A utilização de mídias sociais no marketing pessoal: um estudo sobre o posicionamento estratégico de personalidades participantes do Big Brother Brasil 2021

Reality shows possuem grande alcance no Brasil, sendo capazes de promover retornos financeiros significativos e gerar uma expressiva audiência de telespectadores. Como consequência do alcance massificado do programa, as personalidades que nele competem têm sua imagem exposta ao público brasileiro de uma maneira desmedida. Nesse sentido, o objetivo deste trabalho é estudar como os reality shows podem favorecer o fortalecimento da imagem pessoal dos participantes por meio de Marketing Digital a fim de que os integrantes tornam-se marcas de valor para os negócios. Propõe-se, assim, analisar estudos de caso para identificar a estratégia utilizada nas redes sociais, a reação do público em relação ao posicionamento do participante e a quantificação dos ganhos em termos de seguidores e parcerias. Como aprendizado, foi constatado que a imagem pessoal dos participantes é favorecida ao passo que as mídias sociais são utilizadas estrategicamente, construindo uma forte relação com uma rede de apoiadores e reforçando a identidade sólida do participante durante e após a permanência no reality show. Quando bem utilizado, o Marketing Digital pode criar um público fiel ao participante e, assim, transformá-lo em uma marca de valor para os negócios.

The impact of time management on job performance – An applied study on the employees of the big brother company and electricity –: أثر إدارة الوقت على الأداء الوظيفي – دراسة تطبيقية على منسوبي شركة الشقيق للمياه والكهرباء –

The study aimed to identify the effect of time management on job performance in Al-Shuqaiq Water and Electricity Company, and to achieve the objectives of the study, the researcher used the descriptive approach, and the study sample consisted of (82) employees, and the questionnaire was designed as a tool for the study to obtain data. A set of results, the most prominent of which were: the existence of an effect of time management on the performance of the employees of the Shuqaiq Water and Electricity Company, where the arithmetic average was (3.72) and the standard deviation (0.60), and the presence of a positive effect of time utilization among the employees of the Shuqaiq Water and Electricity Company, where the arithmetic average was (4.08). And the standard deviation (0.66), and the presence of a statistically significant effect at a level less than 0.05 between time management and job performance in the brother water and electricity company, and it also showed that the employees of the company realize the importance of completing work on time, and the presence of a statistically significant effect at a level less than 0.05 Between the effect of time use and job performance, the results showed that there are statistically significant differences about the effect of time management on job performance due to the age variable, and there are no statistically significant differences about the effect of time management on The job performance refers to the two variables, academic qualification and years of experience. The study recommended a number of recommendations, the most prominent of which are: the need for the volume of work to be commensurate with the official working hours, as well as the necessity of providing the means and techniques that help workers accomplish the tasks assigned to them efficiently, and the need to educate workers and urge them to set up prior plans for the work that they will undertake.

Big Brother Mentoring in the Let's Teach for Hungary Program

The number of mentoring programs within the framework of schools is increasing both internationally and domestically (Raufelder & Ittel, 2012; Fejes et. al., 2009). Besides traditional mentoring, the role of peer mentoring (Miller, 2002) has also come to the fore in recent years. In our study, we focus on cross-age peer mentoring (Miller, 2002; Sipe, 2005), where older youth mentor younger youth. One example of this in Hungary is the Let's Teach for Hungary (LTHMP) mentoring program, where undergraduate students mentor primary school students. In our research, we studied mentors at the University of Debrecen who had completed at least two semester-long cycles in the program. We were curious about how the COVID-19 pandemic period affected mentoring, so we examined the transition of a mentoring program based on a personal meeting to online mentoring, and its pivotal points, advantages, and disadvantages. As a method, we used qualitative interview analysis, during which we worked with semi-structured interviews, recorded in the spring of 2020 and 2021 – during the global pandemic situation – with a total of 50 mentors. The content analysis of the interview texts was performed based on the codes formulated based on the theory, and the emic codes emerged in the interviews (Creswell, 2012). Our results show that mentors can be grouped into different types based on their attitudes towards online mentoring. Overall, the digital transition has been a big challenge. The biggest problem was the lack of equipment. The issue of age has been also an important factor in terms of the sense of digital comfort. We noticed the phenomenon of Big Brother Mentoring and the importance of chameleon mentors. Our research, which can fill a gap, highlights both the challenges and benefits of online mentoring. In addition, we can also contribute to the effective and successful operation of the Let's Teach for Hungary Mentoring Program.

Freedom

Privacy can nurture our ability to develop political beliefs, identities, and expression, and is thus an essential source of political power for citizens against the state. Privacy enables political freedom, letting us act as self-governing citizens, and it is hard to envision a functioning democracy without privacy. Many discussions of privacy and political freedom rely on Orwell’s metaphor of Big Brother, but that image is incomplete because it fails to include private-party surveillance. Surveillance of any kind, whether government or private, raises two particular dangers. First, surveillance threatens the intellectual privacy we need to make up our minds about political and social issues; being watched when we think, read, and communicate can cause us not to experiment with new, controversial, or deviant ideas. Second, surveillance changes the power dynamic between the watcher and the watched; the power surveillance gives to watchers creates risks of blackmail, discrimination, and coercive persuasion.

PRÁTICAS DE CONSUMO DOS FÃS DE BIG BROTHER BRASIL E A CULTURA DE MEMES

Este artigo analisa o modelo particular de consumo, produção e circulação de conteúdo televisivo das comunidades de fãs no Twitter do programa de reality show Big Brother Brasil. As discussões refletem pesquisas feitas ao longo das quatro últimas edições, com foco na 18ª temporada, em que foi realizada uma imersão na comunidade de fãs com inspiração etnográfica. Identificamos de que maneira os usuários participam e se relacionam com os conteúdos e complexificam a experiência do consumo, com destaque para a produção de memes como forma de linguagem e engajamento. Os resultados nos fazem crer que a cultura de memes está intimamente relacionada à reconfiguração do consumo televisivo.