Tourism Potential and Strategy to Develop Competitive Rural Tourism in Indonesia

This study aims to identify tourism potential and a set of strategies for a competitive rural tourism development using a case study in Sukajadi Tourism Village, Bogor Regency, West Java. This study is a descriptive qualitative type with an exploratory case study approach. Primary data were obtained from deep field observation and interview with key informants, while secondary data was obtained from the results of literature studies and documentation. This research used identification analysis techniques of 11 tourism components modified from several experts, CHSE analysis, work program government (PROKER), market preferences, and SWOT analysis as well as SWOT Matrix. The result of this study was obtained great potential and 15 main strategies for the development of the Sukajadi Tourism Village which is currently starting to grow, namely making serious and aggressive efforts on the internal aspects of village tourism destination, as well as collaboration with tourism industry and local governments to create a competitive rural tourism destination. An active and aggressive strategy is needed for the development of Sukajadi village as a competitive rural tourism destination, based on micro and macro perspectives.

Implementation of Sustainable Tourism Development of Tourism Villages in Langkat Regency

This research is applied research, which seeks to encourage research to develop and manage destinations with the concept of sustainable tourism development (STD). STD is a concept that integrates the four pillars of tourism destination governance. This concept has been stated in the Regulation of the Minister of Tourism of the Republic of Indonesia Number 14 of 2016. The STD concept consists of four variables, among others; a) the implementation of effective management that is integrated and sustainable, b) strengthening the impact and economic benefits for local communities, c) strengthening and preserving socio-cultural, and d) paying attention to environmental sustainability around tourist destinations. This research aims to apply the STD concept for the development of tourism village potential. Specifically, this research is intended to encourage tourism village potentials in Sei Bingai and Tanjung Pura Districts, Langkat Regency, North Sumatra Province. So that in the end, it is hoped that Langkat Regency can have a well-managed tourist village based on the STD concept. The results showed that, based on the results of Confirmatory Factor Analysis (CFA) using AMOS 22 software, it was found that the existing variables were indeed relevant for analyzing the application of sustainable tourism development. Furthermore, based on the scoring carried out in the Focus Group Discussion (FGD) activities with key stakeholders, a ranking is carried out. Of the four existing aspects, the environmental aspect is in the good category (based on the excellent, good, average, and poor categories), while the sustainable integrated management variable, the variable economic benefits for the surrounding community, and the environmental conservation variable are in the good category. The results of the FGD also concluded that the majority of key stakeholders agreed that in Rumah Galuh Village and Pematang Serai Village, Langkat Regency would continue to be developed into a tourist village with a sustainable tourism development model.

The Influence Of Work Life Balance On Job Satisfaction Of Housekeeping Employee At Renaissance Bali Uluwatu Resort & Spa

Human resources are the main capital to achieve company’s goals in hospitality industry. One important thing that company should consider in maintaining employee performance is a job satisfaction. Employee that does not have a job satisfaction while working will gradually decrease the employee performance. Many factors influence job satisfaction one of them is work life balance. The low work life balance resulted a low job satisfaction. This research aims at investigating the influence of work life balance on employee job satisfaction to housekeeping employee at Renaissance Bali Uluwatu Resort & Spa. Respondents in this research were 35 housekeeping employees with saturated sampling. The data collection was done by distributing the questionnaire using a Likert scale that use 5 points to measure 30 item statements. The data analysis techniques used was simple linear regression, t-test, and determination coefficient test which was assisted by SPSS version 23 for Windows. The results of this research indicated that work life balance (X) partially has a positive and significant effect on housekeeping employee job satisfaction (Y) at Renaissance Bali Uluwatu Resort & Spa with a value of tcount > ttable = 9,840 > 2,032. Work life balance contributes to influence Employee job satisfaction of 74,6% in strong catagories, while the remaining 25,4% is influenced by other factors outside of this research. This research is expected to be used as a consideration to pay more attention of employee work life balance to increase employee job satisfaction.

The Dynamics of Tourism Development: Study Case Tourism Attributes in Penyengat Island

Penyengat Island has a valuable historical footprint not only for Indonesia but also for Malaysia and Singapore, as well as having a wealth of ancient literacy and influential religious values. Data were collected from tourists visiting Penyengat Island through distributing questionnaires to 100 respondents, combined with in-depth interviews, focused discussions with representative and competent key persons related to the issues discussed. This study found that the accommodation and amenities components are still the main problems in developing tourism on Penyengat Island. The factors of tourism management, tourist safety, public awareness of tourism, and environmental preservation are other central issues that need attention. The development of broad tourism promotion using information technology media and supported by professional management will be able to accelerate the tourism growth of Penyengat Island. Purpose of this study is to measure the dynamics of historical and religious tourism on Penyengat Island using the 5 A attribute approach (attractions, accessibility, accommodation, amenities and awareness). This research is focused on the empirical conditions of the dynamics of tourism development in Penyengat Island, with a qualitative descriptive research method through questionnaires, in-depth interviews, observations, and transects. The attributes of accommodation, amenities, and awareness of public tourism are still low. The main factor of the problem lies in the management of tourism in Penyengat Island that has not been done professionally and integratedly by targeting foreign tourists Overall and integrated tourism management by building destinations that ensure the comfort and safety of tourists, building information technology-based promotional media that can reach the wider community, and building a network of partnerships with stakeholders in the development of tourist destinations and strengthening human resources.

Level of Local Community Brand Awareness of Samosir Tourism

This study aims to: (1) determine the level of local community brand awareness of the brand "Negeri Indah Kepingan Surga" in Samosir Regency, and (2) know the local community's perception of the branding "Negeri Indah Kepingan Surga" in Samosir Regency. Methods of data collection through questionnaires and interviews. Data analysis was carried out in descriptive quantitative with a Likert scale and qualitative. In order for qualitative research to be better, member checks and group discussion forums were then carried out. The sample in this study amounted to 96 people, while the informants amounted to 9 people. The results of this study are: (1) the level of brand awareness of the local community towards the brand "Negeri Indah Kepingan Surga" in Samosir Regency is at the brand recall level, and (2) There has not been any unified perception among the local community on the brand "Negeri Indah Kepingan Surga". in Samosir Regency. Some of the ways that must be done in order to achieve brand awareness of local community. The local community's perception of the tourism brand in Samosir Regency is still varied, although it has a positive tone.

I Ketut Mastika

This study focuses on developing bundling product strategies in the marketing of objects and tourism attractions. The purpose of this research is to examine the application of the bundling product concept as the development of the competitive strategy of tourist destinations. The research was conducted in Bondowoso district, East Java, Indonesia, which has various potential tourism assets. The method used is a descriptive method to analyze data and information relate to the opportunities and development of tourism in Bondowoso. The results indicated that the form of policy direction bundling strategy of Bondowoso tourism products have the opportunity to optimize the product bundling strategy with promotional packages to provide value of customer. The preference of the variety bundle is expected to be higher in the combined evaluation mode rather than in the separate evaluation mode. The Special Interest Tourism is the suitable type of tourism development. The attributes of the destination are expected to satisfy the needs of tourists also the aspects of performance quality which based on emotional motives. Marketing bundling products through promotion can be done by using e-marketing and viral marketing with several forms of social media.

Developing Green Tourism-Based Model of Information Technology Utilization in Tourism Villages

The purpose of this study is to develop a model for the use of information technology in Tourism Villages by mapping the use of information technology on all aspects of tourism villages based on the concept of green tourism that focuses on environmental preservation and community welfare. The method used in this research is an information research framework consisting of stages of literature review and environmental aspects, analysis, construct identification, model development, model evaluation, and model application methods. The results of the research are in the form of a model for the use of information technology in green tourism-based tourism villages along with the method of applying the model. This model consists of two connected constructs, namely the use of information technology and green tourism. The implementation of this model in tourist villages is explained in the method of applying the model which contains a mapping of information technology needs and implementation steps based on the classification of tourist villages, namely pioneering, developing, advanced and independent. This model can be used as a reference for tourism village managers in utilizing information technology according to their needs.

Global Muslim Response to Bandung Halal Tourism Branding

The city of Bandung has great potential for halal tourism. In addition to the carrying capacity of natural and human resources, Bandung has been designated by the Indonesian. However, policy makers still have not carried out special branding for halal tourism for the city of Bandung. This study has a purpose to observe the importance of branding for halal tourism in Bandung. This study uses a qualitative approach. The data were collected through questionnaires and literature study. The result showed that the majority of Muslims from various countries consider halal tourism branding important and influence their choice of the city they will visit.

Taman Ujung Soekasada: Analysis of Physical Attributes and Urban Heritage Management

The revitalization and preservation of Taman Ujung Soekasada cultural heritage area make this building used as a heritage tourism destination in Karangasem. The purpose of this research is to analyze the uniqueness of Taman Ujung Soekasada cultural heritage as heritage tourism and to find out people's perceptions about the development of the area into a tourist destination in Amlapura City. This study uses a mixed-method that combines two analyzes, namely quantitative and qualitative. Quantitative analysis was obtained through a perceptual survey of one hundred respondents to find out their opinion on the management of Ujung Soekasada Park as a heritage tourism area. Qualitative analysis was carried out by identifying spatial conditions, spatial planning, and building patterns in Ujung Soekasada Park, Amlapura. The physical elements contained in the traditional architecture of Taman Ujung Soekasada have a high value if it can be managed properly to become a tourist destination, especially to provide added value to community economic activities such as increasing micro-businesses, selling local community handicrafts, staging cultural arts and activities. other. Based on the results of the analysis, it is obtained the identification of the perceptions of the visitor community and tourism actors that they strongly agree to use Ujung Soekasada Park as a cultural tourism area by displaying the potential of traditional works of buildings, with a percentage of 86.57% hope that it can encourage tourists to come to Amlapura City, so that it can encourage progress of community economic activities around the tourist center.

Visualization of Amsterdam Airbnb Business Performance using Customer Reviews

This article focuses on Airbnb that was one of the most popular sharing models in Economics. This study investigates the Airbnb business performance using customer reviews to calculate the monthly occupancy rate and a yearly income of Airbnb hosts in Amsterdam between 2015 and 2019. This study uses modest and optimistic estimates for the review rate with 0.6 percent and 0.4 percent, respectively, and 3.9 for the average length of stay in Amsterdam. Findings reveal that the visitors increase from May to June, then again in September and October. The monthly occupancy rate of the super host has a higher occupancy rate rather than the regular host at every district. The yearly income of the super hosts in Centrum-West and Centrum-Oost was higher than in other districts, while annual income was most deficient in Gaasperdam - Driemond. In term of average occupancy and number of maximum people per accommodation, accommodations which accommodate more than eleven people have more occupancy rate than others. Customer reviews can be used to calculate the monthly occupancy rate and a yearly income of Airbnb hosts.