scholarly journals DEVELOPING A COMMON HIGH-LEVEL ARCHITECTURE FOR A DIGITAL PERSONALIZED NUTRITION SERVICE AS A COMPETITIVE ADVANTAGE IN A CORONAVIRUS PANDEMIC

2021 ◽  
Vol 6 (12(62)) ◽  
pp. 65-70
Author(s):  
M.Y. Karapuzov

The article discusses theoretical issues related to the opportunities for the implementation and use of digital services for personalized nutrition in the COVID-19 pandemic. The author considers current problems of the Russian grocery retail market and current trends in changing consumer preferences. The advantages of retailers’ focus on meeting customers’ needs for personalized and healthy eating are described. A variant of personalized nutrition digital service architecture is developed and presented, architectural components are characterized, and classification of data sources for personalized nutrition plans is given. We have made a conclusion about the possibilities for food retailers to gain competitive advantages by implementing digital services for personalized nutrition.

Author(s):  
I. I. Bychkova

The article considers the stages of the banking industry evolution from the formation of the corporate business service market to the creation of ecosystems for retail customers. The prerequisites for the formation of ecosystems in Russia are identified and the factors hindering their development are identified. As a result of the research, the following conclusions are made: the transition to the stage of ecosystem formation is dictated by current consumer preferences; the consortium in the form of an ecosystem provides a number of undeniable advantages for its participants such as: building up the client base, differentiating investments, entering new industry niches, minimizing operating costs; the negative aspects of ecosystems from the point of view of the consortium’s functioning include: a high level of dependence on a related player, combining client bases and the risk of their leakage, low adaptability to the environment. The conclusion is also formed about the negative impact of ecosystems on the market of small and medium-sized businesses by monopolizing industries and washing the latter out of them.There is no conflict of interests.


2021 ◽  
pp. 002224372199837
Author(s):  
Walter Herzog ◽  
Johannes D. Hattula ◽  
Darren W. Dahl

This research explores how marketing managers can avoid the so-called false consensus effect—the egocentric tendency to project personal preferences onto consumers. Two pilot studies were conducted to provide evidence for the managerial importance of this research question and to explore how marketing managers attempt to avoid false consensus effects in practice. The results suggest that the debiasing tactic most frequently used by marketers is to suppress their personal preferences when predicting consumer preferences. Four subsequent studies show that, ironically, this debiasing tactic can backfire and increase managers’ susceptibility to the false consensus effect. Specifically, the results suggest that these backfire effects are most likely to occur for managers with a low level of preference certainty. In contrast, the results imply that preference suppression does not backfire but instead decreases false consensus effects for managers with a high level of preference certainty. Finally, the studies explore the mechanism behind these results and show how managers can ultimately avoid false consensus effects—regardless of their level of preference certainty and without risking backfire effects.


2018 ◽  
Vol 6 (2) ◽  
pp. 221-234
Author(s):  
T.C. Sandanayake ◽  
P.G.C. Jayangani

Software as a service (SaaS) is one type of the cloud computing that has gained more popularity in the world. It is a way of delivering the software through the internet to its end users. Then users can use it through subscriptions from vendors.  Users have to pay only for what they use. SaaS architecture is a very high level model which is based on Application Service Provider (ASP) concept and Service Oriented Architecture. Currently many organizations are using SaaS as it is a service centric model and it uses technologies like multi-tenant architecture which in turn provides the users with many desired set of features. SaaS also have some security challenges which can be classified under data, application and deployment of SaaS architecture. Furthermore there are many emerging trends in SaaSwhich are focused on full filling advanced customer demands. This research study is evaluating the current trends, approaches and applications of SAAS.


2021 ◽  
pp. 311-317
Author(s):  
N.M. Podgornova ◽  
A.R. Zainutdinova

The article reflects the importance of isotonic drinks to maintain optimal fluid balance and replace the loss of electrolytes in the body of athletes. Consumer preferences are studied, and a comparative analysis of some isotonic drinks is presented. It has been established that the majority of isotonic agents have artificial colors, preservatives, and high sucrose content, the excessive use of which leads to the formation of various kinds of diseases.


SIMULATION ◽  
1999 ◽  
Vol 73 (5) ◽  
pp. 281-287 ◽  
Author(s):  
Mikel D. Petty ◽  
Piotr S. Windyga

2012 ◽  
Vol 204-208 ◽  
pp. 4952-4957
Author(s):  
Ji Hua Ye ◽  
Qi Xie ◽  
Yao Hong Xiahou

Researched how the multi-pipeline processor accelerates the running of thread ,found that when the branch predictor facing the random branch instruction, the hit rate will become very low, so bring out a new method that using the free pipeline to accelerate the running of branch instruction. If the right prediction from branch predictor is less than 70% and there is a free pipeline, then using two pipelines to run the two sides of a branch instruction at the same time. In order to test the new method, the HLA (High Level architecture) architecture-based simulation system is established, the results show that the new method can really reduce the time when processing the random branch instructions.


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