A comprehensive framework of Self-service technology in marketing

2020 ◽  
pp. 55-76
Author(s):  
Patrick Vier
Keyword(s):  
Detailed Analysis ◽  
Integrative Approach ◽  
The Internet ◽  
Future Studies ◽  
Customer Expectations ◽  
Marketing Model ◽  
Conceptual Frame ◽  
Self Service ◽  
Self Service Technology ◽  
Comprehensive Framework

Self-service technology is growing enormously across the globe, but there is no clear theory that unites us in order to understand this type of service. It suggests an extensive conceptual frame, which includes numerous well known attitude theories, to illustrate how attitudes have a central role to play in shaping self-service intentions and behaviour. The system enables better consumers’ decisions to be understood and forecast through the detailed analysis of customer expectations towards the use of a technology-based auto service. You use the Internet to explain how our system can be used to research customer conduct relating to a certain self-service technology. Takes perspectives on technology-based self-service from the current literature and also integrates several specific features of the internet that influence theory. Discusses the practical effects of our marketing model and offers recommendations for future studies on technology-based self-service in general and the Internet in particular. It also contributes to attitudinal literature with its integrative approach to theory.

Barriers to Internet banking adoption: a qualitative study among corporate customers in Thailand

2003 ◽  
Vol 21 (6/7) ◽  
pp. 312-323 ◽  
Author(s):  
Siriluck Rotchanakitumnuai ◽  
Mark Speece
Keyword(s):  
Qualitative Study ◽  
Qualitative Interviews ◽  
Internet Banking ◽  
The Internet ◽  
Major Barrier ◽  
Self Service ◽  
Self Service Technology ◽  
Financial Transactions ◽  
Corporate Customers

Many Thai banks are currently implementing Internet banking. Banks that offer service via this channel claim that it reduces costs and makes them more competitive. However, many corporate customers are not highly enthusiastic about Internet banking. An understanding of why corporate customers do not accept Internet banking can assist banks to implement this self‐service technology more efficiently. In‐depth qualitative interviews with Thai firms suggest that security of the Internet is a major factor inhibiting wider adoption. Those already using Internet banking seem to have more confidence that the system is reliable, whereas non‐users are much more service conscious, and do not trust financial transactions made via Internet channels. Non‐Internet banking users tend to have more negative management attitudes toward adoption and are more likely to claim lack of resources. Legal support is also a major barrier to Internet banking adoption for corporate customers.

scholarly journals Modern Forms of Bank Service in Albania

2016 ◽  
Vol 1 (1) ◽  
pp. 15
Author(s):  
Jehona Gjermizi ◽  
Blerim Kola
Keyword(s):  
Qualitative Interviews ◽  
Internet Banking ◽  
The Internet ◽  
Major Barrier ◽  
Self Service ◽  
Self Service Technology ◽  
Financial Transactions ◽  
Corporate Customers

Albanian banks are currently implementing e-banking. Banks that offer service via this channel claim that it reduces costs and makes them more competitive. However, many corporate consumers are not highly enthusiastic about Internet banking. An understanding of why corporate customers do not accept Internet banking can assist banks to implement this self-service technology more efficiently. In-depth qualitative interviews with Albanian firms suggest that security of the internet is a major factor inhibiting wider adoption. Those already using Internet banking seem to have more confidence that the system is reliable,whereas non-users are much more service conscious,and do not trust financial transactions made via Internet channels. Non-internet banking users tend to have more negative management attitudes toward adoption and are more likely to claim lack of resources. Legal support is also a major barrier to Internet banking adoption for corporate customers.

scholarly journals Pandangan Pengguna Internet terhadap Minat dalam Adopsi Internet Banking pada Masyarakat Kota Batam, Provinsi Kepulauan Riau, Indonesia

SKETSA BISNIS ◽  
2020 ◽  
Vol 7 (1) ◽  
pp. 27-36
Author(s):  
Fendy Cuandra
Keyword(s):  
Financial Services ◽  
Banking System ◽  
Internet Banking ◽  
Retail Banking ◽  
The Internet ◽  
Banking Services ◽  
Self Service ◽  
Self Service Technology ◽  
Internet Banking Services ◽  
The Impact

Abstract Financial services have now been transformed due to the impact of the development of Information and Communication Technology (ICT). It also affects the form of retail banking services that occur in various countries, resulting in changes in the needs and preferences of consumers. Consumer needs have changed, making banks use advanced information technology such as the internet to achieve competitive advantage in terms of customer service. Internet Banking is a type of service in the form of an online transaction method for money transfer transactions in 1 (one) certain bank account to another account that can be done at any time. Internet banking services are becoming popular and growing services so that they are better known as self-service technology. However, internet banking services can be ignored and avoided if the customer feels that he is not ready or comfortable in utilizing the capabilities of the internet banking system. Keywords:internet, internet banking, technology Abstrak Pelayanan keuangan saat ini telah bertransformasi akibat dampak pengembangan Teknologi Informasi dan Komunikasi (TIK). Hal tersebut juga mempengaruhi bentuk layanan perbankan ritel yang terjadi di berbagai negara, sehingga terjadi perubahan atas kebutuhan maupun preferensi konsumen. Kebutuhan konsumen yang telah berubah, membuat perbankan memanfaatkan teknologi informasi maju seperti internet untuk mencapai keunggulan kompetitif dalam hal pelayanan konsumen. Internet Banking merupakan jenis layanan berupa metode bertransaksi secara online untuk transaksi pengiriman uang dalam 1 (satu) rekening bank tertentu ke rekening lain yang dapat dilakukan sewaktu-waktu. Layanan internet banking menjadi layanan populer dan berkembang sehingga lebih dikenal sebagai layanan teknologi mandiri (Self-service Technology). Namun, layanan internet banking dapat diacuhkan dan dihindari apabila pelanggan merasa belum siap ataupun belum nyaman dalam memanfaatkan kemampuan system internet banking.Kata Kunci: internet, internet banking, teknologi

Ironic Content Features in the Orthodox Media Discourse

2020 ◽  
pp. 71-86
Author(s):  
Alexandra Makarova
Keyword(s):  
Religious Discourse ◽  
Integrative Approach ◽  
The Internet ◽  
Media Discourse ◽  
Human Communication ◽  
Cultural Methods ◽  
Religious Communication ◽  
The Media ◽  
To Come ◽  
Sphere Of Influence

The religious communication is the most ancient of human communication types. The pragmatic linguistics as well as rhetoric shows a special attitude to this special type of discourse. Today the Internet text with its unlimited abilities is being in the focus of linguists’ attention. That is why the orthodox journalists are covering not only print media but also the Internet that helps to widen the sphere of influence on the people’s minds and souls. The analyses show that the media context of the Orthodox sites (such as The Orthodox people laugh and etc.) includes humorous publications that prove the necessity of studying peculiarities of religious communication and humorous texts in orthodox sites. The integrative approach including content analyses, discourse and linguistic cultural methods helps the author to come to a conclusion that orthodox media texts are distinguished by intertextuality, hypertextuality, creolism, and the authors want to influence the addressee in the most effective way. To define the communicative task, the missionary function should be taken into account which is peculiar to the religious discourse.

Perceptions of time at work

2016 ◽  
Vol 45 (1) ◽  
pp. 29-50 ◽  
Author(s):  
Aristides Isidoro Ferreira ◽  
Joana Diniz Esteves
Keyword(s):  
Gender Differences ◽  
Design Methodology ◽  
Internet Use ◽  
The Internet ◽  
Content Type ◽  
Future Studies ◽  
Work Related ◽  
Phone Calls ◽  
Working Day ◽  
The Relationship

Purpose – Activities such as making personal phone calls, surfing on the internet, booking personal appointments or chatting with colleagues may or may not deviate attentions from work. With this in mind, the purpose of this paper is to examine gender differences and motivations behind personal activities employees do at work, as well as individuals’ perception of the time they spend doing these activities. Design/methodology/approach – Data were obtained from 35 individuals (M age=37.06 years; SD=7.80) from a Portuguese information technology company through an ethnographic method including a five-day non-participant direct observation (n=175 observations) and a questionnaire with open-ended questions. Findings – Results revealed that during a five-working-day period of eight hours per day, individuals spent around 58 minutes doing personal activities. During this time, individuals engaged mainly in socializing through conversation, internet use, smoking and taking coffee breaks. Results revealed that employees did not perceive the time they spent on non-work realted activities accurately, as the values of these perceptions were lower than the actual time. Moreover, through HLM, the findings showed that the time spent on conversation and internet use was moderated by the relationship between gender and the leisure vs home-related motivations associated with each personal activity developed at work. Originality/value – This study contributes to the literature on human resource management because it reveals how employees often perceive the time they spend on non-work related activities performed at work inaccurately. This study highlights the importance of including individual motivations when studying gender differences and personal activities performed at work. The current research discusses implications for practitioners and outlines suggestions for future studies.

Sign in / Sign up

Export Citation Format

Share Document