scholarly journals Understanding Implicit Texts in Focus Groups from a Systems Psychodynamic Perspective

Author(s):  
Brigitte Smit ◽  
Frans Cillers

Many researchers have been inquiring into focus groups as a qualitative data collection method (Barbour & Kitzinger 1999; Krueger 1998; Morgan, 1998), but only a few have been able to analyse the different levels of understanding in focus groups, which we focus on in this article. The guiding research question is how do focus groups offer deeper levels of understandings from a systems psychodynamic perspective. Research participants were purposively sample d using maximum variation (Patton 2002). Data were collected during the focus group, and group data were analysed during data gathering. Meaning making and interpretation of data was done from the systems psychodynamic perspective. The main theme of inclusion and exclusion is evidence of hidden texts in focus groups.

Author(s):  
Sean Lochrie ◽  
Ross Curran ◽  
Kevin O'Gorman

As a primary methodology in the Methods Map, qualitative research techniques promote the collection of rich and revelatory data. This chapter presents several qualitative data collection techniques appropriate to business management research, such as interviews, focus groups, ethnographic approaches, observations, and the use of diaries. To the inexperienced researcher, these approaches may initially appear a less challenging methodological option to pursue, however, this chapter serves to highlight the inherent complexities associated with qualitative techniques and offers accessible advice and guidance for researchers new to qualitative research, or those looking to formalise their current understanding.


Author(s):  
Isabel C. Dos Santos Marques ◽  
Lauren M. Theiss ◽  
Cynthia Y. Johnson ◽  
Elise McLin ◽  
Beth A. Ruf ◽  
...  

2002 ◽  
Vol 8 (3) ◽  
pp. 75 ◽  
Author(s):  
Patrick Bolton ◽  
Sekneh Hammoud ◽  
Joanne Leung

Compliance is a policy issue in the quality use of medicine that has attracted much interest; however, there is little research about medication compliance issues in people of non-English speaking backgrounds. This paper describes a qualitative data collection that was used to identify compliance issues, and possible approaches to these issues, in an area of South-Eastern Sydney with a high non-English speaking population. Two parallel, iterative, series of GP and consumer focus groups were held in Arabic and Chinese communities. Later focus groups built on the findings of earlier groups and sought to engage GPs and consumers in identifying issues in compliance, and possible approaches to these issues. The paper compares and contrasts the results from these two communities and suggests that the approach might be used to identify compliance issues in other communities. Communication around appropriate medication use was the key issue common to both communities. The Chinese community was otherwise much more critical of Western medicine than the Arahic community, perhaps because of the strength of traditional medicine in that culture.


2015 ◽  
Vol 20 (4) ◽  
pp. 58-70 ◽  
Author(s):  
Martina Angela Caretta ◽  
Elena Vacchelli

This article aims at problematizing the boundaries of what counts as focus group and in so doing it identifies some continuity between focus group and workshop, especially when it comes to arts informed and activity laden focus groups. The workshop [1] is often marginalized as a legitimate method for qualitative data collection outside PAR (Participatory Action Research)-based methodologies. Using examples from our research projects in East Africa and in London we argue that there are areas of overlap between these two methods, yet we tend to use concepts and definitions associated with focus groups because of the lack of visibility of workshops in qualitative research methods academic literature. The article argues that focus groups and workshops present a series of intertwined features resulting in a blending of the two which needs further exploration. In problematizing the boundaries of focus groups and recognizing the increasing usage of art-based and activity-based processes for the production of qualitative data during focus groups, we argue that focus groups and workshop are increasingly converging. We use a specifically feminist epistemology in order to critically unveil the myth around the non-hierarchical nature of consensus and group interaction during focus group discussions and other multi-vocal qualitative methods and contend that more methodological research should be carried out on the workshop as a legitimate qualitative data collection technique situated outside the cycle of action research.


2021 ◽  
Vol 5 (1) ◽  
pp. 85-93
Author(s):  
Scott B. Greenspan ◽  
Kelsey L Gordon ◽  
Sara A. Whitcomb ◽  
Alexandra A. Lauterbach

2013 ◽  
Vol 12 (10) ◽  
pp. 1217
Author(s):  
Yolande Hefer ◽  
Michael. C. Cant

Several consumers think they only purchase products when they go shopping, however time and time again they purchase the experience of shopping as well. The experience of shopping is highly influenced by the visual merchandising displays (also known as feature areas where merchandise is presented) used in store. Much has been said about visual merchandising displays and the effect it has on consumer behaviour. The way products are displayed and promoted in apparel retail stores can have a vast impact on consumer responses and how much merchandise the retailer sells. The main research question explored the effect visual merchandising displays have on consumer behaviour. Explorative research was deemed to be the most appropriate for this study and qualitative data was collected. Focus groups were used to collect the first round of data, where after nae sketches were used to support the findings. The focus groups and nae sketches were analysed by means of thematic analysis. The findings indicated that the visual merchandising displays guide consumers in the direction of the products they are seeking and that it also guides their decisions. The participants agreed that their buying behaviour is influenced on a subconscious level, based on the eminence of the visual merchandising displays, as well as their personal preferences and gender.


Author(s):  
Anthony Onwuegbuzie ◽  
Nancy Leech ◽  
Kathleen Collins

This article provides an innovative meta-framework comprising strategies designed to guide qualitative data collection in the 21st century. We present a meta-framework comprising strategies for collecting data from interviews, focus groups, observations, and documents/material culture. We present a template for collecting nonverbal data during interviews and discuss the concept of debriefing the interviewer. We identify types of data that can be collected in focus groups in addition to the actual statements made by the participants and provide templates for categorizing these data. Also, we outline the role that social networking websites can play in focus group interviews. Further, we provide models for observations that include photographs and videos. Finally, we outline ways of accessing and collating documents/material culture that can be used for document analyses.


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