scholarly journals The Effect of Augmented Reality Shopping Applications on Purchase Intention

2019 ◽  
Vol 9 (2) ◽  
pp. 131-142
Author(s):  
Leonnard Leonnard ◽  
Annisa S. Paramita ◽  
Jasmine J. Maulidiani
Keyword(s):  
Augmented Reality ◽  
Virtual World ◽  
Purchase Intention ◽  
Online Shopping ◽  
Consumer Experience ◽  
Technological Breakthrough ◽  
Shopping Experience ◽  
Virtual Presence ◽  
Augmented Reality Technology

Augmented reality is a new technological breakthrough that helps e-commerce delivers an online shopping experience with quality of offline shopping. This is possible due to the capability of augmented reality technology that allows consumers to interact and to try products through the virtual world. This technology has not been widely adopted by e-commerce in Indonesia. In this study, we analyzed the effect of this technology on purchase intention through e-consumer experience in the form of perceived enjoyment and usefulness to 89 consumers. Our findings revealed that virtual presence significantly affects the enjoyment and usefulness directly and indirectly to purchase intention. In addition, the device also significantly affects the enjoyment and usefulness directly. Finally, the usefulness is proven to significantly affect purchase intention.

The Research of Developing Virtual Jewelry Worn System Based on ARToolkit

2015 ◽  
Vol 713-715 ◽  
pp. 2382-2386
Author(s):  
Jie Jiang ◽  
Yang Kuang
Keyword(s):  
Augmented Reality ◽  
Online Shopping ◽  
Body Effect ◽  
Shopping Experience ◽  
Online Shoppers ◽  
Augmented Reality Technology

This paper describes how to realize the virtual jewelry worn system based on ARToolkit technology. This technology can help consumers experience the jewelry worn on his body effect before receive the actual product, it can enrich people's online shopping experience. Augmented Reality technology lets online shoppers use the virtual goods to resolve the gap is larger between apparel goods and photos of them.

scholarly journals The Impact of Augmented Reality for Displaying Virtual 3d Models of Products in Real Environments on Improvement of the Consumer Experience in Buying Industrial Designed Products

2019 ◽  
Vol 2019 ◽  
pp. 129
Author(s):  
Elena Atanasova Paneva ◽  
Sofija Sidorenko
Keyword(s):  
Augmented Reality ◽  
Online Shopping ◽  
3D Models ◽  
Physical Contact ◽  
Consumer Experience ◽  
Online Sales ◽  
Consumer Uncertainty ◽  
Augmented Reality Technology ◽  
Online Stores ◽  
The Impact

The purpose of this paper is to explore the possibilities for implementation of the augmented reality (АR) in the sales. The augmented reality contributes to enhansing and improving the consumer experience through the virtual display of 3D models of products in realistic environments. In this paper is presented an overview of the consumer behavior in online shopping and their uncertainties in the process. The online shopping offers more satisfaction to the modern consumers looking for comfort and speed. On the other hand, some consumers still feel uncomfortable to shop online. What prevents them from buying online is the inability to realistically check the products, to examine their different variants, and to show them to their friends from which they will get comments and opinions before the purchase. In this thesis are examined the possibilities for implementation of augmented reality technology in online stores, as well as the possibilities for management of the product configurations in AR – options for  choosing different materials and colors of the product, that will allow the customers to adjust the product to their needs. The aim is to find methods and techniques that would alleviate the disadvantages as result of the lack of physical contact with the products during online sales, that would reduce the consumer uncertainty and increase the likelihood of successful choice and increased online sales.

Augmented Reality Tools in Physics Training at Higher Technical Educational Institutions

2018 ◽  
Vol 51 ◽  
pp. 47-57
Author(s):  
Тетяна Грунтова ◽  
Юлія Єчкало ◽  
Андрій Стрюк ◽  
Андрій Пікільняк
Keyword(s):  
Augmented Reality ◽  
Educational Process ◽  
Educational Institutions ◽  
Training Process ◽  
Scientific Publications ◽  
Theoretical Substantiation ◽  
Research Goal ◽  
Augmented Reality Technology ◽  
Cognitive Activities

Hruntova T. V., Yechkalo YU. V., Stryuk A. M. and Pikilʹnyak A. V. Augmented Reality Tools in Physics Training at Higher Technical Educational Institutions. Research goal: the research is aimed at theoretical substantiation of applying the augmented reality technology and its peculiarities at higher technical educational institutions. Research objectives: the research is to solve the problems of determining the role and place of the technology in the educational process and its possible application to physics training. Object of research: teaching physics to students of higher technical educational institutions. Subject of research: the augmented reality technology as a component of the training process at higher educational institutions. Research methods used: theoretical methods include analysis of scientific and methodological literature; empirical methods include studying and observation of the training process. Research results: analysis of scientific publications allows defining the notion of augmented reality; application of augmented reality objects during laboratory practical works on physics is suggested. Main conclusions. introduction of the augmented reality technology in thetraining process at higher technical educational institutions increases learning efficiency, facilitates students’ training and cognitive activities, improves the quality of knowledge acquisition, provokes interest in a subject, promotesdevelopment of research skills and a future specialist’s competent personality.

Augmented Reality Berbasis Android Sebagai Media Pembelajaran Sistem Tata Surya

2021 ◽  
Vol 2 (1) ◽  
pp. 53-59
Author(s):  
Yulia Fatma ◽  
Armen Salim ◽  
Regiolina Hayami
Keyword(s):  
Augmented Reality ◽  
Solar System ◽  
Real Time ◽  
Real World ◽  
Virtual World ◽  
The Real ◽  
Virtual Objects ◽  
Augmented Reality Technology ◽  
The Revolution

Along with the development, the application can be used as a medium for learning. Augmented Reality is a technology that combines two-dimensional’s virtual objects and three-dimensional’s virtual objects into a real three-dimensional’s  then projecting the virtual objects in real time and simultaneously. The introduction of Solar System’s material, students are invited to get to know the planets which are directly encourage students to imagine circumtances in the Solar System. Explenational of planets form and how the planets make the revolution and rotation in books are considered less material’s explanation because its only display objects in 2D. In addition, students can not practice directly in preparing the layout of the planets in the Solar System. By applying Augmented Reality Technology, information’s learning delivery can be clarified, because in these applications are combined the real world and the virtual world. Not only display the material, the application also display images of planets in 3D animation’s objects with audio.

scholarly journals Pengukuran Kualitas Informasi dengan Menerapkan Augmented Reality pada Media Promosi (Brosur) Berbasis Android

2020 ◽  
Vol 1 (4) ◽  
pp. 336-343
Author(s):  
Miftahul Madani ◽  
Arief Setyanto ◽  
Amir Fatah Sofyan ◽  
Danang Tejo Kumoro
Keyword(s):  
Augmented Reality ◽  
Analytical Method ◽  
Correlation Technique ◽  
Quality Of Information ◽  
Augmented Reality Technology ◽  
Video And Audio ◽  
Measuring Tool ◽  
Audio Information ◽  
Validation Testing

Augmented reality is a technology that is part of the development of the multimedia world that brings many ideas in various fields of promotion is no exception. The idea of using augmented reality in promotional media (brochures) that aims to improve the quality of information that is applied to the android platform one of them. The analytical method used in this study on validation testing is the product moment correlation technique, then the interval will be made as a measuring tool to determine the variable value of effectiveness, efficiency and satisfaction. The results concluded that the effectiveness variable showed at the number 59.817 on a scale > 52.85 - 61.442 which is very close to effective, the efficiency variable showed at the number 23.833 on a scale > 21.145 - 24.574 which is very close to efficient, and the satisfaction variable showed 47.417 at a scale > 42.285 - 49,142 which is very close to satisfying. Based on this, the use of augmented reality technology applied to promotional media can affect the level of quality of information and can display video and audio information on promotional media (brochures) STMIK Bumigora Mataram based on Android.

Augmented Reality as a Tool to Enhance the Experiential Value of Online Shopping

2016 ◽  
pp. 280-304 ◽  
Author(s):  
Tuğçe Ozansoy Çadırcı ◽  
Şirin Gizem Köse
Keyword(s):  
Augmented Reality ◽  
Direct Product ◽  
Online Shopping ◽  
Purchase Decisions ◽  
Product Experience ◽  
Interactive Applications ◽  
Utilitarian Value ◽  
Shopping Experience ◽  
Online Shoppers ◽  
Experiential Value

Perceived shopping value is an essential factor that affects the purchase decisions of consumers (Babin, Darden & Griffin, 1994). Former research has proved that experiential value associated with shopping activities helps retailers to create sustainable relationships with their consumers (Mathwick, Malhotra & Rigdon, 2001). Therefore, many retailers are seeking for interactive applications that facilitate the online shopping experience. Applications like Augmented Reality (AR) which provides a direct product experience for online shoppers can be a valuable tool for online fashion retailers. This paper aims to provide insights about AR applications' probable experiential value in online fashion retailing. As a result, a conceptualization of AR's experiential value is proposed with hedonic and utilitarian value perspectives combined with assumed benefit and risks of online shopping that can be eliminated with the use of AR technology.

A Review on Augmented Reality Technology

2018 ◽  
Vol 7 (1) ◽  
pp. 22
Author(s):  
Darshan BabuL.Arasu ◽  
Syafiza AnisBasharuddin ◽  
Nur ZulailaZulShukor ◽  
Wan Mohd Nazmee Wan Zainon
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Virtual World ◽  
Sensory Input ◽  
New Technology ◽  
Gaming Industry ◽  
Mobile Gaming ◽  
Education Design ◽  
Augmented Reality Technology ◽  
Paper Review

Nowadays, there is new technology such as augmented reality and virtual reality that starting to get attention from many parties especially in mobile gaming industry. This technology brings elements of the virtual world into the real world by enhancing what users see, hear and feel. All these elements are augmented by computer generated sensory input such as, sound, video, graphics or GPS data. Augmented and virtual reality also supported in many fields for example, education, design, reconnaissance, maintenance and etc. This paper review the field of Augmented Reality, including a brief definition, the problems, the inventing technologies and their characteristics. Besides, it will also discuss some recent application of as well as the limitations in the use of thesetechnology

Online Shopping Experience

2004 ◽  
pp. 15-44 ◽  
Author(s):  
Yi M. Guo
Keyword(s):  
Influencing Factors ◽  
Web Sites ◽  
Online Shopping ◽  
Individual Characteristics ◽  
Consumer Experience ◽  
Preliminary Results ◽  
Factors Influencing ◽  
Shopping Experience ◽  
Research Questions ◽  
Online Consumer

In this chapter, a model of online shopping experience is proposed to unify previous works of online consumer experience. Online shopping experience (OSE) is the interaction between shoppers and commercial web sites. It consists of physical, cognitive, and affective activities, and in-progress responses. Factors influencing shopping experience include individual characteristics of shoppers, characteristics of stores and commercial web sites, characteristics of products and shopping task, and other contextual factors. The outcomes of shopping experience have been studied in many ways. Based on this model, series of research questions can be asked to examine relationships between components of shopping experience and influencing factors, and between shopping experience and shopping outcomes. Preliminary results of a study are reported to illustrate the usefulness of the concept of online shopping experience.

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