Marketing in Action: High-Profile Sporting Events in Britain

2017 ◽  
Author(s):  
Simon Hudson ◽  
Louise Hudson
Keyword(s):  
Sporting Events ◽  
High Profile

Declining Student Attendance at College Sporting Events: Testing the Relative Influence of Constraints

2021 ◽  
Vol 30 (2) ◽  
Author(s):  
Jason Simmons ◽  
Nels Popp ◽  
T. Christopher Greenwell
Keyword(s):  
College Students ◽  
Target Market ◽  
Sporting Events ◽  
Relative Importance ◽  
Market Segment ◽  
Student Attendance ◽  
Intercollegiate Athletic ◽  
Men's Basketball ◽  
High Profile ◽  
Important Target

College students represent an important target market for intercollegiate athletic marketers; however, re-cent years have seen a nationwide trend of declining student attendance at high-profile sporting events (Cohen, 2014; Rowland, 2019). The current study examined this issue by studying the influence of constraints on student attendance. Data were collected in partnership with the National Association of Collegiate Marketing Administrators (NACMA). In total, more than 23,000 respondents from 60 NCAA Di-vision I institutions participated in the study. Conjoint analysis was utilized to assess student attendance preferences across a set of attributes to determine the relative importance of each constraint tested. Separate analyses were conducted for both football and men’s basketball samples as well as NCAA conference tier (Power Five, Group of Five, FCS). Results indicated constraint importance varied by market segment. Of note, as passion levels among student respondents increased, importance shifted from ticket price to seat location and game day atmosphere.

scholarly journals AMBUSH MARKETING: THE UNOFFICIAL FREE RIDING

2016 ◽  
Vol 4 (9) ◽  
pp. 45-54
Author(s):  
Shruti Gulati
Keyword(s):  
Search Engines ◽  
Free Riding ◽  
Sporting Events ◽  
High Profile ◽  
Free Ride ◽  
Ambush Marketing

Ambush Marketing has broken the stereotypical notions of the 4P’S of marketing. It has branched marketing to a totally different arena of publicity without actually paying for it directly. This usually involves conducting of marketing campaigns that seek association with a given massive events without actually providing compensation to the organizer of the event, even though there is a corporate rival as a sponsor involved. Ambush marketing include sponsorship of the event's broadcast, aggressive sponsorship of various categories of an event, and the conducting of high-profile non-sponsorship campaigns timed to coincide with the event. The big question arises to its nature as a moral act for which several legal steps are also being taken. Nonetheless ambush marketing has given scope of visibility to many startups and not so wealthy companies to free ride on the official sponsors.  This research is undertaken after observation of the various sporting events which are the biggest playfield for its display. The data gathered herein is majorly secondary with help from various journals, magazines and search engines.

Computers and diffraction analysis

1989 ◽  
Vol 47 ◽  
pp. 44-45
Author(s):  
J. A. Eades
Keyword(s):  
Electron Microscopy ◽  
High Resolution ◽  
Electron Diffraction ◽  
Diffraction Analysis ◽  
Electron Diffraction Analysis ◽  
Image Simulation ◽  
Correct Interpretation ◽  
High Profile ◽  
High Resolution Images ◽  
Image Simulations

For well over two decades computers have played an important role in electron microscopy; they now pervade the whole field - as indeed they do in so many other aspects of our lives. The initial use of computers was mainly for large (as it seemed then) off-line calculations for image simulations; for example, of dislocation images.Image simulation has continued to be one of the most notable uses of computers particularly since it is essential to the correct interpretation of high resolution images. In microanalysis, too, the computer has had a rather high profile. In this case because it has been a necessary part of the equipment delivered by manufacturers. By contrast the use of computers for electron diffraction analysis has been slow to prominence. This is not to say that there has been no activity, quite the contrary; however it has not had such a great impact on the field.

Ecology, Dharma and Direct Action: A Brief Survey of Contemporary Eco-Buddhist Activism in Korea

2015 ◽  
Vol 31 (2) ◽  
pp. 293-311
Author(s):  
Young-Hae Yoon ◽  
Sherwin Jones
Keyword(s):  
Social Engagement ◽  
Direct Action ◽  
Social Activism ◽  
Turn Of The Millennium ◽  
Hunger Strike ◽  
Korean Society ◽  
High Profile ◽  
Reclamation Project ◽  
Self Immolation

Over the last few decades there has emerged a small, yet influential eco-Buddhism movement in South Korea which, since the turn of the millennium, has seen several S?n (J. Zen) Buddhist clerics engage in high-profile protests and activism campaigns opposing massive development projects which threatened widespread ecological destruction. This article will survey the issues and events surrounding three such protests; the 2003 samboilbae, or ‘threesteps- one-bow’, march led by Venerable Suky?ng against the Saemangeum Reclamation Project, Venerable Jiyul’s Anti-Mt. Ch?ns?ng tunnel hunger-strike campaign between 2002 and 2006, and lastly Venerable Munsu’s self-immolation protesting the Four Rivers Project in 2010. This article will additionally analyze the attempts by these clerics to deploy innovative and distinctively Buddhist forms of protest, the effects of these protests, and how these protests have altered public perceptions of the role of Buddhist clergy in Korean society. This study will additionally highlight issues relevant to the broader discourse regarding the intersection of Buddhism and social activism, such as the appropriation of traditional Buddhist practices as protest tactics and the potential for conflict between social engagement and the pursuit of Buddhist soteriological goals.

English Language and The African Literary Experience: An Examination of Selected Works of Akachi Adimora-Ezeigbo

IJOHMN ◽  
2017 ◽  
Vol 3 (6) ◽  
pp. 17
Author(s):  
Dr. Onyeka Awa
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
English Language ◽  
Systemic Functional Linguistics ◽  
Secondary Data ◽  
High Profile ◽  
Unique Style ◽  
Style Of Writing ◽  
Literary Experience ◽  
Collection Methods

The aim of this study is to investigate how the African novelists have domesticated the English language to suit their environments, experience and purpose. Specifically, the literary pieces – The Last of the Strong Ones (Strong Ones), House of Symbols (symbols), Children of the Eagle (Children) and the Trafficked of Akachi Adimora-Ezeigbo were x-rayed. This exploration adopted the Hallidian Systemic Functional Linguistics, which highlights how language is used. The textual method of data analysis, the primary and secondary data collection methods were employed and the results showed that the African literary artists in general and the Igbo Nigerian novelists in particular have taken on a unique style of writing in the African vernacular style. For that reason, the speeches of the characters are laced with dignified local appositives, high profile Igbo songs and tales, studded local proverbs, lexical transfers, ritzy transliterations and so on; and these have given African rhythm to the English language. This notwithstanding, the aura, glamour and credibility of the English language as the medium of communication are retained.

Sign in / Sign up

Export Citation Format

Share Document