Driving Forces Behind Participation and Satisfaction with Social Networking Sites

2012 ◽  
Vol 4 (4) ◽  
pp. 33-51 ◽  
Author(s):  
Sandra Maria Correia Loureiro ◽  
F. Javier Miranda ◽  
Ana R. Pires
Keyword(s):  
Young Adults ◽  
Social Networking ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Social Networking Sites ◽  
Driving Forces ◽  
Ease Of Use ◽  
Acceptance Model

This study aims to investigate the antecedents of participation in and satisfaction with social networking sites (SNS) based on extension of the Technology Acceptance Model. The model is tested on a group of 336 young adults who use Facebook frequently. The findings reveal that identification with the SNS and the degree of influence are two important drivers of the usefulness of the SNS, and in turn, lead to using it more frequently and encouraging others to join. Interaction preference can influence favourably the belief that the SNS is easy to use, however, ease of use does not seem to contribute significantly to individuals participating actively in SNS.

Trust in E-Commerce

2011 ◽  
Vol 3 (4) ◽  
pp. 1-12 ◽  
Author(s):  
Fahri Unsal ◽  
Kurt Komaromi ◽  
G. Scott Erickson
Keyword(s):  
Social Networking ◽  
Technology Acceptance ◽  
Social Networking Sites ◽  
Social Networking Site ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Explanatory Factors ◽  
Acceptance Model ◽  
Security Value ◽  
Institutional Credibility

E-Commerce’s virtuality poses questions concerning trust between buyer and seller. Web 2.0 formats have provided new complications for these questions. Companies are creating more social networking sites, experimenting with ways to use such networks for marketing purposes. This paper explores the issue of trust in social networking site transactions vs. those at more established e-commerce sites. The authors apply the Technology Acceptance Model (TAM) to assess the level of trust in different types of e-commerce sites. TAM measures trust along several dimensions and includes potential explanatory factors, such as ease of use, perceived usefulness, search and research capabilities, security, value of product recommendations, and value of customer reviews. The authors directed the respondents to assess amazon.com, Facebook, and eBay—sites with different levels of institutional credibility and social networking affiliations. The data suggest definite differences exist between the sites, perhaps explained by institutional credibility and social networking.

Trust in E-Commerce

2013 ◽  
pp. 44-57
Author(s):  
Fahri Unsal ◽  
Kurt Komaromi ◽  
G. Scott Erickson
Keyword(s):  
Social Networking ◽  
Technology Acceptance ◽  
Social Networking Sites ◽  
Social Networking Site ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Explanatory Factors ◽  
Acceptance Model ◽  
Security Value ◽  
Institutional Credibility

E-Commerce’s virtuality poses questions concerning trust between buyer and seller. Web 2.0 formats have provided new complications for these questions. Companies are creating more social networking sites, experimenting with ways to use such networks for marketing purposes. This paper explores the issue of trust in social networking site transactions vs. those at more established e-commerce sites. The authors apply the Technology Acceptance Model (TAM) to assess the level of trust in different types of e-commerce sites. TAM measures trust along several dimensions and includes potential explanatory factors, such as ease of use, perceived usefulness, search and research capabilities, security, value of product recommendations, and value of customer reviews. The authors directed the respondents to assess amazon.com, Facebook, and eBay—sites with different levels of institutional credibility and social networking affiliations. The data suggest definite differences exist between the sites, perhaps explained by institutional credibility and social networking.

Intentions to Use Social Networking Sites (SNS) Using Technology Acceptance Model (TAM)

Paradigm ◽  
2018 ◽  
Vol 22 (1) ◽  
pp. 65-79 ◽  
Author(s):  
Ruchi V. Dixit ◽  
Gyan Prakash
Keyword(s):  
Social Networking ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Social Networking Sites ◽  
Educational Background ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Usage Pattern ◽  
Indian Context ◽  
Acceptance Model

This article intends to empirically test and analyse Social Networking Sites (SNS) usage pattern applying Technology Acceptance Model (TAM) and predict user’s intention to use SNS. This information would help in understanding better its remarkable marketing potential in India to practice and to create user value. The researchers explored intentions to use SNS using Davis (1985) TAM in Indian context and applied confirmatory factor analysis using structural equation modelling (SEM) technique to check the model fitness. To commensurate this, a survey was carried out through a well-structured questionnaire of 172 respondents of North India, particularly from western UP covering different age groups, income level, educational background and professions. To explore the degree of fitness of TAM factors in SNS, six hypotheses were formulated and tested, where four were accepted and two were rejected. Findings revealed that the TAM fits with the data to interpret and analyse intentions to use SNS in the target population. Since the survey was conducted in and around Mathura (UP), this work could be extended to further research covering bigger geographical areas and sample size to have more accurate predictions regarding diversified SNS usage pattern in India. To evaluate the integration of new technologies, traditional TAM is extensively used. The ‘Intention to Use SNS’ is studied comparatively less in Indian context. This study explores and underlines the diversified potential of these networks. To gauge detailed information, the researcher added five items in ‘Perceived Usefulness’ construct and one item in ‘Intention to Use’ construct of TAM. The objective is to critically analyse and interpret respondent’s viewpoints regarding diversified SNS usage intentions, in addition to viewing and communicating with old and new friends.

Motivations for Social Networking Site Adoption

2011 ◽  
pp. 262-274 ◽  
Author(s):  
Harsha Gangadharbatla
Keyword(s):  
Social Networking ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Social Networking Sites ◽  
Theoretical Framework ◽  
Social Networking Site ◽  
Need To Belong ◽  
Uses And Gratification ◽  
Commercial Value ◽  
Acceptance Model

Social networking sites (SNSs) are being increasingly used by businesses to add value to companies as well as consumers. Yet, very little is known as to why individuals adopt and use SNS. The current chapter reviews literature on uses and gratification and technology acceptance model (TAM) to propose a framework for SNS adoption. Six main motivational factors are identified from literature and are expected to influence SNS adoption: need to belong, entertainment, communication, information, commercial value, and self-expression. Further, two main barriers to SNS adoption, technology and privacy, are expected to hinder adoption. The proposed theoretical framework is a first step toward understanding SNS adoption and both managerial and theoretical implications are drawn.

Mobile News Adoption among Young Adults

2013 ◽  
Vol 90 (1) ◽  
pp. 126-147 ◽  
Author(s):  
Sylvia Chan-Olmsted ◽  
Hyejoon Rim ◽  
Amy Zerba
Keyword(s):  
Young Adults ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Consumption Patterns ◽  
Relative Advantage ◽  
Multiple Perspectives ◽  
Media Usage ◽  
News Consumption ◽  
Acceptance Model

Using the frameworks of innovation diffusion and technology acceptance model, this study examines the predictors of mobile news consumption among young adults. The results show that the perceived relative advantage (especially content), utility, and ease of use of mobile news are positively related to its adoption. The young adults’ news consumption patterns and preferences, as well as media usage, all play a role in the adoption of mobile news. This study also validates the importance of examining the adoption outcome from multiple perspectives.

Using Technology Acceptance Model to Study Customers’ Perception Towards Green Banking

Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 402-409
Author(s):  
Deepak Shrivastava ◽  
Apurva Shrivastava ◽  
Gyan Prakash
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
New Technology ◽  
Banking System ◽  
Point Of View ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Tech-friendliness in this new era is an important quotient considered and the persons’ acceptance towards the technology frequency matters a lot. But still the frequency varies from person to person, this brought in the concept of Technology Acceptance Model given by Fred Davis in 1989. The theory of TAM is based on two theories that are Theory of Reasoned Action and Theory of Planned Behavior, TAM is extended version of these two. Green Banking is a new technology introduced by the banks that focuses on the growth of Sustainable development and Banking system too. Thus, banks ask their customers to use it or practice it in their daily life transactions. But every customer has their own point of view on the usage of Green banking. Thus, the research aims to understand the customers’ perception towards the Green Banking for this TAM is used. The research states that Perceived risk is the primary factor that is followed by perceived usefulness and perceived ease of use that impacts the decision to use green banking. Thus, the behavioral intention results in actual use of green banking usage for which people are trying to accept the new technology. So, the banks have earned points for creating awareness among their customers but still they have to work hard and clarify their customers’ problems and vanish that hitch that is stopping them to use green banking easily.

Sign in / Sign up

Export Citation Format

Share Document