Country Reputation Assassination during the Greek Memorandum Re-Negotiations

2019 ◽  
pp. 236-249
Author(s):  
Neofytos Aspriadis ◽  
Emmanouil Takas ◽  
Athanassios N. Samaras
Keyword(s):  
Country Reputation

Valutazione e analisi del processo di country branding. La percezione del capitale reputazionale dell'Italia nel mercato cinese

2010 ◽  
pp. 65-83
Author(s):  
Vittoria Marino ◽  
Giada Mainolfi
Keyword(s):  
Country Of Origin ◽  
Sono State ◽  
Country Branding ◽  
Country Reputation ◽  
Country Brand ◽  
Nello Studio ◽  
Made In

Il lavoro esplora la relazione tra gli stereotipi legati al paese di origine e le valutazioni dei consumatori relative ai sistemi di offerta estera. La costante evoluzione del- l'impatto del country-of-origin (Coo) richiede un'analisi approfondita che valorizzi la sua natura di indicatore multidimensionale. La ricerca propone un'originale concettualizzazione riferibile alla prospettiva della country reputation al fine di ricostruire e comprendere le dinamiche effettive del fenomeno del Coo. La reputazione rappresenta un criterio interpretativo alla base delle influenze esercitate dal paese di origine sulle decisioni finali prese dai consumatori esteri. Un'indagine sul campo finalizzata alla verifica delle relazioni tra l'Italia, paese di origine, e la Cina, mercato obiettivo, ha testato il modello proposto. Nello studio sono state, inoltre, esaminate le strategie per la creazione di un country brand per il made in Italy.

The placement of country reputation towards place management

2017 ◽  
Vol 10 (3) ◽  
pp. 240-253 ◽  
Author(s):  
Fabiana Gondim Mariutti
Keyword(s):  
Theoretical Implication ◽  
Nation Branding ◽  
City Region ◽  
Place Management ◽  
Content Type ◽  
Country Branding ◽  
Country Reputation ◽  
Management And Development ◽  
Conceptual Paper ◽  
Management Recommendations

Purpose Until now, scholars have devoted insufficient attention to theories of place reputation – at the city, region and country levels. Furthermore, the literature does suggest a theoretical link between country reputation and country-of-origin (COO). To foster an alignment between country reputation and place management, this paper aims to trace the advance of country branding and nation branding, as deriving place management recommendations from studies on country reputation. Therefore, this work is grounded on the consistent principle in the current literature – that a place must first improve itself via development and management before it can create a positive reputation via communications; it is fundamental, geographically, to work on the development initiatives towards the improvement of a place. Design/methodology/approach This is a conceptual paper based on literature search on country reputation published in the past decade (2005-2015). Findings The analysis indicates that nine papers have been published on country reputation since 2005, but none of them deal with principles of place management. This paper also consolidates the field’s decades-long theoretical evolution into a visual diagram. To close, it concludes by highlighting the need for theoretical and managerial advancements involving principles from place reputation and place management, which could help countries achieve sustainable prosperity. Research limitations/implications As limitations, this conceptual paper lacks review of each country in the evolutionary timeline regarding country branding and nation branding. As another limitation, this paper focused specifically on theoretical contributions and did not address the administrative challenges implied by the sub-themes. Indeed, there is much complexity involved with aligning government policies with internal and external stakeholders. Social implications Inspire academia, government and citizens to be engaged with the sustainable prosperity of their country through initiatives of place management and development. Originality/value The present study provides additional evidence with respect to the evolution of COO to country reputation, considering studies on nation branding and country branding, towards place management. To date, this is the first publication that offers an extensive examination of country reputation. Thus, the principal theoretical implication of this study is that place management and place reputation can be aligned to develop and improve places (cities, regions and countries) for sustainable prosperity.

scholarly journals DEVELOPMENT OF ADVERTISING CAMPAIGN OF HIGHER EDUCATION INSTITUTIONS AND EVALUATION OF ITS EFFECTIVENESS

2020 ◽  
Vol 11 (87) ◽  
Author(s):  
Marina Zatserkivna ◽  
Keyword(s):  
Higher Education ◽  
Professional Competence ◽  
Higher Education Institutions ◽  
Corporate Communications ◽  
Advertising Campaign ◽  
Country Reputation ◽  
Number Of Factors ◽  
Main Components ◽  
The University

The aim of the article is to analyze and develop an algorithm for organizing advertising campaigns in higher education institutions. Methodology. The research methodology is based on socio-communicative, informational approaches, which enabled scientific understanding of the essence, tasks, main components of the process of developing an advertising campaign for higher education institutions and evaluating its effectiveness. Results. Today we can state that there are significant changes in the field of higher education: competition among higher education institutions has intensified, new specialties have emerged and, most importantly, entrants and their parents have become more serious in terms of quality of education, orientation to the modern labor market. educational environment, psychological and emotional comfort. Undoubtedly, an important factor in the prestige of higher education, its status in the educational system of the city and country, reputation, image, prestige – intangible assets of the university – are becoming increasingly important and require action to strengthen and develop them. Dividends in the effective management of the advertising campaign will be – brand recognition, high competition, stability. Summing up, I would also like to draw attention to some aspects of the technology of organizing advertising campaigns and their documentary support. The expediency of starting work on the project to develop a concept and create the actual text of the project, which spells out: goals, objectives, portrait of the target audience, activities, resources (financial, personnel, technical), deadlines, preliminary performance evaluation, etc. The effectiveness of an advertising campaign depends on a number of factors. Corporate communications specialists should prepare a draft advertising campaign, present and discuss the idea and progress of the project with the administration of higher education. Based on the results of advertising campaigns, it is necessary to evaluate their effectiveness and compile detailed reports, do "work on errors", adjust / replenish partner bases. Qualitative maintenance of project documentation emphasizes the level of professional competence of specialists. All this helps to structure and identify the effectiveness of advertising campaigns of higher education institutions.

Corporate social responsibility, country reputation and corporate reputation

2019 ◽  
Vol 27 (2) ◽  
pp. 178-197 ◽  
Author(s):  
Keith James Kelley ◽  
Thomas A. Hemphill ◽  
Yannick Thams
Keyword(s):  
Latin America ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Emerging Markets ◽  
Shared Value ◽  
Content Type ◽  
Country Reputation ◽  
Creating Shared Value ◽  
Corporate Social ◽  
The Relationship

Purpose This paper aims to explore the relationship between corporate social responsibility (CSR) and corporate financial performance (CFP) from a shared value perspective. Adopting reputation as a multilevel form of value that mediates the CSR–CFP relationship, the paper explains how CSR initiatives may enhance both firm and country reputation and how the amount of shared value between the two leads to CFP. Design/methodology/approach The paper first establishes the theoretical foundation for the relationship between CSR and CFP. It then draws connections to a more recent stream of literature surrounding the concept of creating shared value to expand upon this relationship, adopting reputation as a multilevel form of shared value that mediates the CSR–CFP relationship. The paper further discusses moderating influences of this relationship that may vary contextually with emerging economies such as those in Latin America. Findings The paper argues that as markets become further developed, CSR initiatives will create a higher proportion of shared reputational value between a corporation and country. This is the result of from aligning CSR initiatives that benefit a society, with the strategic goals of the firm – the essence of creating of shared value – but is more difficult in emerging markets, especially volatile ones. Originality/value This paper offers insight into a complex relationship between CSR, shared reputational value and CFP by introducing the more recent concept of creating shared value. Several propositions related to this general relationship, and some related to the difference among emerging markets (such as those in Latin America), address the need for more research related to corporate and country reputation, creating shared value and in the emerging market context.

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