Hedonic and Utilitarian Propositions of Mobile Data Services in Sri Lanka

2020 ◽  
Vol 12 (4) ◽  
pp. 55-69
Author(s):  
Kennedy D. Gunawardana
Keyword(s):  
Sri Lanka ◽  
Strong Relationship ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Sri Lankan ◽  
Strong Correlations ◽  
Mobile Data ◽  
Mobile Data Services ◽  
Data Services ◽  
Value Propositions

This research article investigates the adoption of mobile data services with utilitarian and hedonic value propositions in Sri Lanka. This study attempts to develop a conceptually model and related hypotheses and its behavior within the Sri Lankan user context. The findings related to the perceived usefulness has reported that a strong relationship between the attitudes and adoption intension even in the context of products with predominantly hedonic values propositions. Further, it was noted that the utilitarian motives of usefulness, ease of use, and comparative advantage were more strongly present than hedonic motives even in mobile ringtone users. The utilitarian motives had strong correlations with the attitude towards attitudes and adoption intension.

Investigating the Role of Attitude in the Adoption of Mobile Data Services

2014 ◽  
Vol 6 (1) ◽  
pp. 23-43
Author(s):  
Peter Tobbin
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Mobile Data ◽  
Mobile Data Services ◽  
Data Services

The present study proposed an extended theory of planned behavior, which includes the attitude construct in its original multidimensional sub groups of cognitive, affective and intention. The author adopted the salient beliefs of Perceived Usefulness and Perceived Ease of Use from Technology Acceptance Model as the antecedents of the cognitive attitude; and Pleasure, and Arousal aspects of emotion as the antecedents of Affective attitude. The extended TPB model was empirically tested using a utilitarian (mobile money) mobile data services. The author analyzed the data using a Structural Equation Modeling (SEM) to evaluate the strength of the relationship between the constructs. The results indicate that the extended TPB provides a satisfactory explanation of the role of attitude in predicting the behavioral intentions of users of mobile data services.

Modeling the Dynamics of Emerging Mobile Data Services Markets

2011 ◽  
pp. 161-178
Author(s):  
Arthur Lee Gilbert ◽  
Hilda Han Mei Ian
Keyword(s):  
Critical Mass ◽  
Field Research ◽  
Social Contexts ◽  
Enabling Technology ◽  
Mobile Data ◽  
Mobile Data Services ◽  
Technology Learning ◽  
Data Services ◽  
Innovation Diffusion Theory ◽  
Value Propositions

Like the Internet, a critical mass is essential in recovering the initial costs of development and deployment of mobile data services (MDS). Thus, MDS deployment must create new value and generate new behaviors in specific social contexts over time. Some behaviors of interest include making decisions to acquire the enabling technology, learning to use it, applying it, and then, by word-of-mouth, encouraging others to join in. This chapter examines the evolving MDS phenomenon and recommends a multimodal approach to research in emergent MDS markets based on recent findings. This work draws on field research by Nanyang Business School’s Information Management Research Center (IMARC) focused on the application of innovation diffusion theory to market segmentation. The authors also describe the enabling technology and applications, discuss the value propositions, and propose a model to segment the MDS market.

User intention and consumer needs of packaged mobile data services in Mexico

2010 ◽  
Vol 1 (2) ◽  
pp. 129 ◽  
Author(s):  
Alejandro Ibarra Yunez ◽  
Raquel Castano ◽  
Luis E. Perez Monjaras
Keyword(s):  
User Intention ◽  
Mobile Data ◽  
Mobile Data Services ◽  
Data Services

The usefulness of IFRS-compliant reports: perceptions of Sri Lankan investors and lenders

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Saman Bandara ◽  
Michael Falta
Keyword(s):  
Sri Lanka ◽  
Financial Reporting ◽  
Reporting Quality ◽  
Perceived Usefulness ◽  
Survey Study ◽  
Annual Reports ◽  
Sri Lankan ◽  
Developing Economy ◽  
Content Type ◽  
Context Specific

PurposeThis paper aims to examine differential perceptions of lenders and investors on (1) the use, perceived usefulness, importance and adequacy of annual reports, (2) the importance of qualitative characteristics (QCs) and (3) the perceived impact of International Financial Reporting Standards (IFRS) on financial reporting quality (FRQ) in Sri Lanka.Design/methodology/approachA questionnaire survey study of practising professionals consisting of Sri Lankan investors (N = 214) and lenders (N = 235).FindingsIn relation to (1), lenders and investors rank three out of ten information sources ahead of the remaining seven: both include annual reports and personal knowledge. However, the highest average response for lenders is direct communication with clients, and for investors, it is stock market publications. Within annual reports, both decision-makers identify financial statements as the most useful part. Concerning (2), they both identified understandability as the most important QC followed by timeliness. Relevance ranked last, surprisingly. In relation to (3), both groups perceived that the new IFRS reporting environment improved the FRQ compared to the previous Sri Lanka Accounting Standards regime.Practical implicationsRanking understandability as the most important QC in terms of decision usefulness contradicts IASB's categorisation. The authors provide empirical data on the perceived degree of success of adopting IFRS in a developing economy.Originality/valueThe authors design a decision-oriented (lending vs investing) and context-specific (IASB's financial reporting framework) questionnaire to examine the perceptions of key capital providers separately on the issues mentioned above in “Purpose” within a developing economy. The survey fits into two aspects of the decision-useful theory: useful to make what decisions and useful to whom.

Performance Measurement for New Mobile Data Services During Generation Upgrading Period: A Case of China's Telecom Industry

2021 ◽  
Author(s):  
Yu Du ◽  
Xiaohang Zhang ◽  
Zhengren Li ◽  
Yijun Guo
Keyword(s):  
Performance Measurement ◽  
Quantitative Model ◽  
Service Development ◽  
Data Service ◽  
Mobile Data ◽  
Mobile Data Services ◽  
Data Services ◽  
Reliability Indicators ◽  
Mobile Data Service ◽  
New Generation

Abstract For the global telecom operators, mobile data services have gradually taken the part of traditional voice services to become the main revenue growth point. However, during the upgrading period of new generation networks (Such as 5G), new mobile data services are still at the stage of exploration, the network capabilities and the application scenarios are unmatured. In this phase, it is incomplete and misleading to simply measure the performance of new services from one dimension, such as data traffic or revenue, and the measurement should be dynamically changed according to the development of the new services. Therefore, telecom operators want to improve the existing performance measurement from the aspect of integrity and dynamics. In this paper, we propose Mobile-data-service Development Index (MDDI), and build a quantitative model to dynamic measure the overall performance of mobile data services. To approach a fuller understanding, we creatively bring investment indicators and networks reliability indicators into performance indicators system, and discuss the relationships among subindices and the selection of outcome criteria in MDDI. In the part of empirical research, we use the model to analyze the dynamic characteristics of a new mobile data service in China, and summarize the development strategies of every stage. The findings can also give guidelines for new services of 5G and other new generation networks in the future.

United States of America

2011 ◽  
pp. 240-258
Author(s):  
Mats Samuelsson ◽  
Nikhilesh Dholakia ◽  
Sanjeev Sardana
Keyword(s):  
United States ◽  
United States Of America ◽  
New Technologies ◽  
Mobile Telephony ◽  
Technological Capabilities ◽  
Mobile Data ◽  
Mobile Data Services ◽  
Data Services ◽  
Mobile Industry ◽  
The U.S

Somewhat behind in the mobile telephony adoption than leading European and Asian markets, the U.S. market caught up in the 2000s. While simple types of mobile data services — such as messaging and downloads — had made some headway, the preexisting popularity of PC-based Internet made the U.S. users somewhat resistant to m-commerce offerings that did not match the richness of PC e-commerce. By the mid-2000s, however, network and technological capabilities were in place to usher in rich, new m-commerce offerings in U.S. markets. By taking advantage of new technologies, the U.S. mobile industry had the opportunity to become an innovator in m-commerce offerings.

Buongiorno! MyAlert

2009 ◽  
pp. 1738-1753
Author(s):  
Guillermo de Haro ◽  
José María García
Keyword(s):  
Mobile Devices ◽  
Charles Darwin ◽  
Vice President ◽  
Internet Services ◽  
Mobile Data ◽  
Mobile Data Services ◽  
Data Services ◽  
The Creation ◽  
European Sector ◽  
Bubble Burst

In 1999 Jorge Mata, vice president of Broadvision and former expert in interactive solutions for Banco Santander and McKinsey, decided to leave everything to create MyAlert. The company was born on the basis of offering the same Internet services on the new and growing mobile devices. With a strong financial capitalization after raising more than 50 million euros during the bubble burst, in 4 years the company figures were in the black, and the journey had led to the creation of the European sector of mobile data services market and the European leader in that sector. As Charles Darwin emphasized, if a being wants to survive in a shifting environment, it must evolve at least as fast as the medium itself: Buorngiorno! MyAlert ruled the change.

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