scholarly journals The Effect of Hair Beauty Online Shopping Experience Marketing on Purchase Intention

2021 ◽  
Vol 27 (4) ◽  
pp. 1012-1020
Author(s):  
Kye-Hee Park ◽  
Hyoung-eun Kim
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Important Variable ◽  
Shopping Mall ◽  
Research Subjects ◽  
Experiential Marketing ◽  
Experience Marketing ◽  
Strategic Direction ◽  
Shopping Experience ◽  
Relationship Of

The purpose of this study is to investigate the relationship of the effect of experiential marketing for hair beauty online shopping on purchase intention, and to present basic data that can prepare a plan to increase the experiential marketing and purchase intention of online hair beauty shopping. Online shopping experience marketing was found to be three sub-factors, and two sub-factors of purchase intention. As a result of examining the effect of experience marketing for hair beauty online shopping on purchase intention, statistically significant results were found in relational behavior, emotional sensation, and intellectual perception. Hair beauty online shopping experience marketing can be said to be an important variable in purchase intention. Therefore, if an online shopping mall is built in a strategic direction to increase the sub-elements of the online shopping experience marketing for hair beauty, the purchase intention of consumers will increase and the hair beauty industry will be able to gain an edge in the infinite competition. This study was conducted with limited research subjects and variables, but I hope that a comprehensive and practical study considering various variables will continue in subsequent studies.

scholarly journals The Effect of Hair Beauty Online Shopping Experience Marketing on Purchase Intention

2021 ◽  
Vol 27 (4) ◽  
pp. 1012-1110
Author(s):  
Kye-Hee Park ◽  
Hyoung-eun Kim
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Important Variable ◽  
Shopping Mall ◽  
Research Subjects ◽  
Experiential Marketing ◽  
Experience Marketing ◽  
Strategic Direction ◽  
Shopping Experience ◽  
Relationship Of

The purpose of this study is to investigate the relationship of the effect of experiential marketing for hair beauty online shopping on purchase intention, and to present basic data that can prepare a plan to increase the experiential marketing and purchase intention of online hair beauty shopping. Online shopping experience marketing was found to be three sub-factors, and two sub-factors of purchase intention. As a result of examining the effect of experience marketing for hair beauty online shopping on purchase intention, statistically significant results were found in relational behavior, emotional sensation, and intellectual perception. Hair beauty online shopping experience marketing can be said to be an important variable in purchase intention. Therefore, if an online shopping mall is built in a strategic direction to increase the sub-elements of the online shopping experience marketing for hair beauty, the purchase intention of consumers will increase and the hair beauty industry will be able to gain an edge in the infinite competition. This study was conducted with limited research subjects and variables, but I hope that a comprehensive and practical study considering various variables will continue in subsequent studies.

scholarly journals PENGARUH PERSEPSI KUALITAS PRODUK, PENGALAMAN BELANJA ONLINE, DAN AKSES INFORMASI TERHADAP NIAT BELI ULANG ( Studi Pada Pembelian Online Sepatu Sepak Bola Merek Specs Di Kota Denpasar)

2019 ◽  
Vol 8 (4) ◽  
pp. 2524
Author(s):  
Wayan Sudangga Aditya ◽  
Made Jatra
Keyword(s):  
Product Quality ◽  
Purchase Intention ◽  
Online Shopping ◽  
Product Information ◽  
Information Access ◽  
Repurchase Intention ◽  
Repurchase Intentions ◽  
Shopping Experience ◽  
Influence Perceptions ◽  
Positive Effect

This study aims to explain the influence perceptions of product quality, online shopping experience, and access to information on repurchase intentions. This research was conducted in Denpasar involving 100 respondents. To obtain data, this study used questionnaires, observation and interviews. Data analysis techniques used multiple linear regression. The results of this study state that product quality, online shopping experience, and information access have a significant positive effect on repurchase intention. Specs management should provide detailed information on each product, information that’s always updated, carefully re-examine the goods sent. that consumers are interested in repurchasing and not getting the wrong information. Keyword: perception of product quality, online shopping experience, infromation access, purchase intention

scholarly journals How Social Ties Influence Customers’ Involvement and Online Purchase Intentions

2020 ◽  
Vol 16 (3) ◽  
pp. 395-408
Author(s):  
Liang Ma ◽  
Xin Zhang ◽  
Xiaoyan Ding ◽  
Gaoshan Wang
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Social Ties ◽  
Underlying Mechanism ◽  
Purchase Intentions ◽  
Purchase Behavior ◽  
Customer Involvement ◽  
Online Purchase ◽  
Shopping Experience ◽  
Positive Effect

A major challenge confronting online retailers is that of stimulating consumer online purchase intention. Many studies have explored the factors that affect consumer purchase behavior; however, few have described the underlying mechanism that links the online shopping experience to social ties and the effect of their strength on purchase intentions. This study adapted the stimuli–organism–response (S–O–R) model to analyze the effects of the online shopping experience on customer involvement and online purchase intention under conditions of weak and strong social ties. Two quasi-experiments were conducted to test the research model and hypotheses. The results showed that online shopping experience had a positive effect on customer involvement, and this involvement in turn had a positive effect on online purchase intention in the strong-tie group and the weak-tie group. Cognitive and affective involvement played partial mediating roles between the online shopping experience and online purchase intention in the weak-ties group and full mediating roles in the strong-ties group. The effects of online shopping experience on customer involvement and online purchase intention differed between the two tie strength groups. The implications of these findings for researchers and practitioners are discussed.

Click & Collect Retailing: A Study on Its Influence on the Purchase Intention of Customers

2021 ◽  
Vol 9 (2) ◽  
pp. 239-251
Author(s):  
Karthik S ◽  
Kavitha R. Gowda ◽  
Jayanta Banerjee
Keyword(s):  
Purchase Intention ◽  
Online Shopping ◽  
Secondary Data ◽  
Perceived Usefulness ◽  
Primary Data ◽  
Retail Sector ◽  
Proposed Model ◽  
Shopping Experience ◽  
Product Risk ◽  
Buying Behaviour

The retail sector, over the years, has evolved dramatically to provide better service to its customers. With the superior convenience of online shopping and tangible experience of in-store shopping, retail industries are looking forward to integrating both modes, thus embracing omni channel to provide better service to their customers. The prime objective of the research is to investigate the level of influence that using the Click & Collect online shopping mode can have on customer purchase intention and to ascertain the effects that online and offline shopping attributes have on this intention. The study emphasizes the usefulness of integrating both the shopping modes, thus embracing omni channel in the retail sector to provide a better shopping experience to the customers. The primary data were collected from 356 respondents.  Secondary data were collected by reviewing articles, research papers, extant studies and newspaper articles. In the analysis, the buying behaviour through an e-commerce platform and customers’ purchase intentions are taken as the dependent variable. Product risk, online trust, website quality, offline experience and perceived usefulness are identified as the independent variables. The data thus collected were processed for regression tests using IBM SPSS 25 software to analyse the results. The Stimulus-Organism-Response model was deployed as the proposed model for the research. The results obtained from the research will allow retailers to understand the customer's buying behaviour towards the new Click & Collect system better by identifying the key variables that influence their purchase intention. 

scholarly journals The Effect of Augmented Reality Shopping Applications on Purchase Intention

2019 ◽  
Vol 9 (2) ◽  
pp. 131-142
Author(s):  
Leonnard Leonnard ◽  
Annisa S. Paramita ◽  
Jasmine J. Maulidiani
Keyword(s):  
Augmented Reality ◽  
Virtual World ◽  
Purchase Intention ◽  
Online Shopping ◽  
Consumer Experience ◽  
Technological Breakthrough ◽  
Shopping Experience ◽  
Virtual Presence ◽  
Augmented Reality Technology

Augmented reality is a new technological breakthrough that helps e-commerce delivers an online shopping experience with quality of offline shopping. This is possible due to the capability of augmented reality technology that allows consumers to interact and to try products through the virtual world. This technology has not been widely adopted by e-commerce in Indonesia. In this study, we analyzed the effect of this technology on purchase intention through e-consumer experience in the form of perceived enjoyment and usefulness to 89 consumers. Our findings revealed that virtual presence significantly affects the enjoyment and usefulness directly and indirectly to purchase intention. In addition, the device also significantly affects the enjoyment and usefulness directly. Finally, the usefulness is proven to significantly affect purchase intention.

Moderating effects of online shopping experience on customer satisfaction and repurchase intentions

2014 ◽  
Vol 42 (3) ◽  
pp. 187-204 ◽  
Author(s):  
Ilias O. Pappas ◽  
Adamantia G. Pateli ◽  
Michail N. Giannakos ◽  
Vassilios Chrissikopoulos
Keyword(s):  
Online Shopping ◽  
Group Analysis ◽  
Moderating Effects ◽  
Content Type ◽  
Performance Expectancy ◽  
Shopping Behaviour ◽  
Effort Expectancy ◽  
Shopping Experience ◽  
Relationship Of ◽  
The Relationship

Purpose – Satisfaction and experience are essential ingredients for successful customer retention. This study aims to verify the moderating effect of experience on two types of relationships: the relationship of certain antecedents with satisfaction, and the relationship of satisfaction with intention to repurchase. Design/methodology/approach – This paper applies structural equation modelling (SEM) and multi-group analysis to examine the moderating role of experience in a conceptual model estimating the intention to repurchase. Responses from 393 people were used to examine the differences between high- and low-experienced users of online shopping. Findings – The research shows that experience has moderating effects on the relationships between performance expectancy and satisfaction and satisfaction and intention to repurchase. This study empirically demonstrates that prior customer experience strengthens the relationship between performance expectancy and satisfaction, while it weakens the relationship of satisfaction with intention to repurchase. Practical implications – Practitioners should differentiate the way they treat their customers based on their level of experience. Specifically, the empirical research demonstrates that the expected performance of the online shopping experience (performance expectancy) affects satisfaction only on high-experienced customers. Instead, the effort needed to use online shopping (effort expectancy) and the user's belief in own abilities to use online shopping (self-efficacy) influence satisfaction only on low-experienced customers. The effect of trust and satisfaction is significant on online shopping behaviour on both high- and low-experienced customers. Originality/value – This paper investigates how different levels of experience affect customers' satisfaction and online shopping behaviour. It is proved that experience moderates the effect of performance expectancy on satisfaction and the effect of satisfaction on intention to repurchase. It also demonstrates that certain effects (effort expectancy and performance expectancy) are valid for only one of the two examined groups, while only one effect (trust) is valid for both (high- and low-experienced).

Understanding the Influence of Online Flow Elements on Hedonic and Utilitarian Online Shopping Experiences: A Case of Online Group Buying

2014 ◽  
Vol 28 (2) ◽  
pp. 287-306 ◽  
Author(s):  
Weng Marc Lim
Keyword(s):  
Purchase Intention ◽  
Structural Equation ◽  
Online Shopping ◽  
Equation Modeling ◽  
Systematic Sampling ◽  
Future Research ◽  
Group Buying ◽  
Online Consumer Behavior ◽  
Shopping Experience ◽  
Online Group

ABSTRACT This study aims to understand the relationship between online flow elements and hedonic and utilitarian online shopping experiences and the influence of these experiences on consumer behavioral intentions. The study, which uses online group buying as a research context, is premised on the marketing perspective of online consumer behavior and the information systems perspective of human-computer interactions with online interfaces. Data were obtained through a mall-intercept systematic sampling distribution of questionnaires, and analyzed using structural equation modeling. The results indicate that online flow elements (arousal, challenge, time distortion, control, interactivity, and skill) are positively related to online shopping experiences (hedonic and utilitarian), which in turn are positively related to online group buying (or purchase) intention. All relationships were significant except that between telepresence and hedonic online shopping experience and that between importance and utilitarian online shopping experience. The implications of the findings and future research directions are discussed.

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