Sustainability as a factor of changing marketing strategies based on the customers´ preferences in context of different generations in Slovakia

2021 ◽  
Vol 16 (3) ◽  
pp. 2-12
Author(s):  
Samuel Smolka ◽  
Eva Smolkova ◽  
Lucia Vilcekova
Keyword(s):  
Marketing Strategies ◽  
Environmental Marketing ◽  
Customer Preferences ◽  
Environmental Objectives ◽  
Sustainability Concept ◽  
Enterprise Level ◽  
Environmental Requirements ◽  
Marketing Principles ◽  
Sustainability Principles

The most up-to-date challenge of modern marketing is the need to incorporate sustainability principles into marketing strategies. Promoting the principles of sustainability requires setting environmental objectives at the enterprise level and devising marketing strategies that meet the environmental requirements and customer preferences. The article deals with two basic topics, the issue of environmental marketing against the background of customer preferences and generations of consumers, more precisely as they were profiled in Slovakia. Examining the preferences of customers of different generations aimed to prove that implementing environmental marketing principles is necessary. Although the aim of the research was to correlate selected findings with the preferences of the environmental objectives of different generations, the research that focused on the behavior of different generations of consumers under the sustainability concept revealed some original findings concerning the assessment of ethnocentrism under the sustainability concept.

scholarly journals IMPACT OF GREEN MARKETING ON INDIAN ECONOMY

2020 ◽  
pp. 9-12
Author(s):  
Naina Kaur ◽  
Puneet Kaur Dhingra
Keyword(s):  
Marketing Mix ◽  
Marketing Strategies ◽  
Green Marketing ◽  
The Other ◽  
Green Products ◽  
Multinational Organizations ◽  
Indian Economy ◽  
Environmental Marketing ◽  
Green Consumers ◽  
Rapid Pace

Green marketing is growing at a rapid pace and has become the latest buzzword for the society, where firms are putting extra efforts for a greener world, while adopting latest and innovative production methodology. On the other hand, consumers are equally interested in switching brands or even paying a premium for a greener alternative with a view of indulging in a healthy and safe lifestyle. This study would emphasis on environmental marketing strategies, its sustainability as well as the 4 components of green marketing mix. This paper would highlight the nature of environmental marketing, how imperative it is to produce and sell green products, which initiates a step towards saving our nature with its benefits, while also discussing its inhibitors related to eco-marketing. Nevertheless, this research would analyse the importance and need of green marketing for growing Indian companies, deducing from the fact that not only customers are changing their buying preferences but multinational organizations are also taking mammoth steps to produce green products or services in order to protect depletion of ozone layer. KEYWORDS: green marketing, sustainability, green products, green consumers, eco-marketing

scholarly journals A Study of the Environmental Issues Associated with the Dominican RepublicCentral American Free Trade Agreement (DR-CAFTA)

2011 ◽  
Vol 8 (1) ◽  
Author(s):  
Shyamalendu Sarkar
Keyword(s):  
Free Trade ◽  
Capital Investment ◽  
Free Trade Agreement ◽  
Trade Agreement ◽  
The United States ◽  
Economic Incentives ◽  
Central American ◽  
Environmental Objectives ◽  
Environmental Requirements ◽  
The U.S

The Dominican Republic-Central American Free Trade Agreement (DR-CAFTA) with the United States was passed on July 28, 2005. The main goal of DR-CAFTA is to create a free trade zone for economic development. The Agreement is highly controversial with many contentious issues including concern about the environment, which is the focus of this study. The concern is that the environmental objectives are expected to be subservient to trade and other economic incentives which will lead to further deterioration of the environment in countries where the environmental standards are already low. The effects on the U.S. environment are expected to be minimal. However, it is feared that the U.S. manufacturing facilities may relocate to Central American countries to take advantage of low wages and low environmental requirements, which may result in loss of jobs and capital investment in the U.S. However, overall DR-CAFTA is expected to be beneficial in many ways, including an increase in trade and economic growth in all participating countries.

Intersections in Marketing Practice and Marketing Education

2021 ◽  
pp. 1351-1369
Author(s):  
Mary Beth McCabe
Keyword(s):  
Best Practices ◽  
Practical Experience ◽  
Marketing Strategies ◽  
Academic Programs ◽  
Expert Interviews ◽  
Marketing Practice ◽  
Marketing Environment ◽  
Practical Applications ◽  
Marketing Education ◽  
Marketing Principles

This chapter will describe the value of bridging the gaps between marketing practice and marketing education. The objective is to improve students' academic and practical experience after they complete a marketing degree program. This focus is on how professors can become better educators by targeting what students need to know before they complete academic programs. The chapter provides insights via expert interviews and analysis, using examples of the intersections and the gaps between theoretical marketing principles and practical applications of marketing strategies. The goal is to illustrate best practices and narrow the gaps to maintain relevance in a fast-changing marketing environment.

scholarly journals Um estudo de marketing aplicado ao setor madeireiro de Rio Branco, Estado do Acre

FLORESTA ◽  
1999 ◽  
Vol 29 (12) ◽  
Author(s):  
ZENOBIO A. G. P. DA GAMA E SILVA ◽  
JOÃO CARLOS GARZEL LEODORO DA SILVA
Keyword(s):  
Forest Management ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Target Market ◽  
Marketing Environment ◽  
Construction Firms ◽  
Marketing Program ◽  
Local Construction ◽  
Marketing Principles

Este trabalho apresenta uma análise sobre a prática dos princípios de marketing adotados em 1995 pelo setor madeireiro em Rio Branco, no Estado do Acre. Esta pesquisa investigou 39 serrarias, 43 indústrias de móveis e 16 depósitos revendedores de madeira serrada localizados nesta cidade. Os principais aspectos considerados na análise foram: (1) ambiente de marketing; (2) composto de marketing; (3) mercados alvo e (4) estratégia de marketing. Algumas das conclusões obtidas foram: esforços de marketing, junto às firmas de construção civil locais, devem ser implementados para assegurar uma demanda para o produto madeireiro acreano; o setor madeireiro local necessita de medidas administrativas, técnicas-operacionais e políticas para o sucesso de um programa de marketing em suas firmas e a falta de uma prática do manejo florestal, pelas firmas madeireiras locais, pode ser um obstáculo de mercado às serrarias de Rio Branco. A marketing study applied to the wooden sector of Rio Branco, State of Acre-Brazil, 1995 Abstract This paper presents an analysis on the practice of marketing principles adopted, in 1995, by the timber sector in Rio Branco (Capital of State of Acre, located in western Amazon-Brazil). The study covered 39 sawmills, 43 furniture manufacturers and 16 timber retailers located in this city. The main aspects considered in the analysis were: (1) marketing environment; (2) marketing mix; (3) target market and (4) marketing strategies. Some of the conclusions obtained were: Practices of marketing, between local construction firms and sawmill must be established in order to develop a demand for Acrean wooden product; local timber sector needs some management, technical and policies actions in order to generate a good marketing program for their sawmills and the non use of forest management by local sawmills cam became a constraint for local timber firms as trade with consumers abroad of Acre.

Using Social Marketing to Raise Funds for Prevention Programs

2000 ◽  
Vol 6 (1) ◽  
pp. 44-53 ◽  
Author(s):  
May G. Kennedy ◽  
Dennis L. Stover ◽  
Zakary L. Tormala
Keyword(s):  
Social Marketing ◽  
Financial Support ◽  
Prevention Programs ◽  
Marketing Strategies ◽  
Demonstration Project ◽  
Audience Research ◽  
Preventive Interventions ◽  
Effective Prevention ◽  
Local Site ◽  
Marketing Principles

Effective prevention programs are worthy products, but they do not necessarily sell themselves. Social marketing strategies can be used to encourage donors to sustain preventive interventions financially. Viewing potential program funders as the target audience, this paper defines major audience segments, suggests audience research materials, and raises other marketing considerations. Examples of the application of social marketing principles to fundraising are drawn from the experiences gained during the Prevention Marketing Initiative (PMI) Local Site Demonstration Project, as project sites sought ongoing financial support at the end of their federal demonstration funding period.

scholarly journals Customers’ Expectation towards Online Marketing: A Study on Some Economic Zone in Bangladesh

2018 ◽  
Vol 5 (1) ◽  
pp. 7-14
Author(s):  
Md. Shariful Alam Khandakar ◽  
Md. Rakib Uddin Bhuiyan ◽  
Humaira Siddika
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Continuous Improvement ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Independent Variables ◽  
Marketing Principles ◽  
Economic Zones ◽  
The Impact ◽  
Do So

This paper attempts to analysis the customers’ expectation towards online marketing in Bangladesh. First, it evaluates the impact of independent variables (factors of online marketing) on dependent variable (customers’ satisfaction). In order to do so a survey was conducted through questionnaire and data collected from 200 respondents’. Samples (Individuals and corporate firms) were selected from three economic zones and multiple regression analysis was conducted for the study. It also evaluates customers’ expectation from online marketers. Moreover the study highlights the online marketing strategies. Next, the study focuses on the benefits from online marketing. It also identifies the problems and challenges to develop online marketing strategies. Online marketing opens huge opportunities for marketer and customer where the ratio of benefit is higher than the ratio of costs. Finally, the study provides specific ways to solve the problems emphasizing on online marketing principles and to avail the opportunity to cope with the today’s competitive market. The strategies require continuous improvement and it is expected to be more dynamic in future.  

scholarly journals Marketing principles for Industry 4.0 — a conceptual framework

2019 ◽  
Vol 11 (3) ◽  
pp. 9-20 ◽  
Author(s):  
Katarzyna Nosalska ◽  
Grzegorz Mazurek
Keyword(s):  
Conceptual Framework ◽  
Industry 4.0 ◽  
Industrial Revolution ◽  
Holistic Approach ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
New Approach ◽  
Fourth Industrial Revolution ◽  
Industrial Markets ◽  
Marketing Principles

Abstract The holistic approach to Industry 4.0 requires a broader look at the changes taking place in the area of marketing. Therefore, this article mainly aims to present an outline of changes in marketing for companies implementing the concept of Industry 4.0 in the context of Design Principles of Industry 4.0. The authors propose a conceptual framework for Marketing in Industry 4.0, deriving from the guidelines for designing strategies to implement Industry 4.0. The paper allows a better understanding of the Industry 4.0 phenomenon in the context of changes in the area of marketing in general and in industrial markets in particular. The conceptual framework presented in the article suggests a need for a new approach to shaping marketing strategies and the marketing mix in the Fourth Industrial Revolution and helps in identifying the key areas for the marketing mix according to the Industry 4.0 concept.

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