The Empirical Analysis on Information Sharing Degree and its Influencing Factors of Food Retailers - From the Investigation of Food Supermarkets in China
This article attempts to make an empirical analysis on the food quality and safety information sharing degree between retailers and partners of supply chain and its influencing factors. In the paper, the degree of EDI, Bar Code and POS technologies used by retailers represent the degree of food information sharing. The results showed that the general situation of food quality and safety information sharing among partners in supply chain is more optimistic; factors of the publicity frequency, demand scale and sharing willingness of food information influence significantly on the degree of information sharing between retailers and other partners. Different factors affect the ways of information transfer. Finally, in order to ensure retailers offer safety food to consumers, government should take proper measures to ensure food information transfer effectively in supply chain.