Light GBM Machine Learning Algorithm to Online Click Fraud Detection
Keyword(s):
In the current web advertising activities, the fraud increases the number of risks for online marketing, advertising industry and e-business. The click fraud is considered one of the most critical issues in online advertising. Even if the online advertisers make permanent efforts to improve the traffic filtering techniques, they are still looking for the best protection methods to detect click frauds.
2020 ◽
Vol 68
(3)
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pp. 22-28
2015 ◽
Vol 03
(03)
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pp. 1567-1570
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Keyword(s):
2019 ◽
Vol 7
(3)
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pp. 83-88
2019 ◽
Vol XVI
(4)
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pp. 95-113