Domestication of Telecentres by Malawian Rural Women

2018 ◽  
Vol 10 (1) ◽  
pp. 51-64
Author(s):  
Sellina Khumbo Kapondera ◽  
Wallace Chigona
Keyword(s):  
Digital Divide ◽  
Rural Women ◽  
Word Of Mouth ◽  
Perceived Usefulness ◽  
Financial Resources ◽  
Domestication Theory ◽  
Cultural Roles

The potential of telecentres to bridge the digital divide can only be realised when their services are appropriated by all groups in the community. Previous studies show that in Malawi only a few women use telecentres. This article used Domestication Theory to explain the processes through which women in rural Malawi encounter technologies, deal with them and integrate them into their lives. Data was obtained via interviews with women (both users and non-users) and a Telecentre Manager. The study shows that: i) commodification was influenced mainly by word of mouth; ii) the women who appropriated the Telecentre used it for instrumental and hedonic purposes; iii) the appropriation was influenced by convenience, compatibility with the needs of women and perceived usefulness of the Telecentre; and iv) non-use was due to lack of awareness, illiteracy, limited financial resources, cultural roles and perceptions about the telecentres. The findings could help policymakers in maximising use of telecentres among women.

Domestication of Telecentres by Malawian Rural Women

2021 ◽  
pp. 1720-1735
Author(s):  
Sellina Khumbo Kapondera ◽  
Wallace Chigona
Keyword(s):  
Digital Divide ◽  
Rural Women ◽  
Word Of Mouth ◽  
Perceived Usefulness ◽  
Financial Resources ◽  
Domestication Theory ◽  
Cultural Roles

The potential of telecentres to bridge the digital divide can only be realised when their services are appropriated by all groups in the community. Previous studies show that in Malawi only a few women use telecentres. This article used Domestication Theory to explain the processes through which women in rural Malawi encounter technologies, deal with them and integrate them into their lives. Data was obtained via interviews with women (both users and non-users) and a Telecentre Manager. The study shows that: i) commodification was influenced mainly by word of mouth; ii) the women who appropriated the Telecentre used it for instrumental and hedonic purposes; iii) the appropriation was influenced by convenience, compatibility with the needs of women and perceived usefulness of the Telecentre; and iv) non-use was due to lack of awareness, illiteracy, limited financial resources, cultural roles and perceptions about the telecentres. The findings could help policymakers in maximising use of telecentres among women.

scholarly journals Anteseden Mobile Banking Adoption

2019 ◽  
Vol 19 (1) ◽  
pp. 45
Author(s):  
Rangga Maulid Mahardika ◽  
Harsini Soetomo
Keyword(s):  
Structural Equation Modeling ◽  
Perceived Risk ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
Price Fairness

<p><strong>Abstra</strong><strong>k</strong></p><p><strong> </strong></p><p><strong>Tujuan –</strong>Tujuan dari penelitian ini adalah untuk menganalisis pengaruh dari self efficacyterhadap mobile banking adoption melalui perceived risk, perceived ease of use,perceived usefulness dan behavioural intention.</p><p><strong>Desain/Metodologi/ Pendekatan – </strong>Rancangan penelitian ini dilakukandengan menggunakan rancangan penelitian uji hipotesis (hypotheis testing). Unitanalisis yang digunakan dalam metode penelitian ini adalah pengguna Mobilebanking yang aktif menggunakan dalam 3 bulan terakhir, dan penelitian inimenggunakan data cross-sectional dan teknik sampling yang digunakan adalahpurposive sampling. Structural Equation Modeling (SEM) digunakan untuk mengujihipotesis dalam penelitian ini.</p><p><strong>Temuan - </strong>Hasil penelitian ini menunjukan bahwa (1) Selfefficacy tidak memiliki pengaruh negatif yang signifikan terhadap perceived risk, Self Efficay memiliki pengaruh positif terhadap perceived ease of use dan perceived usefulness dalam penggunaan mobile banking, (2) Perceived ease of use memiliki pengaruh positif terhadap perceived usefulness, Perceived ease of use memiliki pengaruh positif terhadap Intention to Adoption Mobile Banking (3) Perceived risk tidak memiliki pengaruh negatif yang signifikan terhadap intention to adoption mobile banking, (4) Perceived ease of use dan perceived usefulness memiliki pengaruh positif terhadap intention to adoption mobile banking, (5) Perceived usefulness tidak memiliki pengaruh positif yang signifikan terhadap adoption mobile banking, dan (6) Intention to adoption mobile banking memiliki pengaruh positif terhadap adoption mobile banking.</p><p><em> </em></p><p><strong><em>Abstract</em></strong></p><p><strong><em>Purpose </em></strong><em>–</em><em>The purpose of this study is to </em><em>analyze</em><em> the </em><em>effect of self eficacy on mobile adoption through percieved risk, percieved ease of use, percieved usefulness and behavioral intention</em><em></em></p><p><strong><em>Des</em></strong><strong><em>ign</em></strong><strong><em>/Met</em></strong><strong><em>hodology</em></strong><strong><em>/</em></strong><strong><em>Approach – </em></strong><em>Using 210 respondents of active mobile banking users in last 3 months, hypotheses were tested with Structural Equation Modeling by AMOS</em></p><p><strong><em>Findings</em></strong><em> - </em><em>The results showed a positive influence between reflected appraisal of self, self image congruency and cafe quality of cafes toward the electric keyword from word of mouth, while on the conspicuous value and price fairness of does not affect the electronic word-of-mouth. There are several managerial implications that can influence consumers to deliver eWOM by taking more attention to self-relevant value and cafe-relevant value.</em></p><p> </p>

Social and Technical Perspective of Individual's Intention to Purchase Mobile Application

2015 ◽  
pp. 45-72 ◽  
Author(s):  
Ili Hawa Ahmad ◽  
Norshidah Mohamed ◽  
Ab Razak Che Hussain
Keyword(s):  
Exploratory Study ◽  
Mobile Application ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Business Development ◽  
Perceived Usefulness ◽  
Intention To Purchase ◽  
Factors Influencing ◽  
Perceived Enjoyment ◽  
Application Industry

Mobile application industry has boomed tremendously since it was first introduced in 2007 which has gain practitioners' and researchers' attention. There are substantial numbers of researches on mobile applications that have contributed to business development. This research is aimed at investigating the factors influencing individuals' purchase of mobile application. An exploratory study has been conducted to gain understanding of Malaysian's perspective on mobile application purchase intention. Unstructured interviews were conducted among 19 research participants randomly selected from different background. The results show that perceived usefulness, facilitating condition, perceived value, perceived enjoyment, perceived fee, electronic word-of-mouth (eWOM), application design in terms of features and visual, trust, security, privacy, device compatibility and device consumption in terms of power and memory relate to individual's intention to purchase mobile application.

Conceptualising Consumers' Purchase Intention towards Online Group Buying

2015 ◽  
Vol 3 (1) ◽  
pp. 47-55
Author(s):  
Liew Yean Sien ◽  
Mohammad Falahat
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Emerging Market ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Electronic Word Of Mouth ◽  
Perceived Ease Of Use ◽  
Group Buying ◽  
Online Group

Objective - Group-buying is a business model based on the power of collective buying. Consumers with similar product interest come together and obtain a significant volume discount from retailers. Online Group Buying (OGB) is growing rapidly and it has become popular and successful in many countries. However, this area still lacks of research and it is in the early stages of development especially in developing and emerging market. This paper aims to conceptual consumers' purchase intention in online group buying. Methodology/Technique - Through intensive literature review on consumers' purchase intention and online group buying, a set of factors proposed as leading influencers. Findings - Findings of this paper reveal that perceived usefulness, perceived ease of use, price, electronic word of mouth, trust and perceived risk are the main determinants of online group buying. Novelty - This paper propose a framework for conceptualising factors that influence consumer's purchase intention in online group buying. Type of Paper - Conceptual Keywords: Electronic Word of Mouth; Online Group-Buying; Perceived Usefulness; Perceived Ease-of-Use; Price; Trust; Perceived Risk.

scholarly journals Widening the digital divide: A study on the possible impact of the convergence Bill of 2003 on the South African cybereconomy

2014 ◽  
Vol 8 (4) ◽  
pp. 490-497
Author(s):  
EM Da Silva ◽  
CJ Kruger
Keyword(s):  
South Africa ◽  
Digital Divide ◽  
South African ◽  
Developing Country ◽  
Economic Activity ◽  
External Environment ◽  
Present Form ◽  
Financial Resources ◽  
Business Growth ◽  
Long Run

Business does not exist in a vacuum. The external environment is either conducive to or stifles business growth. Van Rooyen (2004: 399) points out that ‘E-business has important implications for South Africa as an emerging economy, as it creates the possibility of better access to various financial resources and eventually increased economic activity. This will affect all sectors in the economy and may lead to generally improved business infrastructure for the country as a whole and for individual business, local authorities and government treasury departments. This is especially important for South Africa as a developing country, which in turn, will make an important contribution to rapid alleviation of private and more rapid reform in the long run’.  A major determinant of the external environment in which business operates is legislation and regulation. It therefore follows that any regulation or legislation pertaining to E-business must be conducive to growth.  The draft Convergence Bill of 2003 is to be tabled in Parliament during its next session.  In this paper it is argued that in its present form, the proposed Convergence Bill is in fact detrimental to organisational growth, a potential kiss of death for E-enabled organisations.

ICT for Digital Inclusion

2013 ◽  
pp. 477-501
Author(s):  
L.G. Pee ◽  
A. Kankanhalli ◽  
V.C.Y. On Show
Keyword(s):  
Digital Divide ◽  
Developed Countries ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Information And Communications Technology ◽  
Perceived Behavioral Control ◽  
Less Developed Countries ◽  
Perceived Ease Of Use ◽  
Factors Influencing ◽  
Sub Saharan

To bridge the digital divide, subsidized access to information and communications technology (ICT) is often provided in less-developed countries. While such efforts can be helpful, their effectiveness depends on targeted users’ willingness to utilize the ICT provided. This study examines the factors influencing individuals’ use of one such ICT, public internet kiosks, in Mauritius. Findings from a survey indicate that individuals’ self-efficacy, perceived ease of use, perceived usefulness, subjective norm, and perceived behavioral control have significant effects. This study contributes to research by highlighting key factors influencing the use of public internet kiosks and discussing how the factors’ perception and assessment differ from those in the developed world. Mauritius also provides an interesting context for this study, as her government has been actively promoting the diffusion of ICT in the country yet there have been limited empirical studies on Mauritian and sub-Saharan African users in the digital divide research. Suggestions for promoting the use public internet kiosks in less-developed countries are also provided.

Does the crowdfunding platform matter? Risks of negative attitudes in two-sided markets

2017 ◽  
Vol 34 (6) ◽  
pp. 472-479 ◽  
Author(s):  
Camille Lacan ◽  
Pierre Desmet
Keyword(s):  
Online Survey ◽  
Word Of Mouth ◽  
Relative Effect ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Dark Side ◽  
Willingness To Participate ◽  
Negative Attitudes ◽  
Content Type ◽  
Internet Platform

Purpose Crowdfunding offers a popular means to raise donations online from many contributors. Open calls for contributions involve another actor too, namely, the internet platform that maintains the two-sided market. This paper aims to examine the effect of this intermediary on contributors’ willingness to participate in crowdfunding projects. Design/methodology/approach An online survey measures the relative effect of contributors’ attitudes towards the crowdfunding platform on two key behaviours: willingness to share word-of-mouth and willingness to participate in a project. Findings Using the theoretical framework of a two-sided market, the empirical study reveals that attitudes towards a crowdfunding platform moderate contributors’ willingness to participate due to several risk factors that affect the platform’s perceived usefulness and ease of use. These factors have negative influences on attitude towards the platform, which reduces support for the project. The effects are stronger for willingness to participate than for word-of-mouth intentions. Research limitations/implications Declarative measures and a focus on the utilitarian dimensions of contributor participation limit the external validity of the findings. Practical implications With the results of this study, internet platforms can find ways to improve the attitudes of potential contributors. Project creators can use the findings to adapt their communication campaigns and reduce inhibitions that keep contributors from using platforms. Originality/value This study advances marketing and crowdfunding literature by highlighting the potential dark side of a platform that functions as an intermediary in a two-sided market.

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