Development of real estate marketing – trends for the future

2021 ◽  
Vol 16 (4) ◽  
pp. 10-19
Author(s):  
Jörg Petermann
Keyword(s):  
Real Estate ◽  
Digital Technologies ◽  
Marketing Channels ◽  
The Past ◽  
Online Platforms ◽  
Real Estate Marketing ◽  
The Future ◽  
Real Estate Agents ◽  
Digital Channels ◽  
International Sales

Real estate marketing has changed fundamentally over the past twenty years, mainly due to digital technologies. Due to the availability of online platforms as intermediary websites, the complexity of interaction relationships between providers, demanders, and real estate agents has increased. The study takes the perspective of real estate agents and uses the example market of Cologne/Bergisch-Gladbach to show what new potential digital channels offer for the reach and intensity of real estate marketing. Real estate agencies are challenged to evolve technologically, but then have a wider inventory of marketing channels and presentation options at their disposal. In the future, social media and video streaming platforms could further revolutionize property marketing, offering further potential to proactive providers, especially in terms of property branding and international sales.

scholarly journals Eras of Digital Entrepreneurship

2021 ◽  
Author(s):  
Tobias Kollmann ◽  
Lucas Kleine-Stegemann ◽  
Katharina de Cruppe ◽  
Christina Then-Bergh
Keyword(s):  
Data Analytics ◽  
Big Data Analytics ◽  
Digital Technologies ◽  
Entrepreneurship Research ◽  
The Past ◽  
Blockchain Technology ◽  
Scoping Literature Review ◽  
The Future ◽  
Number Of Publications ◽  
Digital Entrepreneurship

AbstractWhile recent research continues to emphasize the importance of digital entrepreneurship, the historical terminology of this field is often overlooked. Digital entrepreneurship tends to be considered a new phenomenon despite emerging in the early 1990s. Building on a scoping literature review, this study analyzes 1354 publications that use nine different terms interchangeably to describe the phenomenon of digital entrepreneurship. Based on the number of publications per year, three eras in the historical development of digital entrepreneurship research are outlined. Digital technologies are identified as external enablers, and certain practical events are considered to be influencing factors. The results show that recent research has not adequately recognized the contributions of previous publications and that the understanding of digital entrepreneurship is quite similar with regard to the terms used and over time. This study shows how emerging digital technologies, such as artificial intelligence, blockchain technology, and big data analytics, might shape the future of digital entrepreneurship research. The study occupies the intersection between entrepreneurship and information systems literature and its main contribution is to provide new insights into the eras of digital entrepreneurship from the past to the present and into the future.

scholarly journals Preserving the Past & Engaging the Future

2021 ◽  
Keyword(s):  
North America ◽  
Academic Libraries ◽  
Digital Technologies ◽  
The Third ◽  
The Past ◽  
Special Collections ◽  
The Future ◽  
History Of ◽  
Rich History ◽  
Library Collections

Special collections of religious and theological materials have been part of the landscape of academic libraries in North America from their beginnings. This collection of ten articles treats several aspects of this rich history in three sections: the first deals with the history of specific collections at four libraries; the second treats current attempts to use special collections in teaching and the outreach mission of the library, including the development and use of digital technologies; and the third explores topics related to building library collections for the future, noting both pitfalls to be avoided and intriguing opportunities.

scholarly journals Online matters: Future visions of digital making and materiality in hobby crafting

2020 ◽  
Vol 11 (2) ◽  
pp. 261-273 ◽  
Author(s):  
Anna Kouhia
Keyword(s):  
Everyday Life ◽  
Online Communities ◽  
Digital Technologies ◽  
The Internet ◽  
The Past ◽  
Digital World ◽  
The Future ◽  
Digital Material ◽  
Leisure Pursuit ◽  
Craft Community

Over the past twenty years, hobby crafting has experienced a revival of interest, as people have started to seek new ways to engage with crafts as creative leisure in an increasingly digital world. Along the way, emerging, digital technologies have provided new tools and ways to engage in hobby crafting. Indeed, today’s hobby crafts are frequently concerned with material mediated via the internet and accomplished with the aid of software, which also affects our understanding of maker identities in online communities. This article argues that digitalization has not only revolutionized hobbyist craft making with new tools and technologies, but has also paved new ways for practising creative skills, which has had a significant impact on makers’ engagements with craft materials, objects and communities of practices. This is demonstrated through netnographic explorations on Facebook’s leisure craft community where digital material practices are increasingly prevalent in hobbyists’ everyday life. As a conclusion, the article speculates on visions of the future of hobby crafts and its relevance as a leisure pursuit.

scholarly journals International Real Estate Review

2012 ◽  
Vol 15 (3) ◽  
pp. 253-281
Author(s):  
Daniel T. Winkler ◽  
◽  
W. Keener Hughen ◽  
Keyword(s):  
Real Estate ◽  
Firm Size ◽  
Organizational Form ◽  
Fringe Benefits ◽  
Hours Worked ◽  
The Past ◽  
Real Estate Agents ◽  
Salaried Employees

Fringe benefits compensation offered by employers has grown rapidly over the past 50 years. Research in this area has been primarily limited to hourly and salaried employees. This study examines employer-based fringe benefits compensation of real estate agents and brokers. A model is developed that jointly estimates the income, hours worked, and fringe benefits compensation. The findings indicate that fringe benefits increase according to hours worked and the sales professional's contribution to firm revenue. Other important determinants include managerial duties, firm size and organizational form. For women, fringe benefits do not entice greater productivity (income); however, it does increase effort (hours worked).

scholarly journals Research through the Generations: Reflecting on the Past, Present and Future

2017 ◽  
Vol 2 (1) ◽  
Author(s):  
Gráinne Conole
Keyword(s):  
Digital Technologies ◽  
Research Field ◽  
Digital Learning ◽  
Teaching And Research ◽  
The Past ◽  
The Future

The paper provides a reflection on the past and present of research on the use of digital technologies for learning, teaching and research, along with an extrapolation of the future of the field. It considers which technologies have been transformative in the last thirty years or so along with the nature of the transformation and the challenges. Research in the field is grouped into three types: pedagogical, technical and organizational. The emergence and nature of digital learning as a field is considered. Six facets of digital learning, and in particular digital technologies, as a research field are described: the good and the bad of digital technologies, the speed of change, the new forms of discourse and collaboration, the importance of understanding users, the new practices that have emerged, and finally a reflection on the wider impact. The paper provides a reflection on the past and present of research on the use of digital technologies for learning, teaching and research, along with an extrapolation of the future of the field. It considers which technologies have been transformative in the last thirty years or so along with the nature of the transformation and the challenges. Research in the field is grouped into three types: pedagogical, technical and organizational. The emergence and nature of digital learning as a field is considered. Six facets of digital learning, and in particular digital technologies, as a research field are described: the good and the bad of digital technologies, the speed of change, the new forms of discourse and collaboration, the importance of understanding users, the new practices that have emerged, and finally a reflection on the wider impact. 

scholarly journals The Use of Serious Games as an Educational and Dissemination Tool for Archaeological Heritage Potential and Challenges for the Future

2021 ◽  
Author(s):  
Samanta Mariotti
Keyword(s):  
Active Learning ◽  
Serious Games ◽  
Digital Technologies ◽  
Archaeological Heritage ◽  
The Past ◽  
Promising Tool ◽  
The Future ◽  
Archaeological Knowledge

In the last decades, digital technologies have pervaded every aspect of the production of archaeological knowledge and they have been massively used to communicate the past. This contribution analyses the potential and benefits of serious games as they appear a promising tool for engaging the users in active learning of cultural contents, for attracting new audiences and promoting knowledge and awareness around archaeological heritage. Moreover, the need for multidisciplinary collaborations between archaeologists and developers and the necessity of assessment studies on learning levels to implement their effectiveness will be highlighted.

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