scholarly journals Internal branding at university: Do tenure and job security matter?

2020 ◽  
Author(s):  
Marta Retamosa ◽  
Ángel Millán ◽  
Juan Antonio García ◽  
María Millán
Keyword(s):  
Significant Relationship ◽  
Service Providers ◽  
Job Security ◽  
Brand Commitment ◽  
Managerial Implication ◽  
Internal Branding ◽  
Service Companies ◽  
Brand Promise ◽  
Business Practitioners ◽  
Employee Tenure

Universities, as educational service providers, must pay attention to their employees who are pivotal in delivering and communicating brand promise and service quality to the stakeholders. While branding initiatives most frequently focus on external stakeholders, internal branding efforts establish systems/processes and consequent employees’ behaviour that are consistent with external branding efforts. With a sample of 753 faculty members and researchers from a Spanish public University, the study aims to establish if employee tenure and job security have a significant relationship with employees’ brand commitment and employees’ brand supporting behaviour. An analysis of variance was carried out for testing the hypothesis. Differences were found according to tenure in employees’ brand commitment while job security did not impact significantly on employees’ brand commitment. In addition, a positive and significant relationship were found between employees’ brand supporting behaviour and tenure, but not for job security. For business practitioners, this research state that it is essential for service companies, such as universities, to use differing approaches to employees according to their organisational tenure as an important managerial implication.

The role of leadership and communication in internal city branding

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rico Piehler ◽  
Ayla Roessler ◽  
Christoph Burmann
Keyword(s):  
Corporate Branding ◽  
Brand Management ◽  
Equation Modeling ◽  
Brand Commitment ◽  
City Branding ◽  
Brand Communication ◽  
Internal Branding ◽  
Content Type ◽  
City Brand ◽  
The City

Purpose This study aims to investigate the brand-oriented leadership of a city’s mayor and city online brand communication as brand management-related antecedents of residents’ city brand commitment. It thus examines if city brand managers can apply internal branding concepts from the corporate branding domain in a city branding context. Design/methodology/approach The relationships between the brand management-related antecedents and the internal city branding (ICB) objective are tested through structural equation modeling using cross-sectional survey data of 414 residents of a German city. Findings Both the brand-oriented leadership of the mayor in terms of acting as a role model by living the city brand and its identity and by showing commitment to the brand and the city’s online brand communication in terms of its quality have positive effects on residents’ city brand commitment. Moderation analyses reveal no significant differences between the path estimates for age, place of birth, duration of residency and education. However, the results differ significantly for gender. Research limitations/implications As this study’s sample is limited to only one city in Germany, further research needs to investigate the relationships in different cities and other countries to ensure the generalizability of the results. Future studies might also include other aspects of city brand communication, as well as cognitive and behavioural ICB objectives. Practical implications To increase residents’ city brand commitment, city brand managers should ensure that a city’s online brand communication is adequate, complete, credible, useful and clear. Furthermore, through creating awareness for the importance of a mayor’s brand-oriented leadership and through educating and training the mayor to engage in this specific form of brand-oriented transformational leadership, city brand managers can increase residents’ emotional attachment with the city brand. Originality/value This study integrates internal branding research from the corporate branding domain with place and city branding research. It confirms that certain aspects of internal branding (i.e. brand-oriented leadership, brand communication and brand commitment) are applicable not only in the corporate branding domain but also in other branding contexts such as city branding if adapted properly.

scholarly journals Relación entre estrategias de negocios y características organizacionales con los tipos de innovación: aplicación en empresas de servicios

2019 ◽  
Vol 6 (2) ◽  
pp. 5-19
Author(s):  
Jhony Ostos Mariño ◽  
Arturo Rodolfo Saenz Arteaga ◽  
Kerstin Bremser
Keyword(s):  
Significant Relationship ◽  
Business Strategy ◽  
The Other ◽  
Organizational Characteristics ◽  
Business Strategies ◽  
Technical Innovation ◽  
Service Companies ◽  
Important Relationship ◽  
Innovation Practices ◽  
Administrative Innovations

Various authors maintain that innovation practices depend on business strategies, therefore companies must configure an organizational structure that facilitates the coordination of tasks and allows objectives to be reached. In a sample of 203 service companies, an analysis was carried out of the influence of business strategies and organizational characteristics on technical innovation and administrative innovation. The results indicate that there is an important relationship between the business strategy and the technical and administrative innovations. On the other hand, organizational characteristics only had a significant relationship with technical innovation but not with the administrative innovation.

scholarly journals Job Security, Labour-Management Relations And Perceived Workers` Productivity In Industrial Organizations: Impact Of Technological Innovation

2010 ◽  
Vol 9 (9) ◽  
Author(s):  
Dayo Idowu Akintayo
Keyword(s):  
Technological Innovation ◽  
Skill Acquisition ◽  
Significant Relationship ◽  
Sampling Technique ◽  
Job Security ◽  
Management Style ◽  
Industrial Organizations ◽  
Ex Post ◽  
Implementation Stages ◽  
Labour Management

This study investigated the influence of technological innovation on job security, labour-management relations and perceived workers’ productivity in industrial organizations in Nigeria. The descriptive ex-post-facto research method was adopted for the study. A total of 321 respondents were selected for the purpose of the study using the proportionate stratified sampling technique. Three sets of questionnaires were utilized for data collection. The Pearson Product Moment Correlation and t- test statistics were used to test hypotheses generated for the study at 0.05 alpha levels. Findings revealed that a significant relationship does not exist between technological innovation and workers` job security. The findings further revealed that technological innovation has not significantly influenced harmonious labour-management relations. It was also found that there is no significant relationship between technological innovation and perceived workers` productivity. It is recommended that a participatory management style, which could foster workers` participation at the planning and implementation stages of technological innovation, should be encouraged among the managers in order to foster workers` participation in decision-making and workers` supportiveness towards implementation of technological innovation. Moreover, skill re-engineering programmes should be organized for workers at regular intervals in order to sensitize them and foster skill acquisition and utilization towards improved labour-management relations and increased productivity.

scholarly journals Building Employee Brand Equity to influence Organization Attractiveness and Firm Performance

2017 ◽  
Vol 12 (2) ◽  
pp. 207 ◽  
Author(s):  
Neerja Kashive ◽  
Vandana Tandon Khanna
Keyword(s):  
Firm Performance ◽  
Brand Equity ◽  
Brand Commitment ◽  
Organizational Attractiveness ◽  
Internal Branding

This paper explores the various dimension of Internal Branding like training, orientation and briefing and Brand supporting behavior (like brand allegiance, brand endorsement and brand citizen behaviour).It further explores impact of Internal branding (IB), Brand commitment (BC) and Brand supporting behavior BSB) on Organization attractiveness (OA) and Firm Performance (FP). The study shows that Internal Branding (IB), Brand commitment (BC) and brand supporting behavior (BSB) impact Organizational attractiveness. While Internal Branding (IB), Brand commitment (BC) and brand supporting behavior (BSB) do not impact directly firm performance, but organizational attractiveness do have significant impact on perception of firm performance among employees.

A Novel Use of Digital Technologies for More Effective Multi-Party Well Planning and Execution

2021 ◽  
Author(s):  
Matthew Ray Isbell ◽  
Malini Raman Manocha ◽  
Brian Rodney Mangold ◽  
Moray Lamond Laing ◽  
Scott Boone ◽  
...  
Keyword(s):  
Business Model ◽  
Planning Process ◽  
Data Transfer ◽  
Service Providers ◽  
Digital Technologies ◽  
Management Tool ◽  
Service Companies ◽  
Well Design ◽  
Common Framework ◽  
Ease Of Access

Abstract Operators, service providers, and contractors are improving the well construction system using transformative digital technologies across multiple companies and within levels of disparate organizations. Well plans are managed in a new way with the creation,execution and continuous improvement of processes to materially deliver value from the onset. A typical operator’s well planning process involves developing a well program across multiple internal and external entities in the design and plan stages while various requirements and details are considered and confirmed. As the well gets closer to being drilled, the well plan must also consider the capabilities and technologies supported by the service companies and drilling contractor.This people-based process leads to variability in assumptions and objectives in standardized plans which can result in execution risk and variations in safety, quality, delivery, and cost (SQDC) performance. One major variability source occurs because of the disconnected nature in which people move data between one another in well planning documents and then to field operations. The authors propose a new way to manage this process across organization and discipline boundaries to reduce this variability. This paper details how digital technologies were incorporated into an agile pilot program to create a common framework for the exchange and management of the well plan. It follows the plan from its development to implementation in a unified, seamless process. Further the authors will demonstrate how the solution was developed across multiple organizations to deliver material value to all parties. Three companies created a collaborative business model to deliver a new digital system enhancing well construction planning and execution in terms of speed and completeness of data transfer, ease of access,and availability for building new data-based workflows and reporting. This business model continues to drive alignment throughout the companies’ well delivery business functions. This paper illustrates, "What is the value that digital transformation brings to my organization or job function".The simple answer is that if executed effectively, the transformation should produce a material improvement or outcome for the business. Digital technology creates material business value as a project management tool directly coupled with wellsite technologies. This approach, in turn, will enable improvement of the well design and SQDC performance in the delivery of the well plan.

The internal branding process and financial performance in service companies: An examination of the required steps

2016 ◽  
Vol 23 (3) ◽  
pp. 306-326 ◽  
Author(s):  
Sasu Tuominen ◽  
Saku Hirvonen ◽  
Helen Reijonen ◽  
Tommi Laukkanen
Keyword(s):  
Financial Performance ◽  
Internal Branding ◽  
Service Companies

scholarly journals The role of internal branding in the delivery of employee brand promise

2007 ◽  
Vol 15 (1) ◽  
pp. 57-70 ◽  
Author(s):  
Khanyapuss Punjaisri ◽  
Alan Wilson
Keyword(s):  
Internal Branding ◽  
Brand Promise

scholarly journals ESTABLISH A CUSTOMER PROPERTY SERVICE STRATEGY FRAMEWORK

2021 ◽  
Vol 25 (3) ◽  
pp. 204-2015
Author(s):  
Hsu-Ming Shen ◽  
Kung-Jen Tu ◽  
Ting-Yi Chiang
Keyword(s):  
Service Providers ◽  
Service Differentiation ◽  
Property Management ◽  
Management Service ◽  
Analytic Hierarchy ◽  
Services Sector ◽  
Service Companies ◽  
Fuzzy Delphi ◽  
Key Factor ◽  
Management Services

The property management services sector in China is developing rapidly, contributing significantly to employment and income. We have made recommendations for service differentiation and low costs so that even with limited resources, property management services can distribute their services effectively, reduce unnecessary costs, and implement an optimal plan. This study helps property management service providers understand the needs and expectations of customers because it is a key factor contributing to the success of the business. Based on the consumer and service quality (SERVQUAL) theories, this study applies the fuzzy Delphi method (FDM) and the analytic hierarchy process (AHP) method to construct a quality evaluation scale for property management service companies and determine key property management service items that are valued most by customers and operators in this sector. The results show that it is feasible to determine accurately factors that are used to quantify the competitiveness of the existing market and identify improvements to ensure a win–win situation for both customers and companies in this sector.

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