Green Supplier Selection: Analysis of Qualitative Environmental Criteria Using Fuzzy Axiomatic Approach
Legal and public pressures have urged companies and firms to practice good environmental policy. Apart from that, growing environmental consciousness among consumers has also evolved into a potential marketing opportunity that many companies deem valuable. In order to effectively manage a companys environmental policy, linking it closely to purchasing activities can potentially be a helpful way. In this paper, fuzzy axiomatic design (AD) approach is used to address the issue of green supplier selection. A case study is presented to demonstrate the utilization of fuzzy AD principles in analyzing qualitative environmental performances of suppliers with the consideration of all sub-criteria. The proposed approach is able to produce indicative results in terms of information content and is capable of identifying the most eligible supplier among three alternatives. This signifies that the application of fuzzy AD approach in the area of green supplier selection is feasible and is worth further exploration.