The Implications of Public Health Messaging Strategies

2021 ◽  
pp. 149-172
Author(s):  
Mariam F. Alkazemi ◽  
Nouf B. Alkhubaizi ◽  
Joshua J. Smith
Keyword(s):  
Public Health ◽  
Health Messaging

Understanding barriers to consumers to stop washing raw poultry through in-depth interviews

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Abigail Gilman ◽  
Shauna C. Henley ◽  
Jennifer Quinlan
Keyword(s):  
Public Health ◽  
Thematic Analysis ◽  
Transtheoretical Model ◽  
Scientific Evidence ◽  
Cross Contamination ◽  
Preparation Methods ◽  
Content Type ◽  
Raw Poultry ◽  
Depth Interviews ◽  
Health Messaging

PurposeFoodborne illness from poultry may be associated with improper handling that results in cross contamination. Washing of raw poultry is one practice that can lead to cross contamination. Some consumers continue to wash raw poultry after learning that not washing raw poultry is the safe behavior. There is a need to better understand why some consumers continue this practice and identify barriers to them adopting the correct behavior.Design/methodology/approachThis research utilized qualitative, in-depth interviews to understand some consumer's barriers to adopting the behavior of not washing raw poultry. The interview questioning route was iteratively developed and designed to allow both structure and flexibility. Questions were anchored in the Transtheoretical Model of Behavior Change. Interviews (N = 23) were conducted over Zoom. Thematic analysis identified themes around consumers' resistance to adopting the correct behavior for handling raw poultry.FindingsResults from the thematic analysis indicate that chicken preparation methods were primarily influenced by family. A desire to control the process of preparing food, lack of trust in chicken processing, and the habitual nature of the behavior all contributed to the continuation of washing raw poultry. Over half of the participants (61%) expressed interest in changing behaviors in the future. Needing supporting scientific evidence, and an alternative behavior to replace washing were two key factors to support the development of future public health messaging.Originality/valueThis study investigates the barriers to safe raw poultry handling utilizing in-depth interviews and contributes to the development of more effective public health messaging.

scholarly journals The Fauci Effect: Public Health Messaging During the COVID-19 Pandemic

2020 ◽  
Author(s):  
Ahmad Abu-Akel ◽  
Andreas Spitz ◽  
Robert West
Keyword(s):  
Public Health ◽  
Health Messages ◽  
Social Distancing ◽  
Public Figures ◽  
Public Health Messages ◽  
Health Messaging

It is urgent to understand how to most effectively communicate public health messages during the COVID-19 pandemic. Previously, the focus has been on how to formulate the message, rather than on who should send it, and particularly little is known about the latter during times of crisis. We report on the effectiveness of different public figures at promoting social distancing in 6 countries severely affected by the COVID-19 pandemic. Across countries and demographic strata, immunology expert Dr. Anthony Fauci achieved the highest level of respondents’ willingness to reshare a call to social distancing, followed by a government spokesperson. Celebrity spokespersons were least effective. The likelihood of message resharing increased with age and when respondents expressed positive sentiments towards the spokesperson. Effective messaging during the COVID-19 pandemic can save lives, and the messenger matters.

scholarly journals Why did the children stop coming? Reasons for paediatric emergency department attendance decrease during the first wave of the COVID-19 pandemic in the United Kingdom: A qualitative study

2021 ◽  
Author(s):  
Matthew Breckons ◽  
Sophie Thorne ◽  
Rebecca Walsh ◽  
Sunil Bhopal ◽  
Stephen Owens ◽  
...  
Keyword(s):  
Public Health ◽  
Emergency Department ◽  
United Kingdom ◽  
Substantial Reduction ◽  
Healthcare Services ◽  
Urgent Care ◽  
List Type ◽  
Paediatric Emergency Department ◽  
Paediatric Emergency ◽  
Health Messaging

AbstractObjectiveTo explore parent’s experiences and views relating to their use of children’s emergency healthcare services during the Covid-19 pandemic.DesignQualitative telephone interview study using in-depth interviews, based on the principles of grounded theory. Recorded, transcribed verbatim, managed in NVivo version 12, analysed by thematic analysis.SettingNorth East England, United Kingdom.ParticipantsParents of children aged 0-8 years.FindingsThree major themes emerged from the interview data: Risk to children and families, Sources of Information, and Making Healthcare-seeking Decisions. These themes encompassed a range of intellectual and emotional responses in the way that parents interpreted information related to Covid-19, and their sense of responsibility towards family and wider society.ConclusionsTogether these themes aid understanding of the changes in paediatric emergency department attendances reported in the early months of the Covid-19 pandemic in the UK. The analysis suggests that public health messaging directed at those seeking urgent care for children may be inadequate and lead to adverse consequences, the impacts of which require further study and refinement.What is known about the subjectFollowing lockdown, there was a substantial reduction in the number of children taken to unscheduled medical care across the countryDelays in presentation can impact on children’s healthIt is not known what parents’ views are on accessing emergency health services in a pandemic situationWhat this study addsParents had to weigh up a number of information sources before deciding on whether to take their child to hospitalPublic health messaging directed at those seeking urgent care for children may lead to a reduction in use of emergency healthcare servicesFuture lockdowns should implement focussed strategies, optimising use of emergency healthcare services, whilst avoiding harm.

scholarly journals Observed compliance with safe sleeping guidelines in licensed childcare services

2019 ◽  
Vol 104 (12) ◽  
pp. 1193-1197 ◽  
Author(s):  
Sally Staton ◽  
Cassandra Pattinson ◽  
Simon Smith ◽  
Anna Pease ◽  
Peter Blair ◽  
...  
Keyword(s):  
Public Health ◽  
Self Report ◽  
National Regulation ◽  
Home Based ◽  
Registration Number ◽  
In Situ Observations ◽  
Full Day ◽  
Beliefs And Attitudes ◽  
Health Messaging

ObjectiveTo independently assess compliance with safe sleeping guidelines for infants <12 months in licensed childcare services.DesignFull-day, in-situ observations of childcare practices (including sleep and non-sleep periods) conducted in 2016–2017.SettingAustralian home-based and centre-based licensed childcare services. All subject to national regulation and legislation to comply with safe sleeping guidelines.ParticipantsThe sample was 18 licensed childcare settings (15 centre-based, 3 home-based) that had infants <12 months (n=49) attending at the time of observation. 31 educators completed self-report surveys.Main outcomes and measuresStandard observations of childcare practices, including a 20-item infant Safe Sleeping Guideline checklist. Educator characteristics, including each individual’s knowledge, beliefs and attitudes regarding safe sleeping practices.Results83% of childcare services were observed to be non-compliant on at least 1 of 20 target guidelines (median 2.5, max=7); 44% were observed placing infants prone/side and 67% used loose bedding, quilts, doonas/duvets, pillows, sheepskins or soft toys in cots. 71% of the childcare settings had a copy of current safe sleeping guidelines displayed either in or at entry to the infant sleep room.ConclusionDespite 25 years of public health messaging, non-compliance with safe sleeping guidelines was observed to be high in childcare services. Understanding of the reasons underlying non-compliance, particularly in contexts were legislative mandate and access to information regarding safe sleeping is high, is critical to informing ongoing public health messaging and should be the focus of future studies.Trial registration numberANZCTR 12618001056280—pre-results.

scholarly journals A Public Health Messaging Campaign to Reduce Caloric Intake: Feedback From Expert Stakeholders

2020 ◽  
Vol 52 (6) ◽  
pp. 595-606
Author(s):  
Sarah Gonzalez-Nahm ◽  
Anam M. Bhatti ◽  
Meghan L. Ames ◽  
Daniel Zaltz ◽  
Sara E. Benjamin-Neelon
Keyword(s):  
Public Health ◽  
Caloric Intake ◽  
Health Messaging

Public Health Messaging in an Era of Social Media

JAMA ◽  
2021 ◽  
Author(s):  
Raina M. Merchant ◽  
Eugenia C. South ◽  
Nicole Lurie
Keyword(s):  
Public Health ◽  
Social Media ◽  
Health Messaging

scholarly journals Call 911: Lower Ambulance Utilization Among Young Adults, Especially Women, with Stroke

2020 ◽  
Vol 47 (6) ◽  
pp. 764-769
Author(s):  
Arunima Kapoor ◽  
M. Patrice Lindsay ◽  
Amy Y.X. Yu ◽  
Cristina Goia ◽  
Sheldon Cheskes ◽  
...  
Keyword(s):  
Public Health ◽  
Young Adults ◽  
Older Patients ◽  
Emergency Services ◽  
Stroke Care ◽  
Delayed Presentation ◽  
Acute Stroke Care ◽  
Younger Adults ◽  
Younger Women ◽  
Health Messaging

ABSTRACT:Background:Delayed presentation to the emergency department influences acute stroke care and can result in worse outcomes. Despite public health messaging, many young adults consider stroke as a disease of older people. We determined the differences in ambulance utilization and delays to hospital presentation between women and men as well as younger (18–44 years) versus older (≥45 years) patients with stroke.Methods:We conducted a population-based retrospective study using national administrative health data from the Canadian Institute of Health Information databases and examined data between 2003 and 2016 to compare ambulance utilization and time to hospital presentation across sex and age.Results:Young adults account for 3.9% of 463,310 stroke/transient ischemic attack/hemorrhage admissions. They have a higher proportion of hemorrhage (37% vs. 15%) and fewer ischemic events (50% vs. 68%) compared with older patients. Younger patients are less likely to arrive by ambulance (62% vs. 66%, p < 0.001), with younger women least likely to use ambulance services (61%) and older women most likely (68%). Median stroke onset to hospital arrival times were 7 h for older patients and younger men, but 9 h in younger women. There has been no improvement among young women in ambulance utilization since 2003, whereas ambulance use increased in all other groups.Conclusions:Younger adults, especially younger women, are less likely to use ambulance services, take longer to get to hospital, and have not improved in utilization of emergency services for stroke over 13 years. Targeted public health messaging is required to ensure younger adults seek emergency stroke care.

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