The Influence of Professional Baseball Team`s Corporate Social Responsibility Activities on Corporate Reputation and Brand Attitude -Focus on SK Wyverns Professional Baseball Team-

Within the last decade, research has focussed on corporate social responsibility (CSR) practices as a strategic tool that enables firms to improve stakeholder perception, brand image and corporate reputation. However, one area that remains understudied is the role played by CSR practices in managing corporate reputation under conditions of supply chain risk. To answer this research question, we conduct a literature review and develop the corresponding hypothesis. We test our hypothesis using quantitative analysis of both primary and secondary data collected from organizations dispersed globally. The results highlight that under conditions of supply chain network disruption risk, CSR practices play an important role in enabling firms to manage the negative impact of such risk drivers on corporate reputation. The study further suggests that CSR practices positively impact supply chain risk management (SCRM) practices and are a necessary condition for SCRM practices to be effective in improving corporate reputation of organizations.

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A Study on the Interaction between Corporate Reputation and Negativity Framing on Consumer Evaluation of Corporate Social Responsibility

Asia Marketing Journal ◽

10.53728/2765-6500.1414 ◽

2016 ◽

Vol 17 (4) ◽

Author(s):

Chungyeol Lee ◽

Dae Ryun Chang ◽

Nayeon Kim ◽

Lee

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Corporate Reputation ◽

Consumer Evaluation ◽

Corporate Social

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Green Marketing Strategy as a Sustainable Solution to Tourism Development in Vietnam

Webology ◽

10.14704/web/v18si04/web18118 ◽

2021 ◽

Vol 18 (Special Issue 04) ◽

pp. 116-132

Author(s):

Hoang Phuong Nguyen ◽

Viet Duc Bui

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Marketing Strategy ◽

Corporate Reputation ◽

Business Performance ◽

Positive Impact ◽

Marketing Strategies ◽

Green Marketing ◽

Corporate Social ◽

The Relationship

The study conducted a theoretical review and review of previous studies shows that the research gap is the correlation between social responsibility factors, green marketing strategy, corporate reputation and business performance. The practical context of the tourism service industry in Vietnam is also necessary and suitable for research. The study's overall objective is to propose and test a model on the relationship between corporate social responsibility, green marketing strategy, corporate reputation, and business performance. In the case of the study, it is a travel service business in Ho Chi Minh City. The research methodology of the research is a mixed-method, performed sequentially as follows: the first qualitative research through interviews with 10 experts to consider the necessity of the research problem in Vietnam, to adjust and supplement the scales for research concepts; Quantitative research with a questionnaire survey. According to the quota principle (quota), the sample was selected with a sample size of 218 travel companies to test the proposed theoretical research model. A second qualitative study was performed to aid the interpretation of the results from quantitative data analysis. Research results have identified stakeholders in the tourism industry, including tourists, travel businesses, local authorities and local people. The relationships between research concepts are confirmed, including corporate social responsibility, green marketing strategies that have a positive impact on corporation reputation, corporate social responsibility is found to have a positive impact on green marketing strategies, corporate social responsibility, green marketing strategies, and corporate reputation all have positive effects on business results. At the same time, the enterprise's characteristics in terms of the main type of business and the size of the business are identified as having differences in the relationship between research concepts.

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