Crafting the extraordinary: site-specificity and liveness
‘Experiential’ forms of exhibition use liveness and site-specificity as strategies to valorize the eventfulness of an engagement with film. This chapter explores different practices and intentions of eventful cinema. It first examines liveness as a power struggle between exhibitor and text, which needs to be understood in relation to the showmanship tradition of early and classical eras. It then discusses site-specific screenings, considering different ways to modulate the encounter between environment and film projection, from the diegetically immersive to the distracted and relaxed. Finally, it returns to intermediality as a creative opportunity generated by non-theatrical exhibition.