In the year 2012, a generation ago in digital technology, the person who generated the most internet searches in India was not a cricketer or a Bollywood star. Nor was it a politician or a religious figure. None of them were close. The person most Indians were curious about that year—as measured by the total number of Google searches—was Canadian-Indian Karenjit Kaur Vohra, a.k.a. Sunny Leone, a former porn star and Penthouse Pet of the Year. It wasn’t the case only in 2012. As hundreds of millions of Indians continued to discover the internet through 2013, 2014, 2015, 2016, and even 2017, Sunny Leone remained the most-searched-for person in India. People simply couldn’t get enough. (Prime Minister Narendra Modi made it to number two in 2014, the year he was elected, but Leone remained the clear favorite.) Prudish, conservative, family-values India . . . and a porn star? Leone was no longer even performing; she had stopped around 2010 and started her own production company with her husband and manager, Daniel Weber. In 2011, she came to India as a guest on the reality TV show Bigg Boss, a local version of the Big Brother franchise. Leone’s appearance was predictably controversial (by design, of course: it was good for the ratings). Although most Indians hadn’t heard of her, it didn’t take long for word to spread: “A porn star—from America—here in India?” At the time, parliamentarian Anurag Thakur complained to the Ministry of Information and Broadcasting, arguing that Leone’s presence on a nationally telecast program would “have a negative impact on the mindset of children.” Thakur added: “When children see these porn stars on TV and then do a Google search, it shows a vulgar site. It will have a bad impact in the long run.” There were no laws, however, to stop Leone from appearing on TV. While the production of pornography was officially illegal in India, Leone could justifiably argue she was no longer involved in the industry. She was trying to pivot to general entertainment.