scholarly journals Application of theory of planned behavior to study online booking behavior

2021 ◽  
pp. 331-340 ◽  
Author(s):  
Yuli Christina ◽  
Ni Nyoman Kerti Yasa
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Latent Variables ◽  
Behavioral Control ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Least Square ◽  
The Internet ◽  
Perceived Behavioral Control ◽  
Online Travel

The development of the internet has influenced the development of the world economy. Various buying and selling transactions that previously could only be done face-to-face, have now developed into transactions via the internet known as e-business or e-commerce. The hotel room online booking system was created to make it easier for consumers to book rooms 24 hours a day. With the availability of the online booking feature, consumers can access hotel information in detail and more transparently, besides that, consumers can also see reviews which can be used as their consideration in choosing hotels and planning holidays. Traveloka's significant development as an Indonesian online travel agent unicorn plays an important role in accelerating the growth rate of the online travel ecosystem, especially for the domestic market. There are many factors that must be examined in finding information, placing orders, and purchasing online. Therefore, this research is focused on online booking behavior. This study aims to determine the influence between variables based on Theory of Planned Behavior, which consists of attitude toward the online booking behavior, subjective norm, perceived behavioral control, online booking intention and online booking behavior at Traveloka. Data was collected from 133 respondents of domestic tourists who have made online bookings at Traveloka. Data were analyzed using Partial Least Square (PLS) statistics with the Smart PLS 3.0 M3 program to determine the complexity of the relationship between latent variables and their indicators. The results of this study indicate that attitude toward the behavior and subjective norms have a positive and significant effect on online booking intention. Meanwhile, perceived behavioral control has no significant effect on online booking intention. Another finding is that online booking intention and perceived behavioral control are known to have a positive and significant effect on online booking behavior. Traveloka management and marketers are also expected to be able to use the results of this research to evaluate and take corrective action on aspects that are deemed inadequate and manage the ease of use of the application to increase online booking intentions through the Traveloka application.

The Role of Perceived E-Collaborative Performance in an Extended Theory of Planned Behavior Model

2016 ◽  
Vol 12 (4) ◽  
pp. 24-40
Author(s):  
Eddie W.L. Cheng ◽  
Samuel K.W. Chu
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Collaborative Work ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Perceived Behavioral Control ◽  
Collaborative Performance

Online web technologies are adopted to improve students' collaborative work. However, the factors that affect students' engagement in online collaboration (e-collaboration) have not been understood in previous studies. This research aimed to examine the extent to which students' intentions to e-collaborate can be explained by the theory of planned behavior. A sample of secondary and tertiary students was used (N = 175). The results from the partial least square approach to structural equation modeling (PLS-SEM) indicated that the path coefficients of the relationships partially reinforced the a priori construction of the hypothesized model. In brief, attitudes toward e-collaboration and subjective norms were positively and significantly related to e-collaborative intentions, while perceived behavioral control indirectly predicted e-collaborative intentions via perceived e-collaborative performance. Research and practical implications have been presented in the paper.

scholarly journals Muslim Investor Behavior in Indonesian Capital Markets: an Extention of Theory of Planned Behavior

2021 ◽  
Vol 04 (08) ◽  
Author(s):  
Ratih Purbowisanti ◽  
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Behavioral Control ◽  
Partial Least Square ◽  
Least Square ◽  
Investor Behavior ◽  
Perceived Behavioral Control ◽  
Significant Positive Effect ◽  
External Variable ◽  
Positive Effect

This study aims to measure the intentions of Muslim investors in investing in Islamic stocks using the Theory of Planned Behavior and including religiosity. Religiosity was added in the study to answer the weakness of TPB to add new external variables to it. The sample of this research is Muslim investors who invest in shariah stocks with 200 investors. The analytical tool used in this study is Partial Least Square (PLS) using SmartPLS 3.0 software. This study indicates that the variables of attitude, subjective norm, and perceived behavioral control have a significant positive effect on the intention of Muslim investors to invest in Islamic stocks. Religiosity is also proven to have a significant positive effect on the intentions of Muslim investors to invest in Islamic stocks. Religiosity is proven to be a new external variable in the TPB that can measure Muslim intentions to invest in Islamic stocks.

scholarly journals Fraud Procurement of Goods and Services A Perspective of the Theory of Planned Behavior

2018 ◽  
Vol 22 (3) ◽  
pp. 385
Author(s):  
Kharisma Nugraha Putra, Iwan Triyuwono, Lilik Purwanti
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Behavioral Control ◽  
Subjective Norm ◽  
Partial Least Square ◽  
Least Square ◽  
Perceived Behavioral Control ◽  
Factors Affecting ◽  
Goods And Services

This research adopted the theory of planned behavior to examine the factors affecting the intentions fraudulent procurement  of goods and services. The purpose of this research are to examine the effect of attitude toward behavior, subjective norm, and perceived behavioral control on the intentions fraudulent procurement of goods and services. The sample in this study are working group of procurement services units at each city/regency goverment in south borneo.  The method of data collection is survey using questionnary as instrument of the research. The ammount of the sample was 316. The data was analysed using Structural Equation Modelling-Partial least square (SEM-PLS) with WarpPLS 6.0. The result of research finds attitude toward behavior, subjective norm, and perceived behavioral control has a positive effect on the intentions fraudulent procurement of goods and services.

An Investigation of Entrepreneurial Intention Among University Students Using the Theory of Planned Behavior and Parents' Occupation

2020 ◽  
pp. 149-166
Author(s):  
Panagiotis A. Tsaknis ◽  
Alexandros G. Sahinidis
Keyword(s):  
Theory Of Planned Behavior ◽  
University Students ◽  
Planned Behavior ◽  
Latent Variables ◽  
Behavioral Control ◽  
Entrepreneurial Intention ◽  
Subjective Norms ◽  
Entrepreneurial Intentions ◽  
Perceived Behavioral Control ◽  
Policy Makers

The purpose of this paper is to investigate the entrepreneurial intention of university students using the Theory of Planned Behavior (TPB) and parents' occupation. A questionnaire based survey was employed for the data collection. A total of 1244 students participated in the survey. The sample was a convenience one given that the resources available were limited. The size of the sample allows us to proceed with reliable statistical analyses and produce valid conclusions. The findings of our research showed that perceived behavioral control, subjective norms, attitude and parents' occupation are important variables influencing entrepreneurial intention. The variable that affects entrepreneurial intention the most is attitude. The findings led support to the theory and the hypotheses proposed. These findings indicate that the recommended model can be used to explain a large part of variation in entrepreneurial intention. This study, contributes to the entrepreneurial intention literature providing empirical evidence to help formulate policies encouraging university students' entrepreneurship practices, attracting the interest of both educators and policy makers. This evidence will become increasingly important, as research in the field of entrepreneurship continues to place models of entrepreneurial intentions at the center of our understanding of the entrepreneurial process. Future studies could investigate the validity of the findings reported here, in different contexts using more variables, not included in this study and inquire the potential existence of latent variables which may be confounding the relationships discussed in this paper.

scholarly journals PREDIKTOR INTENSI PENGGUNAAN INTERNET DALAM MELAKUKAN PEMBELIAN ONLINE

2016 ◽  
Vol 12 (2) ◽  
pp. 146
Author(s):  
Yeti Diah Wiyanti ◽  
Wisnu Untoro
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Information Search ◽  
Survey Methodology ◽  
Behavioral Control ◽  
Sem Analysis ◽  
The Internet ◽  
Perceived Behavioral Control ◽  
Intention To Use ◽  
Internet Users

Abstrak: Prediktor Intensi Penggunaan Internet dalam Melakukan Pembelian Online. Tujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh niat konsumen dalam menggunakan internet untuk melakukan pembelian online. Sebuah metodologi survei digunakan untuk mengumpulkan data 160 orang mahasiswa pengguna internet di Universitas Sebelas Maret Surakarta yang pernah melakukan pembelian online. Analisis SEM menunjukkan bahwa faktor-faktor penentu niat berupa: sikap, norma subjektif, kontrol perilaku yang dirasakan dan kepercayaan berpengaruh signifikan pada intensi penggunaan internet untuk melakukan pembelian kecuali pengalaman belanja online tidak berpengaruh signifikan terhadap intensi penggunaan internet untuk melakukan pembelian dan faktor-faktor penentu niat berupa: sikap, norma subjektif, kontrol perilaku yang dirasakan, pengalaman belanja online dan kepercayaan berpengaruh signifikan terhadap intensi penggunaan internet untuk melakukan pembelian ketika dimoderasi oleh intensi penggunaan internet untuk pencarian informasi. Kata kunci: Theory of Planned Behavior (TPB), pengalaman belanja online, kepercayaan, intensi penggunaan internet. Abstract: Predictors of The Intention to Use The Internet for Purchasing. The purpose of this study was to examine and analyze the influence of intention to use the internet for purchasing. A survey methodology used to data from 160 Internet users students at the Sebelas Maret University which ever purchase online. SEM analysis show that the determinants of intention form: attitude, subjective norms, perceived behavioral control and trust have a significant effects on the intention to use the internet for purchasing unless the internet purchase experience have no significant effect on the intention to use the internet for purchasing and the determinants of intention form of: attitude, subjective norm, perceived behavioral control, internet purchase experience, and trust have a significant effects on the intention to use the internet for purchasing when moderated by the intention to use the Internet for information search. Keywords: Theory of Planned Behavior (TPB), internet purchase experience, trust, intention to use the internet.

scholarly journals Determinants of Online Zakat Intention amongst Muslim Millennials: An Integration of Technology Acceptance Model and Theory of Planned Behavior

2021 ◽  
Vol 6 (2) ◽  
pp. 227
Author(s):  
Sri Yayu Ninglasari
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Planned Behavior ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Partial Least Square ◽  
Perceived Usefulness ◽  
Least Square ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Today’s modern civilization has resulted in the crucial role of technology in human life, including financial matter. Integrating Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB), this study sheds some light on the determinants of Muslim millennials’ intention in performing zakat payment using Financial Technology (Fintech). An online questionnaire survey was conducted to gather the required data from a group of Indonesian Muslim millennials. Employing purposive sampling technique, the sample consisted of 200 respondents. The data were analyzed with the assistance of Structural Equation Model - Partial Least Square (SEM-PLS). The results demonstrated that perceived ease of use and perceived usefulness positively and significantly affected the respondents’ attitudes. Moreover, attitudes, subjective norms, and perceived behavioral control significantly affected the intention of using Fintech to perform zakat payment. The results further revealed that there was no direct influence between perceived ease of use and perceived usefulness on the respondents’ intention to use Fintech. However, it had an indirect effect by the mediation of attitude variable. As a theoretical implication, this study contributes to the literature enhancement in the discourse of TAM and TPB models in zakat context. Practically, it assists zakat management institutions recognize the Muslim millennial community and develop digital zakat payment platforms.

scholarly journals The Effect of Theory of Planned Behavior and Environmental Concern on The Selection of Merries Brand Baby Diapers

2021 ◽  
Vol 6 (1) ◽  
pp. 121-124
Author(s):  
Lidia Febrianti ◽  
Dudi Permana
Keyword(s):  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Structural Equation ◽  
Environmental Concern ◽  
Behavioral Control ◽  
Total Sample ◽  
Equation Model ◽  
Purchase Intentions ◽  
Partial Least Square ◽  
Least Square

This study analyzes the effect of theory of planned behavior and environmental concern to purchase intentions of diapers “Merries”. The population of this study is mothers who have children that uses diapers and located in DKI Jakarta, with a total sample of 105 respondents. The data analysis method uses Structural Equation Model-Partial Least Square (SEM-PLS). The result of this study indicate is attitude, subjective norm, perceived of behavioral control and environmental concern affect positively but only perceived of behavioral control significantly affect towards purchase intentions.

scholarly journals EKSPLORASI NIAT PERILAKU WISATAWAN DENGAN PENGUJIAN MODEL TECHNOLOGY ACCEPTANCE MODEL DAN THEORY OF PLANNED BEHAVIOR (STUDI KASUS PADA ONLINE TRAVEL AGENT)

2020 ◽  
Vol 2 (2) ◽  
pp. 137
Author(s):  
Putu Dyah Permata Korry
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Planned Behavior ◽  
Technology Acceptance Model ◽  
Structural Equation ◽  
Partial Least Square ◽  
Least Square ◽  
Travel Agent ◽  
Acceptance Model ◽  
Online Travel

Selama ini kita melihat sudah banyak peneliti yang meneliti mengenai Technology Acceptance Model (TAM) dan Theory of Planned Behavior (TPB) terhadap niat perilaku yang berhubungan dengan e-commerce. Akan tetapi yang meneliti mengenai penggabungan kedua model tersebut dengan niat perilaku wisatawan dalam menggunakan sebuah teknologi itu belum ada. Pada penelitian penelitian saat ini berfokus pada niat perilaku wisatawan yang berkunjung ke Bali dengan menggunakan Online Travel Agent (OTA) dan dilihat juga dari perspektif gender. Responden dalam penelitian ini berjumlah 100 orang dengan menggunakan metode purposive sampling untuk teknik pengambilan sampelnya dengan kriteria wisatawan yang berasal dari luar Bali dan menggunakan jasa Online Travel Agent (OTA) untuk berkunjung ke Bali. Teknik analysis data yang digunakan dalam penelitian ini yaitu Structural Equation Modelling (SEM) yang menggunakan software Smart PLS (Partial Least Square). Hasil penelitian ini menunjukan bahwa sikap terhadap perilaku tidak berpengaruh terhadap niat perlaku, gender dalam sikap terhadap perilaku berpengaruh negatif terhadap niat perilaku,normasubjektifberpengaruhpositifdansignifikanterhadapniatperilaku, gender dalam norma subjektif berpengaruh positif dan signifikan terhadap niat perilaku, kontrol perilaku persepsian berpengaruh positif dan signifikan terhadap niat perilaku, gender dalam kontrol perilaku persepsian tidak berpengaruh terhadap niat perilaku, kegunaan persepsi berpengaruh positif dan signifikan terhadap sikap terhadap perilaku, gender dalam kegunaan persepsi berpengaruh positif dan signifikan terhadap sikap terhadap perilaku, kemudahan penggunaan persepsian berpengaruh positif dan signifikan terhadap sikap terhadap perilaku, gender dalam persepsi kemudahan penggunaan tidak berpengaruh terhadap sikap terhadapperilaku.  Kata Kunci      : Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), Online Travel Agent (OTA), Niat Perilaku, Gender

Technology Acceptance Model (TAM) Dan Theory Of Planned Behavior (TPB) dalam keyakinan dan perilaku penggunaan sistem Informasi Manajemen Rumah Sakit

2020 ◽  
Vol 11 (2) ◽  
pp. 36-45
Author(s):  
Yunita Wisda Tumarta Arif ◽  
Puguh Ika Listyorini
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Planned Behavior ◽  
Technology Acceptance Model ◽  
Behavioral Control ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Behavioral Control ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Technology Acceptance Model (TAM) merupakan model yang dianggap paling tepat dalam menjelaskan bagaimana individu menerima sebuah system. Pada TAM tidak memasukkan pengaruh dari faktor sosial dan faktor kontrol pada perilaku. Kedua faktor tersebut telah terbukti memiliki pengaruh yang signifikan khususya dalam penelitian ini adalah perilaku penggunaan sistem informasi manajemen rumah sakit. Faktor-faktor tersebut merupakan penentu dari perilaku di Theory of Planned Behavior (TPB). RSU PKU Muhammadiyah Delanggu ditetapkan sebagai rumah sakit tipe D. Sistem Informasi Manajemen (SIM) RSU PKU Muhammadiyah Delanggu belum terintergrasi pada keseluruhan unit. Tujuan dari penelitian ini adalah menilai tingkat keyakinan pengguna dan kemauan menggunakan sistem manajemen rumah sakit di RSU PKU Muhammadiyah Delanggu sehingga bisa dijadikan bahan pertimbangan dalam pengembangan Sistem Informasi Rumah Sakit. Jenis Penelitian adalah penelitian deskriptif kualitatif. Tahap penelitian meliputi pengumpulan data, reduksi data, penyajian data dan penarikan kesimpulan. Hasil peneltian rata-rata indeks dari 7 aspek berdasarkan aspek Perceived ease of use 82%, Subjective norm 81%, Perceived behavioral control 78%, Perceived usefulness 81%. Attitude toward using 71% Aspek Behavioral intention to use 79%. Perceived service availibity 82%. Kesimpulan dari peneliti ini bahwa tingkat keyakinan pengguna dan kemauan menggunakan Sistem Manajemen Rumah Sakit adalah baik untuk aspek behavioral control Perceived usefulnes, dan sangat baik pada 6 aspek lainnya

scholarly journals ANALYSIS OF THE READINESS OF MSMEs ACTORS IN THE IMPLEMENTATION OF SAK EMKM IN PURWOKERTO

2019 ◽  
Vol 4 (2) ◽  
pp. 181
Author(s):  
Riyan Ardiana ◽  
Bambang Setyobudi Irianto ◽  
Kiky Srirejeki
Keyword(s):  
Theory Of Planned Behavior ◽  
Random Sampling ◽  
Behavioral Control ◽  
Sampling Technique ◽  
Subjective Norms ◽  
Research Data ◽  
Partial Least Square ◽  
Least Square ◽  
Perceived Behavioral Control ◽  
Stratified Random Sampling

This study aims to analyze the influence of attitude, subjective norms, perceived behavioral control, and awareness on the intentions of MSMEs actors in the readiness of MSMEs actors in the implementation of SAK EMKM. The population in this study was all MSMEs in Purwokerto. This study used Theory of Planned Behavior with the addition of one variable, namely awareness. The research data was obtained directly from respondents through a questionnaire with disproportionate stratified random sampling technique and quantitative approaches of Partial Least Square (PLS). The results of this research indicate that the attitude and perceived behavioral control significantly influence the intention of MSMEs actors in the implementation of SAK EMKM.  Subjective norms and awareness did not significantly influence the intention of MSMEs actors in the implementation of SAK EMKM. Intention significantly influence on the readiness of MSMEs actors in the implementation of SAK EMKM.

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