scholarly journals The Translation of Oreo TV Commercial: It is not a Piece of Cake!

2021 ◽  
Author(s):  
Dyah Khrisna
Keyword(s):  
Tv Commercial

Vietnamese consumers attitude on television advertisement of skin care

2020 ◽  
Author(s):  
Ha Nam Khanh Giao
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Skin Care ◽  
Cronbach’S Alpha ◽  
Cronbach's Alpha ◽  
Television Advertisement ◽  
Tv Commercial

The research investigates how the factors affect Vietnamese consumers attitude on television advertisement of skin care, by intervewing 280 consumers. The method of Cronbach’s Alpha analysis, EFA analysis and multiple regression analysis were used with the SPSS program.The result shows that the affects of the factors on Vietnamese buyer’s behavior about TV commercial of skin care increasingly: Entertaiment, Informativeness, Celebrity, In-irritation, Credibility. The research also suggests some solutions to the television advertisers to enhance capability of serving consumers.attitude on television advertisement, Vietnamese consumers, skin care

scholarly journals MULTIMODAL ANALYSIS OF TV COMMERCIALS IN TEACHING ADVERTISEMENT: STIMULATING STUDENTS’ CRITICAL THINKING

2018 ◽  
Vol 5 (1) ◽  
Author(s):  
Ima Kusumastuti
Keyword(s):  
High School Students ◽  
Critical Thinking ◽  
Junior High School ◽  
Visual Image ◽  
School Students ◽  
English As Foreign Language ◽  
Multimodal Analysis ◽  
Persuasive Strategies ◽  
Tv Commercials ◽  
Tv Commercial

Advertisement has a big influence in our life as it shows everywhere each day through magazines, newspapers, radio, and even television. The advertisers use writing, visual images, speech, or music to promote their product. The creative and persuasive use of the multimodality supports them to promote the product. One of the attractive targets to promote their product is teenagers which are identified as people ages 12 to 17. This makes the study of multimodality in advertisement for students, mainly TV commercials, becomes important to be conducted at school. Stimulating students’ critical thinking to become aware of persuasive strategies through multimodality in TV commercial is needed. This study is focusing on the analysis of multimodality namely language, visual image, and music illustration used in TV commercials and its use to stimulate the junior high school students’ critical thinking at English as Foreign Language (EFL) classroom. The implication of this research is to analyze TV commercials using Multimodal Analysis and its use in stimulating students’ critical thinking, to become aware of Advertisement’s persuasive intention to promote their product.

scholarly journals Does Public Service Television Really Give Consumers Less Good Value for Money than the Rest of the Market?

2018 ◽  
Author(s):  
Patrick Barwise
Keyword(s):  
Public Service ◽  
Policy Implication ◽  
Value For Money ◽  
Trade Off ◽  
The Public ◽  
Consumer Value ◽  
Consumer Benefits ◽  
The Uk ◽  
Tv Commercial ◽  
Better Than

This chapter explores the assumption that public service television (PST), i.e. BBC TV, commercial public service broadcasters (PSBs), and non-PSBs, offers less consumer value for money than the rest of the market in the UK; that the only continuing rationale for PST rests on citizen concerns. It shows that PST does give citizens public service benefits over and above those provided by the non-PSBs and online-only TV players, and these ‘citizenship’ benefits are highly valued by the public. PST also offers consumers better value for money because the non-PSBs' significantly higher cost per viewer-hour seems unlikely to be compensated for by commensurately higher audience appreciation. The main policy implication is simple: there is no necessary trade-off between citizen and consumer benefits: pound for pound, PST appears to deliver both sets of benefits better than the rest of the market.

A PRE-TEST LOGO AND ADVERTISING “MARI KEMBALI KE DESA” SOCIAL CAMPAIGN TO MOTIVATE FIRST JOBBERS WANDERERS IN JAKARTA

2019 ◽  
Vol 1 (1) ◽  
pp. 109-115
Author(s):  
Vashti Trisawati Abhidana ◽  
Novi Dila Kana
Keyword(s):  
Young Adults ◽  
New Media ◽  
Group Discussion ◽  
Complex Problem ◽  
Good Prospect ◽  
Print Advertisements ◽  
The Social ◽  
Big City ◽  
Promotional Materials ◽  
Tv Commercial

Urbanization in Indonesia brings a complex problem in the cities. People from the rural area perceive big city will bring more prosperity than living in their village. However, some young adults who lived in the urban area because of their work, think about to groom and grow their own village to make the community alive and make some changes. Therefore, through the social campaign “Ayo Kembali Ke Desa” created by one of the graphic design new media students (GDNM), is motivating young adults to go back to the village. In this paper is conducting a pretest for campaign logo and promotional materials that has been created, because in social campaign conducting a pre-test test is a mandatory before launching the campaign. To test the logo and advertisement materials, the researchers use the approach of Seven Steps Paul Rand Logo test and Ten Elements of Advertisement Test. Through qualitative research with focus group discussion, the campaign has good prospect gain the interest of the target audience with several adjustments, especially in logo and series of print advertisements; however, for TV commercial the visual needs more emotional approach scenes.

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