scholarly journals Forecast and prospects for the formation of consumer preferences in the field of environmentally friendly products in the regional market

2020 ◽  
Vol 81 (4) ◽  
pp. 171-177 ◽  
Author(s):  
I. V. Cheremushkina ◽  
О. V. Oseneva
Keyword(s):  
Healthy Lifestyle ◽  
Consumer Preferences ◽  
Environmentally Friendly ◽  
Cottage Cheese ◽  
Market Condition ◽  
Regional Market ◽  
Organic Products ◽  
The Law ◽  
Quality Of Products ◽  
Drinking Milk

The article considers the formation of consumer preferences in the market of "environmentally friendly products" in the region. The Law "On Organic Products" introduces the concept of organic products, and for its producers it regulates the norms of production, storage, transportation, labeling and sales, and the law defines organic agriculture. The market condition was assessed in relation to Russians to quality products according to a number of criteria and the results were compared with similar indicators for the period from 2015 to 2019. The data are based on the socio-economic studies of Romir. The main directions of promoting biological products to the regional market are analyzed. Today, in the organic segment, basic products are mainly produced - drinking milk, cottage cheese, sour cream. Bioproducts are a more expensive product, therefore, it will not be available to everyone. About two-thirds of consumers are willing to pay more for organic and non-GMO products. The need to save overpowers the desire for a healthy diet, so 40% of respondents refuse to overpay for the quality of products, and this figure has been growing steadily over the past four years. The study revealed that the growing popularity of a healthy lifestyle leads to the fact that Russian consumers would like to see more natural products on store shelves and about 30% of them say that the labels on the packaging are “natural”, “organic”, “ECO” - are an additional incentive to shopping. Thus, the studies presented in the article allow forecasting the growth and development of this category of products in the future.

THE STRATEGIC ANALYSIS OF THE FORMATION OF AN INNOVATIVE TOOLS OF COMMODITY RESEARCH AND COMMERCIAL ACTIVITY FOR THE PURPOSE OF IMPLEMENTATION OF AN ECO-FRIENDLY PRODUCTS

2017 ◽  
Author(s):  
Larysa Satyr ◽  
◽  
Valentyna Kepko ◽  
Leonid Stadnik ◽  
◽  
...  
Keyword(s):  
Healthy Lifestyle ◽  
Environmentally Friendly ◽  
Commercial Activity ◽  
Commercial Activities ◽  
Active Population ◽  
Innovative Methods ◽  
Organic Products ◽  
The World ◽  
Public Consciousness ◽  
Minimal Damage

The growth of living standards in the world, the development and introduction of innovations in technical and technological areas of human activity have changed the trend of public consciousness, bringing to the foreground the issue of greening the production and consumption of goods. As for today, the most popular outlook on life among the economically active population is the necessity to lead a healthy lifestyle and consume natural organic products, which in turn contributes to the development of the market for eco-friendly goods and organic products. It ought to be noted that the approach to the production of an environmentally friendly products, the cultivation of which will cause minimal damage to the environment, is innovative. Thus, the process of production and commercial sale of environmentally friendly products is associated with a number of innovations in the technologies themselves of growing products and innovative methods of promoting this product on the market. At the same time, it should be noted that in the scientific literature the issues of developing tools for commodity research and commercial activities to promote and sell environmentally friendly products are insufficiently considered, which has led to the relevance of the chosen topic. The article conducts research on the formation of innovative tools for commodity research and commercial activities in order to sell eco-friendly products. During the study it has been found that the process of production and commercialization of environmentally friendly products is associated with a number of innovations in the technology of growing products and innovative methods of promoting this product on the market. The analysis of the basic commodity research characteristics of the environmentally friendly products has been carried out. The key principles of making environmentally friendly products have been outlined. The volumes of the market in which environmentally friendly products are sold have been analyzed and the main sales channels of goods and products of this category in the world and in Ukraine have been determined. The main motives for buying and consuming environmentally friendly products are identified. Factors that stimulate the purchase of an environmentally friendly products have been distinguished. Proposals for the development of innovative tools for commodity research and commercial activities in the market of environmentally friendly products have been given and, particularly, it is stated that its best form are marketplaces.

scholarly journals Studying consumer preferences on fish gelatin - new structure forming agent used in food and nutrition industries

2019 ◽  
Vol 2019 (4) ◽  
pp. 132-139
Author(s):  
Olesya Sergeevna Yakubova ◽  
Svetlana Aleksandrovna Mizhueva
Keyword(s):  
Consumer Preferences ◽  
Prion Diseases ◽  
Food Products ◽  
Raw Material ◽  
Fish Gelatin ◽  
Female Age ◽  
Regional Market ◽  
Food And Nutrition ◽  
Provision Of Services ◽  
Food Regulator

The paper presents the current prospects for the development of the fish gelatin market, the advantages the new product over conventional gelatin made of the livestock raw material. The results of a survey of 150 respondents on the specific consumer preferences for fish gelatin, a new structural agent for the food and nutrition industries have been analyzed. The main preferences for choosing fish gelatin are: safety; assortment of food products containing gelatin; shape of the new ingredient; packaging; price. It has been found that 60% of respondents prefer gelatin made in Russia. 79% of respondents expressed a desire to consume food products with fish gelatin meeting the Halal principles. Based on the study, a portrait of the average consumer of fish gelatin was formed: gender - female; age - from 18 to 49 years old; occupation - workers and students; scope of activity - provision of services; confession - Christianity and Islam; consumption of gelatin-containing products - several times a month; preferences - cakes and pies, desserts, jellied meat; preferred shape - powdered gelatin produced in Russia with net weight 100 g, packaged in polymer bags; aware of the existence of fish gelatin; unaware of prion diseases; consumes Halal compliant products; wants to eat foods with safe fish gelatin that are compliant with halal principles; willing to pay a higher price for fish gelatin compared to conventional gelatin. The data obtained allow to form a strategy for promoting a new food regulator of consistency in the regional market.

scholarly journals The Transition from Natural/Traditional Goods to Organic Products in an Emerging Market

Information ◽  
2020 ◽  
Vol 11 (4) ◽  
pp. 227
Author(s):  
Iulia Diana Nagy ◽  
Dan-Cristian Dabija
Keyword(s):  
Healthy Lifestyle ◽  
Emerging Market ◽  
Contemporary Society ◽  
Case Study Method ◽  
Current State ◽  
State Economy ◽  
Organic Products ◽  
Varied Range ◽  
The Individual

The consumption of natural, green, organic products represents an increasingly important subject for contemporary society, organizations, consumers and researchers. Demographic and cultural factors, traditions and consumption habits, along with the individual desire to adopt a healthy lifestyle in accordance with principles of sustainability and environmental protection are relevant vectors in the search, choice and consumption of green products. Producers and retailers have identified the interest of modern consumers, introducing a varied range of green grocery and non-food products to match expectations and needs. Using the case study method, this paper highlights the transition of the organic market in an emerging European country: Romania. During the era of state economy, organic and natural products were interchangeable, but after liberalization of the market, the rise of the organic sector began with the establishment of inspection and certification bodies, establishment of procedures, and the appearance of specialized agricultural farms, processors and sellers. Consumers understood soon enough the advantages and benefits of organic products and a healthy lifestyle, and the market for organic products has been developing steadily. We show the current state of development and discuss its evolution, outlining the different market statistics, and making recommendations regarding future development possibilities.

Is there a promising market ‘in between’ organic and conventional food? Analysis of consumer preferences

2009 ◽  
Vol 24 (3) ◽  
pp. 205-213 ◽  
Author(s):  
Meike Janssen ◽  
Astrid Heid ◽  
Ulrich Hamm
Keyword(s):  
Production Systems ◽  
Animal Feed ◽  
Consumer Preferences ◽  
Food Additives ◽  
Organic Production ◽  
Low Input ◽  
High Preference ◽  
Organic Products ◽  
Food Market ◽  
Certified Organic

AbstractVarious products incorporating single aspects of organic production systems such as lower inputs of pesticides, food additives or concentrated animal feed are found on the food market (referred to as low-input products hereafter). In our study, we analyzed how consumers react to low-input products in a purchase simulation with certified organic, conventional and low-input products. In the purchase simulations, each participant was asked to make three consecutive purchase decisions, one each for milk, yogurt and apples. The results of a cluster analysis revealed one cluster with a high preference for organic products and three clusters that featured considerable shares of low-input purchases. The latter clusters, however, were not characterized by a clear preference for low-input products. Rather, they bought mixed baskets of goods, i.e., low-input products in combination with either organic or conventional products. The low-input products in the categories milk, yogurt and apples did thus not necessarily attract the same groups of people. Interestingly, we found that most consumers who chose low-input products in the simulations usually buy those particular products in conventional quality. We conclude that in our study, we found a heterogeneous group of low-input buyers. For the organic sector, communicating the various aspects of organic production might be a promising strategy for gaining new customers. The low-input products in the purchase simulation only featured one special attribute, whereas organic products incorporate several.

The adaptive consumer: shifting attitudes, behavior change and CSA membership renewal

2008 ◽  
Vol 23 (2) ◽  
pp. 136-148 ◽  
Author(s):  
Willow Saranna Russell ◽  
Lydia Zepeda
Keyword(s):  
Qualitative Study ◽  
Behavior Change ◽  
Social Norms ◽  
Consumer Preferences ◽  
Environmentally Friendly ◽  
Community Supported Agriculture ◽  
Behavior Changes ◽  
Structural Elements ◽  
And Behavior ◽  
Conceptual Community

AbstractA qualitative study was conducted with a subset of a Community Supported Agriculture (CSA) membership base in Wisconsin, USA to examine attitude and behavior change associated with membership. Changes that were examined included: modified eating or cooking habits, increased consideration of food seasonality and associated consumer preferences for seasonal products, and an enhanced appreciation for farming. Although this study investigated ‘spillover’ attitude or behavior changes (e.g. reduced driving or increased use of environmentally friendly cleaning products), none were observed. This study indicates that attitude and behavior changes are generated by the structural elements of CSA including exposure to the farm, interactions with the farmer, and the constraints imposed by a pre-selected bundle of vegetables. There was no indication that changes occur due to the development and enforcement of social norms within the CSA membership base. Community, in the context of this CSA, is expressed primarily as a conceptual community of interest. Our results suggest that demonstrated attitude and behavior change increases the likelihood that a consumer will renew their CSA membership.

International trade of organic food: Evidence of US imports

2012 ◽  
Vol 28 (3) ◽  
pp. 255-262 ◽  
Author(s):  
Lydia Oberholtzer ◽  
Carolyn Dimitri ◽  
Edward C. Jaenicke
Keyword(s):  
Consumer Preferences ◽  
Organic Food ◽  
Future Research ◽  
Short Supply ◽  
Heckman Model ◽  
Organic Products ◽  
The Usa ◽  
Certified Organic ◽  
Food Sales ◽  
The Impact

AbstractOver the past decade, organic food sales and farmland have grown rapidly worldwide. As the US market for organic food has expanded, anecdotal evidence indicates that imports of organic food have increased. US organic handlers may be importing to meet consumer demand for out-of-season products, as well as products not grown domestically. Handlers may also be importing organic products that are in short supply or to reduce input costs. This paper provides the first examination of imports of organic products into the USA. Data from a national survey of certified organic handlers in 2007 are used to examine the extent, types and origins of imported organic commodities. A Heckman model is employed to investigate the factors that influence an organic handler's decision to import organic products, and the level at which organic handlers import a product. Summary results show that while many of the products being imported into the USA are those that cannot be produced domestically, such as coffee and tropical fruits, some oft-imported commodities are those that can be produced in the USA, such as soybeans, wheat, barley and berries. The summary results also show that organic handlers are procuring almost a half of their imported products from a few countries, including Canada, China, Mexico, Brazil and Indonesia. In the econometric analysis, we found those handlers prioritizing local suppliers negatively affected the facility's decision to import products. The use of a social label, such as Fair Trade, positively affected a handler's decision to import. The size of organic sales was important to both the decision to import and the share imported, with larger firms more likely to import and smaller firms less likely to import. However, once a smaller firm had decided to import, they imported a larger share. Finally, our analysis found that experiencing limited supplies or prioritizing price with suppliers did not influence a handler's decision to import products. Based on the findings, we suggest future research avenues, including studies that address consumer preferences and the impact of increased imports on domestic organic farms.

scholarly journals Pengaruh Persepsi Label Halal Terhadap Preferensi Konsumen pada Restoran Pizza Hut dan KFC di Yogyakarta

2019 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Telsy Fratama Dewi Samad
Keyword(s):  
Correlation Analysis ◽  
Random Sampling ◽  
Sampling Method ◽  
Consumer Preferences ◽  
Simple Random Sampling ◽  
Educational Background ◽  
Quality Of Products ◽  
Result Analysis ◽  
Pizza Hut

Halal label has an important role to make consumers recognize easily the quality of products, especially to Muslim consumers. It has enhanced the image of products’s cleaness, purity, and no harm. The non-Muslims are also give positif feedback about halal label. This study aims to determine the consumers’ perseption of halal label, the effect perception of halal label on consumers purchasing preference at the Pizza Hut and KFC Restaurant. Determine whether there are differences in consumers' perception of halal label based on gender, religion, educational background, and income. Determine whether there are differences of influence on halal label perception based on gender, religion, education background and income to consumer preferences. This research is quantitative with 200 sample respondents Pizza Hut and KFC, simple random sampling method. The data collection using a likert scale questionaire. Data were analized using Correlation Analysis, Different T-test & F-test (Anova), and Analisis Multivariat Analysis Varians (Manova). The result found that overall average level of respondents's perception of halal label positif and has significant effect on the preferences. Then the result of analysis differences perseption found that there are significant differences between the consumers’ perseption of halal label based on gender, religion, educational background, while based income level, did not occur significantly different. The result analysis in effect, discover that there were significant differences influent perception of halal label on the characteristics of the consumers purchasing preferences: gender, religion, educational background, and income.

scholarly journals PENGARUH GAYA HIDUP SEHAT DAN CITRA MEREK TERHADAP PREFERENSI KONSUMEN MINUMAN RTD (READY TO DRINK) DI KALANGAN MAHASISWA KAMPUS U NESA KETINTANG (CASE: COCA=COLA ZERO SUGAR & TEH BOTOL SOSRO TAWAR)

2021 ◽  
Vol 9 (4) ◽  
pp. 1613-1622
Author(s):  
Fahreza Megananda ◽  
Sanaji Sanaji
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Healthy Lifestyle ◽  
Brand Image ◽  
Consumer Preferences ◽  
Sampling Technique ◽  
Quantitative Approach ◽  
State University ◽  
Probability Sampling

This study aims to examine and analyze the influence of a healthy lifestyle and brand image on consumer preferences for ready-to-drink among students at State University of Surabaya on the Ketintang campus. The categories of ready-to-drink that became the object of the research were Coca-Cola Zero Sugar and The Botol Sosro Tawar. This study is using a quantitative approach with a sampling technique using a non-probability sampling method. The population for this research is ready-to-drink (RTD) consumers, which are students from the State University of Surabaya on the Ketintang campus. Number of samples that used by researchers in this study were 116 samples according to the formula of Machin and Champbell (1987). The statistic used is multiple linear regression with the help of IBM SPSS Statistics 25.0. The results show that a healthy lifestyle and.brand image.have a positive and significant effect on consumer preferences.

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