scholarly journals Visual Merchandising Displays Effect On Consumers: A Valuable Asset Or An Unnecessary Burden For Apparel Retailers

2013 ◽  
Vol 12 (10) ◽  
pp. 1217
Author(s):  
Yolande Hefer ◽  
Michael. C. Cant
Keyword(s):  
Focus Groups ◽  
Thematic Analysis ◽  
Qualitative Data ◽  
Consumer Behaviour ◽  
Research Question ◽  
Consumer Responses ◽  
Main Research ◽  
And Gender ◽  
Visual Merchandising ◽  
Buying Behaviour

Several consumers think they only purchase products when they go shopping, however time and time again they purchase the experience of shopping as well. The experience of shopping is highly influenced by the visual merchandising displays (also known as feature areas where merchandise is presented) used in store. Much has been said about visual merchandising displays and the effect it has on consumer behaviour. The way products are displayed and promoted in apparel retail stores can have a vast impact on consumer responses and how much merchandise the retailer sells. The main research question explored the effect visual merchandising displays have on consumer behaviour. Explorative research was deemed to be the most appropriate for this study and qualitative data was collected. Focus groups were used to collect the first round of data, where after nae sketches were used to support the findings. The focus groups and nae sketches were analysed by means of thematic analysis. The findings indicated that the visual merchandising displays guide consumers in the direction of the products they are seeking and that it also guides their decisions. The participants agreed that their buying behaviour is influenced on a subconscious level, based on the eminence of the visual merchandising displays, as well as their personal preferences and gender.

scholarly journals Visual Merchandising Displays: Wasted Effort Or Strategic Move? The Dilemma Faced By Apparel Retail Stores

2012 ◽  
Vol 28 (6) ◽  
pp. 1489 ◽  
Author(s):  
M. C. Cant ◽  
Mrs Y. Hefer
Keyword(s):  
Thematic Analysis ◽  
Qualitative Data ◽  
Research Question ◽  
Consumer Perceptions ◽  
Consumer Spending ◽  
Primary Research ◽  
Analysis Process ◽  
Methods And Techniques ◽  
Per Se ◽  
Visual Merchandising

Retailing per se has been with us since the beginning of time. Over the years retailing methods and techniques have been adapted and changed in order to meet the demands of the market. In the same way the in store activities aimed at the consumer has been evolving and changing. At first the focus was on merchandising per se, but even merchandising has become more focussed and professional and specialised. This has led to this study focussing on visual merchandising and its effect or not - on consumer spending. Much has been said about visual merchandising displays and the effect it has on consumer perceptions. Consumers perceptions towards visual merchandising displays are investigated and evaluated in this study. The primary research question that was posed in this study was to determine the effect of visual merchandising displays on consumer perceptions. Explorative research was performed and qualitative data were collected by means of focus groups and nave sketches. The data was analysed by means of a thematic analysis process. The main conclusions that can be drawn from this research is that the perceptions of visual merchandising displays are subliminal in creating an interest and desire to further peruse the merchandise and aesthetically to beautify the store.

Graphical Research Tools for Acoustic Design Training

2018 ◽  
pp. 397-434 ◽  
Author(s):  
Alessia Milo ◽  
Nick Bryan-Kinns ◽  
Joshua D. Reiss
Keyword(s):  
Focus Groups ◽  
Thematic Analysis ◽  
Design Education ◽  
Qualitative Data ◽  
Spatial Organization ◽  
Perceptual Information ◽  
Analysis And Design ◽  
Acoustic Design ◽  
Verbal Data ◽  
Research Tools

This chapter presents an overview of 3 graphical tools supporting soundscape assessment in different settings, indoors and outdoors. These research prototypes support the spatial organization of the perceptual information available to the participants and are designed based on surveying techniques used in architectural training to create a foundation for acoustic design education in architecture schools. This chapter reports the contexts of the focus groups investigations, presenting advantages and drawbacks related to their use. It has been found that participants often added explanatory verbal data and arrows to the provided diagrams. The diagrams and their use have been interpreted with the support of the qualitative data captured along the studies through thematic analysis. Finally, paper prototypes are useful for educational approaches, but future more comprehensive studies will require integrating these tools in existing or yet-to-be-designed systematic frameworks for soundscape analysis and design.

scholarly journals Létezik olyan, hogy nőies, férfias és semleges emotikon? : 12 emotikon minősíthetőségének vizsgálata egy kérdőíves attitűdvizsgálat alapján

2021 ◽  
Vol 47 ◽  
pp. 91-103
Author(s):  
Dorottya Osváth
Keyword(s):  
Language Use ◽  
Research Question ◽  
The Internet ◽  
Online Questionnaire ◽  
Attitude Survey ◽  
Visual Appearance ◽  
Main Research ◽  
Focal Area ◽  
And Gender ◽  
The Relationship

This paper is related to research on language use on the Internet and gender linguistics. It briefly describes an online questionnaire attitude survey conducted in November 2020. In this questionnaire, it was examined whether women and men communicate differently in the discourse-type called chat, in the opinions of informants who filled in the questionnaire. This main research question was addressed by the overall research in several different ways. One focal area was the use of emoticons. In the study I present the results of one task from the questionnaire that asked informants to classify twelve emoticons as feminine, masculine, or neutral without any context. Therefore, classification had to be performed based on the way the emoticons were represented. The twelve emoticons were shown to the informants in a picture attached to the task. According to the results some tendencies can be identified in the visual appearance of emoticons which can imply feminine, masculine, or neutral qualification even without context. But these are only general statements whose contextual validity is shaped by certain factors. For instance, the nature of the relationship between two communicating parties can affect what emoticons are used, regardless of the gender of the parties.

scholarly journals ‘I am busy independent woman who has sense of humor, caring about others’: older adults’ self-representations in online dating profiles

2017 ◽  
Vol 39 (5) ◽  
pp. 951-976 ◽  
Author(s):  
MINEKO WADA ◽  
LAURA HURD CLARKE ◽  
W. BEN MORTENSON
Keyword(s):  
Older Adults ◽  
Native American ◽  
Thematic Analysis ◽  
Qualitative Data ◽  
Online Dating ◽  
Age And Gender ◽  
Sense Of Humor ◽  
Race Ethnicity ◽  
And Gender ◽  
Self Presentations

ABSTRACTSimilar to their younger counterparts, older adults (age 60+) are increasingly turning to online dating sites to find potential romantic and sexual partners. In this paper, we draw upon qualitative data from a thematic analysis of 320 randomly selected online dating profiles posted by Canadian heterosexual older adults who self-identified as Asian, Black, Caucasian or Native American. In particular, we examined how the older adults’ self-presentations varied according to race/ethnicity, age and gender, and how the language they used to describe themselves and their preferred potential partners reflected and reinforced idealised images of ageing. Our analysis identified five primary ways in which the older adults portrayed themselves. They depicted themselves as active and busy with cultural/artistic, social and adventurous activities; and also as physically healthy and intellectually engaged. Third, they emphasised the ways in which they were productive through work and volunteer activities. Fourth, they accentuated their positive approach to life, identifying themselves as happy, fun-loving and humorous individuals. Finally, they highlighted their personable characteristics, portraying themselves as trustworthy and caring. We discuss our findings with a particular focus on gender differences, drawing on literature on masculinity and femininity, and also look at capital and power relations by considering the online dating setting as a field in the Bourdieusian sense.

scholarly journals (De)Constructing the Self and Other in Veer Zaara

2019 ◽  
Vol 3 (1) ◽  
pp. 44
Author(s):  
Shuri Mariasih Gietty Tambunan
Keyword(s):  
Research Question ◽  
The Self ◽  
Main Research ◽  
Self And Other ◽  
Research Findings ◽  
Cultural Texts ◽  
Similarities And Differences ◽  
Multiple Challenges ◽  
And Gender

<p class="AbstractText">Films as cultural texts articulate the politics of everyday lives and one of the issues often depicted is on nationalism. The chosen case study for this article is <em>Veer Zaara </em>(2004), a romantic Bollywood movie telling us the story of two lovers from India and Pakistan who have to undergone multiple challenges to be together. The conflicts represent the ongoing and completely unresolved sibling rivalry between the two countries particularly after the partition in 1947. The main research question is how the film depicts the process of self-identification from the Indian characters by looking at the “cultural similarities and differences” compared to the Pakistani character while representing the effort of drawing a boundary between India and Pakistan? Research findings who that there are three dominant representational elements (space, religion and gender) in which the film with its authority select what forms of representation it would present concerning each country. In doing so, the film is making sure that India is identifying itself as a nation which is different from Pakistan or by drawing the boundary of India as the self and Pakistan as the other.</p>

scholarly journals Sight: The Last Bastion Of The Brick And Morter Retailer To Survive?

2013 ◽  
Vol 13 (1) ◽  
pp. 125
Author(s):  
Corinne Nell ◽  
Jan Wiid
Keyword(s):  
Thematic Analysis ◽  
Consumer Satisfaction ◽  
Research Question ◽  
Qualitative Approach ◽  
Primary Research ◽  
Focus Group Interviews ◽  
Brick And Mortar ◽  
Group Interviews ◽  
State Of Affairs ◽  
Buying Behaviour

The physical brick and mortar retail environment has been the bastion of survival for retailers over the years. With the developments in technology and the changing shopping patterns of consumers, apparel retailers are facing competition from alternative channels, such as the internet where consumers browse, compare and ultimately purchase products. Faced with this evolution, it has become critical for brick and mortar retailers to reconsider the principles and practices of in-store consumer engagement. They need to understand how their physical in-store environments can be used optimally in order to ensure sales optimisation, consumer satisfaction and sustainable profitability.This state of affairs has led to this study, which focuses on sight and its influence on consumers buying behaviour. The primary research question that was posed in this study was to explore the influence of sight on consumers buying behaviour in apparel retail stores. The type of research design used in this study was exploratory in nature, making use of a qualitative approach and a communicative technique of focus group interviews and nave sketches. The data gathered was analysed by means of Teschs inductive descriptive coding technique, better known as thematic analysis. It was found that sight has the ability to influence consumers in either a subconscious or a conscious way. This has a direct influence on the amount of time that consumers will spend in-store and ultimately influence their buying decisions and behaviour, either positively or negatively.

scholarly journals Teachers’ Pedagogical Role as Mediators in Leading and Guiding Students’ Learning in Digital Storytelling (DST)

Seminar.net ◽  
2019 ◽  
Vol 15 (1) ◽  
pp. 1-24
Author(s):  
Jenny Niu ◽  
Hannele Niemi
Keyword(s):  
Qualitative Data ◽  
Digital Storytelling ◽  
Research Question ◽  
Structured Interviews ◽  
Group Discussions ◽  
Main Research ◽  
Course Planning ◽  
School Year ◽  
Mediation Theory ◽  
Grade 5

The aim of this study is to find out how the teachers lead and guide students’ learning in digital storytelling (DST). The main research question is: What is teachers’ pedagogical role in leading and guiding the students’ learning in DST? The research framework is based on Vygotsky’s mediation theory. The research project was carried out in the 2016-2017 school year. Four classes from China and two classes from Finland at the Grade 4 and Grade 5 levels participated in the study. We mainly focus on qualitative data from semi structured interviews of teachers, researchers’ classroom observations, group discussions, and teachers’ course-planning documents. The main findings are that in DST, the main activities in teachers’ pedagogical role as mediators are facilitating, coaching, and scaffolding with the pedagogical decision-making. This study illustrates what teachers did in a DST project and how they have led and guided students’ learning when using the DST pedagogical method.

To Use or Not to Use?: A Mixed Methods Study on Predictors and Barriers of Condom Use Among College Students

2020 ◽  
Vol 12 (2) ◽  
pp. 216-233
Author(s):  
Olga Pysmenna ◽  
Stan Korotchenko ◽  
Su-I Hou
Keyword(s):  
College Students ◽  
Condom Use ◽  
Sexual Behaviors ◽  
Qualitative Data ◽  
Research Question ◽  
Risky Behaviors ◽  
Hiv Status ◽  
Anal Sex ◽  
Partner Communication ◽  
And Gender

Unprotected anal sex is one of the highest-risk sexual behaviors associated with high rates of STIs. College students often engage in sexual risky behaviors without consistently using condoms. This study examined predictors of condom use among students who engaged in anal sex (n = 242) at an American Southeastern university. Using a convergent research design, researchers used both quantitative and qualitative data to answer the research question. The quantitative data showed that partner communication and gender were statistically significant predictors of condom use. Qualitative results indicated the importance of communication between partners and knowledge of a partner’s HIV status. Qualitative data also revealed that experiential attitudes are an important factor of condom non-use in anal sex. Merged results illustrated that students tend not to use condoms during anal sex overall and the importance of communication between partners.

scholarly journals Social Attitudes towards Homosexuality in Hungary and Romania

Intersections ◽  
2019 ◽  
Vol 5 (1) ◽  
Author(s):  
Judit Takács ◽  
Ivett Szalma
Keyword(s):  
Catholic Church ◽  
Research Question ◽  
Social Attitudes ◽  
European Social Survey ◽  
Family Status ◽  
Main Research ◽  
Individual Level ◽  
Negative Effect ◽  
European Values ◽  
And Gender

This study examines social attitudes towards homosexuality in two Central-Eastern European neighbouring countries – Romania and Hungary – with many common points, but that do differ in their religious traditions.  Our main research question is whether the main religious denomination can influence social attitudes towards homosexuality, after controlling for all the important individual level variables (gender, age, education, type of settlement, family status, employment background, and attitudes related to family and gender norms). Among the examined variables we especially focus on the religious ones since the dominant denominations are different in these otherwise similar societies. The empirical base of our study comprises two longitudinal databases: the European Social Survey (ESS) and the European Values Study (EVS). We use data from two ESS rounds (of 2006 and 2008) and three EVS rounds (of 1990, 1999 and 2008). Since Romania participated only in the 3rd and the 4th rounds of the ESS (in 2006 and 2008), the Romanian results from 2008 are the most recent ones. We apply descriptive statistics and regression models. Our main conclusion is that belonging to the Orthodox Church had a more negative effect on social attitudes towards homosexuality than belonging to the Catholic Church (as previous studies have also found).

scholarly journals Understanding Implicit Texts in Focus Groups from a Systems Psychodynamic Perspective

2015 ◽  
Author(s):  
Brigitte Smit ◽  
Frans Cillers
Keyword(s):  
Focus Groups ◽  
Qualitative Data ◽  
Meaning Making ◽  
Research Question ◽  
Data Gathering ◽  
Main Theme ◽  
Collection Method ◽  
Group Data ◽  
Different Levels ◽  
Qualitative Data Collection

Many researchers have been inquiring into focus groups as a qualitative data collection method (Barbour & Kitzinger 1999; Krueger 1998; Morgan, 1998), but only a few have been able to analyse the different levels of understanding in focus groups, which we focus on in this article. The guiding research question is how do focus groups offer deeper levels of understandings from a systems psychodynamic perspective. Research participants were purposively sample d using maximum variation (Patton 2002). Data were collected during the focus group, and group data were analysed during data gathering. Meaning making and interpretation of data was done from the systems psychodynamic perspective. The main theme of inclusion and exclusion is evidence of hidden texts in focus groups.

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