Organic food consumption in China: the moderating role of inertia

Despite the progressive development of the organic food sector across Taiwan Strait, little is known about how consumers’ self congruity will influence organic food decision through various degrees of attitude and whether or not consumers with various degrees of inertia will vary in their intention to buy organic foods. The current study aims to examine the effect of consumption self congruity on behavioral intention related to organic food consumption under the mediating role of attitude as well as the moderating role of inertia. Research data were collected from organic food consumers across Taiwan Strait via a questionnaire survey, eventually obtaining 500 valid questionnaires for analysis. This study tested the overall model fit and hypotheses through structural equation modeling method (SEM). The results show that consumer attitude significantly mediates the effects of self congruity on organic food purchase intention. Moreover, the moderating effect of inertia is statistical significance, indicating that the relationship between attitude and purchase intention becomes weaker in the condition of consumers with higher degree of inertia. Several implications and suggestions are also discussed for organic food providers and marketers.

Understanding the Antecedents of Organic Food Consumption in Pakistan: Moderating Role of Food Neophobia

International Journal of Environmental Research and Public Health ◽

10.3390/ijerph16204043 ◽

2019 ◽

Vol 16 (20) ◽

pp. 4043 ◽

Cited By ~ 6

Author(s):

Ahsan Akbar ◽

Saqib Ali ◽

Muhammad Azeem Ahmad ◽

Minhas Akbar ◽

Muhammad Danish

Keyword(s):

Food Consumption ◽

Purchase Intention ◽

Organic Food ◽

Purchase Behavior ◽

Equation Modeling ◽

Future Research ◽

Food Neophobia ◽

Environmental and health problems have increased the interest of researchers and practitioners in investigating the factors that affect organic food consumption. However, little attention has been paid to the actual organic food buying behavior, particularly in developing countries like Pakistan. Therefore, the aim of the present study is to determine the actual buying patterns of consumers. For this purpose, a conceptual model based on green perceived value framework which predicts consumer’s purchase intention and purchase behavior has been empirically tested. Likewise, moderating role of food neophobia has also been explored. Data is collected from millennials that are under rated but constitute the most important consumer segment in Pakistan. Structural Equation Modeling (SEM) is employed to analyze the data. Results from 221 university students reveal that functional value, social value, emotional value, and conditional value positively influence the consumer purchase intention. Moreover, purchase intention is positively linked to the consumer purchase behavior of organic food. Furthermore, the study findings also confirm the moderating role of food neophobia between purchase intention and consumption of organic food. This paper depicts some noteworthy insights of consumer behavior for organic food producers, marketers, and researchers. At the end, limitations and recommendations for future research are elaborated.

Organic food consumption in Taiwan: Motives, involvement, and purchase intention under the moderating role of uncertainty

Appetite ◽

10.1016/j.appet.2016.05.006 ◽

2016 ◽

Vol 105 ◽

pp. 95-105 ◽

Cited By ~ 49

Author(s):

Chih-Ching Teng ◽

Chi-Heng Lu

Keyword(s):

Food Consumption ◽

Purchase Intention ◽

Organic Food ◽

Young consumers' purchase intention toward organic food: exploring the role of mindfulness

British Food Journal ◽

10.1108/bfj-12-2020-1162 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Alok Tewari ◽

Smriti Srivastava ◽

Divya Gangwar ◽

Vimal Chandra Verma

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Behavioral Control ◽

Organic Food ◽

Equation Modeling ◽

Perceived Behavioral Control ◽

Content Type ◽

Young Consumers ◽

The Government

PurposeThe role of mindfulness in influencing green behaviors has been recognized in literature though it has not been explored sufficiently in the context of organic food. This study makes an attempt to explore the role of mindfulness in influencing young consumers' purchase intention (PI) toward organic food in India.Design/methodology/approachA total of 348 useable responses were collected through an intercept survey at organic food stores using a purposive sampling approach. Data analysis was carried out through structural equation modeling.FindingsMindfulness emerged as a significant predictor of behavioral intention. Further, the specific indirect effects of mindfulness through attitude, perceived behavioral control (PBC), drive for environmental responsibility (DER) and label reference willingness (LRW) were also significant.Originality/valueThis research is one of the initial efforts to link mindfulness with PI for organic food. The results could help the government and marketers tap onto the potential of mindfulness with regard to environment-friendly products and frame appropriate strategies for stimulating the demand for organic food in India

Organic Food Consumption in Italy: The Role of Subjective Relevance of Food as Mediator between Organic Food Choice Motivation and Frequency of Organic Food Consumption

Sustainability ◽

10.3390/su12135367 ◽

2020 ◽

Vol 12 (13) ◽

pp. 5367 ◽

Cited By ~ 1

Author(s):

Greta Castellini ◽

Mariarosaria Savarese ◽

Cinzia Castiglioni ◽

Guendalina Graffigna

Keyword(s):

Food Consumption ◽

Structural Equation ◽

Organic Food ◽

Psychological Needs ◽

Self Report ◽

Consumption Data ◽

Food Consumption Data ◽

The Individual

Nowadays, the problems that afflict our planet (climate change, loss of biodiversity, etc.) are leading to the implementation of a more sustainable type of consumption. Increasing the consumption of organic products is a way to face and try to solve these problems. In order to reach this aim, it is important to understand how consumers’ subjective relevance of these products impacts on their consumption. The recent literature, in fact, highlighted how food consumption is salient for the individual to express their identity and life orientations, even more in the case of organic food consumption. Nonetheless, little is known about how subjective relevance of food affects organic food consumption. The present research aims to measure the role of subjective relevance in organic food consumption. Data were collected with a self-report questionnaire that was filled out by a sample of 964 Italians, representative of the population. We used structural equation modelling (SEM) and the bootstrap technique to test the hypothesis. The results show that subjective food relevance is a mediator between the motivations of organic food consumption and the frequency of consumption of it. This research points out the necessity to study consumers in a wider way, using communication that emphasizes the role that these products have in satisfying the psychological needs of consumers.

Factors Influencing Organic Food Purchase Intention in Developing Countries and the Moderating Role of Knowledge

Sustainability ◽

10.3390/su11010209 ◽

2019 ◽

Vol 11 (1) ◽

pp. 209 ◽

Cited By ~ 23

Author(s):

Xuhui Wang ◽

Frida Pacho ◽

Jia Liu ◽

Redempta Kajungiro

Keyword(s):

Purchase Intention ◽

Organic Food ◽

Equation Modeling ◽

Personal Attitude ◽

Food Purchase ◽

Health Consciousness ◽

Consumer Purchase Intention ◽

The Relationship ◽

The current study focuses on understanding the factors (subjective norms (SNs), personal attitude, and perceived behaviour control (PBC)) that influence consumer purchase intention regarding organic food from the theory of planned behaviour and health consciousness as an additional factor in Tanzania and Kenya. It further explains the role of knowledge as a moderating variable in organic food purchase intention. A total of 331 responses from Tanzania and 350 responses from Kenya were obtained. Confirmatory factor analysis was applied for validation, and results were analysed using structural equation modeling. SNs, personal attitudes, and health consciousness were found to be significant predictors of organic purchase intention in both countries. Furthermore, findings show that knowledge positively moderates the relationship among SNs, personal attitude, health consciousness, and organic food purchase intention. However, PBC was found to be a weak influencer on consumer purchase intention in Kenya, and no knowledge interaction between PBC and consumer purchase intention in Tanzania was found. The current study theoretically contributes to the literature by introducing the moderating role of knowledge in the relationship. The results show that knowledge interaction increases the effects of the majority of predictors after being introduced in the relationship. Finally, this study provides an understanding of consumers’ perspective regarding their intention to purchase organic foods, which will help stakeholders, such as marketers, retailers, and producers, to achieve marketing strategies for the development of these products.

INFLUENCE OF MANUFACTURER SIGNATURE ON STORE BRANDS' LOYALTY AND PURCHASE INTENTION

Revista de Administração de Empresas ◽

10.1590/s0034-759020160104 ◽

2016 ◽

Vol 56 (1) ◽

pp. 29-42

Author(s):

CRISTINA CALVO-PORRAL ◽

VALENTÍN-ALEJANDRO MARTÍNEZ-FERNÁNDEZ ◽

OSCAR JUANATEY-BOGA

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Group Analysis ◽

Empirical Support ◽

Equation Modeling ◽

Store Brand ◽

Store Brands ◽

Multiple Group ◽

ABSTRACT With today's trend toward higher store concentration, building strong store brands has become a priority for many retailing companies. This study aims to analyze the differences in store brands' purchasing likelihood between store brands with a manufacturer identification - a manufacturer signature - and store brands with no information about the manufacturer, as well as the moderating role of the manufacturer signature on store brands' purchase intention. We carried out multiple group analysis through structural equation modeling. Our findings suggest that store brand image has the most significant influence on loyalty and purchase intention for both types of store brands. Moreover, and contrary to our expectations, we did not find empirical support for the moderating role of manufacturer signature on store brands' purchasing likelihood.

The role of environmentally conscious purchase behaviour and green scepticism in organic food consumption

British Food Journal ◽

10.1108/bfj-08-2017-0457 ◽

2018 ◽

Vol 120 (10) ◽

pp. 2411-2424 ◽

Cited By ~ 11

Author(s):

Ursa Golob ◽

Mateja Kos Koklic ◽

Klement Podnar ◽

Vesna Zabkar

Keyword(s):

Social Norms ◽

Food Consumption ◽

Structural Equation ◽

Online Survey ◽

Organic Food ◽

Environmentally Conscious ◽

Content Type ◽

The Impact

Purpose Despite numerous scholarly attempts, there is a lack of consensus regarding the relevance of various factors used to promote organic food consumption. The purpose of this paper is to assess the impact of environmentally conscious purchase behaviour (ECPB) and green scepticism on organic food consumption. Moreover, the paper examines the indirect impact of attitudinal and contextual forces on organic food consumption (through ECPB). Design/methodology/approach The paper develops a conceptual model of organic food consumption. Data were collected through an online survey on a sample of 462 consumers in Slovenia. Structural equation modelling was used to test the hypothesised relationships. Findings The findings indicate that ECPB positively and green scepticism negatively affects organic food consumption. In addition, ECPB is positively influenced by personal and social norms, perceived availability and consumer sustainability orientation. Interestingly, the social norms exert the strongest indirect effect on organic food consumption. Research limitations/implications This study informs organic food producers and policy makers about the relative importance of ECPB and scepticism for increasing organic food consumption. It also highlights the role of general attitudinal and contextual factors for ECPB and organic food consumption. Originality/value The proposed model enables a better understanding of the relevance of ECPB, its antecedents and green scepticism as (direct or indirect) determinants of organic food consumption.

Drivers of Organic Food Purchase Intention in a Developing Country: The Mediating Role of Trust

SAGE Open ◽

10.1177/21582440211045076 ◽

2021 ◽

Vol 11 (3) ◽

pp. 215824402110450

Author(s):

Samia Ayyub ◽

Muhammad Asif ◽

Muhammad Asim Nawaz

Keyword(s):

Purchase Intention ◽

Structural Equation ◽

Organic Food ◽

Personal Attributes ◽

Equation Modeling ◽

Mediating Role ◽

Food Purchase ◽

Two Cities ◽

Structured Questionnaire

The study’s objective is to explore the predictors of organic food purchase intention in a nascent organic market in one of the developing countries in South Asia. Further, the study also attempts to establish the mediating role of trust in organic food purchase intention. The quantitative data is collected from two cities of Pakistan through a structured questionnaire. A total of 325 responses are collected, out of which 312 responses are considered for further analysis. Structural equation modeling technique is used to test the hypothesis. “Personal attributes” is found to be a more significant predictor of organic food purchase intention than other attributes. Trust in organic food partially mediate personal attributes and product attributes with organic food purchase intention. The study contributes to understanding the primary attributes responsible for the purchase of organic food in a nascent organic market and establishes trust. This study also provides guidelines for the policymakers to shift their focus to organic farming, which will bring considerable benefits to health and the environment and a profitable business because consumer’s intentions coincide.

How Attributes of Green Advertising Affect Purchase Intention: The Moderating Role of Consumer Innovativeness

Sustainability ◽

10.3390/su13168723 ◽

2021 ◽

Vol 13 (16) ◽

pp. 8723

Author(s):

Woohyuk Kim ◽

Seunghee Cha

Keyword(s):

Structural Equation Modeling ◽

Purchase Intention ◽

Structural Equation ◽

Equation Modeling ◽

Consumer Innovativeness ◽

Green Advertising ◽

Advertising Strategies ◽

The Relationship ◽

Although the importance of green advertising has increased, there is still little research in terms of attributes of green advertising. The purpose of our study was to investigate the relationship between attributes of green advertising and purchase intention when moderated by consumer innovativeness. After collecting data from consumers in South Korea, we analyzed 200 usable surveys in structural equation modeling. The analysis revealed positive relationships between three attributes of green advertising (i.e., attractiveness, informativity, and reliability) and purchase intention and identified the moderating role of consumer innovativeness in those relationships. Our findings have implications for marketing, especially for the development of green advertising strategies.

When Consumers are in Doubt, You Better Watch Out! The Moderating Role of Consumer Skepticism and Subjective Knowledge in the Context of Organic Food Consumption

Zagreb International Review of Economics and Business ◽

10.2478/zireb-2018-0020 ◽

2018 ◽

Vol 21 (s1) ◽

pp. 1-14 ◽

Cited By ~ 2

Author(s):

Merima Činjarević ◽

Emir Agić ◽

Almir Peštek

Keyword(s):

Food Consumption ◽

Organic Food ◽

Subjective Norms ◽

Consumer Attitude ◽

Product Knowledge ◽

Personal Norms ◽

The Impact ◽

Abstract Despite numerous scholarly attempts, there is a lack of consensus regarding the relevance of various factors influencing consumer’s intention to purchase organic food. The purpose of this study is to asses the impact of subjective and personal norms on consumer attitude toward buying organic food. Moreover, this study aims to explore the moderating role of contextual factors - product knowledge and consumer scepticism on the norms- attitude link. Data were collected through an online survey on a sample of 212 organic food buyers in Bosnia and Herzegovina. Moderated regression analysis was used to test the hypothesized relations between the constructs of interest. Findings indicate the subjective and personal norms are positively and significantly related to consumer attitude toward organic food purchases. Also, our findings revealed that product knowledge strengthens the subjective norms-attitude relationship, while consumer scepticism toward organic food claims weakens the subjective norms-attitude link. This study informs producers, marketers, and policy-makers about the relative importance of norms, scepticism, and knowledge in the context of organic food consumption.