Community sport event management in New Zealand: Planning, promotion, and partnership

Purpose In sport tourism, an undeniable recent participation trend is the gravitation of amateur athletes to participatory sport events, particularly cycling sport tourism events. This trend presents numerous policy, applied, and scholarly opportunities and challenges. Contemporary trends are identified to guide future research addressing cycling sport tourism events. The paper aims to discuss these issues. Design/methodology/approach This is a collaborative initiative between a major global sport event management organisation and established sport tourism scholars. Industry data are drawn upon to identify contemporary sport event participation trends and thus inform a future research agenda. Findings This paper draws upon industry data and insights to tease out five emerging trends in the participatory sport event sector which scholars should engage with. Research limitations/implications Due to the confidential nature of the company data, there were restrictions in the detail which could be reported. Practical implications Increasing growth in premium quality, physically challenging cycling sport tourism events is analysed. A five-pronged future research agenda is proposed to address contemporary sport event management issues around measuring event impacts; strategic management of events; and leveraging globalisation and emerging markets. Originality/value Based on trends identified in this paper, theoretical concepts are drawn upon to propose a timely, industry-relevant future research agenda into cycling sport tourism events.

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Effects of Sport Event Media on Destination Image and Intention to Visit

Journal of Sport Management ◽

10.1123/jsm.17.3.214 ◽

2003 ◽

Vol 17 (3) ◽

pp. 214-234 ◽

Cited By ~ 178

Author(s):

Laurence Chalip ◽

B. Christine Green ◽

Brad Hill

Keyword(s):

United States ◽

New Zealand ◽

Natural Environment ◽

Negative Impact ◽

The United States ◽

Gold Coast ◽

Destination Image ◽

Sport Event ◽

Different Dimensions

The effect of destination advertising and sport event media (advertising and telecast) were compared experimentally on nine dimensions of destination image and on intention to visit the host destination. Participants' images of Australia's Gold Coast were collected in the United States (long-haul market) and New Zealand (short-haul market) following exposure to one of eight media conditions. The event telecast, event advertising, and destination advertising each affected different dimensions of destination image. There was a wider array of effects in the American market than in the New Zealand market. Some effects of each form of media were negative, with event media having a negative impact on participants' image of the destination's natural environment. Destination image was significantly related to intention to visit the host destination, but the dimensions that affected intention to visit were different for the two countries. Among the New Zealand sample, the dimensions of destination image affected by event media and the destination advertisement were not those impacting intention to visit.

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Integrating Blended Learning Within Sport Event Management Curriculum

Sport Management Education Journal ◽

10.1123/smej.2018-0024 ◽

2019 ◽

Vol 13 (2) ◽

pp. 105-116 ◽

Cited By ~ 1

Author(s):

Leeann M. Lower-Hoppe ◽

Liz A. Wanless ◽

Sarah M. Aldridge ◽

Daniel W. Jones

Keyword(s):

Blended Learning ◽

Sport Management ◽

Student Assessment ◽

Course Evaluation ◽

Event Management ◽

Sport Event ◽

Pedagogical Strategies ◽

Face To Face ◽

Learning Types ◽

Management Curriculum

Experiential learning is a critical component of sport management education and industry preparation; however, the inclusion of time-intensive experiential projects can displace content learning. Blended learning integrates face-to-face and online instruction to enable the space to maximize multiple learning types. This article proposes an innovative experiential project that integrates blended learning—implemented in a sport event management course—with reflection and scholarship supporting the pedagogical strategies. The article concludes with implications to optimize blended learning (e.g., multimedia, pedagogical workshops, course evaluation), enhance communication (e.g., office hours, discussion forum, orientation video), and expand student learning outcomes (e.g., reading outlines, video lectures, student assessment).

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Exploring the Trajectory of Active-Sport-Event Travel Careers: A Social Worlds Perspective

Journal of Sport Management ◽

10.1123/jsm.2015-0213 ◽

2016 ◽

Vol 30 (3) ◽

pp. 265-281 ◽

Cited By ~ 25

Author(s):

Richard J. Buning ◽

Heather J. Gibson

Keyword(s):

Travel Behavior ◽

Quantitative Methods ◽

Career Progression ◽

General Linear ◽

Event Management ◽

Social Worlds ◽

Linear Modeling ◽

Sport Event ◽

Cycling Event ◽

Active Sport

Utilizing a social worlds perspective, the study examined active-sport-event travel career progression in the sport of cycling. Event travel careers are considered potentially lifelong patterns of travel to participate in events that evolve through stages with distinct behaviors and motivations. Quantitative methods were used to test tenets of an inductively derived model of the active-sport-event travel career for cyclists. An international sample of cyclists were surveyed online; N = 1,452 responded. Using general linear modeling, the results depicted an escalation in motivation related to intellectual, social, mastery competence, giving back, and competition against others with career progression. However, while travel behavior related to preferred events characteristics changed with career progression, preferred characteristics related to destinations and travel style remained relatively stagnant. Implications for destination and event management are discussed.

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Using a Sport Event to Create a Sense of Community: Charity Sport Event Manager Perspectives

Event Management ◽

10.3727/152599519x15506259856039 ◽

2020 ◽

Vol 24 (1) ◽

pp. 57-74

Author(s):

Ebe Daigo ◽

Kevin Filo

Keyword(s):

Sense Of Community ◽

Research Question ◽

Point Of View ◽

Future Research ◽

Discussion Forums ◽

Event Management ◽

Sport Event ◽

Online Discussion Forums ◽

Sport Events ◽

Event Managers

Charity sport events not only involve completing the activity, but also the opportunity to bring people together. A variety of research has examined charity sport events' capacity to foster a sense of community from the participant point of view. The current research examines sense of community within charity sport events from the event management perspective and advances the following research question: What do charity sport event managers feel they have put in place to create sense of community among participants? To address this research question, qualitative data were collected via interviews with 15 charity sport event managers in Japan. An interview guide comprised of six demographic questions, along with nine questions based upon the sense of community in sport framework was utilized. Five themes were identified within the interviews: charitable contribution, soliciting feedback from participants, interactive event environment, supplementary activities, and lack of competition. Two themes from the sense of community in sport framework that did not emerge across the interviews underscore opportunity for event managers to leverage mobile applications and online discussion forums to engage participant's shared interest in sport, as well as enlist leaders among event participants to serve as advocates. Based on the current results, future research can include managers from the designated charities aligned with events to assess whether the sense of community created within these events leads to long-term benefits for the organization.

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