Vietnamese consumers attitude on television advertisement of skin care

2020 ◽  
Author(s):  
Ha Nam Khanh Giao
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Skin Care ◽  
Cronbach’S Alpha ◽  
Cronbach's Alpha ◽  
Television Advertisement ◽  
Tv Commercial

The research investigates how the factors affect Vietnamese consumers attitude on television advertisement of skin care, by intervewing 280 consumers. The method of Cronbach’s Alpha analysis, EFA analysis and multiple regression analysis were used with the SPSS program.The result shows that the affects of the factors on Vietnamese buyer’s behavior about TV commercial of skin care increasingly: Entertaiment, Informativeness, Celebrity, In-irritation, Credibility. The research also suggests some solutions to the television advertisers to enhance capability of serving consumers.attitude on television advertisement, Vietnamese consumers, skin care

Aviation

2020 ◽  
Author(s):  
Ha Nam Khanh Giao
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Domestic Service ◽  
Flight Crew ◽  
Cronbach’S Alpha ◽  
Cronbach's Alpha ◽  
Proportional Effect

The paper examines relation between Vietnam Airline Domestic service quality and customer satisfaction by gathering opinions from 402 passengers employing Skytrax scale with some modification along with Cronbach’s alpha, EFA and multiple regression analysis. Results show that Vietnam Airline Domestic service quality can be measured by the following six determinants in order of decreasing importance: (1) boarding/deplaning/baggage; (2) check in; (3) in-flight services; (4) reservation; (5) aircraft; and (6) flight crew. All of them are directly proportional effect to customer satisfaction. The paper also offers some suggestions to improve the service quality thereby enhancing the customer satisfaction.

scholarly journals The factors effect the English training at the Foreign languages - Informatics Center, University of Banking, HoChiMinh City, Vietnam

2020 ◽  
Author(s):  
Ha Nam Khanh Giao ◽  
Le thi Phuong Lien
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Foreign Languages ◽  
Cronbach’S Alpha ◽  
Cronbach's Alpha ◽  
English Training

The research investigates how the factors affect the quality of English training at Foreign Languages - Informatics Center, University of Banking Hochiminh city, Vietnam (FLIC), by intervewing 429 students. The method of Cronbach’s Alpha analysis, EFA analysis and multiple regression analysis were used with the SPSS program.The result shows that the affects of the factors on the quality of English training at FLIC decreasingly: Program Issues, Facility, Teaching Issues, Access, Non-academic Aspect. The research also suggests some solutions to FLIC management to enhance the the quality of English training.

scholarly journals Factors affect the learning motivation at Khoa Tri English Center

2020 ◽  
Author(s):  
Ha Nam Khanh Giao ◽  
Doan thi Thuy Hoa
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Learning Motivation ◽  
Cronbach’S Alpha ◽  
Arcs Model ◽  
Management Board ◽  
Cronbach's Alpha

The research investigates how the factors affect the learning motivation at Khoa Tri English Center (KTEC) by intervewing directly 250 learners. The ARCS model together with the method of Cronbach’s Alpha analysis, EFA analysis and multiple regression analysis were used with the SPSS program. The result shows that the effects of the factors on learning motivation at KTEC, decreasingly by the importance: satisfaction, confidence, relevance, attention. The research also suggests some solutions for KTEC management board to enhance the learners’ motivation in order to get better learning results for all sorts of the learners at KTEC.

scholarly journals Contribution of knowledge leader and communication toward employee productivity at west java confrence office

2015 ◽  
Vol 4 (2) ◽  
pp. 193
Author(s):  
Rolyana Ferinia
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Quantitative Data ◽  
Research Method ◽  
T Test ◽  
Employee Productivity ◽  
West Java ◽  
Cronbach's Alpha

<p>In any organization, knowledge leader and communication are subject which helps organizations reach productivity. The aim of the research is to study the contribution of knowledge leader and communication toward employee productivity at West Java Conference Office. To this end, this research used questionnaires distributed to 59 employees at West Java Conference Office. Data was calculated using Pearson Product Moment. All questionnaires are valid, and reliability using Cronbach's Alpha for knowledge leader was obtained at 0,846. Communication was obtained at 0,918 and productivity was obtained at 0,779. Research method using descriptive analytical survey with quantitative data. Data was analyzed using Multiple Regression Analysis using T-Test. The result of the research shows that there is a significant influence on the knowledge leader toward productivity with significance (sig.) 0000 at the table with the value of α 0:05 coefficients it means 0.000 &lt;0.05. There is a significant influence on communication toward productivity with significance (sig.) 0.035 at the table with the value of α 0, 05 it means 0.035 &lt; 0.05 and test of determination shows that the value of adjusted R Square is 0.873, it indicates that the Knowledge Leader and Communication 87% effect on the productivity, and the remain of 13% is influenced by other variables, which is not examined yet.</p>

scholarly journals Customer Satisfaction of Vietnam Airline Domestic Services

2021 ◽  
Author(s):  
Ha Nam Khanh Giao
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Consumer Satisfaction ◽  
Domestic Service ◽  
Flight Crew ◽  
Cronbach's Alpha ◽  
Proportional Effect

The paper examines relation between Vietnam Airline Domestic service quality and consumer satisfaction by gathering opinions from 402 passengers employing Skytrax scale with some modification along with Cronbach’s alpha, EFA and multiple regression analysis. Results show that Vietnam Airline Domestic service quality can be measured by the following six determinants in order of decreasing importance: (1) boarding/deplaning/baggage; (2) check in; (3) in-flight services; (4) reservation; (5) aircraft; and (6) flight crew. All of them are directly proportional effect to customer satisfaction. The paper also offers some suggestions to improve the service quality thereby enhancing the customer satisfaction.

Pengaruh Citra Merek, Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen Pada Bisnis Franchise Minuman

2017 ◽  
Vol 24 (2) ◽  
pp. 144-153
Author(s):  
Yunita Fitri Wahyuningtyas
Keyword(s):  
Regression Analysis ◽  
Marketing Strategy ◽  
Product Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Method ◽  
Sampling Technique ◽  
Sampling Process ◽  
And Function ◽  
Simultaneous Influence

This research is conducted upon the emergence of many companies producing the same product of the same kind and function. It leads to the urgency of proper and well planned marketing strategy. This research aims to investigate how far the influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. This research utilizes 5 likert scale questionnaire which is tested by using multiple regression analysis to reveal whether or not there is partial and simultaneous influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. Sampling method is accidental sampling technique, in which sample of particular population is taken based on the accessibility and availability of the sample during the sampling process. Sample used is 100 samples among consumers or customers of Mang Endy Milkshake. The result shows that branding, product quality, and price influence consumer’s satisfaction in beverage franchise business.

Significance of Experience, Farm Size, Quantity of Propagules and Location f or Seaweed Farmers in the Divided Island of Sebatik

2018 ◽  
Vol 9 (9) ◽  
pp. 825-832
Author(s):  
James M. Alin ◽  
◽  
Datu Razali Datu Eranza ◽  
Arsiah Bahron ◽  
◽  
...  
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Production Function ◽  
Weather Conditions ◽  
Education Level ◽  
Farm Size ◽  
Total Production ◽  
Explanatory Factors ◽  
Douglas Production Function

Seaweed-Kappaphycus-Euchema Cottonii and Denticulum species was first cultivated at Sabah side of Sebatik in 2009. By November 2014, sixty one Sabahan seaweed farmers cultivated 122 ha or 3,050 long lines. Thirty Sabahan seaweed farmers in Kampung Pendekar (3.2 m.t dried) and 31 in Burst Point (12.5 m.t dried) produced 16 metric tonnes of dried seaweed contributed 31% to Tawau’s total production (51 m.t). The remaining 69% were from farmers in Cowie Bay that separates Sebatik from municipality of Tawau. Indonesian in Desa Setabu, Sebatik started in 2008. However, the number of Indonesian seaweed farmers, their cultivated areas and production (as well as quality) in Sebatik increased many times higher and faster than the Sabah side of Sebatik. In 2009 more than 1,401 households in Kabupaten Nunukan (including Sebatik) cultivated over 700 ha and have produced 55,098.95 and 116, 73 m.t dried seaweed in 2010 and 2011 respectively. There is a divergence in productions from farming the sea off the same island under similar weather conditions. Which of the eight explanatory factors were affecting production of seaweeds in Sebatik? Using Cobb Douglas production function, Multiple Regression analysis was conducted on 100 samples (50 Sabahan and 50 Indonesian). Results; Variable significant at α = 0.05% are Experience in farming whereas Farm size; Quantity of propagules and Location — Dummy are the variables significant at α 0.01%. Not significant are variables Fuel; Age; Number of family members involved in farming and Education level.

Adiksi Internet pada Remaja

2019 ◽  
Vol 7 (1) ◽  
pp. 72-78
Author(s):  
Ismalia Prambayu ◽  
Mulia Sari Dewi
Keyword(s):  
Regression Analysis ◽  
Social Skills ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Parenting Style ◽  
Internet Addiction ◽  
Psychological Factors ◽  
Social Skill ◽  
Analysis Method ◽  
Loneliness Scale

AbstractInternet addiction has become a worrying phenomenon for Indonesian teenagers. This research was conducted to determine whether the psychological factors will influence internet addiction in adolescents. This research uses quantitative with multiple regression analysis method. The winning sample is 200 adolescents. The instrument collects data using a scale internet addiction scale that compiled by Griffiths (2005) and developed by Lemmens (2009), Parenting Authority Questionnaire (PAQ) developed by Buri (1991), Social Skill Inventory (SSI) developed by Riggio (1986), and A Rasch-Type Loneliness Scale compiled by De Jong Gierveld (2006).  The results showed that there were significant differences in the parenting style, social skills, and loneliness on the tendency of internet addiction in adolescents.AbstrakAdiksi Internet menjadi salah satu fenomena yang mengkhawatirkan untuk remaja Indonesia. Penelitian ini dilakukan untuk mengetahui faktor psikologis apakah yang memberikan pengaruh terhadap kecenderungan adiksi internet pada remaja. Sampel pada penelitian ini berjumlah 200 remaja dengan menggunakan metode analisis kuantitatif. Penelitian ini menggunakan alat ukur sebagai berikut, alat ukur adiksi internet yang dikembangkan oleh Lemmens (2009), Parenting Authority Questionnaire (PAQ) yang dikembangkan oleh Buri (1991), Social Skill Inventory (SSI) yang dikembangkan oleh Riggio (1986), dan A Rasch-Type Loneliness Scale yang disusun oleh De Jong Gierveld (2006). Berdasarkan hasil pengujian ditemukan pengaruh signifikan gaya pengasuhan, keterampilan sosial, dan kesepian terhadap kecenderungan adiksi internet pada remaja.

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