scholarly journals Resonant Moments in Media Events:

Author(s):  
Josephine Lukito ◽  
Prathusha Sarma ◽  
Jordan Foley ◽  
Aman Abhishek ◽  
Erik Bucy ◽  
...  

Live-tweeting has emerged as a popular hybrid media activity during broadcasted media events. Through second screens, users are able to engage with one another and react in real time to the broadcasted content. These reactions are dynamic: they ebb and flow throughout the media event as users respond to and converse about different memorable moments. Using the first 2016 U.S. presidential debate between Hillary Clinton and Donald Trump as a case, this paper employs a temporal method for identifying resonant moments on social media during televised events by combining time series analysis, qualitative (human-in-the-loop) evaluation, and a novel natural language processing tool to identify discursive shifts before and after resonant moments. This analysis finds key differences in social media discourse about the two candidates. Notably, Trump received substantially more coverage than Clinton throughout the debate. However, a more in-depth analysis of these candidates’ resonant moments reveals that discourse about Trump tended to be more critical compared to discourse associated with Clinton’s resonant moments.

Author(s):  
Christian Morgner

This chapter will address the theory of the media event by Dayan & Katz from an international perspective. Both authors have studied and analysed a number of media events, but have ignored the global nature of these events. Furthermore, their focus on television as the prime medium has ignored historical approaches, namely, the sinking of the Titanic or was not yet applied to the range of new media, in particular social media, for instance, during the Fukushima disaster. This chapter will revisit these events, but discuss this event from a global perspective. How was it possible that the entire world would focus its attention to this event? What narratives, networks, symbols where required to create a density that made this event outstanding, created a before and after? How could a global audience be reached; culturally and technological? This research will look into material from various world regions, North America, Europe, Asia, Latin-America and Africa. On the basis of this material the chapter aims to extend Dayan & Katz original theory of the media event, through the dimension of the global media event, but also by opening this theory to research the role of other media technologies and settings. Theoretical considerations will address the role of global rituals and social media practices, but also the role of time and simultaneity of media messages and patterns, narratives and gestures of the media events' audience. On the basis of this more analytical frame of reference the global nature of other media events and media technologies will be discussed.


2021 ◽  
Vol 22 (4) ◽  
pp. 1069-1078
Author(s):  
Ya. A. Dudareva ◽  
N. N. Shpilnaya ◽  
T. V. Moskvitina

The article introduces a new concept of the Associative Dictionary of Media Events of the Early XXI Century. The project continues the traditions of common lexicography. As a rule, common lexicography is part of a special problem field described by various antinomies, e.g. objective vs. subjective in the language, individual vs. collective, descriptive vs. prescriptive approaches to the lexical representation in dictionaries, etc. The new dictionary represents a snapshot of everyday media consciousness and thus belongs to descriptive lexicographic projects. The dictionary is based on an associative experiment that involved Russian and French speakers. While traditional associative dictionaries contain the most frequent vocabulary, this project represents the conceptual meanings of various media events that exist in the everyday collective consciousness. The new dictionary belongs to media linguistics, descriptive lexicography, and interpretive linguistics. The present article describes the technology of its compilation, substantiates its relevance and novelty, and offers a sample entry using the case of the COVID-19 pandemic and its representation in the Russian language. Each media event consisted of two associative nests: one was based on the reactions of respondents who were familiar with the stimulus, whereas the other demonstrated reactions of participants unfamiliar with the media event. The epidemic being global, such key lexemes as "covid" and "coronavirus" lost their agnonymity for Russian speakers, and the media event appeared to have a zero agnonymous associative nest. The paper also provides a linguistic commentary on the covid entry, which summed up all the reactions received during the associative experiment. The lexicographic project can be of interest to specialists in media, political, cognitive, and cultural linguistics.


Author(s):  
Samuel Mateus

Media ecology is characterized today by the frequent airing of disruptive events. The shared experience of broadcasting is thus taken by disenchantment, fragmentation and individualization. Does this mean that integrative and ceremonial media events are condemned to disappear? What about media rituals and collective consensus? In this chapter, we argue that the Media Events category is not just an invaluable frame to understand contemporary television but it is also a vital process on the way societies re-work their solidarities, negotiate collective belonging and publicly stage social rituals. Analysing the live coverage of the funerary ceremonies of Eusébio, the Portuguese world-wide football legend, we address this major social occurrence approaching it as a death media event, a public mourning ceremonial and a tele-ritual. Media events are still a powerful example of how media plays a major role on social integration and national identity. The television broadcast of Eusébio's funeral - it is claimed - constitutes a key example, in the Portuguese society, of the integrative dimension of public events.


2016 ◽  
Vol 22 (1) ◽  
pp. 23-42 ◽  
Author(s):  
Michael J. Jensen

This paper develops a way for analyzing the structure of campaign communications within Twitter. The structure of communication affordances creates opportunities for a horizontal organization power within Twitter interactions. However, one cannot infer the structure of interactions as they materialize from the formal properties of the technical environment in which the communications occur. Consequently, the paper identifies three categories of empowering communication operations that can occur on Twitter: Campaigns can respond to others, campaigns can retweet others, and campaigns can call for others to become involved in the campaign on their own terms. The paper operationalizes these categories in the context of the 2015 U.K. general election. To determine whether Twitter is used to empower laypersons, the profiles of each account retweeted and replied to were retrieved and analyzed using natural language processing to identify whether an account is from a political figure, member of the media, or some other public figure. In addition, tweets and retweets are compared with respect to the manner key election issues are discussed. The findings indicate that empowering uses of Twitter are fairly marginal, and retweets use almost identical policy language as the original campaign tweets.


Communication ◽  
2017 ◽  
Author(s):  
Julia Sonnevend

“Media event” seems like a concept that has been around forever, but it is a relatively new invention in media research. Its origins can be found in Daniel Dayan and Elihu Katz’s canonical book titled Media Events: The Live Broadcasting of History, published in 1992 by Harvard University Press. The event that inspired Dayan and Katz was the visit of Egyptian president Anwar el-Sadat to Israel in 1977. While seemingly only a ceremonial media spectacle, this first official visit from an Arab country to Jerusalem in fact led to a (so far) lasting peace between Israel and Egypt. It was a powerful example of successful media diplomacy that captured the imagination of Dayan and Katz, so much so that they spent the next decade trying to grasp the magic of events in media. In Dayan and Katz’s strict taxonomy, an event would qualify for inclusion as a “media event” only if it fulfilled eight requirements. It had to (1) be broadcast live by television, (2) constitute an interruption of everyday life and everyday broadcasting, (3) be preplanned and scripted, and (4) be viewed by a large audience. There should also be (5) a normative expectation that viewing was obligatory and (6) a reverent, awe-filled narration, and the event had to be (7) integrative of society and (8) mostly conciliatory. Dayan and Katz presented three basic scripts of media events. These were contests (for instance, the World Cup, the Olympic Games, and the presidential debates), conquests (such as the landing on the moon and Pope John Paul II’s visit to Communist Poland), and coronations (for example, the funerals of President Kennedy and Indira Gandhi, the coronation of Elizabeth II, and the royal wedding of Charles and Diana). Overall, Dayan and Katz achieved a genuinely new understanding of events in media, inspiring further theoretical developments and empirical studies in communication studies and other disciplines. Media Events: The Live Broadcasting of History was published after the fall of the Berlin Wall, in a particularly hopeful time of history. Traumatic events, especially the 9/11 attacks, prompted many scholars, including Dayan and Katz, to revise the media event concept to include nonceremonial, unplanned events—for instance, wars, disasters, and terrorist attacks as covered by a wide variety of “new” and “old” media.


2014 ◽  
Vol 5 (1) ◽  
pp. 45-57
Author(s):  
Peter Zuurbier

Individual media events, from the extraordinary to the mundane, as well as the logic they present, have transcended society. Media events no longer happen in isolation, they are intertextually and extratextually linked and mixed together. The ability to view, create, join in, and affect the shape of media events has caused a profound shift in the conception of what they are. What Daniel Dayan and Elihu Katz refer to as individual media events, Guy Debord, Michel Foucault and Douglas Kellner consider collectively as spectacle. Their work on media events and spectacle features a debate on the role of contestation within it. Live audience members have an opportunity to impact media events and the spectacle either through individual or collective action. This action can go along with the intents ascribed to the media event and spectacle, or it can oppose them. Contestation often takes the form of an oppositional interruption of the linear messaging promoted within media events and spectacle. Contestation is typically a strategy used by voices that feel marginalized by the images of the spectacle. But contestation of media events and spectacle through their own logic becomes a means of deeper seduction.


2020 ◽  
Author(s):  
Roy Glueckstern ◽  
Alexi Benyacar ◽  
Sacha Grigri

According to Gill (2017), the present era of electronic revolution is one in which social media has become a means to an end in political sphere communication. Today, political marketing and advertising for persons seeking elective posts analyze, develop, execute and manage campaigns as a way of driving public opinion (Laing & Khattab, 2016). Social media provides a platform on which one can engage with the so-called connected generation. If the November 2016 elections are anything to go by, Twitter proved to be the medium of choice for citizens to engage and consume political content (Le et al., 2017). Ideally, tweets formed the basis of facilitating user engagement through the provision of content and newsbreaks. By extension, the mentioned discussions would influence the political discourse while establishing the capacity to determine the events of mainstream media. This study seeks to establish social media usage by President Donald Trump before and after his election. An understanding of such trend is essential in inferring as to whether Social media, in this case Twitter, plays a role in the current political spheres by promoting influence of a given aspirant. This stems from various studies that have stated that there is an association between social media use and an aspirant’s influence of the connected generation who are especially the youths. For instance, a thesis by Hwang (2016) observed that President Trump’s Twitter usage contributes to his political poll success which he associates with a reflection of his personality in the media use. This was also observed by Lilleker, Jackson, Thorsen and Veneti (2016) who stated that President Trump’s media use contributed to his election. It would hence be essential to understand President Trump’s nature of usage of Twitter. Allcott and Gentzkow (2017) conducted a study in which they observed use of fake news to influence people into certain political alignments. Twitter was also observed as one of the channels through which fake news was distributed. This study might help to create a foundation under which more studies can be done to determine the association of social media with other issues facing the society such as fake news and environment issues and their role on presidential elections. It would also be worth noting that there has been high politicization of President Trump’s use of Twitter especially during his Campaigns. This study would hence help to infer whether there is a change in this factor after his election.


2016 ◽  
pp. 179-195
Author(s):  
Monika Verbalytė

This contribution relates recent theoretizations of media events with the emotion theory in order to get a better picture of what role emotions play in these events. Critical view toward media events helps to understand the limitations of the claims made by those who established this concept 30 years ago: Rather than instances magically integrating society, media events are seen as struggles over the meaning in the contested media field where by far not every winning meaning enhances societal integration. Additionally, psychology and sociology of emotion gives a necessary foundation for the concise theory of emotions in the media events and guides the empirical inquiry into the subject by suggesting that research should focus on the arousing rhetoric as well as narratives interpreting this arousal and turning it into the specific emotion. The analyzed media event – political scandal – very well exemplifies the theoretical argument made in regard to media events, demonstrates the power of emotions in establishing particular versions of reality and illustrates what I call the recursive logic of media events: the fact that their meaning is established at the very end of their occurrence, whereas their event-ness is implied at the beginning with the intensive arousal attracting everyone's attention.


Author(s):  
Monika Verbalytė

This contribution relates recent theoretizations of media events with the emotion theory in order to get a better picture of what role emotions play in these events. Critical view toward media events helps to understand the limitations of the claims made by those who established this concept 30 years ago: Rather than instances magically integrating society, media events are seen as struggles over the meaning in the contested media field where by far not every winning meaning enhances societal integration. Additionally, psychology and sociology of emotion gives a necessary foundation for the concise theory of emotions in the media events and guides the empirical inquiry into the subject by suggesting that research should focus on the arousing rhetoric as well as narratives interpreting this arousal and turning it into the specific emotion. The analyzed media event – political scandal – very well exemplifies the theoretical argument made in regard to media events, demonstrates the power of emotions in establishing particular versions of reality and illustrates what I call the recursive logic of media events: the fact that their meaning is established at the very end of their occurrence, whereas their event-ness is implied at the beginning with the intensive arousal attracting everyone's attention.


2010 ◽  
Vol 35 (1) ◽  
Author(s):  
Mary Vipond

Abstract: This article examines three radio broadcasts from the royal tour of 1939, namely those covering the departure of King George VI and Queen Elizabeth from Niagara Falls, Ontario, on their way to visit the United States on June 7, 1939. The analysis contributes to the debate about the function of "media events" sparked by Daniel Dayan and Elihu Katz's eponymous 1992 book. While Dayan and Katz argue that historic national televised ceremonies enhance community loyalty and integration, their critics suggest that they place too little emphasis on issues of hierarchy and power, especially the power of the media themselves. This study concludes that by their effective use of radio to exploit the symbolism of monarchical ceremony, natural spectacle, and international portals, the Canadian Broadcasting Corporation's announcers helped to legitimize and augment the authority of the fledgling Canadian public broadcaster.Résumé : Cet article examine trois reportages radiophoniques portant sur le départ le 7 juin 1939 du roi George VI et de la reine Elizabeth pour les États-Unis à partir des chutes Niagara en Ontario. Cette analyse contribue au débat ouvert par Daniel Dayan et Elihu Katz dans leur livre La télévision cérémonielle (1996) sur le rôle de l'événement médiatique. Dayan et Katz soutiennent que les cérémonies historiques diffusées à l'échelle nationale accroissent la loyauté au sein d'une communauté ainsi que l'intégration de celle-ci, mais leurs critiques suggèrent que ces auteurs mettent trop peu l'accent sur les questions d'hiérarchie et de pouvoir, surtout le pouvoir des médias eux-mêmes. Cette étude en arrive à la conclusion que les annonceurs de la Canadian Broadcasting Corporation ont contribué à l'époque à augmenter la légitimité et l'autorité du jeune radiodiffuseur public grâce à leur utilisation efficace de la radio pour exploiter le symbolisme de la cérémonie monarchique, la splendeur naturelle des lieux et les débouchés internationaux.


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