Study of consumer preferences of infant adapted dry milk formula in the regional market of Saratov

2021 ◽  
pp. 50-54
Author(s):  
Екатерина Юрьевна Вольф ◽  
Инна Владимировна Симакова ◽  
Валерия Александровна Шлейхер ◽  
Нина Викторовна Болотова ◽  
Александр Сергеевич Федонников ◽  
...  
Keyword(s):  
Consumer Preferences ◽  
Milk Formula ◽  
Regional Market ◽  
Dry Milk

Авторами получены данные о потребительских предпочтениях детских адаптированных сухих молочных смесей, что позволило выявить некоторые лидирующие позиции данной продукции на региональном рынке г. Саратова. Анализ данных также показал, что на исключительно грудном вскармливании находилось 486 (46,3 %) детей, на искусственном - 240 (22,9 %) детей, а на смешанном - 323 (30,8 %). У женщин, кормящих смесями, популярностью пользовалась смесь марки Nutrilon и составляла 23,7 % выбранной продукции. При покупке детских адаптированных сухих молочных смесей женщины, проходившие анкетирование, отмечали такой критерий, как «качество» (61,2%). В большинстве случаев критериями для выявления качества продукции детского питания, как отметили опрошенные, являлись «сбалансированность компонентов» (43 %) и «вкус и запах» (22,1 %).

scholarly journals Studying consumer preferences on fish gelatin - new structure forming agent used in food and nutrition industries

2019 ◽  
Vol 2019 (4) ◽  
pp. 132-139
Author(s):  
Olesya Sergeevna Yakubova ◽  
Svetlana Aleksandrovna Mizhueva
Keyword(s):  
Consumer Preferences ◽  
Prion Diseases ◽  
Food Products ◽  
Raw Material ◽  
Fish Gelatin ◽  
Female Age ◽  
Regional Market ◽  
Food And Nutrition ◽  
Provision Of Services ◽  
Food Regulator

The paper presents the current prospects for the development of the fish gelatin market, the advantages the new product over conventional gelatin made of the livestock raw material. The results of a survey of 150 respondents on the specific consumer preferences for fish gelatin, a new structural agent for the food and nutrition industries have been analyzed. The main preferences for choosing fish gelatin are: safety; assortment of food products containing gelatin; shape of the new ingredient; packaging; price. It has been found that 60% of respondents prefer gelatin made in Russia. 79% of respondents expressed a desire to consume food products with fish gelatin meeting the Halal principles. Based on the study, a portrait of the average consumer of fish gelatin was formed: gender - female; age - from 18 to 49 years old; occupation - workers and students; scope of activity - provision of services; confession - Christianity and Islam; consumption of gelatin-containing products - several times a month; preferences - cakes and pies, desserts, jellied meat; preferred shape - powdered gelatin produced in Russia with net weight 100 g, packaged in polymer bags; aware of the existence of fish gelatin; unaware of prion diseases; consumes Halal compliant products; wants to eat foods with safe fish gelatin that are compliant with halal principles; willing to pay a higher price for fish gelatin compared to conventional gelatin. The data obtained allow to form a strategy for promoting a new food regulator of consistency in the regional market.

scholarly journals Forecast and prospects for the formation of consumer preferences in the field of environmentally friendly products in the regional market

2020 ◽  
Vol 81 (4) ◽  
pp. 171-177 ◽  
Author(s):  
I. V. Cheremushkina ◽  
О. V. Oseneva
Keyword(s):  
Healthy Lifestyle ◽  
Consumer Preferences ◽  
Environmentally Friendly ◽  
Cottage Cheese ◽  
Market Condition ◽  
Regional Market ◽  
Organic Products ◽  
The Law ◽  
Quality Of Products ◽  
Drinking Milk

The article considers the formation of consumer preferences in the market of "environmentally friendly products" in the region. The Law "On Organic Products" introduces the concept of organic products, and for its producers it regulates the norms of production, storage, transportation, labeling and sales, and the law defines organic agriculture. The market condition was assessed in relation to Russians to quality products according to a number of criteria and the results were compared with similar indicators for the period from 2015 to 2019. The data are based on the socio-economic studies of Romir. The main directions of promoting biological products to the regional market are analyzed. Today, in the organic segment, basic products are mainly produced - drinking milk, cottage cheese, sour cream. Bioproducts are a more expensive product, therefore, it will not be available to everyone. About two-thirds of consumers are willing to pay more for organic and non-GMO products. The need to save overpowers the desire for a healthy diet, so 40% of respondents refuse to overpay for the quality of products, and this figure has been growing steadily over the past four years. The study revealed that the growing popularity of a healthy lifestyle leads to the fact that Russian consumers would like to see more natural products on store shelves and about 30% of them say that the labels on the packaging are “natural”, “organic”, “ECO” - are an additional incentive to shopping. Thus, the studies presented in the article allow forecasting the growth and development of this category of products in the future.

scholarly journals Evaluation of competitiveness, classification and calculation of customs payments of chicken breeds realized on the market

2020 ◽  
Vol 9 (27) ◽  
pp. 391-400
Author(s):  
Oleg Ilyasovich Katlishin
Keyword(s):  
Consumer Preferences ◽  
Scientific Research ◽  
Meat Products ◽  
Modern Science ◽  
Chicken Meat ◽  
Point Of View ◽  
Poultry Meat ◽  
Chicken Breast ◽  
Poultry Products ◽  
Regional Market

The development of industrial production of poultry products is a permanently relevant task for all regions of Russia, including Perm Region, since chicken meat is a daily commodity of the population because of its reasonable price and high consumer properties. However, today there is no comprehensive scientific understanding of issues related to determining the competitiveness of poultry meat products, this scientific topic requires a study of the competitiveness of chicken meat products presented on the regional market. All this determines the relevance of the study. The purpose of the scientific research in the framework of this article is to assess the competitiveness of selected samples (brands) of chicken breasts sold on Perm market. When choosing the hypothesis of scientific research, the author dwelled on the assumption of insufficient coverage of the problem of increasing and calculating the competitiveness of poultry meat products in modern science. Achieving this goal the following tasks are carried out: consideration of the theoretical foundations of the competitiveness of chicken breasts; an examination of the quality of chicken breasts sold in Perm market; conducting market research on consumer preferences and determining the competitiveness of chicken breasts by value for money and using a comprehensive integrated indicator of competitiveness. The object of the research in this article are samples of chicken breast of various brands sold on Perm market. When assessing competitiveness, the selected samples were considered according to group and economic criteria, according to the “brand awareness” indicator, point scales were used. Also, in the study of chicken breast samples, organoleptic, aesthetic indicators and other criteria for competitiveness were evaluated. For the examination of chicken breast in Perm market, the breasts of the following manufacturers were purchased: JSC “PRODO Perm Poultry Factory”, LLC “Udmurt Poultry Factory”, CJSC Uralbroiler, CJSC Petelinskaya Poultry Factory, LLC Belgrankorm-Veliky Novgorod. As a result of the research, the quality was determined and the tested samples of chicken breasts were ranked, their competitiveness was calculated from the professional objective point of view of product consulting by taking into account the quality per unit of money paid, and the real state of competitiveness in this market segment was determined taking into account consumer requests.

scholarly journals Marketing potential of combined meat-plant food products as innovative consumer objects

2019 ◽  
Vol 81 (1) ◽  
pp. 380-390
Author(s):  
I. A. Glotova ◽  
A. O. Ryazanceva ◽  
N. A. Galochkina ◽  
S. V. Shahov ◽  
V. V. Pryanishnikov
Keyword(s):  
Consumer Preferences ◽  
Raw Materials ◽  
Meat Products ◽  
Black Soil ◽  
Poultry Meat ◽  
Survey Method ◽  
Industrial Enterprises ◽  
Regional Market ◽  
Voronezh Region ◽  
The City

For the growth of the consumer potential of the food market, an active search for innovative ways and means of development, taking into account various sources of innovative opportunities, is necessary. The analysis shows that consumers of products of agro-industrial enterprises, catering and trade enterprises are an important, but insufficiently studied element in the system of generating samples, or ideas, innovative consumer objects. The purpose of the work is to study consumer trends, features of segmentation in the customer typology and customer feedback elements, as sources of innovation in the external environment of various enterprises and organizations for the production of food based on the processing of meat raw materials. The object of the research was the regional market of meat products of the Central Black Soil Region on the example of the city of Voronezh and the city of Liski, Voronezh Region. The subject of research was the direction of improving the range of meat and meat-plant products, corresponding to the innovative scenario of the development of their market. The analysis of consumer preferences and motivations of the population of the Central Black Earth region (for example, the city of Voronezh and the city of Liski, Voronezh region) in relation to the combined meat and vegetable products was carried out and their potential as innovative consumer objects was evaluated. The article implements a questionnaire survey method in relation to the psychological perception of protein foods from consumers, including middle and mature age. The survey revealed data on the popularity of types of meat products, the frequency of their consumption, priority properties for the consumer, storage modes. The expediency of increasing the nutritional and biological value and the formation of consumer properties of combined meat products based on the hedonic preferences of consumer groups has been substantiated. Directions for improving the range of products for processing meat raw materials will be an organic addition to the cluster for the production and processing of specialized breeds of beef cattle, pork, and poultry meat in the Voronezh region and the Central Black Earth region as a whole.

scholarly journals COMPETITIVENESS OF REGIONAL UNIVERSITIES: CONSIDERATION OF THE VIEWS OF CONSUMERS

2019 ◽  
pp. 168-175
Author(s):  
I. V. Zakharova
Keyword(s):  
Consumer Preferences ◽  
National Education ◽  
Regional Market ◽  
Consumer Markets ◽  
Regional Universities ◽  
Ulyanovsk Region ◽  
Education Markets ◽  
State Educational ◽  
Method Of Evaluation ◽  
The University

It has been indicated to the differences in the meanings of the concept of “competitiveness of the University” in the context of state educational policy, macroeconomics, international and national education markets and in the context of regional consumer markets. The necessity of taking into account the consumer rating of universities in the regional market for the forecast and formation of demand for educational products of universities has been substantiated. The results of the analysis of the market of higher education in the Ulyanovsk region in the 2018-2019 academic year have been adduced. The assessment of consumer preferences of universities of the Ulyanovsk region has been made, the professional interests of school leavers have been determined. The author’s method of evaluation of competitive positions of universities, based on the coefficients of acceptance, rejection, indifference, has been explained. A discrepancy in consumer assessments of educational institutions among school leavers and their parents has been noticed, which confirms the phenomenon of inertial competitiveness of universities. The regularities of the formation of demand for educational programs of regional universities, the factors and risks of their development in the current socio-economic situation have been specified.

"Minor" feeding problems during the first months of life: effect of a partially hydrolysed milk formula containing fructo- and galacto-oligosaccharides

2003 ◽  
Vol 92 (0) ◽  
pp. 86-90 ◽  
Author(s):  
Savino F ◽  
Cresi F ◽  
Maccario S ◽  
Cavallo F ◽  
Dalmasso P ◽  
...  
Keyword(s):  
Milk Formula ◽  
Feeding Problems
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