Mobile Commerce Adoption in Organizations

2012 ◽  
Vol 10 (2) ◽  
pp. 61-78 ◽  
Author(s):  
Husam Alfahl ◽  
Louis Sanzogni ◽  
Luke Houghton
Keyword(s):  
Technology Acceptance ◽  
Diffusion Of Innovation ◽  
Technology Acceptance Model ◽  
Mobile Commerce ◽  
Diffusion Of Innovation Theory ◽  
Intention To Adopt ◽  
Research Propositions ◽  
Acceptance Model ◽  
Areas Of Interest ◽  
Mobile Commerce Adoption

The paper comprehensively reviews research conducted on mobile commerce adoption in organizations. From the literature, factors adopted form a number of adoption theories such as the diffusion of innovation theory, the technology acceptance model, etc. are identified, analyzed and tabulated together with a set of research propositions in order to demonstrate areas in need of further research. The paper proposes 15 adoption factors that may affect the intention to adopt mobile commerce in organizations. These factors are categorized into three groups, namely environmental and organizational, technological, and managerial and other factors. We conclude our argument by presenting a proposed adoption model and showing potential areas of interest to future researchers.

Mobile Commerce Adoption in Organizations

2014 ◽  
pp. 47-68 ◽  
Author(s):  
Husam Alfahl ◽  
Louis Sanzogni ◽  
Luke Houghton ◽  
Kuldeep Sandhu
Keyword(s):  
Technology Acceptance ◽  
Diffusion Of Innovation ◽  
Mobile Commerce ◽  
Diffusion Of Innovation Theory ◽  
Intention To Adopt ◽  
Number Of Factors ◽  
Research Propositions ◽  
Acceptance Model ◽  
Areas Of Interest ◽  
Mobile Commerce Adoption

This chapter comprehensively reviews research conducted on mobile commerce adoption in organizations. From the literature, a number of factors from adoption theories such as the diffusion of innovation theory, the technology acceptance model, and so forth are identified, analyzed, and tabulated together with a set of research propositions in order to demonstrate areas in need of further research. The chapter proposes 15 adoption factors that may affect the intention to adopt mobile commerce in organizations. These factors are categorized into 3 groups, namely environmental and organizational, technological, and managerial and other factors, and explored through a qualitative study to shed light on their veracity. The authors conclude the argument by presenting a proposed adoption model and showing potential areas of interest to future researchers.

scholarly journals ANALISIS FAKTOR – FAKTOR YANG MEMPENGARUHI ADOPSI TWITTER ADVERTISING PADA SEGMEN MUDA USIA 15 – 24 TAHUN WILAYAH JABODETABEK (JAKARTA, BOGOR, DEPOK,TANGGERANG, BEKASI) TAHUN 2011

2017 ◽  
Vol 9 (1) ◽  
Author(s):  
Edith Lavindri ◽  
Pepey Riawati Kurnia
Keyword(s):  
Technology Acceptance ◽  
Diffusion Of Innovation ◽  
Technology Acceptance Model ◽  
Model Theory ◽  
Reasoned Action ◽  
Subjective Norm ◽  
Perceived Usefulness ◽  
Intention To Adopt ◽  
Innovation Model ◽  
Acceptance Model

Teori dan Model Theory of Reasoned Action (TRA) dari Fishbein & Ajzen (1975), Theory Planned Behavior (TPB) dari Ajzen (1991), Technology Acceptance Model (TAM) dari Davis (1989) dan Diffusion of Innovation Model (DOI) dari Rogers (1983 dalam Rogers, 2003) sering digunakan oleh banyak peneliti untuk menemukan faktor – faktor yang mempengaruhi adopsi yang berkaitan dengan teknologi. Pada penelitian ini keempat teori dan model ini dikombinasikan guna menjelaskan faktor – faktor yang mempengaruhi adopsi Twitter advertising pada segmen muda usia 15 – 24 tahun. Sebanyak 389 penguna Twitter menjadi responden penelitian ini, dimana 5 diantaranya diwawancara untuk mendapatkan pemahaman mendalam akan adopsi Twitter advertising. Hasil analisis menunjukkan bahwa terdapat attitude terhadap Twitter advertising, subjective norm terhadap Twitter advertising, perceived usefulness terhadap Twitter advertising berpengaruh dan signifikan terhadap intention to adopt Twitter advertising.

scholarly journals Mobile Commerce: A Rising Wave of Consumer Purchase Intention

2019 ◽  
Vol 5 (2) ◽  
Author(s):  
Asad Ur Rehman ◽  
Moeed Ahmad Sandhu ◽  
Muhammad Rehan
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Purchase Intention ◽  
Marketing Research ◽  
Mobile Commerce ◽  
Online Technology ◽  
Perceived Trust ◽  
Consumer Purchase Intention ◽  
Acceptance Model ◽  
Mobile Commerce Adoption

Because of the commonness and extensive usage of online technology these days, mobile commerce is an emerging area of attraction for marketing research. Although there is a dearth of studies exploring the factors that influence on mobile commerce embracement and adoption through mobile applications in general, particularly the effect of mobile commerce adoption attitude using Technology Acceptance Model (TAM) remains uncharted. The exploration of the technology acceptance factors is quite challenging and demanding primarily due to the reason that online population is widely dispersed and diversified in terms of their dynamics. Still this area remains a venture of curiosity to the marketers due to magnetism in its potential. Current research assist marketers by providing an insight into the factors that explains this scenario and the results could be used to capitalize the fast growing online market. Three hypothesis strongly validated the effect of perceived trust, perceived value and social influence on mobile commerce adoption while perceived self-efficacy was found to have a little effect on mobile commerce adoption. Predominantly, it was found that Technology Acceptance Model (TAM) remains most effective predictor to mobile commerce adoption. Current research could be used to comprehend and take advantage of key psychological attributes mentioned in the study to upsurge the volume of existing mobile commerce market.

Predicting Internet Use

2011 ◽  
pp. 13-29 ◽  
Author(s):  
William R. Chrismar ◽  
Sonja Wiley-Patton
Keyword(s):  
Information Technology ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Extended Model ◽  
It Adoption ◽  
Business Managers ◽  
Intention To Adopt ◽  
Medical Sector ◽  
Acceptance Model ◽  
Health Applications

The technology acceptance model (TAM; Davis, 1989) has been widely used by information technology researchers to gain a better understanding of information technology (IT) adoption and its use in organizations. While TAM has been applied and tested in academic and corporate settings, involving students, business managers, and clerical and administrative types as participants, few studies have evaluated TAM in the healthcare environment. This chapter examines the applicability of the extended technology acceptance model (TAM2; Ventkatesh & Davis, 2000) in the context of physicians’ intention to adopt Internet-based health applications. Data was collected in a survey of pediatricians to see how well the extended model fits in the medical sector. This chapterdiscusses the implications, limitations, and possible explanations for the inconsistent results found within the model when applied to such professional users as physicians.

Sign in / Sign up

Export Citation Format

Share Document