Social and Technical Perspective of Individual's Intention to Purchase Mobile Application

2015 ◽  
pp. 45-72 ◽  
Author(s):  
Ili Hawa Ahmad ◽  
Norshidah Mohamed ◽  
Ab Razak Che Hussain
Keyword(s):  
Exploratory Study ◽  
Mobile Application ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Business Development ◽  
Perceived Usefulness ◽  
Intention To Purchase ◽  
Factors Influencing ◽  
Perceived Enjoyment ◽  
Application Industry

Mobile application industry has boomed tremendously since it was first introduced in 2007 which has gain practitioners' and researchers' attention. There are substantial numbers of researches on mobile applications that have contributed to business development. This research is aimed at investigating the factors influencing individuals' purchase of mobile application. An exploratory study has been conducted to gain understanding of Malaysian's perspective on mobile application purchase intention. Unstructured interviews were conducted among 19 research participants randomly selected from different background. The results show that perceived usefulness, facilitating condition, perceived value, perceived enjoyment, perceived fee, electronic word-of-mouth (eWOM), application design in terms of features and visual, trust, security, privacy, device compatibility and device consumption in terms of power and memory relate to individual's intention to purchase mobile application.

Social and Technical Perspective of Individual's Intention to Purchase Mobile Application

2016 ◽  
pp. 1484-1511
Author(s):  
Ili Hawa Ahmad ◽  
Norshidah Mohamed ◽  
Ab Razak Che Hussain
Keyword(s):  
Exploratory Study ◽  
Mobile Application ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Business Development ◽  
Perceived Usefulness ◽  
Intention To Purchase ◽  
Factors Influencing ◽  
Perceived Enjoyment ◽  
Application Industry

Mobile application industry has boomed tremendously since it was first introduced in 2007 which has gain practitioners' and researchers' attention. There are substantial numbers of researches on mobile applications that have contributed to business development. This research is aimed at investigating the factors influencing individuals' purchase of mobile application. An exploratory study has been conducted to gain understanding of Malaysian's perspective on mobile application purchase intention. Unstructured interviews were conducted among 19 research participants randomly selected from different background. The results show that perceived usefulness, facilitating condition, perceived value, perceived enjoyment, perceived fee, electronic word-of-mouth (eWOM), application design in terms of features and visual, trust, security, privacy, device compatibility and device consumption in terms of power and memory relate to individual's intention to purchase mobile application.

scholarly journals Environmental Concern and Ethical Obligation Influencing the Purchase Intention of Consumers Towards Vegan Fashion Products -A Case in Hanoi, Vietnam

2021 ◽  
pp. 26-33
Author(s):  
Van Tuan Pham, Ph.D ◽  
Nguyen Ha Minh Anh ◽  
Kieu Vu Linh Chi ◽  
Le Minh Ngoc ◽  
Ho Thi Phuong Thao ◽  
...  
Keyword(s):  
Purchase Intention ◽  
Theory Of Planned Behaviour ◽  
Environmental Concern ◽  
Ethical Obligation ◽  
Governmental Agencies ◽  
Fashion Products ◽  
Intention To Purchase ◽  
Factors Influencing ◽  
Ultimate Result ◽  
Feasible Solutions

The fundamental purpose of this study is to identify and evaluate factors influencing Hanoi consumers' intention to purchase vegan fashion products based on the framework of the Theory of Planned Behaviour (TPB). The ultimate result indicates that there is an outstanding factor significantly impacting the intention of Hanoi residents towards vegan fashion products: Ethical obligation (β=0.236). In addition, Environmental concern indirectly has an influence on the intention via attitudes. This study has important and practical consequences for governmental agencies and public organizations in terms of encouraging vegan fashion consumption. Based on the study’s findings, some feasible solutions are proposed to help authorities, businesses in Hanoi in particular, and Vietnam in general as well as motivating their customer intention.

scholarly journals When does personalization work on social media? a posteriori segmentation of consumers

2021 ◽  
Author(s):  
Jorge Serrano-Malebrán ◽  
Jorge Arenas-Gaitán
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Purchase Intention ◽  
Perceived Usefulness ◽  
Cognitive State ◽  
Mobile Social Networks ◽  
Fashion Products ◽  
Intention To Purchase ◽  
Different Types ◽  
Stimulation Of

AbstractThe aim of this research is to find a segment of consumers of fashion products based on their personal visions of personalization of shoppable ads on mobile social media. To meet this objective, three operational objectives are defined. First, a theoretical model is evaluated based on the stimulus-organism-response framework (S–O–R). This examines, with a PLS-SEM approach, how the stimulation of personalization will affect consumers' internal cognitive state (perceived usefulness) and consequently generates a behavioral response (intention to buy). Second, we look for fashion consumer segments based on their perception of personalization through prediction-oriented segmentation (PLS-POS). Third, the segments are explained based on three constructs that were considered important in fashion consumption through mobile social networks: purchase intention, concern for privacy, and perception of trend. The inclusion of personalization and the perception of usefulness of advertisements can greatly help the intention to purchase clothing to be understood. The application of a posterior segmentation helps to better understand the different types of users exposed to shoppable ads on mobile social networks and their relationship with the purchase intention, concern for privacy and trend. While the measures and scales were tested in a context of mobile clothing trade, the methodology can be applied to other types of products or services.

Conceptualising Consumers' Purchase Intention towards Online Group Buying

2015 ◽  
Vol 3 (1) ◽  
pp. 47-55
Author(s):  
Liew Yean Sien ◽  
Mohammad Falahat
Keyword(s):  
Perceived Risk ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Emerging Market ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Electronic Word Of Mouth ◽  
Perceived Ease Of Use ◽  
Group Buying ◽  
Online Group

Objective - Group-buying is a business model based on the power of collective buying. Consumers with similar product interest come together and obtain a significant volume discount from retailers. Online Group Buying (OGB) is growing rapidly and it has become popular and successful in many countries. However, this area still lacks of research and it is in the early stages of development especially in developing and emerging market. This paper aims to conceptual consumers' purchase intention in online group buying. Methodology/Technique - Through intensive literature review on consumers' purchase intention and online group buying, a set of factors proposed as leading influencers. Findings - Findings of this paper reveal that perceived usefulness, perceived ease of use, price, electronic word of mouth, trust and perceived risk are the main determinants of online group buying. Novelty - This paper propose a framework for conceptualising factors that influence consumer's purchase intention in online group buying. Type of Paper - Conceptual Keywords: Electronic Word of Mouth; Online Group-Buying; Perceived Usefulness; Perceived Ease-of-Use; Price; Trust; Perceived Risk.

Factors influencing the usage of 3G mobile services in Taiwan

2007 ◽  
Vol 31 (6) ◽  
pp. 759-774 ◽  
Author(s):  
Chun‐Hsiung Liao ◽  
Chun‐Wang Tsou ◽  
Ming‐Feng Huang
Keyword(s):  
Technology Acceptance ◽  
Stage Structure ◽  
Mobile Services ◽  
Positive Influence ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Content Type ◽  
Factors Influencing ◽  
Perceived Enjoyment

PurposeThe purpose of this study is to analyse factors influencing subscribers' usage of 3G mobile services in Taiwan.Design/methodology/approachThe research model, based on a technology acceptance model (TAM) and added perceived enjoyment, was tested by means of a two‐stage structure equation modelling approach. Data were collected from 532 respondents via a web questionnaire survey.FindingsThe findings indicate that perceived usefulness, perceived ease of use and perceived enjoyment are positively related to attitude, and perceived enjoyment has a positive influence on perceived usefulness.Practical implicationsThe findings suggest users of 3G mobile services need to be provided with more diverse and entertaining ways of communicating, which are at the same time easily accessible and convenient to use.Originality/valueA new correlation from perceived enjoyment to perceived usefulness was found to have a significant effect. This finding indicates enjoyment as a key factor influences customers' adoption of 3G services.

scholarly journals Determinants of Online Purchase Intention of Apparel Products in Lebanon

2022 ◽  
Vol 12 (1) ◽  
pp. 1-18
Author(s):  
Rania B. Mostafa ◽  
Hassan Naim Hannouf
Keyword(s):  
Purchase Intention ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Online Data ◽  
Privacy Concerns ◽  
Online Purchase ◽  
Intention To Purchase ◽  
Emerging Country ◽  
Online Shoppers

This study investigates factors (perceived usefulness, perceived ease of use, privacy concerns, trust, innovativeness, and perceived benefits) affecting Lebanese consumers’ attitude toward online purchasing and their intention to purchase online. Data collected from 416 online shoppers were analyzed using regression analysis. All the factors affect attitude towards online purchasing except trust and privacy concerns which were not supported. In addition, results show that attitude toward online purchasing affect online purchase intention. This study is the first to empirically examine factors influencing online purchase intention towards apparel products in Lebanon. The study provides insight from an overlooked emerging country, Lebanon.

scholarly journals Towards an Understanding of the Indian Tourist Buying Airbnb Services

2021 ◽  
Vol 12 (3) ◽  
pp. 1-14
Author(s):  
Swati Sharma
Keyword(s):  
Business Model ◽  
Business Models ◽  
Word Of Mouth ◽  
Social Values ◽  
New Age ◽  
Business Ecosystem ◽  
Intention To Purchase ◽  
Factors Influencing ◽  
New Business ◽  
New Business Models

The business ecosystem has changed drastically. Advances in information technology, access to the internet, and pervasive use of mobile phones have given a spurt to various new age businesses adopting new business models. The empirical paper identifies the room sharing company as a new age platform business model. The study proposes and tests a conceptual model to study the factors influencing the consumers' attitudes towards Airbnb and their intention to purchase the services of Airbnb. The findings reveal that hedonistic values, social values, and financial value, along with e-word of mouth have a direct impact on consumers' attitudes towards Airbnb. Existing available literature is largely in the Western context and qualitative in nature. This paper is unique as it adopts a quantitative approach and provides insight about what really influences the consumers' attitudes towards this new and unique business model, thus enabling marketers to strategize accordingly.

scholarly journals Factors Influencing the Intention of Attending Theater Performances: Exploration Study

The Winners ◽  
2017 ◽  
Vol 18 (2) ◽  
pp. 93
Author(s):  
Sri Bramantoro Abdinagoro
Keyword(s):  
Exploratory Study ◽  
Performing Arts ◽  
Study Author ◽  
Word Of Mouth ◽  
Structured Interview ◽  
Goal Achievement ◽  
Research Model ◽  
Factors Influencing ◽  
Keywords And Phrases ◽  
Audience Development

The phenomenon of theater goers who are not satisfied when watching but at the next show they were still watching, being the opposite of the concept of satisfaction. This research aimed to find the factors that caused people to intend to watch the theater again to answer the phenomenon. The researcher used an exploratory study that focused on exploring important features in the theater performing arts on those who had been watching and who had not watched. In this study, author constructed semi-structured interview questionnaires that were focused on; (1) reason for people watching the theater, (2) theatrical attributes, (3) audience expectation, and (4) audience development. The participants of the exploratory study in this study were; (1) a group of actors and performing arts workers, (2) people who watched the performing arts, and (3) people who did not watch the performing arts. The total participants were 15 persons. From the exploration results with at least 16 keywords or phrases obtained, the researcher analyzes and classifies the keywords and phrases with the same meaning and understanding that exist in each word. There are 8 (eight) constructs formed based on these keyword groupings; theater play, theater reputation, goal achievement, theater atmosphere, satisfaction, flow, intention to watch again, and word of mouth. The results of this exploratory study at the next stage of the research will be the input of the research model.

An exploration of online brand community (OBC) engagement and customer’s intention to purchase

2016 ◽  
Vol 8 (4) ◽  
pp. 295-314 ◽  
Author(s):  
Anurag Tiruwa ◽  
Rajan Yadav ◽  
P.K. Suri
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Communication Strategy ◽  
Content Type ◽  
Brand Communities ◽  
Intention To Purchase ◽  
Online Brand Communities

Purpose The purpose of this paper is to understand the influence of online brand communities on customers’ attitude, who engage with such communities, and their further influence on purchase intention (PI). Design/methodology/approach A conceptual framework was developed by reviewing literature and then validating it in the context of customers, engaged with Facebook brand pages. The framework empirically examined the influence of perceived usefulness, perceived ease of use, social influence and attachment with brand (AWB) on attitude towards brand and PI; alongside the influence of AWB on PI, from 206 responses gathered from an online survey administered to Facebook users. The framework was validated by using structural equation modelling. Findings The results demonstrate that the proposed framework was found to have a good fit, and seven of eight relationships hypothesized were found to be significant. The study establishes that the online brand communities have an impact on the customers’ attitude, which in turn has an influence on customers’ intention to purchase. Originality/value This study is first of its kind to analyse the engagement on Facebook online brand communities and the influence they have on the customers’ attitude towards a brand which further develops the PI of the customer. The paper suggests and supports the adoption and usage of online brand communities as a part marketing and communication strategy.

A Study of the Antecedents of e-WOM in Social Commerce Platform

2021 ◽  
Vol 12 (1) ◽  
pp. 62-76
Author(s):  
Youngkeun Choi
Keyword(s):  
Purchase Intention ◽  
Word Of Mouth ◽  
Source Credibility ◽  
Electronic Word Of Mouth ◽  
Social Commerce ◽  
Argument Quality ◽  
Intention To Purchase ◽  
Consumer Electronic

The purpose of this study is to show how electronic word of mouth attracts users and drives purchases. By presenting the concept of electronic word of mouth in a variety of ways that provide different experiences, the author develops a model that explores the effects that explain the antecedents of electronic word of mouth and consumers' intention to purchase in social commerce. For this, this study surveys 352 consumers using social commerce in Korea and analyzes the data using AMOS 24. In the results, first, argument quality, source credibility, source attractiveness, and source perception increase the electronic word of the consumer. Second, consumer electronic word of mouth increases his or her purchase intention. Finally, argument quality and source perception origin among the pioneers of the electronic word-of-mouth of the consumer increases his or her purchase intention through the electronic word of mouth. This study is the first one to investigate the reciprocal engagement characterized by electronic word of mouth.

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