Exploring best practices of new product development

2020 ◽  
pp. 48-57
Author(s):  
Suzanne L. Conner
1997 ◽  
Vol 34 (1) ◽  
pp. 64-76 ◽  
Author(s):  
X. Michael Song ◽  
Mark E. Parry

The authors report the results from a three-year study of new product development practices in Japanese firms. They develop a causal model of factors correlated with new product success. They test the model using data collected on 788 new products developed and commercialized by Japanese firms in the past four years. The “best practices” identified in this study suggest that Japanese new product success is positively influenced by the level of cross-functional integration and information sharing, the firm's marketing and technical resources and skills, the proficiency of the new product development activities undertaken, and the nature of market conditions. Cross-functional integration and product competitive advantage are two key determinants of new product success. The authors also discuss managerial and research implications.


Procedia CIRP ◽  
2014 ◽  
Vol 21 ◽  
pp. 455-460 ◽  
Author(s):  
Monica Rossi ◽  
Endris Kerga ◽  
Marco Taisch ◽  
Sergio Terzi

2021 ◽  
Vol 12 (2) ◽  
Author(s):  
Siti Sarah Omar ◽  
◽  
Nazarudin Bujang ◽  
Ahmed Salleh Ahmed Saif Al Shameri ◽  
Mohd Fikirudin ◽  
...  

Small Medium Enterprise (SMEs) are growing rapidly in Malaysia and are the backbone of economic growth. Until today, there are more than 1 million SMEs company registered. The purpose of this research is to determine the best competitive forces and the best practices of New Product Development (NPD). The Porter’s Five Forces Theories or dimensions have been used to determine the competitive forces which is effective for new product development. The targeted population was the top level SME companies in the Southern Region of Malaysia and they are the producer of food and beverages. Data have been collected from 40 top level managers of the selected SME companies using quantitative method. The findings revealed that the best NPD practice is the commercialization, while the best sales competitive forces is threat of substitutes. The owners of the SMEs are recommended to transform their marketing strategies and product innovation to achieve their target and success in the future.


2002 ◽  
Vol 06 (01) ◽  
pp. 85-103 ◽  
Author(s):  
KEVIN J. DOOLEY ◽  
ANAND SUBRA ◽  
JOHN ANDERSON

Firms are experimenting with numerous different best practices in order to improve the timeliness and effectiveness of their new product development (NPD) process. This paper examines how widely adopted certain best practices are, and if the adoptions show any pattern in terms of being simultaneously adopted within organisations. We developed an inventory of best practices related to NPD, and an empirical survey was administered to 39 companies. Our results indicate that best practices associated with enhancing the human resources involved in NPD, and improving the fuzzy front end of NPD appear to be getting little attention to date, despite a strong call for such attention in the management literature. Best practices associated with the strategic implementation of NPD (project selection, goals, technological leadership, product strategy, and customer involvement) are on average all more widely adopted than best practices associated with controlling the execution of NPD (process control, metrics, documentation, change control).


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Mateus Panizzon ◽  
Gabriel Vidor ◽  
Maria Emília Camargo

PurposeContinuous understanding of the best practices associated with new product development is a constant research opportunity to advance knowledge in the field, as far as changes in the business environment and the increasing turbulence level in different market segments create and reposition the importance of practices over time.Design/methodology/approachBased on a systematic review, the study aimed to analyze the 100 most relevant articles published in international journals on new product development (NDP), identifying new patterns on the best practices for new product development and the types of relationship involved in NPD.FindingsAmong the several practices observed in the literature, the analysis point to a larger group of studies that converge on the identification of a positive and significant relationship in integration – simultaneously – between supplier, company, customers and strategic alliances and the performance of NPD.Research limitations/implicationsThese results support integration as a cross-cutting and structural best practice for NPD, as long as it is constituted as a capacity, mainly applied in highly turbulent environments. This approach supported the proposition of a new framework.Practical implicationsOrganizations will be able to implement the proposed framework to NPD strategy in order to prioritize resources in best practices, aiming to increase the performance of new product development.Social implicationsThe adoption of integration and co-creation practices for the development of new products expands the possibilities of economic and social development, based on the involvement of the actors in this network.Originality/valueThis model had not yet been proposed in the literature, filling a gap in the agenda for future studies.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tiago Ribeiro de Araujo ◽  
Daniel Jugend ◽  
Marcio Lopes Pimenta ◽  
Gessica Mina Kim Jesus ◽  
Gladys Dorotea Dorotea Cacsire Barriga ◽  
...  

Purpose This study aims to propose and test a research framework for analyzing the relationship between new product development (NPD) best practices and performance in companies that belong to innovative industries in Brazil. Design/methodology/approach A quantitative survey was conducted, involving several industries, including agricultural machinery, automotive and pharmaceutical. Data was analyzed through multiple linear regression. Findings Among the best practices investigated, the main results show that “innovative culture” and “project climate” are factors that significantly affect the performance of the NPD. Research limitations/implications The choice of best practices can be considered a major limitation of this study, as this is a dynamic concept depending on a continuous analysis that must take into account the economic and technological environment. Practical implications This study highlights a relationship between an innovative culture and performance. Some practices may be adopted to address an innovative culture, such as stimulating employee creativity, acceptance and partnership with external actors for the joint development of technologies and employee involvement with NPD. Originality/value The findings expand the debate on best practices in NPD and innovation management by presenting results on the topic in an emerging country, in this case, Brazil.


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