scholarly journals Antesedent Dari Online Trust Serta Dampaknya Terhadap Willingness To Choose Konsultasi Online (Studi Empiris Pada Konsumen Aplikasi Layanan Kesehatan)

2021 ◽  
Vol 5 (2) ◽  
pp. 128-150
Author(s):  
Rio Alexandro ◽  
Ferdi Antonio
Keyword(s):  
Treatment Effect ◽  
Predictive Accuracy ◽  
Professional Knowledge ◽  
Response Speed ◽  
Cognitive Trust ◽  
Affective Trust ◽  
Purposive Sampling ◽  
Online Trust

Rumah sakit swasta bersaing dengan cara mengupayakan kualitas pelayanan yang dapat memenuhi berbagai kebutuhan konsumennya. Salah satu unit pelayanan di rumah sakit yang sering terabaikan adalah pelayanan di aplikasi online. Pasien pada jaman sekarang tentunya ingin mendapatkan pelayanan dengan cara yang praktis dan berkualitas. Terutama pada masa pandemi Covid 19 dimana layanan tatap muka dibatasi dan banyak kegiatan dilakukan secara online. Sejauh ini penelitian terkait faktor-faktor yang dapat berpengaruh pada kepuasan konsumen pada pelayanan tersebut masih jarang ditemukan. Untuk mengisi kekosongan tersebut disusun model penelitian yang dimodifikasi dari penelitian terdahulu. Tujuan penelitian ini untuk menguji pengaruh dari professional knowledge, physician rank, treatment effect, physician image, response speed, service commitment, service attitude, communication efforts terhadap cognitive trust dan affective trust serta dampaknya pada willingness to choose. PLS-SEM digunakan untuk menganalisis data empiris yang diperoleh dengan purposive sampling Didapatkan 273 responden yang memenuhi syarat melalui kuesioner yang didistribusikan secara online. Hasil penelitian menunjukkan bahwa professional knowledge dan treatment effect tidak terbukti secara signifikan mempunyai pengaruh positif pada cognitive trust. Service attitude dan communication efforts, tidak terbukti secara signifikan mempunyai pengaruh positif pada afective trust. Physician rank, physician image, dan response speed terbukti signifikan mempunyai pengaruh positif pada cognitive trust. Service commitment terbukti secara signifikan mempunyai dampak positif pada affective trust. Cognitive trust dan affective trust terbukti secara signifikan mempunyai dampak positif pada willingness to choose. Dengan demikian hasil penelitian ini menkonfirmasi teori Kepercayaan pasien terhadap pelayanan dokter dalam melakukan konsultasi kesehatan online baik secara kognitif maupun afektif mempunyai dampak yang nyata pada willingness to choose konsultasi kesehatan online. Model penelitian ini memiliki memiliki moderate predictive accuracy serta medium predictive relevance sehingga dapat dikembangkan dalam penelitian lebih lanjut. Terdapat implikasi manajerial dari temuan penelitian ini serta dan rekomdendasi bagi penelitian selanjutnya.Kata kunci: cognitive trust, affective trust, willingness to choose

What influences patients' willingness to choose in online health consultation? An empirical study with PLS–SEM

2020 ◽  
Vol 120 (12) ◽  
pp. 2423-2446
Author(s):  
Yan Wan ◽  
Yifan Zhang ◽  
Mengling Yan
Keyword(s):  
Positive Influence ◽  
Equation Modeling ◽  
Positive Interactions ◽  
Generic Model ◽  
Cognitive Trust ◽  
Content Type ◽  
Affective Trust ◽  
Health Consultation ◽  
Online Trust ◽  
Significant Positive Influence

PurposeOnline trust is a key factor for successful online transactions. To some extent, online health consultation can be considered an online transaction. Owing to the unique physician–patient relationship, patients' choice of physicians within an online health consultation setting may not only be based on rational judgments but also considerably affected by their feelings. Hence, the purpose of this study was to explore which physicians' attributes affect patients' cognitive and affective trust in physicians, as well as how these two variables and their association affect patients' willingness to choose.Design/methodology/approachBased on the broad conceptual framework of online trust, this paper proposed a set of hypotheses that were tested through analyzing survey data using structural equation modeling techniques.FindingsResults showed that physicians' ability had a significant positive influence on patients' cognitive trust in the physician; physicians' integrity and benevolence had a significant positive influence on patients' affective trust in the physician; cognitive and affective trust had a significant positive impact on patients' willingness to choose and there were significant positive interactions between affective and cognitive trust.Originality/valueThis study theoretically enriches the generic model of online trust. From the practical perspective, it will provide physicians working in online health consultation platforms and relevant practitioners with baseline information on the topic and advice for decision-making toward service enhancement and clientele improvements.

Colleague guanxi intensity: Scale development and validation

2013 ◽  
Vol 19 (6) ◽  
pp. 756-778 ◽  
Author(s):  
Chen Huan Hong ◽  
Dauw-Song Zhu ◽  
Louis P. White
Keyword(s):  
Intensity Scale ◽  
Cognitive Trust ◽  
Affective Trust ◽  
Four Dimensions ◽  
Multidimensional Construct ◽  
Scale Development And Validation ◽  
Validation Tests ◽  
Development And Validation ◽  
Colleague Relationships ◽  
Nomological Validity

AbstractThis research reviews the constructs and measurements of guanxi and concludes that colleague guanxi is appropriately conceptualized as a multidimensional construct that describes Chinese colleague relationships. The development of a colleague guanxi scale with four dimensions is described. Two studies test the convergent, discriminant, and nomological validity of the guanxi scale. In validation tests guanxi intensity increases with cognition features (subjective fit and cognitive trust) and results in a positive affect (affective trust). Contributions of the colleague guanxi scale are offered.

scholarly journals MODEL PENGUKURAN TINGKAT KEPERCAYAAN PELANGGAN (ONLINE TRUST) TERHADAP SITUS E-COMMERCE (Studi Kasus pada Pelanggan E-Commerce di Provinsi Bali)

2018 ◽  
Vol 1 (3) ◽  
pp. 100
Author(s):  
I Made Endra Wiartika Putra ◽  
Gede Rasben Dantes ◽  
I Made Candiasa
Keyword(s):  
Structural Equation Modeling ◽  
Structural Equation ◽  
Goodness Of Fit ◽  
Equation Modeling ◽  
Snowball Sampling ◽  
Cronbach’S Alpha ◽  
Purposive Sampling ◽  
Online Trust ◽  
Cronbach's Alpha ◽  
Fit Index

Penelitian ini bertujuan untuk mengetahui model pengukuran tingkat kepercayaan pelanggan terhadap situs e-commerce. Langkah awal yang dilakukan yaitu identifikasi faktor-faktor yang mempengaruhi kepercayaan pelanggan melalui studi literatur dan studi empirik untuk menentukan model analisis terhadap kepuasan pelanggan. Faktor yang mempengaruhi kepercayaan pelanggan untuk bertransaksi secara online yaitu pengetahuan konsumen terhadap e-commerce, reputasi penjual, resiko dalam transaksi, kemudahan penggunaan e-commerce, jaminan sistem, sikap/perilaku terhadap sistem dan sistem keamanan. Populasi dalam penelitian ini adalah masyarakat Provinsi Bali menggunakan metode purposive sampling dan snowball sampling dengan kriteria responden pernah berkunjung dan melakukan transaksi di e-commerce yang ada di Indonesia lebih dari 3 kali. Instrumen penelitian berupa kuesioner dengan data interval berskala 5 Likert. Instrumen terlebih dahulu diuji validitas isi dengan metode Robert Gregory, validitas empiris menggunakan rumus product moment, reliabilitas instrument menggunakan Cronbach’s Alpha, dan menghasilkan 59 pernyataan yang dapat digunakan untuk pengambilan data. Jumlah responden yang digunakan dalam penelitian ini adalah sebanyak 126 responden. Teknik analisis data, pengujian hipotesis dan pengujian model menggunakan metode Structural Equation Modeling dengan bantuan aplikasi SPSS AMOS 21. Hasil penelitian ini melalui pengujian hipotesis menunjukkan bahwa pengetahuan tentang situs e-commerce dan perlindungan keamanan berpengaruh negatif dan tidak signifikan terhadap kepercayaan pelanggan. Resiko, kemudahan e-commerce, jaminan sistem dan sistem keamanan bukan menjadi sesuatu yang penting untuk dipertimbangkan dalam meningkatkan kepercayaan pelanggan karena pengaruhnya tidak signifikan. Reputasi yang dirasakan dan sikap merupakan hal yang perlu diperhatikan dan paling berpengaruh terhadap kepercayaan pelanggan pelanggan. Hasil penelitian ini kemudian diuji menggunakan goodness of fit index dan menghasilkan bahwa model penelitian tersebut dapat diterima dan dapat digunakan untuk meningkatkan keinginan pelanggan untuk bertransaksi online

Management of Cognitive and Affective Trust to Support Collaboration

2005 ◽  
pp. 1864-1869 ◽  
Author(s):  
Diane H. Sonnenwald
Keyword(s):  
Cognitive Trust ◽  
Affective Trust ◽  
Integral Role

Cognitive trust focuses on judgments of competence and reliability, and affective trust focuses on interpersonal bonds among individuals and institutions. Both cognitive and affective trusts play an integral role in organizations and institutions that rely on collaboration among individual members to achieve their goals and realize their vision.

Effects of cognitive and affective trust on online customer behavior

2019 ◽  
Vol 37 (1) ◽  
pp. 80-96 ◽  
Author(s):  
Plavini Punyatoya
Keyword(s):  
Consumer Trust ◽  
Equation Modeling ◽  
Online Retailing ◽  
Online Retailer ◽  
Cognitive Trust ◽  
Content Type ◽  
Affective Trust ◽  
Online Retailers ◽  
Indian Consumers ◽  
The Relationship

Purpose Although prior works in online retailing have addressed the influence of trust on customer responses, they conceptualized trust as a single dimension. Based on social-psychological literature and sociological literature, this study proposes that consumer trust in an online retailer has two principal forms: cognitive trust and affective trust. The purpose of this paper is to examine various factors influencing the development of each form of customer online trust and the subsequent effect on customer satisfaction (CS) and loyalty intention (LI). Design/methodology/approach Survey approach is employed to validate the research model. Data are collected from 334 Indian consumers and using structural equation modeling the causal pathways of the model are investigated. Findings The results show that cognitive trust and affective trust are empirically distinguished variables in online retailing context. Cognitive trust and affective trust are found to mediate the relationship between perceived website quality, security and privacy policy, prior-interaction experience, perceived e-tailer reputation and shared value and CS. CS also positively influences LI toward the online retailer. Practical implications The paper provides interesting insights about Indian consumers’ evaluation of online retailers. These useful insights would enable both international and national online retailers to develop and apply different strategies to improve customer trust, which is a key driver of CS and LI. Originality/value Drawing from signaling theory and organizational studies literature, this paper investigates the relationship between different antecedents and affect-based and cognition-based trust in online retailing context. In particular, this is the first study to examine multi-dimensional nature of consumer trust in online retailing context. Besides, this paper clearly shows that cognitive trust and affective trust are the mediating variables that positively affect CS toward online retailers and help in building strong customer LI.

scholarly journals Overcoming the liability of outsidership in institutional voids: Trust, emerging goals, and learning about opportunities

2016 ◽  
Vol 35 (3) ◽  
pp. 262-284 ◽  
Author(s):  
Antje Fiedler ◽  
Benjamin P Fath ◽  
D Hugh Whittaker
Keyword(s):  
Institutional Voids ◽  
Market Knowledge ◽  
Cognitive Trust ◽  
Affective Trust ◽  
Uppsala Model ◽  
Business Partners ◽  
Chinese Business ◽  
Business Market ◽  
Liability Of Outsidership

Building on the complementarity of the revisited Uppsala model and effectual logic, this article examines the role of affective and cognitive trust for developing knowledge in the context of small- and medium-sized enterprise (SME) internationalization in emerging markets. Drawing on qualitative interview data from New Zealand SMEs engaging with Chinese business partners, the article first shows that an overreliance on affective trust can result in a situation of ‘persistent mediation’, in which learning about opportunities is impaired. Second, utilization of the affordable loss principle and a focus on control facilitates relationship-specific knowledge, which may also lead to cognitive trust. However, cognitive trust does not necessarily transform in the substantive business market knowledge needed to overcome the liability of outsidership. Third, business market knowledge is advanced when partners mutually set goals and develop the opportunity, which potentially also fosters cognitive and affective trust.

scholarly journals Shopping value, trust, and online shopping well-being: a duality approach

2020 ◽  
Vol 38 (5) ◽  
pp. 545-558
Author(s):  
Ho Trong Nghia ◽  
Svein Ottar Olsen ◽  
Nguyen Thi Mai Trang
Keyword(s):  
Online Shopping ◽  
Well Being ◽  
Data Set ◽  
Cognitive Trust ◽  
Content Type ◽  
Affective Trust ◽  
Hedonic Shopping Value ◽  
Duality Approach ◽  
Hedonic Shopping

PurposeBased on a duality approach, this study examines the path from utilitarian value via cognitive trust versus hedonic value via affective trust in online shopping well-being. This study also explores the moderating role of extraversion in the relationships between shopping value and trust.Design/methodology/approachA data set collected from 648 online consumers in Vietnam was used to validate the measures employing confirmatory factor analysis (CFA) and to test the hypotheses using structural equation modelling (SEM).FindingsThe results show that online shopping well-being is determined hedonically and affectively rather than in an utilitarian manner and cognitively. Affective trust positively contributes to online shopping well-being, but cognitive trust does not. The dual-process associations between utilitarian shopping value and cognitive trust and between hedonic shopping value and cognitive trust were also confirmed. Finally, extraversion moderates the cognitive and affective associations between shopping values and trust.Originality/valueThis study contributes to the literature on online shopping by applying a dual perspective to confirm the role of hedonic shopping value and affective trust in positively determining online shopping well-being. As a result, this study provides a deeper understanding about if and why online shopping well-being is affect-based, instead of cognition-based.

scholarly journals Impact of Servant Leadership on Performance: The Mediating Role of Affective and Cognitive Trust

SAGE Open ◽  
2020 ◽  
Vol 10 (1) ◽  
pp. 215824401990056
Author(s):  
Farida Saleem ◽  
Yingying Zhang Zhang ◽  
C. Gopinath ◽  
Ahmad Adeel
Keyword(s):  
Servant Leadership ◽  
Task Performance ◽  
Leadership Style ◽  
Hierarchical Linear Model ◽  
Underlying Mechanism ◽  
Individual Performance ◽  
Leadership Studies ◽  
Cognitive Trust ◽  
Affective Trust ◽  
Mediating Role

Servant leadership style has drawn much attention in the last decade to leadership studies on account of its focus on serving others first. Extant literature calls for a better understanding of the underlying mechanism for servant leadership to positively influence performance within an organization. We position servant leadership to contribute to firms’ sustainable performance, by empirically studying the mediating mechanism of bi-dimensional trust, namely affective and cognitive trust, between servant leadership and individual performance. Our data comprised of dyadic samples of 233 pairs of subordinates and their supervisors. The results from hierarchical linear model (HLM) for clustered data showed that servant leadership strongly predicted affective trust, organizational citizenship behaviors (OCBs), and task performance of subordinates; affective trust fully mediated servant leadership’s effect on task performance while partially mediates servant leadership’s effect on subordinates’ OCB. In contrast, cognitive trust did not mediate servant leadership’s effect on either OCB or task performance. These findings reveal the relevance of affective trust as the underlying mechanism which mediates and deciphers servant leadership into positive individual performance.

To disclose or to falsify: The effects of cognitive trust and affective trust on customer cooperation in contact tracing

2021 ◽  
Vol 94 ◽  
pp. 102867
Author(s):  
Shijiao (Joseph) Chen ◽  
Donia Waseem ◽  
Zhenhua (Raymond) Xia ◽  
Khai Trieu Tran ◽  
Yi Li ◽  
...  
Keyword(s):  
Contact Tracing ◽  
Cognitive Trust ◽  
Affective Trust

The expatriate and local hotel general managers: differing approaches to employees’ loyalty

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yong-Ki Lee ◽  
Paresha N. Sinha ◽  
Soon-Ho Kim ◽  
Eric Melvin Swanson ◽  
Jae-Jang Yang ◽  
...  
Keyword(s):  
Knowledge Management ◽  
Structural Equation ◽  
Human Resources Management ◽  
Social Capital Theory ◽  
Equation Modeling ◽  
Employee Loyalty ◽  
Cognitive Trust ◽  
Content Type ◽  
Affective Trust ◽  
The Impact

PurposeHotels conducting international business are acknowledging the importance of an expatriate general manager (GM), to increase the effectiveness of their knowledge management system through the sharing of knowledge between expatriates and local employees. In the aspect of comparative leadership studies, this study attempts to compare and analyze the effects of knowledge sharing (KS) efforts, which are competencies of expatriate GMs and local GMs, on employee trust, organizational KS and employee loyalty.Design/methodology/approachData were collected from employees of 7 hotels managed by expatriate GMs among 16 franchising luxury (5-star) hotels, and from employees of 6 hotels operated by local GMs among 9 local luxury hotels located in Korea. Structural equation modeling method using SmartPLS 3.3.3 was used to analyze the data.FindingsExpatriate GM’s two-way KS influences affective trust but does not influence cognitive trust. Affective trust influences cognitive and organizational KS but does not influence employee loyalty. Cognitive trust does not influence organizational KS but influences employee loyalty. Finally, organizational KS significantly affects employee loyalty. In addition, in the analysis comparing the estimates between expatriate and local GM group, significant differences in groups were found for the impact of GM’s two-way KS on cognitive trust, for the impact of affective trust on organizational KS, for the impact of affective trust on employee loyalty and for the impact of cognitive trust on organizational KS.Practical implicationsThis study shows that knowledge management designs need to consider different effects of expatriate GMs’ and local GMs’ capabilities on employee attitudes and behavior considering cultural impacts. Expatriate GMs will greatly benefit their effort for KS by assuring employees that they are attentive to their needs, interests and problems.Originality/valueThis study not only contributes to the existing social capital theory but also provides managerial implications for human resources management in the hospitality field through a comparative study of KS efforts of expatriate and local GMs.

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