, we make the first attempt to model and quantify user acceptance of health-related short-video advertisements. Particularly, we propose a new research model that enhances the Technology Acceptance Model (TAM) with two new designs. First, we propose four new antecedents including social interaction, intrusiveness, informativeness, and relevance into the original TAM to reflect the features of short-video social networks. Second, we introduce two mediator variables including perceived usefulness and attitude so that we can better study how different factors affect user acceptance of health-related short-video ads. We perform a survey on the Internet and conduct an empirical analysis of the surveyed data. The results show that the four antecedents as well as the perceived ease of use have significant influences on perceived usefulness, attitude, and purchase intention. Further, perceived usefulness plays a valid mediating role in attitude and purchase intention. We also found that users’ perceived ease of use on health-related short-video ads cannot significantly predict users’ attitudes toward ads. This is a new finding in social media-oriented ads. Finally, we integrate the empirical findings and present reasonable suggestions for advertisers and marketers to promote health-related short-video ads.

The Influence of Patents on Purchase Intention Through the Technology Acceptance Model

2020 ◽  
Vol 17 (04) ◽  
pp. 2050024
Author(s):  
Yu-Hsin Chang ◽  
Kuei-Kuei Lai ◽  
Ming-Chung Yang ◽  
Ya-Ting Hsu
Keyword(s):  
Technology Acceptance ◽  
Purchase Intention ◽  
Internal Variable ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
High Tech ◽  
Perceived Ease Of Use ◽  
External Variable ◽  
Technology Products ◽  
Acceptance Model

This study aims to apply the TAM in a situation where the customers have not purchased and utilized the products. To achieve its purpose, this study adopts the perceived reliability as an internal variable, and the patent as an external variable. In the context of various levels of technological content and familiarity of consumers with technology products, this study explores whether patents give the technological image to consumers before they use a specific technology will enhance their perceived reliability, perceived usefulness, and perceived ease of use and purchase intentions. The results showed that when consumers have a low level of familiarity with high-tech products, products labeled with relevant patent information will increase consumers’ awareness of reliability, usefulness, ease of use, and purchase intention.

Key Dimensions on B2C E-Business

2013 ◽  
Vol 4 (2) ◽  
pp. 43-55
Author(s):  
T. Ramayah ◽  
Simona Popa ◽  
Norazah M. Suki
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Purchase Intention ◽  
Reasoned Action ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Key Dimensions ◽  
Acceptance Model ◽  
Potential Customers

The purpose of this paper is to test and compare two models, which have been popularly used for explaining how users come to accept and use a technology and their behavioral intention. The Technology Acceptance Model (TAM) and the Theory of Reasoned Action (TRA) is used to analyze customer intention to buy online. By sampling 102 online potential customers in Malaysia, findings indicate that the TRA and TAM are valid models in the prediction of the intention to buy online. Attitude, subjective norm, perceived usefulness and perceived ease of use were found to be positively related to purchase intention, with attitude being the more influential predictor. TRA was found to be a better predictor in comparison to the TAM. The main conclusions of this research can be valuable to organizations that sell their products on the Internet.

The Effect of Instragram Usage in Buying Decision

I-STATEMENT ◽  
2021 ◽  
Vol 6 (1) ◽  
pp. 41-48
Author(s):  
Anggar Riskinanto ◽  
Fanny Fandiyah
Keyword(s):  
Social Media ◽  
Technology Acceptance ◽  
Significant Relationship ◽  
Purchase Intention ◽  
Information Quality ◽  
Source Credibility ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use

This study examines the factors that influence Purchase Intention to customers when they want to buy Yellowfit Kitchen products through social media Instagram. This study applies the TAM (Technology Acceptance Model) model and several additional variables namely Information Quality including Intrinsic, Contextual, Representational, and Accessibility; and Source Credibility include Trustworthiness, Expertness, and Reputation. This research is a quantitative study, data obtained through a questionnaire distributed to 398 respondents who had bought Yellowfit Kitchen. The method used is PLS (Partial Least Square). The questionnaire results obtained were analyzed using SmartPLS. The analysis shows that there are (1) a significant relationship between Information Quality and Perceived Ease of Use (2) a significant relationship between Source Credibility, Perceived usefulness, and Perceived Ease of Use (3) Attitude Toward Behavior is influenced by Perceived usefulness, and Perceived Ease of Use Use; (4) Purchase Intention is influenced by Attitude Toward Behavior. From the results of a comparison of O2O e-commerce research, this study provides a more detailed explanation of the Elaboration Likehood Model related to Information Quality and Source Credibility that influences purchase intentions. Purchase Intention is the final stage of a customer to buy a product that is needed or seen. TAM is easy to use in the use of social media. The research is expected that startup company Yellowfit Kitchen can continue to increase sales and also provide useful information through their social media.

An Empirical Study of Consumers Intention to Purchase Wooden Handicraft Items Online: Using Extended Technology Acceptance Model

2017 ◽  
Vol 20 (2) ◽  
pp. 479-497 ◽  
Author(s):  
Rohit Yadav ◽  
Tripti Mahara
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Purchase Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Quality Service ◽  
Perceived Ease Of Use ◽  
Website Quality ◽  
Acceptance Model ◽  
Product Perception

Handicraft is one of the many productive sectors for developing countries. It contributes significantly towards economic growth. This study seeks to investigate consumers’ perception towards purchase of wooden handicraft items through e-commerce platform. The proposed extended technology acceptance model investigates the role of website quality, service and product perception on consumers purchase intention towards wooden handicraft items online. Trust acts as a mediator to study its effect on consumer intention. The effect of website quality, service and product perception was analyzed for the technology acceptance model constructs, namely perceived ease of use and perceived usefulness. A total of 234 respondents were surveyed and data was analyzed using structural equation modelling technique. Service perception and product perception determine perceived usefulness whereas perceived ease of use is determined by website quality and service perception. The results show that trust has positive role in determining consumers’ purchase intention. Website quality, service and product perception determine trust, and they build consumers’ confidence in online shopping. Both seller and website should have effective strategies to build consumers’ trust. The research suggests that sellers can significantly surge consumers’ trust by improvising product and service perception, whereas the website can ensure consumers’ trust by increasing the quality of website and service perception.

Implementation of Artificial Intelligence in Fashion: Are Consumers Ready?

2019 ◽  
Vol 38 (1) ◽  
pp. 3-18 ◽  
Author(s):  
Yuli Liang ◽  
Seung-Hee Lee ◽  
Jane E. Workman
Keyword(s):  
Artificial Intelligence ◽  
Technology Acceptance ◽  
Purchase Intention ◽  
New Technologies ◽  
The United States ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Positive Attitudes ◽  
And Performance

Given the growing interest in combinations of fashion and digital innovations, it is critical for both researchers and retailers to understand how consumers respond to new technologies, especially artificial intelligence (AI). The purpose of the study was to examine consumers’ attitudes and purchase intention toward an AI device. By adapting the technology acceptance model, a conceptual model was constructed and tested related to consumers’ attitudes and purchase intention toward an AI device—Echo Look. A total of 313 subjects (61% female) between 18 and 65 years old in the top 10 metropolitan areas in the United States participated in the study. The results indicated that perceived usefulness, perceived ease of use, and performance risk were significant in consumers’ attitude toward AI. Positive attitudes toward technology positively influenced the purchase intention. Based on these results, theoretical and practical implications are discussed.

scholarly journals Toward parent-child smart clothing: Purchase intention and design elements

2021 ◽  
Vol 16 ◽  
pp. 155892502199184
Author(s):  
Weizhen Wang ◽  
Siyi Wang
Keyword(s):  
Technology Acceptance ◽  
Purchase Intention ◽  
Positive Influence ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Factors Affecting ◽  
Design Elements ◽  
Smart Clothing ◽  
Parent Child

Through the analysis of consumers’ attitude (ATT) and purchase intention (PI) toward parent-child smart clothing, this research reversely derives and extracts the design elements of this type of clothing. This research expands the category of Technology Acceptance Model (TAM) with clothing design attribute. Based on perceived usefulness (PU), perceived ease of use (PE) and perceived performance risk (PR), functionality (FUN), aesthetic (AES) and compatibility (COM) of clothing are added to analyze the factors affecting consumers’ ATT and PI toward parent-child smart clothing. A total of 372 volunteers participated in the test, and the results show that COM has a significant positive influence on PU, PE and PR. PU and FUN have a positive influence on purchase ATT and PI. PE positively affects PU and positively affects purchase ATT. PE positively affects PU and positively affects purchase ATT.AES positively influences purchase ATT but has little impact on PI. PR negatively influences both purchase ATT and PI but have little impact on PI. This research confirms the significance of multi-dimensional features of smart parent-child clothing, extracts and preliminarily establishes the framework model of design evaluation elements. And the results are helpful to the product design and development of parent-child smart clothing in the future.

scholarly journals Antecedents of the User Behavior for Online Businesses: A Case of Pakistan

2017 ◽  
Vol 3 (2) ◽  
pp. 199-208 ◽  
Author(s):  
Lutf Ullah ◽  
Muhammad Amjad Khan
Keyword(s):  
Technology Acceptance ◽  
Purchase Intention ◽  
User Behavior ◽  
Positive Impact ◽  
Purchase Intentions ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Primary Data ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Purpose: This study tries to investigate the antecedents of user behavior like purchase intentions and e-loyalty in the context of Pakistan. More specifically, it studies the relationship between perceived flow, perceived usefulness, perceived ease of use and the user behavior constructs which this study considers are e-loyalty and purchase intentions. Design/Methodology/Approach: Primary Data is obtained through survey from 466 respondents and was analyzed through PLS-SEM approach. Findings: Findings suggest that perceived flow and technological acceptance model constructs which are perceived ease of use and perceived usefulness have significant positive impact on the e-loyalty and purchase intentions in the developing economy like Pakistan. Implications/Originality/Value: This study is a contribution to the literature acknowledging the importance of flow and technology acceptance model constructs as antecedents of user behavior for online businesses in the context of developing country like Pakistan. This study guides practitioners for designing such a website that make a user feel 'flow' situation while surfing their website. If they are able to make their visitors feel flow, they are more likely to generate purchase intention and develop e-loyalty for the e-vendor.

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