A Study on the Interaction between Corporate Reputation and Negativity Framing on Consumer Evaluation of Corporate Social Responsibility

Within the last decade, research has focussed on corporate social responsibility (CSR) practices as a strategic tool that enables firms to improve stakeholder perception, brand image and corporate reputation. However, one area that remains understudied is the role played by CSR practices in managing corporate reputation under conditions of supply chain risk. To answer this research question, we conduct a literature review and develop the corresponding hypothesis. We test our hypothesis using quantitative analysis of both primary and secondary data collected from organizations dispersed globally. The results highlight that under conditions of supply chain network disruption risk, CSR practices play an important role in enabling firms to manage the negative impact of such risk drivers on corporate reputation. The study further suggests that CSR practices positively impact supply chain risk management (SCRM) practices and are a necessary condition for SCRM practices to be effective in improving corporate reputation of organizations.

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Green Marketing Strategy as a Sustainable Solution to Tourism Development in Vietnam

Webology ◽

10.14704/web/v18si04/web18118 ◽

2021 ◽

Vol 18 (Special Issue 04) ◽

pp. 116-132

Author(s):

Hoang Phuong Nguyen ◽

Viet Duc Bui

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Marketing Strategy ◽

Corporate Reputation ◽

Business Performance ◽

Positive Impact ◽

Marketing Strategies ◽

Green Marketing ◽

Corporate Social ◽

The Relationship

The study conducted a theoretical review and review of previous studies shows that the research gap is the correlation between social responsibility factors, green marketing strategy, corporate reputation and business performance. The practical context of the tourism service industry in Vietnam is also necessary and suitable for research. The study's overall objective is to propose and test a model on the relationship between corporate social responsibility, green marketing strategy, corporate reputation, and business performance. In the case of the study, it is a travel service business in Ho Chi Minh City. The research methodology of the research is a mixed-method, performed sequentially as follows: the first qualitative research through interviews with 10 experts to consider the necessity of the research problem in Vietnam, to adjust and supplement the scales for research concepts; Quantitative research with a questionnaire survey. According to the quota principle (quota), the sample was selected with a sample size of 218 travel companies to test the proposed theoretical research model. A second qualitative study was performed to aid the interpretation of the results from quantitative data analysis. Research results have identified stakeholders in the tourism industry, including tourists, travel businesses, local authorities and local people. The relationships between research concepts are confirmed, including corporate social responsibility, green marketing strategies that have a positive impact on corporation reputation, corporate social responsibility is found to have a positive impact on green marketing strategies, corporate social responsibility, green marketing strategies, and corporate reputation all have positive effects on business results. At the same time, the enterprise's characteristics in terms of the main type of business and the size of the business are identified as having differences in the relationship between research concepts.

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Theoretical Linkage between Corporate Social Responsibility and Corporate Reputation

Indonesian Journal of Sustainability Accounting and Management ◽

10.28992/ijsam.v1i2.32 ◽

2017 ◽

Vol 1 (2) ◽

pp. 80

Author(s):

Rashedul Hasan ◽

Tee Mei Yun

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Corporate Reputation ◽

Time Frame ◽

Analysis Method ◽

Secondary Sources ◽

Corporate World ◽

Positive Direct ◽

Corporate Social ◽

The Relationship

In today’s corporate world, Corporate Social Responsibility (CSR) is becoming a significant field of study for all businesses as its notion has increased attention of both academics and practitioners. Secondary sources of data are utilized using document analysis method to understand the relationship between Corporate Social Responsibility (CSR) and corporate reputation (CR). Five papers are selected from Science Direct which covers the time frame of 2012 until 2017. Evidence indicates that there is a positive, direct and significant relationship between CSR and CR. This paper contributes to the understanding of interrelations between CSR and CR. Practitioners can use the result of this study as a foothold to strengthen the integration of CSR and take advantage of synergies between CSR and CR. The value of paper resides in making this rather under-researched literature on the relationship between CSR and CR be more accessible for both scholars and practitioners.

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A Theorisation on the Impact of Responsive Corporate Social Responsibility on the Moral Disposition, Change and Reputation of Business Organisations

Journal of Management and Sustainability ◽

10.5539/jms.v8n4p105 ◽

2018 ◽

Vol 8 (4) ◽

pp. 105

Author(s):

Tan Seng Teck ◽

Chang Jau Ho ◽

Liau Chee How ◽

Nanthakumar Karuppiah ◽

William Chua

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Corporate Reputation ◽

Organisational Change ◽

Reputation Management ◽

General Management ◽

Research Paradigms ◽

External Pressures ◽

Corporate Social ◽

The Impact

Corporate social responsibility has been a densely researched area. Research paradigms have evolved significantly stamping from a sociological focus to a more business integrated framework and the currently growing emphasis on quantifying its performance. However, while much literatures champion the proponents of a proactive corporate social responsibility, the contributions of the more responsive version have been largely under studied. This is not an empirical paper. Far from it, this paper attempts to unveil the current literature gaps pertaining to responsive corporate social responsibility. This paper explores the intrinsic contributions of responsive corporate social responsibility on the moral discourse, organisational change and reputation management in an organisation. It theorises the concept of responsive corporate social responsibility as a moderator of external pressures, as a vector of a moral reboot in organisation change and a device for salvaging reputational damage in business organisations. This paper draws from the literature gaps between studies of normative morality and its interaction in principles of general management, organisational change concepts, branding and corporate reputation. It underwrites to examine the moral contents and discourse of business firms when faced with hostile externalities and studies the moral entrails in its organisational change processes and sequentially how this implicates the corporate reputation of a firm. This paper argues that the impacts of responsive corporate social responsibility and its ability to impact moral dispositions in business organisations deserve closer scrutiny. Study on the influence of responsive corporate social responsibility on organisation change and reputational salvage has similarly is also underscored. This article provides a theoretical review of the emerging gaps in corporate social responsibility and prompts that the concept of responsive social responsibility warrants closer attention.

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Corporate Ethics and Corporate Social Responsibility in Reinforcing Consumers Bonding

Business Education and Ethics ◽

10.4018/978-1-5225-3153-1.ch053 ◽

2018 ◽

pp. 1042-1059

Author(s):

Ari Setiyaningrum ◽

Vincent Didiek Wiet Aryanto

Keyword(s):

Corporate Social Responsibility ◽

Social Responsibility ◽

Corporate Reputation ◽

Structural Equation ◽

Equation Modeling ◽

Corporate Ethics ◽

Proposed Model ◽

Main Determinants ◽

Corporate Social ◽

Corporate Trust

Corporate ethics (CE) and corporate social responsibility (CSR) have been considered as the main determinants of companies' success as well as sustainability for company's viability. Both of them potentially affects on consumer buying behavior. This study aims at exploring the basic issue on CE and CSR. In addition, this study examines whether good corporate ethics and CSR engagement of companies always lead to positive consumer response in the context of controversial tobacco's company. Data collected by distributing questionnaires to the 318 respondents. By means of structural equation modeling (SEM) to examine the proposed model, it indicated that the more well-defined of corporate ethics lead to the better evaluation of CSR activities, the more well-defined of corporate ethics and the better evaluation of CSR activities lead to the good corporate reputation. In addition, the good corporate reputation leads to the higher corporate trust, and the higher corporate trust lead to the stronger consumers bonding.

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Using Corporate Social Responsibility as a Public Relations Tool in Reputation Management

Reputation Management Techniques in Public Relations - Advances in Logistics, Operations, and Management Science ◽

10.4018/978-1-5225-3619-2.ch009 ◽

2017 ◽

pp. 168-186

Author(s):

Vera Harludi

Keyword(s):

Corporate Social Responsibility ◽

Literature Review ◽

Public Relations ◽

Social Responsibility ◽

Corporate Reputation ◽

Corporate Social Performance ◽

Corporate Citizenship ◽

Social Performance ◽

Reputation Management ◽

Corporate Social

This chapter delves into the subject of corporate social responsibility, its relations, and how it affects corporate reputation. The literature review presents a brief history of CSR and sheds light into the role of business ethics, corporate governance, corporate citizenship, and corporate social performance with a specific focus on companies' approaches towards CSR; motivations for company to invest in CSR; and corporate reputation. While the literature review will wrap up with arguments for and against CSR, this chapter will provide a brief outlook on CSR practices in Turkey.

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