Gender Differences in Advanced Mobile Services Acceptance

Author(s):  
Alicia Rodriguez Guirao ◽  
Carolina Lopez Nicolas ◽  
Harry Bouwman

By stating that the antecedents of customers´ intentions to use mobile services should be studied across service categories and gender differences, the purpose of this article is to investigate the validity and differential predictive power of a model that explain acceptance of several mobile services across male and female customers. This study contributes to the emerging but limited body of research on consumer adoption of advanced mobile services by addressing several critical issues. First, the present paper focuses on two mobile services, namely m-location and m-social media, as they are considered as the new age of advanced mobile services. Furthermore, we include gender as a moderator variable. A theoretical model is proposed and tested in a sample of 429 Dutch consumers. Results from structural modeling equations show that the factors explaining the acceptance of m-location and m-social media services differ. Second, gender moderating effect has been found significant as gender differences exist in the strength of various paths. In addition to its theoretical contributions, this research presents important practical contributions. In particular, practitioners can gain valuable insights into the driving forces of mobile services.

2016 ◽  
pp. 1718-1736
Author(s):  
Alicia Rodriguez Guirao ◽  
Carolina Lopez Nicolas ◽  
Harry Bouwman

By stating that the antecedents of customers´ intentions to use mobile services should be studied across service categories and gender differences, the purpose of this article is to investigate the validity and differential predictive power of a model that explain acceptance of several mobile services across male and female customers. This study contributes to the emerging but limited body of research on consumer adoption of advanced mobile services by addressing several critical issues. First, the present paper focuses on two mobile services, namely m-location and m-social media, as they are considered as the new age of advanced mobile services. Furthermore, we include gender as a moderator variable. A theoretical model is proposed and tested in a sample of 429 Dutch consumers. Results from structural modeling equations show that the factors explaining the acceptance of m-location and m-social media services differ. Second, gender moderating effect has been found significant as gender differences exist in the strength of various paths. In addition to its theoretical contributions, this research presents important practical contributions. In particular, practitioners can gain valuable insights into the driving forces of mobile services.


Author(s):  
Anna Sell ◽  
Mark de Reuver ◽  
Pirkko Walden ◽  
Christer Carlsson

The added value of mobile services is decided by the context in which they are used. In this paper, the authors study how the context-of-use influences the intention to adopt mobile messaging, entertainment and social media services. While doing so, the authors compare the intended use between males and females. The results are based on a large scale survey study among Finnish consumers. According to the findings, the context-of-use matters for mobile entertainment and messaging services, but not for social media services. Fit with social context is only important for social media services, whilst work-related context matters only for messaging services. In general, context-of-use is more decisive for men than women. However, while ubiquitous context-of-use is much more important for males, social and work context are relevant only for females. The results have important implications for service providers on how to develop and implement specific context-aware mobile services.


2019 ◽  
Vol 8 (9) ◽  
pp. 413 ◽  
Author(s):  
Wu ◽  
Li ◽  
Ma

The geographical location and check-in frequency of social platform users indicate their personal preferences and intentions for space. On the basis of social media data and gender differences, this study analyzes Weibo users’ preferences and the reasons behind these preferences for the waterfronts of the 21 major lakes within Wuhan’s Third Ring Road, in accordance with users’ check-in behaviors. According to the distribution characteristics of the waterfronts’ points of interest, this study explores the preferences of male and female users for waterfronts and reveals, through the check-in behaviors of Weibo users, the gender differences in the preference and willingness of these users to choose urban waterfronts. Results show that men and women check in significantly more frequently on weekends than on weekdays. Women are more likely than men to check in at waterfronts. Significant differences in time and space exist between male and female users’ preferences for different lakes.


2016 ◽  
Vol 8 (3) ◽  
pp. 31
Author(s):  
Safaa Al-Shlool

<p class="1"><span lang="X-NONE">The present study aims to investigate the differences and similarities in the ways men and women use (im)politeness strategies in communicating “online” in the Arabic discourse of social media network websites like Facebook as well as the role of the topic the interlocutors talk about in the use of (im)politeness strategies. In addition, the study investigates the differences between the men-men, women-women, women-men communication in the Arabic discourse of social media network website, Facebook. For the purposes of this study, a corpus of online Arabic texts were collected from some public web pages of the most popular TV show programs on some of the most well-liked social media network websites such as Facebook over a period of four months (from September 2012- December 2012). The obtained data were studied quantitatively and qualitatively. Many studies have been conducted on cross-gender differences especially in the computer mediated communication CMC, but none so far has focused on the gender differences and (im)politeness in the Arabic discourse of social media network websites although there is a huge number of Arabic users of such websites. The present study, therefore, attempts to fill in the gap in the literature. </span></p>


2013 ◽  
Vol 6 (4) ◽  
pp. 391-413 ◽  
Author(s):  
Alex Lindsey ◽  
Eden King ◽  
Tracy McCausland ◽  
Kristen Jones ◽  
Eric Dunleavy

Although nearly 50 years have passed since the Civil Rights Act, employment discrimination persists. Thus, this focal article raises and addresses critical issues regarding a yet unanswered question: how can organizational researchers and practitioners contribute to the ultimate goal of eradicating employment discrimination? This article will push previous work a step forward by considering discrimination reduction tactics spanning the attraction, selection, inclusion, and retention phases of the employment cycle. Additionally, we expand our discussion of strategies to reduce discrimination beyond classically studied racial, ethnic, and gender differences. Our synthesis of this literature will inform organizational psychologists on how to address discrimination, but will also highlight the lack of evidence regarding important aspects of these strategies.


2021 ◽  
Vol 08 (01) ◽  
pp. 8-12
Author(s):  
Megha Mandalaparthy ◽  

Background: Existential anxiety (EA) refers to the feeling of uncertainty regarding life and its meaning. It is gaining increasing attention on social media in the form of existential humour. The present study aimed to explore the prevalence of EA among Indian youth and gender differences among those experiencing EA. Method: The sample consisted of 30 males and 39 females (N = 69) falling in the age range of 17-29 years. The quantitative tool used was the Existential Concerns Questionnaire. For the qualitative aspect, three open-ended questions were given at the end of the scale. Result: Upon analysing the quantitative data, it was found that there existed no significant differences (p = 0.24) between the EA levels of males (M = 52.53, SD = 16.73; moderate) and females (M = 56.97, SD = 14.20; moderate). Thematic network analysis of the qualitative data revealed common themes amongst the genders (uncertainty, negative emotions, competition/ success, meaning-making, social media, and life events). The only theme that was present among females was that of social pressures. Conclusion: There is a medium-low EA prevalence rate among the participants. Furthermore, major gender differences don’t seem to exist in the experience of such anxiety, barring the theme of social pressures which affects the females.


2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Mike Thelwall ◽  
Saheeda Thelwall ◽  
Ruth Fairclough

AbstractPurposeAlthough gender identities influence how people present themselves on social media, previous studies have tested pre-specified dimensions of difference, potentially overlooking other differences and ignoring nonbinary users.Design/methodology/approachWord association thematic analysis was used to systematically check for fine-grained statistically significant gender differences in Twitter profile descriptions between 409,487 UK-based female, male, and nonbinary users in 2020. A series of statistical tests systematically identified 1,474 differences at the individual word level, and a follow up thematic analysis grouped these words into themes.FindingsThe results reflect offline variations in interests and in jobs. They also show differences in personal disclosures, as reflected by words, with females mentioning qualifications, relationships, pets, and illnesses much more, nonbinaries discussing sexuality more, and males declaring political and sports affiliations more. Other themes were internally imbalanced, including personal appearance (e.g. male: beardy; female: redhead), self-evaluations (e.g. male: legend; nonbinary: witch; female: feisty), and gender identity (e.g. male: dude; nonbinary: enby; female: queen).Research limitationsThe methods are affected by linguistic styles and probably under-report nonbinary differences.Practical implicationsThe gender differences found may inform gender theory, and aid social web communicators and marketers.Originality/valueThe results show a much wider range of gender expression differences than previously acknowledged for any social media site.


2000 ◽  
Vol 16 (3) ◽  
pp. 147-149 ◽  
Author(s):  
Martin Grann

Summary: Hare's Psychopathy Checklist - Revised (PCL-R; Hare, 1991 ) was originally constructed for use among males in correctional and forensic settings. In this study, the PCL-R protocols of 36 matched pairs of female and male violent offenders were examined with respect to gender differences. The results indicated a few significant differences. By means of discriminant analysis, male Ss were distinguished from their female counterparts through their relatively higher scores on “callous/lack of empathy” (item 8) and “juvenile delinquency” (item 18), whereas the female Ss scored relatively higher on “promiscuous sexual behavior” (item 11). Some sources of bias and possible implications are discussed.


Author(s):  
Tereza Soukupova ◽  
Petr Goldmann

Abstract. The Thematic Apperception Test is one of the most frequently administered apperceptive techniques. Formal scoring systems are helpful in evaluating story responses. TAT stories, made by 20 males and 20 females in the situation of legal divorce proceedings, were coded for detection and comparison of their personal problem solving ability. The evaluating instrument utilized was the Personal Problem Solving System-Revised (PPSS-R) as developed by G. F. Ronan. The results indicate that in relation to card 1, men more often than women saw the cause of the problem as removable. With card 6GF, women were more motivated to resolve the given problem than were men, women had a higher personal control and their stories contained more optimism compared to men’s stories. In relation to card 6BM women, more often than men, used emotions generated from the problem to orient themselves within the problem. With card 13MF, the men’s level of stress was less compared to that of the women, and men were more able to plan within the context of problem-solving. Significant differences in the examined groups were found in those cards which depicted significant gender and parental potentials. The TAT can be used to help identify personality characteristics and gender differences.


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