Research on Evaluation of Group-Buying Website Based on FAHP
2011 ◽
Vol 204-210
◽
pp. 1588-1593
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Keyword(s):
The group-buying online, a boom of e-commerce phenomenon, expands rapidly in China. Hence, the evaluation of group-buying website is essential for CEO to improve their website performance and for consumers to select the platform to purchase. However, the evaluation of group-buying website is a multiple-criteria decision making (MCDM) problem that is not easy to determine. For this reason, we propose analytical hierarchy process based approaches Fuzzy AHP, to evaluate the group-buying websites. In addition, a case study is presented to demonstrate how the approach can help in solving such problems in practice.
2003 ◽
Vol 217
(4)
◽
pp. 207-216
◽
2020 ◽
Vol 26
(1)
◽
pp. 103-134
◽
2016 ◽
Vol 6
(AGSE)
◽
pp. 1261-1271