Declining Student Attendance at College Sporting Events: Testing the Relative Influence of Constraints

2021 ◽  
Vol 30 (2) ◽  
Author(s):  
Jason Simmons ◽  
Nels Popp ◽  
T. Christopher Greenwell
Keyword(s):  
College Students ◽  
Target Market ◽  
Sporting Events ◽  
Relative Importance ◽  
Market Segment ◽  
Student Attendance ◽  
Intercollegiate Athletic ◽  
Men's Basketball ◽  
High Profile ◽  
Important Target

College students represent an important target market for intercollegiate athletic marketers; however, re-cent years have seen a nationwide trend of declining student attendance at high-profile sporting events (Cohen, 2014; Rowland, 2019). The current study examined this issue by studying the influence of constraints on student attendance. Data were collected in partnership with the National Association of Collegiate Marketing Administrators (NACMA). In total, more than 23,000 respondents from 60 NCAA Di-vision I institutions participated in the study. Conjoint analysis was utilized to assess student attendance preferences across a set of attributes to determine the relative importance of each constraint tested. Separate analyses were conducted for both football and men’s basketball samples as well as NCAA conference tier (Power Five, Group of Five, FCS). Results indicated constraint importance varied by market segment. Of note, as passion levels among student respondents increased, importance shifted from ticket price to seat location and game day atmosphere.

scholarly journals Student Attendance At Campus Sporting Events: How Can We Get Them There?

2018 ◽  
Vol 14 (4) ◽  
pp. 33-38
Author(s):  
Stephen B. Castleberry ◽  
Stephen Espel
Keyword(s):  
College Student ◽  
Cross Section ◽  
Student Population ◽  
Sporting Events ◽  
Student Attendance ◽  
Declining Attendance

College student attendance at campus sporting events has been declining for a number of years with administrators looking for ways to reverse that trend.  There are multiple reasons for the declining attendance and a multitude of possible solutions have been proposed. This case examines the situation for the football program at one mid-sized university, providing data from a representative cross section of the student population. Readers are tasked with making recommendations based on the data and to describe methods of evaluating the success of any changes.

Testing Rival Measurement Models of the Personal Report of Communication Apprehension in Two Taiwanese Samples

2010 ◽  
Vol 107 (1) ◽  
pp. 127-139 ◽  
Author(s):  
Tsung-Yuan Hsiao
Keyword(s):  
College Students ◽  
Discriminant Validity ◽  
Public Speaking ◽  
Communication Apprehension ◽  
Factor Model ◽  
Relative Importance ◽  
Measurement Models ◽  
Two Samples ◽  
Confirmatory Factor ◽  
Environmental Causes

Some previous research has questioned the appropriateness of using McCroskey's Personal Report of Communication Apprehension with participants of non-Western countries. Rival measurement models of the scale were examined on two samples of 216 and 177 college students in Taiwan. Confirmatory factor analysis of the data showed that although a four-factor model was more representative of the data than the models with one, two, or three factors, this model did not generate an acceptable fit to the data. Further testing of discriminant validity suggested that Taiwanese college students do not differentiate a meeting setting from group, dyadic, and public speaking settings. Findings of this study suggest a re-examination of the conceptualization of communication apprehension before evaluating the relative importance of biological and environmental causes.

scholarly journals The Relative Importance of Values, Social Norms, and Enjoyment-Based Motivation in Explaining Pro-Environmental Product Purchasing Behavior in Apparel Domain

2020 ◽  
Vol 12 (17) ◽  
pp. 6797 ◽  
Author(s):  
Insook Ahn ◽  
Soo Kim ◽  
Munyoung Kim
Keyword(s):  
College Students ◽  
Social Norms ◽  
Intrinsic Motivation ◽  
Social Norm ◽  
Environmental Issues ◽  
Relative Importance ◽  
Purchasing Behavior ◽  
Injunctive Norms ◽  
Descriptive Norms ◽  
Consumption Behavior

Changing consumption behavior can offer co-benefits in reduction of environmental issues and encouraging improvements to environmentally friendly or sustainable production. We propose a novel value-social norm-enjoyment-based motivation (VSE) model and test the factors that influence individual pro-environmental apparel purchasing behavior. Data were obtained from 353 college students in Korea and analyzed by using SEM. Our results show that individuals who endorse bio-altruistic values who engage in eco-friendly environmental behavior in apparel domain are influenced by descriptive norms and injunctive norms. Further, enjoyment-based motivation was found to be a key mediator among bio-altruistic value, descriptive norms, and injunctive norms on pro-environmental purchasing behavior. However, injunctive norms do not directly influence purchasing behavior, but rather, are integrated to enjoyment-based intrinsic motivation, then indirectly affect purchasing behavior.

Flipd App Reduces Cellular Phone Distractions in the Traditional College Classroom: Implications for Enriched Discussions and Student Retention

2020 ◽  
pp. 152102512092134
Author(s):  
Lorenz S. Neuwirth
Keyword(s):  
College Students ◽  
Student Retention ◽  
Linear Relationship ◽  
Cellular Phone ◽  
Student Attrition ◽  
Active Engagement ◽  
Attendance Rates ◽  
Student Attendance ◽  
Hands On ◽  
Negative Linear Relationship

Cellular phone distractions inhibit faculty delivering and students learning the curriculum by reducing student attendance and active engagement. Arguably, cellular phone usage during precious class times can be a risk factor for student attrition, but scarce solutions have been offered to address this problem in colleges. The Flipd App, a cellular phone distraction reduction technology was tested on 266 college students. The results showed a positive linear relationship between usage and attendance rates and a negative linear relationship between usage and ≥ 3 absence rates, and ∼10% of students resisted its use. The Flipd App may serve as a predictive educational intervention tool that increases active learning, reduces attrition, and increases retention. It may be useful in classes with less hands-on activities to reduce distractions and increase active student engagement. The Flipd App may prove useful in helping college students curb their screen time habits from the Fear of Missing Out to the Joy of Missing Out.

Beliefs and Social Norms About Sildenafil Citrate (Viagra) Misuse and Perceived Consequences Among Houstonian Teenage Males

2007 ◽  
Vol 1 (3) ◽  
pp. 208-212 ◽  
Author(s):  
Ronald J. Peters ◽  
Regina J. Johnson ◽  
Steve Kelder ◽  
Angela F. Meshack ◽  
Troy Jefferson
Keyword(s):  
Cognitive Processing ◽  
Family Members ◽  
Young Men ◽  
Peer Pressure ◽  
Sildenafil Citrate ◽  
Sporting Events ◽  
Relative Importance ◽  
Age Cohorts ◽  
Younger Men ◽  
Perceived Consequences

In the current study, a qualitative approach was used to investigate relevant beliefs and norms associated with sildenafil citrate (Viagra) consumption, initiation, and perceived consequences. Focus groups were conducted with 43 young men aged 18 and 19 years who identified themselves as lifetime sildenafil citrate users. The majority of focus group participants believed that “curiosity” and “peer pressure” contributed to their initial use. Most revealed that they first heard about sildenafil citrate from television advertisements, family members, friends, or sporting events, and they were able to obtain the drug from their friends and family members or they stole it from their father or grandfather. These findings may highlight the relative importance of exposure to prescription drug messages among those to whom the message is not specifically targeted, that is, young men. It is possible that the sildenafil citrate television messages are recalled by not only older male audiences but also by teenagers and younger men, producing similar cognitive processing and curiosity in both age cohorts.

scholarly journals A QFD-Based Mathematical Model for New Product Development Considering the Target Market Segment

2014 ◽  
Vol 2014 ◽  
pp. 1-10
Author(s):  
Liang-Hsuan Chen ◽  
Cheng-Nien Chen
Keyword(s):  
Customer Satisfaction ◽  
New Product Development ◽  
New Product ◽  
Design Stage ◽  
Target Market ◽  
Market Segment ◽  
Customer Needs ◽  
Satisfaction Degree ◽  
Technical Requirements ◽  
Customer Satisfaction Degree

Responding to customer needs is important for business success. Quality function deployment provides systematic procedures for converting customer needs into technical requirements to ensure maximum customer satisfaction. The existing literature mainly focuses on the achievement of maximum customer satisfaction under a budgetary limit via mathematical models. The market goal of the new product for the target market segment is usually ignored. In this study, the proposed approach thus considers the target customer satisfaction degree for the target market segment in the model by formulating the overall customer satisfaction as a function of the quality level. In addition, the proposed approach emphasizes the cost-effectiveness concept in the design stage via the achievement of the target customer satisfaction degree using the minimal total cost. A numerical example is used to demonstrate the applicability of the proposed approach and its characteristics are discussed.

scholarly journals Halal certification for tourism marketing: the attributes and attitudes of food operators in Indonesia

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Norliza Katuk ◽  
Ku Ruhana Ku-Mahamud ◽  
Kalsom Kayat ◽  
Mohd. Noor Abdul Hamid ◽  
Nur Haryani Zakaria ◽  
...  
Keyword(s):  
Design Methodology ◽  
Structured Interview ◽  
Tourism Industry ◽  
Target Market ◽  
Market Segment ◽  
Content Type ◽  
Tourism Marketing ◽  
Business Sectors ◽  
Practical Implications ◽  
Number Of Branches

Purpose Halal tourism is a subset of tourism activities geared towards Muslim which are aligned with the Islamic principles. As a response to this, many food operators have realised the importance of having a halal certification to establish a better market position. In the context of Indonesia, it is yet to be known what attitudes the food operators have towards halal certification and what attributes characterised those who have obtained the certification. Therefore, this study aims to examine the attributes of food operators and their attitudes towards halal certification in Indonesia. Design/methodology/approach A survey and structured interview were conducted on 298 food operators in Bandung, a city in Indonesia, between August and December 2018. Seven hypotheses were proposed and tested to evaluate the association between halal certification and food operators’ attributes and their attitudes towards it. Findings The results of the study suggested that food operators who had halal certification can be characterised by the number of branches the businesses have, the knowledge of halal tourism and knowledge on the market segment. However, the age of their business was found not related to halal certification. In terms of attitudes, the study found that performance beliefs, intention to apply and target market segment had associated with halal certification. Practical implications The outcomes of the study could provide information to entities and agencies involved in the tourism industry that consider targeting Muslim travellers as their market segment. Halal certification could be an approach to facilitate tourism marketing and consequently increase the performance of food-related business sectors. Originality/value This study provides evidence that could lead to a better understanding of the attributes of food operators and their attitudes towards halal certification in the context of Indonesia’s tourism industry.

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